Latest News
5996 Conversions for iGaming Offer with PropellerAds’ Social Traffic Type [Case Study]
PropellerAds’ Social Traffic Type feature helped a media buying team reach a whooping 5996 conversions for their iGaming promotion. This is a significant result given that iGaming is a highly competitive niche in South Africa and Nigeria, with Europe slowly but steadily approaching them.
We asked the team how they achieved that and they shared their success secrets and challenges.
Important Information on iGaming in South Africa and Nigeria
Before we proceed with the case study, it’s important to mention that South Africa and Nigeria’s iGaming platforms have low average deposits. However, they see frequent deposits, which helps maintain good ROI for affiliates.
The Offer and Campaigns: A Combination of Traffic Sources
Our client is an affiliate of a licensed iGaming company. They’ve launched as many as 300 ad campaigns, combining various traffic sources to maximise target audience reach.
Here’s a summary of all the information we got from them on their offer and campaigns:
- Earning method: They use the RevShare model, with each registered user counting as a conversion. The optimization efforts were based on their leads and performed by our partners.
- Target audience and GEO: iGaming enthusiasts from South Africa and Nigeria and people interested in sports.
- Campaign period: June – July 2024.
- Landing page: All users who click on their ads are redirected to the registration page of the iGaming brand’s official site.
- Traffic sources: They combine multiple sources, including PropellerAds, Google Ads, and Facebook. And, while all these sources bring in good traffic, PropellerAds excels by offering the best quality leads.
- Ad formats from PropellerAds: In-Page Push and Popunder/Onclick. These are the most commonly used ad formats for iGaming advertisers as they perform the best. Still, some of our partners opt for Push notifications instead, since it depends on your offer specifics (and requires testing).
- Tracking: They used their own tracker.
Creatives Reinvented: Tips on Creating Captivating Visuals
Creating something unique in the iGaming vertical is a challenge given the high competition and everything that has already been invented. However, the guys from the media buying team tested some slight changes to classic creatives and found out that these little tweaks made a big change.
Here are the two things they added to typical ads that lead to more clicks:
- Match date: Adding the date of the game is like adding a deadline to an offer – it creates an urge for fans to act and click. And, yes, the media buying team saw a positive effect of this tweak, bringing in more leads.
- The teams playing: By including who’s playing, you send a clear message to the fans, reaching out to the right ones. No one likes guessing games.
Experimenting: The Key to Campaign Optimization
Launching 300+ campaigns within a month allowed the media buying team to try out different things. They could make data-driven decisions on which creatives to go with based on the results they got from their ads.
Let’s see what they experimented with and how that helped them optimise their promotions for best performance.
Popunder vs Social Traffic Type
The guys from the media buying team wanted to find out if a specific ad format could reduce conversion costs. They tested Popunder vs Social Traffic Type and discovered that the latter one achieved that.
A few words about Social Traffic Type: at PropellerAds, Social Traffic Type is an Onclick/Popunder targeting that helps advertisers cover only ad zones with social traffic that comes from the most widely-used networks, like Instagram, Facebook, and more.
This traffic type allows you to reach real social media users with no restrictions usually implied by social networks, especially when it comes to iGaming.
Here’re the results of their experiment:
| Campaign | Popunder traffic | Social Traffic Type |
| Impressions | 96 707 232 | 61 639 |
| Conversions | 5 938 | 58 |
| CR | 0,01% | 0,09% |
| CPL | 11.6 | 8.01 |
From this, it can be seen that Social Traffic Type drives a lot less traffic to the landing page, thus less conversions. However, it offers a higher CR compared to Popunder. With that in mind, it can be concluded that Social Traffic Type is a less expensive, yet effective method.
Campaign Optimization
After realising that Social Traffic offers a more cost-effective solution compared to the Popunder variant, the team aimed to enhance their results. Curious about the potential impact, they set out to refine their approach, applying the same campaign optimization techniques they’d used successfully in the past. The goal was to perfect their strategy and push performance even further.
