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SiGMA Europe 2024: A game-changer for betting affiliates
An event that continues to be a defining moment in the iGaming world is the SiGMA Europe event, taking place again in 2024. The event takes place in MMH, Malta between the 11th and 14th of November, and it is the leading convergence point for the global iGaming community. Over the years, SiGMA Europe has established itself as the premier event for showcasing the latest developments, technologies, and regulatory updates in the industry. The main topic of this year is the betting affiliates, as these play a crucial role in driving the sector’s growth.
What to expect at SiGMA Europe 2024
Activities would be the one word to sum up this event: SiGMA Europe 2024 will be buzzing with activity. With over 27,000 delegates expected to attend, and over 1,000 sponsors and exhibitors, the event will not have a quiet moment. SiGMA Europe 2024 brings together a mix of industry professionals, operators, tech innovators, and policymakers from many countries around the world. For the agenda of this year, it is clear that the event will revolve around transformative themes, including AI, the emergence of blockchain-powered gaming solutions, the evolving landscape of sports betting, and the role of affiliates. There has been a boom in both traditional sports betting, which has fostered the need for SmartBettingGuide to provide overviews and reviews of the best online sports betting sites. But the boom also entails esports betting, which has resulted in the conference focusing on the expanding opportunities for betting affiliates to grow and also diversify their offerings.
At the conference, attendees can look forward to more than 550 speakers, each bringing interesting insights from various corners of the iGaming industry. Beyond the speakers and exhibitors, attendees can also look forward to networking sports side-events, parties, cultural activities, lounges, and dinners, all catering to foster a good environment for knowledge sharing and brainstorming.
SiGMA Europe’s focus on betting affiliates
In 2024, SiGMA Europe is fully focusing on the support for the affiliate sector. The conference will therefore feature dedicated spaces where professionals can network and exchange best practices for affiliates. The conference will contain specialized sessions delving into evolving marketing trends, including the increasing shift to influencer partnerships, and how to leverage content personalization to engage audiences. Some of the affiliate-related highlights include a SiGMA affiliate retreat, marketing workshops, affiliate-operator iGathering, a session named “Clash of Alliances: The Affiliate-Operator Showdown Malta”, and an Influencers and Affiliate Marketing session.
All these events and sessions are designed to allow affiliates to discuss, network, and learn from each other, while fostering an environment for knowledge sharing related to the latest advertising regulations, to ensure that affiliates operate within the legal frameworks of multiple jurisdictions. As networking is an essential component, SiGMA ensures to facilitate meetups between affiliate program managers and various other figures in the sector. This is especially beneficial for affiliates aiming to expand their reach, as the conference is an opportunity to engage directly with iGaming brands, tech innovators, and finance professionals.
Betting trends and affiliate opportunities in 2024
Beyond affiliates, SiGMA Europe 2024 will also address major trends that are reshaping the betting affiliate landscape. One such is the prominence of crypto betting. As more bettors are turning to digital currencies, especially due to the high level of privacy and efficiency, it is important for affiliates to understand the implications of such a shift.
Another focus is on mobile betting. By 2025, it is expected that mobile betting will account for over 90% of sports betting revenue, which also means that affiliates have to optimize their content and conversion strategies for mobile users. Another game-changer that will take some space at the conference is live-streaming. With various live-streaming platforms gaining popularity, affiliates can harness these platforms, resulting in attracting a younger audience.
Networking and partnership opportunities
For betting affiliates and other professionals in the sector, SiGMA Europe 2024 constitutes a great networking opportunity. The conference consists of a good mix of structured meetups, mixers, networking lounges, retreats, and casual meetups. Overall, this will give affiliates and other alike an exclusive access to some of the key decision-makers from the leading betting operators and software providers around the world. One of the main goals of the conference is to spark collaborations, whether it being affiliate deals or finding tech partners for marketing efforts.
Networking at SiGMA is both about making contacts and to form partnerships which can define the future of businesses. This is why the conference has such a great focus on various networking events, to facilitate building connections and foster long-term business relations.
Affiliate product showcases and tech innovations
For betting affiliates, the affiliate product showcases are another highlight. Here, tech companies will present their latest innovations, which can be anything from advanced CRM systems to AI-powered analytics tools. Affiliates will learn how to implement these technologies to drive conversions and increase revenue.
Regulatory sessions and compliance updates for betting affiliates
As the regulatory environment continues to change, betting affiliates have to stay compliant. That is why SiGMA Europe 2024 offer sessions on navigating the complexities of regulations, and having experts discuss the consequences of these regulations.
Key takeaways for betting affiliates
As it has become evident in this article, the advantages of attending SiGMA Europe 2024 for affiliates are many. With new insights, new products discoveries, and invaluable networking opportunities, affiliates can propel their business growth at this conference.
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GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
GamCare’s National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 – a 25% increase from the previous year – according to the charity’s Annual Report.
In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous government’s white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.
Of all calls and online chats that were responded to on GamCare’s Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.
In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helpline’s critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 days’ wait from point of referral.
GamCare’s targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Women’s Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.
