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Salsa to showcase its LatAm gateway credentials at SiGMA Europe
Salsa Technology will attend SiGMA Europe, taking place from 12th to 14th November in Valletta, Malta, with the aim of establishing and strengthening partnerships with game providers expanding into the Latin American market. Representing the company at the event will be Head of Marketing & Sales, Eliane Nunes, and Operations & Support Manager, Cathiussa Canez.
Salsa Technology’s content aggregator, Salsa Gator, has positioned itself as a strategic bridge for providers seeking to replicate their success from other regulated markets in Brazil and other LatAm countries, such as Peru. With a specially curated content portfolio tailored for local players and features designed to simplify operations for local operators, the aggregator provides access to a library of over 19,000 certified games from top studios. Each is aligned with the regulatory requirements of the region, all through a single integration.
Expanding into Latin America, however, brings challenges that go beyond simple content translation. The region, much like Brazil, stands out for its cultural diversity and nuances that demand a personalised approach.
Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, commented: “Simply reskinning games doesn’t work here. It’s essential for providers to adapt their offerings so content resonates with the local audience. Salsa offers far more than just a content distribution platform; we are a strategic partner focused on maximising operational impact in Latin America, building a solid connection between providers and operators.”
In addition to the advantages that Salsa Gator offers providers and operators, Salsa’s executives will be available to discuss other LatAm-focused solutions, such as Salsa’s PAM platform, Salsa Omni. Certified by GLI and already operational in Brazil’s regulated market, Salsa Omni provides operators with flexibility and autonomy through a robust and intuitive back office.
The post Salsa to showcase its LatAm gateway credentials at SiGMA Europe appeared first on European Gaming Industry News.
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Zillion Games releases Egypt’s Moon slot
Zillion Games is thrilled to announce the release of Egypt’s Moon, a high-volatility slot that invites players to journey through the mysteries of ancient Egypt under a mesmerizing nighttime sky. Featuring Cleopatra, hidden treasures, and the essence of Egypt’s rich mythology, Egypt’s Moon promises an enthralling experience set against a captivating backdrop.
This slot game offers players 25 paylines and an RTP of 96.75%, delivering both excitement and reward. The Random Wild feature activates unpredictably, adding wilds to the reels for increased win potential, while Stacked Wilds appear in stacks of 2-4 symbols, enhancing chances of landing winning paylines. With the innovative Boost Symbol, landing alongside a bonus symbol adds extra value to the win. Players also benefit from special features like the 5 Symbols Line Pop-Up for additional rewards and an Accumulated Bonus Symbol system that unlocks unique game modes. The Hold and Ring bonus mode and Mystery Symbols present opportunities to win jackpots, including the coveted Grand Jackpot. The Free Spins mode, complete with walking wilds and Boost symbols, maximizes winning potential in an exciting way.
Egypt’s Moon combines stunning visuals with dynamic gameplay, offering players an immersive adventure in ancient Egypt that promises thrilling wins.
The post Zillion Games releases Egypt’s Moon slot appeared first on European Gaming Industry News.
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The Power of Partnership: A Celebration with SmartSoft
At SmartSoft, partnership isn’t just a business strategy, it’s a core value that drives everything they do. Recently, the company hosted a wonderful 3 day event in Georgia to celebrate their partners and present an exciting new project: the Partners’ Club. This gathering was all about connection, collaboration, and a shared vision for the future.
A Closer Look at the Partners’ Club
The Partners’ Club is an exclusive community of SmartSoft partners that focuses on building strong, collaborative relationships. It’s more than just business, it’s about partners coming together to share their stories of success, spread their ideas, learn from one another, and innovate in the gaming industry. Members gain access to unique resources and opportunities while helping to create a community. Through the Partners’ Club, SmartSoft aims to strengthen collaboration and ensure that every partnership leads to shared success and growth.
At SmartSoft, cooperation is one of the main values driving their mission and the idea of Partners’ Club is based on their values.. As they put it in their brand platform, “Achieving our ambitious goals relies on teamwork and unity. We cultivate collaboration within our team and with our partners, supporting each other, sharing goals, and working together with shared interests.”
This commitment to cooperation was noticeable during the recent Partners’ Club Launch. The event had a full and varied agenda, starting in Tbilisi and moving to Kakheti .For three days, industry leaders and partners from around the world gathered specifically for this occasion, experiencing Georgia’s 8,000-year-old winemaking heritage, exploring it’s rich culture, and enjoying the highlights of Georgian cuisine.
The event brought partners together in a spirit of collaboration, reinforcing the idea that shared success is built on strong, supportive relationships.