The result
Nothing changed! None of the optimization actions were effective and the conversions remained the same.
Why did this happen?
According to our optimization specialist, it may be because Social Traffic Type consists of only active users regularly engaged in iGaming activities.
Why is this good?
Because there’s no need for further campaign optimization when using Social Traffic Type.
Targeting Broader Audience
Our clients also widened their target audience. They focused on all mobile Android users, with iOS users being targeted once in a while. This resulted in higher CR and ROI even though the minimum deposit amounts are lower compared to the US and European markets.
Daily Budget Reduction
Our partners decided they wanted to see if less money spent on ads will change the traffic volume. Their daily budget was $500-$1000 and it turned out to be enough for constant conversion flow.
Wrapping Up
So, what have we learned from this case study?
- In-Page Push and Popunder ad formats are really effective in the iGaming vertical.
- Making slight changes to your creatives like adding match dates, players/teams’ names, and bonus information can make a big difference in your campaigns’ success.
- Try Social Traffic Type.
- Widen your audience.
- Include Tier 3 GEOs in your target zones. Although the deposits are lower, their high frequency makes up for it.
- The number of registered users and deposits shows the success of your campaigns.
Launch for Success with PropellerAds
PropellerAds is the go-to option for many advertisers in the iGaming vertical as they have various niche-specific tools for optimising campaigns.
Here’s what they offer to clients:
- High-quality traffic for offers in numerous verticals: iGaming, Finance, Utilities, Social, and more.
- Multiple ad formats and traffic types, including Push, Popunder, In-Page Push, Interstitials, Survey Exit (users who just completed a survey), Social Traffic Type and more.
- Unique tools for targeting specifically iGaming audience – Demographics and Interests Targeting.
- Great optimization tools like Subzones optimization.
- Cross-continent reach: Apart from serving African countries, they also work with clients from other continents offering traffic to all imaginable GEOs.
Maximise your iGaming offer conversion rate with PropellerAds!
Reading Time: < 1 minute
|
|
|
The post Pirates of China: the new MGA Games Video Slot with a Mega Reel in Free Spins appeared first on European Gaming Industry News.
Reading Time: 4 minutes
- Team Vitality kicks off the new season with renewed energy and strong ambitions, both on the European and international stage.
- With the addition of renowned players like Chronicle and an experienced coaching staff, the club is fielding an exceptional team.
- The young prodigy Ștefan “Sayonara” Mîtcu will officially join the team after March 2026.
- All the stars are aligned to kick off this new year in VALORANT, starting with Project Blender 2025 on December 3rd.
Paris, 24th November 2025 – Team Vitality, an international esports club, is proud to present its new VALORANT roster for the 2026 season. While 2025 had started strongly with the VCT EMEA Kickoff title and a Top 4 finish at Masters Bangkok, the remainder of the journey did not meet the expected goals.
In 2026, VALORANT remains a priority for the club, with international events taking place across the globe. The integration of new talent also marks the beginning of a new chapter, highlighted by the highly anticipated addition of young prodigy Ștefan “Sayonara” Mîtcu and Timofey “Chronicle” Khromov, one of the world’s top players, to the roster.
A STAR-STUDDED ROSTER READY TO DOMINATE
The VALORANT scene is ready, and Team Vitality returns more determined than ever. Centred around Derke, this team of exceptional talents promises to be a true powerhouse for the 2026 VCT season.
Roster composition
- Timofey “Chronicle” Khromov (Russian) – 23 years old: One of the leading figures on the circuit, Chronicle brings to Team Vitality his game intelligence, composure, and experience in major victories. He reunites with his former teammate Derke. After a 2025 marked by three consecutive international finals – Masters Toronto, Esports World Cup, and Champions Paris – finishing second in all three, he now aims for victory on every stage in 2026.
