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SiGMA Europe 2024: A game-changer for betting affiliates

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An event that continues to be a defining moment in the iGaming world is the SiGMA Europe event, taking place again in 2024. The event takes place in MMH, Malta between the 11th and 14th of November, and it is the leading convergence point for the global iGaming community. Over the years, SiGMA Europe has established itself as the premier event for showcasing the latest developments, technologies, and regulatory updates in the industry. The main topic of this year is the betting affiliates, as these play a crucial role in driving the sector’s growth.

What to expect at SiGMA Europe 2024

Activities would be the one word to sum up this event: SiGMA Europe 2024 will be buzzing with activity. With over 27,000 delegates expected to attend, and over 1,000 sponsors and exhibitors, the event will not have a quiet moment. SiGMA Europe 2024 brings together a mix of industry professionals, operators, tech innovators, and policymakers from many countries around the world. For the agenda of this year, it is clear that the event will revolve around transformative themes, including AI, the emergence of blockchain-powered gaming solutions, the evolving landscape of sports betting, and the role of affiliates. There has been a boom in both traditional sports betting, which has fostered the need for SmartBettingGuide to provide overviews and reviews of the best online sports betting sites. But the boom also entails esports betting, which has resulted in the conference focusing on the expanding opportunities for betting affiliates to grow and also diversify their offerings.

At the conference, attendees can look forward to more than 550 speakers, each bringing interesting insights from various corners of the iGaming industry. Beyond the speakers and exhibitors, attendees can also look forward to networking sports side-events, parties, cultural activities, lounges, and dinners, all catering to foster a good environment for knowledge sharing and brainstorming.

SiGMA Europe’s focus on betting affiliates

In 2024, SiGMA Europe is fully focusing on the support for the affiliate sector. The conference will therefore feature dedicated spaces where professionals can network and exchange best practices for affiliates. The conference will contain specialized sessions delving into evolving marketing trends, including the increasing shift to influencer partnerships, and how to leverage content personalization to engage audiences. Some of the affiliate-related highlights include a SiGMA affiliate retreat, marketing workshops, affiliate-operator iGathering, a session named “Clash of Alliances: The Affiliate-Operator Showdown Malta”, and an Influencers and Affiliate Marketing session.

All these events and sessions are designed to allow affiliates to discuss, network, and learn from each other, while fostering an environment for knowledge sharing related to the latest advertising regulations, to ensure that affiliates operate within the legal frameworks of multiple jurisdictions. As networking is an essential component, SiGMA ensures to facilitate meetups between affiliate program managers and various other figures in the sector. This is especially beneficial for affiliates aiming to expand their reach, as the conference is an opportunity to engage directly with iGaming brands, tech innovators, and finance professionals.

Betting trends and affiliate opportunities in 2024

Beyond affiliates, SiGMA Europe 2024 will also address major trends that are reshaping the betting affiliate landscape. One such is the prominence of crypto betting. As more bettors are turning to digital currencies, especially due to the high level of privacy and efficiency, it is important for affiliates to understand the implications of such a shift.

Another focus is on mobile betting. By 2025, it is expected that mobile betting will account for over 90% of sports betting revenue, which also means that affiliates have to optimize their content and conversion strategies for mobile users. Another game-changer that will take some space at the conference is live-streaming. With various live-streaming platforms gaining popularity, affiliates can harness these platforms, resulting in attracting a younger audience.

Networking and partnership opportunities

For betting affiliates and other professionals in the sector, SiGMA Europe 2024 constitutes a great networking opportunity. The conference consists of a good mix of structured meetups, mixers, networking lounges, retreats, and casual meetups. Overall, this will give affiliates and other alike an exclusive access to some of the key decision-makers from the leading betting operators and software providers around the world. One of the main goals of the conference is to spark collaborations, whether it being affiliate deals or finding tech partners for marketing efforts.

Networking at SiGMA is both about making contacts and to form partnerships which can define the future of businesses. This is why the conference has such a great focus on various networking events, to facilitate building connections and foster long-term business relations.

