Latest News
Soulbound Relaunches its Platform with Prediction Market Feature as Industry Grows 565%
Soulbound.gg, a decentralised streaming platform, has relaunched with a new design and interactive features, including real-time betting on live content.
With this relaunch, Soulbound is integrating StreamFi and GambleFi, which will redefine how content is monetised on live-streaming platforms. Traditional Web2 sites like Twitch or YouTube don’t offer an equal playing field for content creators. Monetisation takes a long time, as streamers have to cross a certain threshold of followers or views to start earning. However, Soulbound allows monetisation in real time. Streamers can start earning from day one, as the platform pays in its native token, Soulbucks (SBX), based on views, interactions and other engagement metrics.
On the other hand, the integration of GambleFi will add a new level of engagement in live-streaming. Viewers will be able to place bets on Soulbound on in-stream events—like predicting a player’s next move or the outcome of live matches. This creates a transparent streaming ecosystem where even viewers have potential reward opportunities for their engagement.
Soulbound will leverage decentralised oracles to ensure the accuracy of betting predictions and use smart contracts to manage payouts. This will allow viewers to access and withdraw their payouts instantly without any unnecessary fees or wait times.
The live-streaming market has been expanding rapidly and it’s one of the primary content types resonating with the Gen-Z population. The market is projected to reach $372.90 billion by 2030 at a current CAGR of 23%, and the inclusion of prediction markets represents a significant step towards creating a more engaging viewer experience. Models like GambleFi, which rewards users for their engagement, will prompt viewers to stick to specific platforms rather than move across different sources of entertainment.
The growing influence of prediction markets has become evident across different sectors. They’ve become more popular recently due to the US election season. Polymarket, which holds 99% of the decentralised prediction market as of September 2024, reported $1 billion in bets surrounding the 2024 presidential elections.
Casey Grooms, Co-Founder of Soulbound, said: “The surge in prediction market activity is undeniable. Recent data shows a 565.4% growth in Q3 alone, with betting volume increasing by 713%. Soulbound’s integration of prediction markets through GambleFi taps into this expanding market while offering creators and viewers a new level of interactivity.”
Soulbound also plans to introduce a Telegram dApp later this year. Telegram has been the most popular platform in recent months for launching decentralised mini-apps. It’s the most accessible medium to reach a large audience, as the messaging app currently has over 800 million active users.
Also, with integrations like Bot API and Wallet API, Telegram is currently the most optimal gateway for blockchain projects to easily access a global, decentralised audience. This will allow Soulbound users to dive into real-time predictions and interactions on the go.
For creators, this mobile integration offers a seamless way to grow their audiences and interact with fans through a decentralised app, extending their reach beyond traditional platforms. Developers also benefit from increased user acquisition and engagement as Soulbound’s prediction markets and gamified features keep viewers involved for longer periods.
Soulbound’s relaunch builds on a year of strong momentum, having raised $4 million in total funding, with a significant portion secured in August 2024. Supported by prominent investors like Animoca Brands, NGC Ventures and Big Brain Holdings, Soulbound is positioning itself as a decentralised content powerhouse. With instant creator monetisation, interactive prediction markets and new mobile-friendly decentralised features, Soulbound is redefining the landscape beyond traditional Web2 platforms.
The post Soulbound Relaunches its Platform with Prediction Market Feature as Industry Grows 565% appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
Latest News
Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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