Margot Daly, Executive Chair of GamCare’s Board, says: “Throughout a challenging year and with heightened demand for our services, GamCare’s staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter – those at-risk of or currently experiencing gambling harms.
“I would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCare’s senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.
“As we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.”
The post GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline appeared first on European Gaming Industry News.
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Kambi Group plc repurchase of shares during 18 December – 23 December 2024
Kambi Group plc (“Kambi”) has during the period 18 December to 23 December 2024 (the “Buyback Period”) repurchased a total of 40,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).
The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.
During the Buyback Period, Kambi repurchased a total of 40,000 ordinary B shares at a volume-weighted average price of 99.13 SEK. From the beginning of the Programme, which started on 6 November, until and including 23 December 2024, Kambi has repurchased a total of 344,000 ordinary B shares at a volume-weighted average price of 104.94 SEK per share.
During the Buyback Period, Kambi has repurchased shares as follows:
Date | Aggregated daily volume (number of ordinary B shares) |
Weighted average share price per day (SEK) |
Total daily transaction value (SEK) |
18 December 2024 | 10,000 | 100.00 | 999,967 |
19 December 2024 | 10,000 | 99.39 | 993,929 |
20 December 2024 | 10,000 | 98.86 | 988,588 |
23 December 2024 | 10,000 | 98.26 | 982,562 |
All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 23 December 2024, Kambi’s holding of its own shares amounted to 344,000 and the total number of issued shares in Kambi is 29,903,619 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €12.0 million.
A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.
Information on the Programme is available on Kambi’s website, https://www.kambi.com/investors/share-information/
The post Kambi Group plc repurchase of shares during 18 December – 23 December 2024 appeared first on European Gaming Industry News.
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8Bit Creatives Joins Forces with ESFI as Talent Partner for WAVES Esports Championship 2025
The Esports Federation of India (ESFI) has joined forces with 8Bit Creatives, India’s leading esports consulting and talent management agency for the WAVES Esports Championship 2025 (WESC25). Through this collaboration, both organizations will work together for the content creation, amplification and reach of the WESC25 and take it to India’s massive youth population.
Organised by ESFI, WESC 2025 is a key initiative supported by India’s Ministry of Information and Broadcasting aimed at contributing to the growth of the nation’s burgeoning esports industry & creator economy. This event will be part of one of the Create in India Challenges by the Ministry of Information and Broadcasting under the esteemed World Audio Visual & Entertainment Summit (WAVES).
With a roster that includes some of India’s most influential gaming content creators, 8Bit Creatives will leverage the creativity and popularity of its talent to amplify the event’s visibility. Their creators, including Naman Mathur (Mortal), Payal Dhare (PayalGaming), Raj Varma (Snax), Kaashvi Hiranandani (KaashPlays), and many others, will host and participate in various engaging activities while interacting with fans to enhance the overall reach and excitement surrounding WESC 2025.
“WESC 2025 represents a tremendous leap forward for the Indian esports community. We are delighted to have 8Bit Creatives and their popular gaming creators on board, whose expertise will undoubtedly help amplify the event’s reach and impact. With qualifiers in full swing, we’re eagerly anticipating fierce competition as India’s top athletes strive for a place on the grand stage in February,” noted Mr. Lokesh Suji, Director of ESFI & Vice President of the Asian Esports Federation (AESF).
Sharing his thoughts, Animesh Agarwal aka 8Bit Thug, CEO and Co-founder of 8Bit Creatives said, “WAVES 2025 marks a groundbreaking chapter in India’s esports journey, and we’re thrilled to be the talent partners driving this initiative. As one of India’s leading talent hubs in gaming and esports, 8bit Creatives brings unparalleled energy and scale to WAVES 2025. This is more than a partnership; it’s a platform to showcase the potential of esports as a viable and celebrated career path while underscoring the government’s support for our rapidly growing gaming and creator economy. With our creators and innovative content strategies, we’re here to make history together!.”
WESC 2025 will feature competitive tournaments in popular titles such as eFootball and World Cricket Championship (WCC), played across four phases and Grand Finals. Notably, the winner of the eFootball tournament (Phase 1), MrTomBoy, won the bronze medal at the Asian Esports Games, Bangkok, showcasing WESC’s talent potential. Committed to inclusivity, the event is gender-inclusive, with qualifiers for eFootball (Phase 2) and WCC3 (Phase 1) already underway. Upcoming registrations include eFootball Phase 3 (Dec 18 – Jan 1) and WCC3 Phase 2 (Dec 15 – Dec 26).
8Bit Creatives’ esports and content division, S8UL, made history by winning the ‘Content Group of the Year’ award for the third consecutive time at the Esports Awards 2024, remaining the only Indian organization to achieve any Esports Award. Earlier this year, founders Animesh Agarwal, Naman Mathur, and creator Payal Dhare also joined Prime Minister Narendra Modi in a roundtable discussion on India’s gaming industry, showcasing 8Bit’s pivotal role in advancing esports and fostering a sustainable ecosystem for gaming content creators.
The post 8Bit Creatives Joins Forces with ESFI as Talent Partner for WAVES Esports Championship 2025 appeared first on European Gaming Industry News.
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