The Partners’ Club Launch hosted key partners in a warm and inviting atmosphere. It was a day filled with lively conversations, networking, and brainstorming new ideas. Guests exchanged insights and discussed upcoming projects, all while enjoying delicious food and the company of industry key-players.
As Guga Gotsadze, managing partner at SmartSoft, proudly stated: “SmartSoft is a true global player, with partnerships spanning Europe, Latin America, Asia, and beyond. Our global reach reflects the trust we’ve built over the years. We collaborate with over 1,500+ partners in the gaming industry, helping to elevate our offerings through innovative games and platforms. We’re dedicated to reshaping the vision of the gambling industry to make it more about fun and less about anything else.”
Being part of the Partners’ Club means more than just attending an event. It’s about joining a community that values innovation, support, and shared success. Members gain access to exclusive resources, insights, and events designed to deepen connections and boost strategic initiatives.
During the launch, attendees enjoyed a carefully planned agenda filled with engaging experiences and interactive discussions. The venue was welcoming, allowing for personal and professional connections to flourish. Highlights included sneak peeks at upcoming projects and valuable opportunities for partners to share their thoughts and feedback. A video capturing the event’s essence is available, showcasing the inspiring conversations and connections made throughout the day.
But this Partners’ Club Launch is just the beginning! SmartSoft is committed to creating ongoing special experiences for its partners. The company understands that these relationships are not one-time events; they are evolving partnerships that grow and thrive over time. By prioritizing these connections, SmartSoft aims to build a vibrant community that benefits everyone involved, ensuring that together, they can achieve even greater success.
In short, Smartsoft’s focus on partnership is not just a business model; it’s a heartfelt commitment to collaboration and community.
The post The Power of Partnership: A Celebration with SmartSoft appeared first on European Gaming Industry News.
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MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape
MiFinity, a leading payment services provider, has reached a significant new milestone, surpassing 1,000 brand integrations. This achievement highlights MiFinity’s accelerated growth and its continued success in delivering innovative, reliable payment solutions to its global partners across key industries, including iGaming, Forex, Travel and eCommerce.
The company’s flagship eWallet, and its integration with leading payment partners including PaymentIQ and Praxis, has played a significant role in this latest milestone. The MiFinity eWallet’s ability to support multiple currencies and offer seamless transactions has made it a go-to choice for merchants and players alike, driving user adoption and enhancing conversions.
With well-known brands such as Betway, GGPoker and Videoslots among its clients, MiFinity has become one of the fastest-growing payment services in the iGaming space. The company’s award-winning innovative solutions, including the MiFinity eWallet, PayAnyBank, and the MiFinity iFrame, are live in multiple countries, offering merchants and customers a streamlined, secure, and seamless transaction experience.
Paul Kavanagh, CEO of MiFinity, commented on this milestone: “Reaching 1,000 live brands is a great achievement, and it’s down to the collective effort of our entire team. From our tech and product developers creating world-class solutions to our customer care and account management teams, who go the extra mile for customers and merchants alike, everyone has contributed to this milestone. Our commitment to providing low-cost, flexible, and innovative payment options continues to drive demand from both merchants and their customers.”
Why Brands Are Choosing MiFinity
Rapid Global Expansion
MiFinity has developed a portfolio of products and services aligned with its merchants’ growth and global expansion strategies. Extensive global coverage across key regions enables MiFinity to actively support merchants in expanding into new markets and driving cross-border transactions. With the ability to support transactions in multiple currencies, MiFinity ensures that merchants can provide localised experiences to their customers while simplifying international payments, reducing friction, and supporting operational scalability across diverse markets.
Customer-Centric Features
MiFinity’s eWallet offers unparalleled flexibility, allowing players to hold multiple eWallets in up to nine native currencies, and choose from over 75 integrated payment methods. This, combined with intuitive in-app features and seamless in-cashier integration, has made MiFinity a popular eWallet, with thousands of new users signing up every day.
Merchant-Driven Solutions
MiFinity has focused on building solutions that address key merchant challenges across its focus verticals. Whether facilitating bank transfers for iGaming operators, multi-currency payments for Forex platforms, or seamless cross-border transactions for travel companies, MiFinity’s offerings are designed to meet the needs of these key industries.
Kris Deyanov, Head of Business Development, added: “Our success isn’t just about offering fast and secure payment solutions. It’s about creating meaningful partnerships with our merchants and delivering added value. MiFinity is committed to helping our merchants achieve their goals and grow their business.”
As MiFinity continues to expand its market share, the company’s focus remains on innovation, customer satisfaction, and supporting the growth of its partners across its key industries. With 1,000 live brands onboarded and a pipeline of integrations still to come, MiFinity is set to continue shaping the future of iGaming payments.
The post MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape appeared first on European Gaming Industry News.
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