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What casinos don’t tell you: Extendy gives the low down on VIP players

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VIPs and high rollers bring in significant amounts of profit to casinos. But what is it exactly that makes a player a VIP and how can you become one? 

High rollers make up only 1% or less of a casino’s total player base however they contribute an impressive 10–20% of the total GGR and can bring in, on average, anywhere between $50,000 to $500,000 annually, more if they’re Tier 1 VIPs. Together, VIPs and high rollers generate about 50-60% of a casino’s Gross Gaming Revenue (GGR)

Evidently, retaining one high roller is much more profitable than attracting and bringing in multiple regular players. This is why casinos need to place great focus on retention strategies to up their players’ Lifetime Value (LTV), and on creating a premium experience for VIPs through a dedicated VIP department made of trained managers.

What criteria can be used to determine a future VIP player?

All players have their own habits, gaming preferences and characteristics, so how does a casino determine the VIPs? Simple! Through precise data and six behavioral and demographic factors. We delve into these six factors in our full article which you may access here https://www.linkedin.com/posts/extendycom_extendy-reveals-the-truth-about-vip-players-activity-7252238733041696768-XVuX?utm_source=share&utm_medium=member_desktop .

How VIP Managers communicate with VIP players: privileges, bonuses, loyalty system

Once a player has been determined as having growth potential, the next step is to reach out to the player. This is where the VIP manager comes in. The VIP Manager’s role is to act as the player’s personal consultant, resolving any issues that may arise as quickly and efficiently as possible, giving exclusive, early access to new casino features, curating a personalised loyalty system based on the client’s status and gaming preferences, and also, being there to chat about anything. Depending on the manager’s experience and the players’ tiers, the number of VIP clients in a VIP manager’s portfolio can vary between 100 and 200 players.

If you’d like to learn more about what goes on in a VIP department, VIP managers’ daily duties, the various factors that determine a VIP, loyalty programs for VIPs, and tricky VIP matters from real-life examples and how to solve them, please click here to access Extendy’s full article.

 

The post What casinos don’t tell you: Extendy gives the low down on VIP players appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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1spin4win ranks among top 5 providers on SOFTSWISS Game Aggregator by bet sum in H1 2025

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The provider’s games continue to show high engagement across the SOFTSWISS Game Aggregator network. This strong performance contributed to 1spin4win’s recognition among the top five providers by bet sum in H1 2025. The achievement highlights the studio’s expertise in creating well-balanced, timeless online slots that consistently resonate with both players and operators.

Today, 1spin4win’s portfolio includes over 150 titles, all supporting multiple fiat currencies and cryptocurrencies. The studio is trusted by a network of 800+ operators, including leading brands like Pin-Up, 1xBet, Mostbet, Rox, BitStarz, LuckyDreams, RocketPlay, and GG.bet. Complementing its extensive game portfolio, 1spin4win offers a comprehensive suite of promotional tools, including Cash & Drops campaigns, pre-releases, free spins, branded games, and discounts, all designed to boost player engagement and drive operator success.

SOFTSWISS is a renowned leader in iGaming software development. One of the company’s key products, the Game Aggregator, currently delivers over 35,000 active games from more than 300 providers. Notably, SOFTSWISS pioneered the introduction of cryptocurrencies to online gaming, allowing operators to offer games to crypto and fiat players.

Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “As a rapidly-growing classic online slot provider, 1spin4win is genuinely proud of this achievement. This is an important milestone for our team! We would also like to thank SOFTSWISS for consistently expanding the operator network. This allows our games to reach an ever-growing number of casinos.”

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, shared “At SOFTSWISS, we highly value collaborations that help strengthen the entire iGaming ecosystem. Our enduring partnership with 1spin4win is a clear example of how trust, stability, and innovation can bring consistent value to operators and players alike. With the SOFTSWISS Game Aggregator uniting over 35,000 titles and standing as the largest content hub in the industry, we are proud to provide a reliable foundation that supports our partners’ growth.”

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win ranks among top 5 providers on SOFTSWISS Game Aggregator by bet sum in H1 2025 appeared first on European Gaming Industry News.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.

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Amusnet Goes Live on GoldenPark.es and GoldenPark.pt, Strengthening its Presence in Spain and Portugal

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Amusnet continues its strategic expansion across Europe by partnering with GoldenPark.es and GoldenPark.pt, two prominent online casino platforms operated by GoldenPark. This live now partnership marks a parallel launch in both Spain and Portugal, bringing a rich portfolio of high-performing games to players in these markets.

“The simultaneous launch of Amusnet games on GoldenPark Spain and Portugal marks another step in our mission to deliver a premium and fully personalized gaming experience. With an increasingly broad and diverse catalog, we remain committed to offering our customers content tailored to their tastes and preferences, further strengthening our dedication to excellence in both markets,” said Víctor Sánchez, Manager of GoldenPark.es and GoldenPark.pt.

“GoldenPark’s commitment to player satisfaction makes them a great partner for Amusnet. We are proud to see our games live on both platforms and confident this partnership will deliver exceptional value to players in Spain and Portugal,” said Edwin Cruz, Managing Director at Amusnet Spain.

This new collaboration enables Amusnet to showcase its commitment to delivering quality entertainment, with a curated selection of slot titles. Players in Spain can now enjoy top-performing titles such as 20 Extra Crown, 20 Golden Coins, Orient Story Deluxe, 100 Power Hot and Secrets of Cairo. Meanwhile, Portuguese players gain access to fan-favourites, including 20 Golden Coins, Cocktail Rush, 100 Power Hot, 7 Crystals and Hot Deco. GoldenPark, with over 40 years of experience, has been active in the Spanish online casino space since 2012. As part of its international growth strategy, the brand expanded into Portugal over two years ago, quickly gaining the trust of local players through a compelling mix of games and excellent customer service.

This partnership further reinforces Amusnet’s growing footprint in Southern Europe, aligning with its goal to collaborate with leading operators of quality, and local relevance.

The post Amusnet Goes Live on GoldenPark.es and GoldenPark.pt, Strengthening its Presence in Spain and Portugal appeared first on European Gaming Industry News.

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