Affiliate product showcases and tech innovations

For betting affiliates, the affiliate product showcases are another highlight. Here, tech companies will present their latest innovations, which can be anything from advanced CRM systems to AI-powered analytics tools. Affiliates will learn how to implement these technologies to drive conversions and increase revenue.

Regulatory sessions and compliance updates for betting affiliates

As the regulatory environment continues to change, betting affiliates have to stay compliant. That is why SiGMA Europe 2024 offer sessions on navigating the complexities of regulations, and having experts discuss the consequences of these regulations.

Key takeaways for betting affiliates

As it has become evident in this article, the advantages of attending SiGMA Europe 2024 for affiliates are many. With new insights, new products discoveries, and invaluable networking opportunities, affiliates can propel their business growth at this conference.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Prague Gaming & TECH Summit 2025 (25-26 March)

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TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions

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TCSJOHNHUXLEY, a global leader in live gaming products and solutions, was delighted with the successful outcome of its participation at the recent ICE Gaming Expo, held from January 20-22 at the Fira Gran Via in Barcelona. The company showcased a range of innovative products and technologies, captivating the attention of industry professionals and reaffirming its position as a leading force in the live gaming sector.

A key highlight of the event was the launch of the Supernova Progressive Jackpot System on the new Qorex 2 Electronic Gaming Terminals. This groundbreaking feature marks a significant advancement in the gaming industry, offering players the chance to win life-changing jackpots across both live and electronic tables. Qorex 2 itself, featuring enhanced multi-game functionality, customisable side bets, and a strong focus on player experience, proved a major draw, showcasing TCSJOHNHUXLEY’s commitment to delivering cutting-edge electronic gaming solutions.

Further enhancing the digital gaming experience, Roulette Xtra was introduced to the Qorex 2 platform, bringing the thrill of this popular live table game to the digital realm for the first time.

Demonstrating its commitment to innovation across its entire product portfolio, TCSJOHNHUXLEY unveiled Velocity, its latest automated Roulette wheel. Inspired by the success of its predecessor, Velocity sets a new industry standard for speed, enabling casinos to offer more games per hour, maximising table turnover and revenue. Powered by powerful brushless motors, it ensures continuous, reliable operation without the need for noisy air compressors. First showcased at G2E Las Vegas 2024, the Velocity Auto Wheel incorporates the user-friendly Wheelmate console, empowering casinos with effortless maintenance and peak performance.

TCSJOHNHUXLEY also showcased the next generation in chip handling technology with the introduction of Chipper Champ 3. Featuring an updated aesthetic and a space-saving design, the Chipper Champ 3 boasts a groundbreaking innovation with the ability to sort clay chips, a feature unmatched by any other chipper on the market. This revolutionary capability will significantly enhance efficiency and streamline casino operations. Intelligent chip recognition, intuitive software, and real-time performance data translate to faster processing, reduced errors, and enhanced productivity. The Chipper Champ 3 generated significant interest from attendees, demonstrating the strong demand for innovative solutions that enhance operational efficiency and player experience.

The new Blackjack Display captivated players with its real-time data and insights. Seamlessly integrated with TCSJOHNHUXLEY’s acclaimed Ora Luxe Winning Number Display, this innovative solution utilises advanced camera technology for automatic card recognition, eliminating the need for manual entry. By showcasing key game information, including dealer hand history, live dealer odds, and historical stats, this new dynamic Blackjack Display empowers both novice and experienced players to make more informed decisions and enhance their gameplay.

Furthermore, TCSJOHNHUXLEY showcased its unparalleled craftsmanship with a stunning display of custom Roulette Wheel Turrets, demonstrating the company’s ability to create truly unique and captivating gaming experiences.

“We are incredibly pleased with the response we received at ICE Barcelona,” says Tristan Sjöberg, TCSJOHNHUXLEY Executive Chairman. “The show provided a valuable platform to showcase our latest innovations and engage with industry leaders and the feedback we received on our new innovations was particularly encouraging. TCSJOHNHUXLEY looks forward to continuing to push the boundaries of gaming technology and delivering innovative solutions that enhance the player experience and drive success for our valued partners.”

The post TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions appeared first on European Gaming Industry News.