- Elias “Jamppi” Olkkonen (Finnish) – 24 years old: The second Finnish star of the 2026 roster alongside Derke, Jamppi comes off an impressive 2025, narrowly missing qualification for Champions Paris. A key player in BBL Esports’ rise, he demonstrated both leadership and skill throughout the season. In 2026, Jamppi will take on the crucial role of In-Game Leader (IGL), tasked with guiding Team Vitality to victory.
- Dawid “PROFEK” Święć (Polish) – 21 years old: Alongside his former coach and teammate, PROFEK joins The Hive bringing his sharp game sense and calm, thoughtful playstyle—perfect for the role of Controller. Noticed as a rookie in 2025, he helped elevate BBL Esports from 6th to 3rd place between the Kickoff and Stage 2, delivering decisive performances against Fnatic and Team Heretics.
- Ștefan “Sayonara” Mîtcu (Moldovan) – 17 years old: Sayonara has already made his mark in the Spanish Challengers League, becoming the youngest winner and MVP in the league’s history. His outstanding performances in Split 2 confirm his status as a must-watch young talent for 2026. Having already been a part of the organisation since early 2025, Sayonara has made a statement in the French Challengers League. He will make his official VCT EMEA debut after celebrating his 18th birthday in March.
- Nikita “Derke“ Sirmitev (Finnish-Russian) – 22 years old: A former Counter-Strike player turned VALORANT competitor, Derke is considered one of the top three duelists of all time, renowned for his exceptional skills and decisive impact in matches. After winning the VCT: 2023 LOCK//IN and the VCT Masters Tokyo in the same year—a feat never achieved before—Derke has been contributing his strategic vision and talent to the team since last season, leveraging his extensive international experience. Derke was also instrumental in Team Vitality’s VALORANT EMEA KICKOFF 2025 victory earlier this year.
Coaching staff
- Gregor “PAL” Morton (Scottish) – Head Coach: PAL joins after an impressive year leading BBL Esports, guiding the team to a Top 3 finish at VCT EMEA Stage 2. Renowned for his strategic vision and leadership, he arrives at Team Vitality alongside his two trusted allies, Jamppi and PROFEK, determined to unlock the full potential of the 2026 roster.
- Benjamin “Scuttt” Hutchinson (Irish) – Strategic Coach: A former member of the Fnatic VALORANT team, he brings solid experience and an impressive track record. In 2025, he contributed to Fnatic’s VCT EMEA Stage 1 title as well as three consecutive international finals—Masters Toronto, Esports World Cup, and Champions Paris—finishing in second place each time. A former collaborator of PAL at BBL Esports, they now reunite to form a formidable coaching duo.
This talented duo will bring a fresh strategic vision aimed at strengthening the team’s competitiveness and laying the foundation for a new chapter in VALORANT.
A familiar and experienced face will be stepping in to support Team Vitality through the opening stretch of the season, until Sayonara officially joins the team in March 2026. Fans can expect someone who already knows the scene well and will slot in seamlessly when the first matches begin.
”This team is built with a vision of collaboration between subject-matter experts in mind. Everyone is here to make everyone else’s lives easier, and it is the pre-existing trusting relationships we have that will let us build and build throughout the year, focusing on the everyday actions that compound over time and give us the best chances of success. We are here to achieve things that we are proud of, but ultimately, with the people we have involved, our goals for the team are as high as the standards we set for ourselves.” explains Gregor “PAL” Morton, Head Coach of the team.
ON THE ROAD TO 2026
In 2026, Team Vitality approaches the VALORANT scene with a clear ambition: to establish itself permanently at the top of the global esports landscape. The new roster embodies a renewed approach, placing team culture at the heart of the project. Guided by their coaching staff and a shared set of values: trust, high standards, and cohesion, the players are building a strong collective dynamic designed to last.
