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SiGMA Europe 2024: A game-changer for betting affiliates
An event that continues to be a defining moment in the iGaming world is the SiGMA Europe event, taking place again in 2024. The event takes place in MMH, Malta between the 11th and 14th of November, and it is the leading convergence point for the global iGaming community. Over the years, SiGMA Europe has established itself as the premier event for showcasing the latest developments, technologies, and regulatory updates in the industry. The main topic of this year is the betting affiliates, as these play a crucial role in driving the sector’s growth.
What to expect at SiGMA Europe 2024
Activities would be the one word to sum up this event: SiGMA Europe 2024 will be buzzing with activity. With over 27,000 delegates expected to attend, and over 1,000 sponsors and exhibitors, the event will not have a quiet moment. SiGMA Europe 2024 brings together a mix of industry professionals, operators, tech innovators, and policymakers from many countries around the world. For the agenda of this year, it is clear that the event will revolve around transformative themes, including AI, the emergence of blockchain-powered gaming solutions, the evolving landscape of sports betting, and the role of affiliates. There has been a boom in both traditional sports betting, which has fostered the need for SmartBettingGuide to provide overviews and reviews of the best online sports betting sites. But the boom also entails esports betting, which has resulted in the conference focusing on the expanding opportunities for betting affiliates to grow and also diversify their offerings.
At the conference, attendees can look forward to more than 550 speakers, each bringing interesting insights from various corners of the iGaming industry. Beyond the speakers and exhibitors, attendees can also look forward to networking sports side-events, parties, cultural activities, lounges, and dinners, all catering to foster a good environment for knowledge sharing and brainstorming.
SiGMA Europe’s focus on betting affiliates
In 2024, SiGMA Europe is fully focusing on the support for the affiliate sector. The conference will therefore feature dedicated spaces where professionals can network and exchange best practices for affiliates. The conference will contain specialized sessions delving into evolving marketing trends, including the increasing shift to influencer partnerships, and how to leverage content personalization to engage audiences. Some of the affiliate-related highlights include a SiGMA affiliate retreat, marketing workshops, affiliate-operator iGathering, a session named “Clash of Alliances: The Affiliate-Operator Showdown Malta”, and an Influencers and Affiliate Marketing session.
All these events and sessions are designed to allow affiliates to discuss, network, and learn from each other, while fostering an environment for knowledge sharing related to the latest advertising regulations, to ensure that affiliates operate within the legal frameworks of multiple jurisdictions. As networking is an essential component, SiGMA ensures to facilitate meetups between affiliate program managers and various other figures in the sector. This is especially beneficial for affiliates aiming to expand their reach, as the conference is an opportunity to engage directly with iGaming brands, tech innovators, and finance professionals.
Betting trends and affiliate opportunities in 2024
Beyond affiliates, SiGMA Europe 2024 will also address major trends that are reshaping the betting affiliate landscape. One such is the prominence of crypto betting. As more bettors are turning to digital currencies, especially due to the high level of privacy and efficiency, it is important for affiliates to understand the implications of such a shift.
Another focus is on mobile betting. By 2025, it is expected that mobile betting will account for over 90% of sports betting revenue, which also means that affiliates have to optimize their content and conversion strategies for mobile users. Another game-changer that will take some space at the conference is live-streaming. With various live-streaming platforms gaining popularity, affiliates can harness these platforms, resulting in attracting a younger audience.
Networking and partnership opportunities
For betting affiliates and other professionals in the sector, SiGMA Europe 2024 constitutes a great networking opportunity. The conference consists of a good mix of structured meetups, mixers, networking lounges, retreats, and casual meetups. Overall, this will give affiliates and other alike an exclusive access to some of the key decision-makers from the leading betting operators and software providers around the world. One of the main goals of the conference is to spark collaborations, whether it being affiliate deals or finding tech partners for marketing efforts.
Networking at SiGMA is both about making contacts and to form partnerships which can define the future of businesses. This is why the conference has such a great focus on various networking events, to facilitate building connections and foster long-term business relations.
Affiliate product showcases and tech innovations
For betting affiliates, the affiliate product showcases are another highlight. Here, tech companies will present their latest innovations, which can be anything from advanced CRM systems to AI-powered analytics tools. Affiliates will learn how to implement these technologies to drive conversions and increase revenue.
Regulatory sessions and compliance updates for betting affiliates
As the regulatory environment continues to change, betting affiliates have to stay compliant. That is why SiGMA Europe 2024 offer sessions on navigating the complexities of regulations, and having experts discuss the consequences of these regulations.
Key takeaways for betting affiliates
As it has become evident in this article, the advantages of attending SiGMA Europe 2024 for affiliates are many. With new insights, new products discoveries, and invaluable networking opportunities, affiliates can propel their business growth at this conference.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards
Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.
The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.
Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.
“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.
“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”
This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/
The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.
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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th
The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.
Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.
“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”
Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.
The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.
This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.
For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.
The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.
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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets
BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.
BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.
“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”
The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.
BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.
Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”
BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.
The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.
About BetBrothers:
BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.
The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.
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