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ONE MONTH LEFT TO SUBMIT NOMINATIONS FOR SELECT CATEGORIES AT THE CASINO GURU AWARDS 2025

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Time is running out! Casino Guru is reminding industry professionals and stakeholders that there is just one month left to submit nominations for select categories in the prestigious 3rd annual Casino Guru Awards 2025. As the deadline of February 28, 2025, approaches, we encourage all eligible participants to seize this final opportunity to be recognized for their contributions to the iGaming industry.

This year’s awards bring added prestige with the introduction of an exclusive live ceremony at the Hilton Hotel in St. Julian’s, Malta. As always, Casino Guru remains committed to honoring transparency, social responsibility, inovation and ethical leadership within the industry.

Categories with open nomination

Nominations remain open for a range of categories, including our two newest additions that emphasize public engagement and individual industry impact:

  • Players’ Choice – This category gives players the power to vote for their favorite game provider from a handpicked shortlist, ensuring a winner truly selected by the public.
  • iGaming Changemaker of the Year – Recognizing individuals who have demonstrated exceptional influence and leadership, driving positive change through innovative projects and initiatives.

The complete list of award categories includes:

  • The Fairest Bonus Policy
  • The Fairest General Terms & Conditions
  • The Most Impactful Social Responsibility Initiative
  • The Best Implementation of Responsible Gambling Tools
  • The Most Transparent Casino
  • The Most Effective Handling of Complaints
  • The Most Ethical Approach to Marketing
  • Players’ Choice
  • iGaming Changemaker of the Year
  • Voice of the People

A night of celebration in Malta

Following the nomination period, voting for the “Players’ Choice” and “Voice of the People” categories will open as shortlisted nominees move forward. The final awards ceremony on June 6, 2025, will be a night to remember, bringing together top industry professionals, esteemed judges, and media representatives at an invite-only gala at the Hilton Hotel, St. Julian’s, Malta. The evening will feature a three-course dinner, complimentary drinks, and a grand celebration at Level 22, a stylish wine lounge and club with stunning city views.

Submit your nomination today

With the deadline fast approaching, Casino Guru encourages all industry players to put forward their nominations before February 28, 2025. Don’t miss this opportunity to be recognized among the best in iGaming!

The post ONE MONTH LEFT TO SUBMIT NOMINATIONS FOR SELECT CATEGORIES AT THE CASINO GURU AWARDS 2025 appeared first on European Gaming Industry News.

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At Least $5M To Be Won In GGMasters 5th Anniversary Edition

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GGPoker, the World’s Biggest Poker Room, today announces details of its upcoming GGMasters 5th Anniversary Edition, a $150 buy-in tournament running February 23 and boasting a guaranteed prize pool of $5M. The 5th Anniversary Edition is the highlight of an entire series celebrating the success of GGPoker’s signature freezeout events, with the festival running from February 9 through February 24.

In the five years since their introduction in 2020, the GGMasters freezeouts have become firm favorites of the GGPoker community; daily and weekly events with buy-ins starting from $25 and each featuring a juicy prize guarantee. Headlined by the weekly $150 GGMasters tournament, players appreciate the simplicity involved – each participant has one shot at winning the event and knows that once all their chips are gone, there are no rebuys available.

Players can satellite into GGMasters 5th Anniversary Series events or snag tickets via the $200K GGMasters Ticket Drop, which takes place throughout the series. Tickets will be randomly awarded to players participating in GGMasters 5th Anniversary Series events, with a total of $200K in tickets valued at $15, $25 and $150 awarded.

“The GGMasters 5th Anniversary Edition is all about taking that one shot at a mouth-watering prize pool,” said Sarne Lightman, Managing Director of GGPoker. “This unique single entry-only event is one of the highlights of our annual tournament schedule – buy in directly or win your way in and play for a share of at least $5M!”

Players can join the action by downloading the GGPoker app, creating their account and registering for their favorite tournaments or playing their favorite cash games. New players can also claim GGPoker’s Welcome Bonus and join the rewards-rich Fish Buffet loyalty program.

The post At Least $5M To Be Won In GGMasters 5th Anniversary Edition appeared first on European Gaming Industry News.

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