This stability is paired with a strong commitment to the development of Sayonara, a young prodigy on the scene, whom the organisation aims to support under the best conditions to unlock his full potential. Focused on performance development, Team Vitality has chosen an approach rooted in club culture, team cohesion, and long-term vision, with a single ambition in sight: to conquer the heights of the VALORANT Champions Tour (VCT) and the VALORANT Champions.
“VALORANT is an essential scene for us. For 2026, we wanted to build a roster combining proven leaders and promising young talent, capable of performing at the highest level, and that’s exactly what we’ve achieved. All the stars are now aligned for us to perform. We also rely on an experienced coaching staff, among the best in the scene, with a detailed and comprehensive understanding of the challenges of performance: a solid theoretical approach inherited from their academic backgrounds, combined with practical experience demonstrated by the results achieved in recent years. All of this is perfectly consistent with Team Vitality’s DNA,” says Fabien ’Neo” Devide, President and co-founder of Team Vitality.
The new-look roster will compete together for the first time on December 3rd, for the 2025 Project Blender – kicking off a new season with renewed energy and strong ambitions.
The post TEAM VITALITY UNVEILS ITS NEW VALORANT ROSTER appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Players have never experienced entertainment like this. It’s time to dive into the Titan Series, FBMDS’ slot gaming collection, featuring Power Gacha, Desert Gold, Zaltik Empire and Secrets of Scarabs, games designed to elevate online casino fans’ engagement and boost operators’ retention results.
The iGaming provider has promised and delivered as FBMDS keeps pushing the limits of innovation with several slot game titles, showcasing its transformative ability in the fast-paced online casino gaming sector, and captivating campaigns for operators destined to maximize conversions.
The Titan Series was created with one factor in mind: driving retention to online casino lobbies. Coming up with products that boost player’s loyalty towards iGaming platforms was the path settled, so reinventing its slots’ portfolio with catchy storylines, immersive themes, lovable characters and rewarding game features seemed only right.
Included in the Titan Series collection are the following titles:
- Power Gacha,
- Desert Gold,
- Zaltik Empire, and
- Secrets of Scarabs.
Not only do all of these slots have interesting narratives, but they also boost engagement through its game tumble and cascading wins mechanics, proven game-features, and cross-platform optimization for prolonged gaming sessions.
While Power Gacha contemplates an Asian-inspired atmosphere, Desert Gold promises the adventure of a lifetime in a western duel of fortune. In both games, players can select their favorite character to play with, adding an extra layer of personalization that turns the gaming experience even more approachable.
Both Power Gacha and Desert Gold blend adventure with a twist, in a 6×5 grid with a tumble and cascading wins mechanic with up to 15,000x the bet wins, a 96.54% RTP and features like Free Spins, Multipliers, Ante Bet, Buy Bonus, Double Chance and Win Feature.
Furthermore, Zaltik Empire owns mystical treasures of the ancient world while players step into the heart of a forgotten empire with a lot to uncover. On the other hand, Secrets of Scarabs takes casino fans on an Egyptian-inspired journey towards the pyramids’ riches with loads of surprises.
These two blend cultural richness with a dazzling appeal, in a 6×5 grid with a tumble and cascading wins mechanic with up to 5,000x the bet wins, a 96.55% RTP and features like Free Spins, Multipliers, Ante Bet, Buy Bonus, Double Chance and Win Feature.
Apart from this, the Tournaments feature is a standout in this collection, also present in the Sublime and Momentum Series. Not only does it add an extra level of emotion to the player’s experience, as it also offers the possibility of being a part of a community with similar goals.
The online casino gaming provider has big plans as it continues to reinvent its iGaming portfolio with fresh products casino players want to play. Stay tuned to discover more about FBMDS’ upcoming products, distinctive gaming collections, and relevant deals!
The post Titan Series: FBMDS’ most recent slot collection that offers casino fans power to play appeared first on European Gaming Industry News.
-
Latest News3 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News2 weeks ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News2 months ago
Adidas Arena Set to Welcome the 2026 Six Invitational