Latest News

5996 Conversions for iGaming Offer with PropellerAds’ Social Traffic Type [Case Study]

Published

4 months ago

October 31, 2024

PropellerAds’ Social Traffic Type feature helped a media buying team reach a whooping 5996 conversions for their iGaming promotion. This is a significant result given that iGaming is a highly competitive niche in South Africa and Nigeria, with Europe slowly but steadily approaching them.

We asked the team how they achieved that and they shared their success secrets and challenges.

Important Information on iGaming in South Africa and Nigeria

Before we proceed with the case study, it’s important to mention that South Africa and Nigeria’s iGaming platforms have low average deposits. However, they see frequent deposits, which helps maintain good ROI for affiliates.

The Offer and Campaigns: A Combination of Traffic Sources

Our client is an affiliate of a licensed iGaming company. They’ve launched as many as 300 ad campaigns, combining various traffic sources to maximise target audience reach.

Here’s a summary of all the information we got from them on their offer and campaigns:

Earning method: They use the RevShare model, with each registered user counting as a conversion. The optimization efforts were based on their leads and performed by our partners.
Target audience and GEO: iGaming enthusiasts from South Africa and Nigeria and people interested in sports.
Campaign period: June – July 2024.
Landing page: All users who click on their ads are redirected to the registration page of the iGaming brand’s official site.
Traffic sources: They combine multiple sources, including PropellerAds, Google Ads, and Facebook. And, while all these sources bring in good traffic, PropellerAds excels by offering the best quality leads.
Ad formats from PropellerAds: In-Page Push and Popunder/Onclick. These are the most commonly used ad formats for iGaming advertisers as they perform the best. Still, some of our partners opt for Push notifications instead, since it depends on your offer specifics (and requires testing).
Tracking: They used their own tracker.

Creatives Reinvented: Tips on Creating Captivating Visuals

Creating something unique in the iGaming vertical is a challenge given the high competition and everything that has already been invented. However, the guys from the media buying team tested some slight changes to classic creatives and found out that these little tweaks made a big change.

Here are the two things they added to typical ads that lead to more clicks:

Match date: Adding the date of the game is like adding a deadline to an offer – it creates an urge for fans to act and click. And, yes, the media buying team saw a positive effect of this tweak, bringing in more leads.

The teams playing: By including who’s playing, you send a clear message to the fans, reaching out to the right ones. No one likes guessing games.

Experimenting: The Key to Campaign Optimization

Launching 300+ campaigns within a month allowed the media buying team to try out different things. They could make data-driven decisions on which creatives to go with based on the results they got from their ads.

Let’s see what they experimented with and how that helped them optimise their promotions for best performance.

Popunder vs Social Traffic Type

The guys from the media buying team wanted to find out if a specific ad format could reduce conversion costs. They tested Popunder vs Social Traffic Type and discovered that the latter one achieved that.

A few words about Social Traffic Type: at PropellerAds, Social Traffic Type is an Onclick/Popunder targeting that helps advertisers cover only ad zones with social traffic that comes from the most widely-used networks, like Instagram, Facebook, and more.

This traffic type allows you to reach real social media users with no restrictions usually implied by social networks, especially when it comes to iGaming.

Here’re the results of their experiment:

Campaign	Popunder traffic	Social Traffic Type
Impressions	96 707 232	61 639
Conversions	5 938	58
CR	0,01%	0,09%
CPL	11.6	8.01

From this, it can be seen that Social Traffic Type drives a lot less traffic to the landing page, thus less conversions. However, it offers a higher CR compared to Popunder. With that in mind, it can be concluded that Social Traffic Type is a less expensive, yet effective method.

Campaign Optimization

After realising that Social Traffic offers a more cost-effective solution compared to the Popunder variant, the team aimed to enhance their results. Curious about the potential impact, they set out to refine their approach, applying the same campaign optimization techniques they’d used successfully in the past. The goal was to perfect their strategy and push performance even further.

The result

Nothing changed! None of the optimization actions were effective and the conversions remained the same.

Why did this happen?

According to our optimization specialist, it may be because Social Traffic Type consists of only active users regularly engaged in iGaming activities.

Why is this good?

Because there’s no need for further campaign optimization when using Social Traffic Type.

Targeting Broader Audience

Our clients also widened their target audience. They focused on all mobile Android users, with iOS users being targeted once in a while. This resulted in higher CR and ROI even though the minimum deposit amounts are lower compared to the US and European markets.

Daily Budget Reduction

Our partners decided they wanted to see if less money spent on ads will change the traffic volume. Their daily budget was $500-$1000 and it turned out to be enough for constant conversion flow.

Wrapping Up

So, what have we learned from this case study?

In-Page Push and Popunder ad formats are really effective in the iGaming vertical.
Making slight changes to your creatives like adding match dates, players/teams’ names, and bonus information can make a big difference in your campaigns’ success.
Try Social Traffic Type.
Widen your audience.
Include Tier 3 GEOs in your target zones. Although the deposits are lower, their high frequency makes up for it.
The number of registered users and deposits shows the success of your campaigns.

Launch for Success with PropellerAds

PropellerAds is the go-to option for many advertisers in the iGaming vertical as they have various niche-specific tools for optimising campaigns.

Here’s what they offer to clients:

High-quality traffic for offers in numerous verticals: iGaming, Finance, Utilities, Social, and more.
Multiple ad formats and traffic types, including Push, Popunder, In-Page Push, Interstitials, Survey Exit (users who just completed a survey), Social Traffic Type and more.
Unique tools for targeting specifically iGaming audience – Demographics and Interests Targeting.
Great optimization tools like Subzones optimization.
Cross-continent reach: Apart from serving African countries, they also work with clients from other continents offering traffic to all imaginable GEOs.

Maximise your iGaming offer conversion rate with PropellerAds!

Related Topics:iGaming Latest-News PropellerAds Social Traffic Type

Wladimir P.

Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

Week 8/2025 slot games releases

Published

13 hours ago

February 21, 2025

George Miller

Reading Time: 4 minutes

Here are this weeks latest slots releases compiled by European Gaming

Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.

Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!

Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.

Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.

Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.

Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.

Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.

Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.

Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.

Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.

The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.

Latest News

Official Game Titles for 2025 IESF WEC25

Published

13 hours ago

February 21, 2025

George Miller

Reading Time: < 1 minute

International Esports Federation (IESF) has confirmed the official game titles for the 2025 IESF Season. The WEC25 will feature five of the most popular Esports titles:

Counter-Strike 2,
Dota 2,
eFootball™ series,
Mobile Legends: Bang Bang, and
PUBG MOBILE.

2025 marks the third consecutive year that IESF has maintained the same lineup, reflecting the consistency and popularity of these titles in the World of Esports.

With 136 member federations organizing National Qualifiers, the road to the 2025 IESF Season is set to be bigger and more competitive than ever. Around the world, national tournaments are already underway, as each federation seeks to crown their nation’s champions who will go on to compete at the highest level.

Igor Nedeski, Esports Manager at IESF, said: “We are proud to continue our collaboration with leading game publishers to ensure the highest quality of competition for the 2025 season. The excitement among athletes is already incredible as they prepare to represent their nations on the grand stage. This year, we anticipate an even higher level of competition as teams and players push the boundaries of Esports.”

The 17th edition of the IESF Season will not only highlight the competitive excellence of esports athletes but also reinforce IESF’s commitment to inclusivity, diversity, and fair play within the Esports ecosystem.

Mind Sports South Africa (MSSA) has participated in every IESF World Championship since the inception of the World Championships in 2009.

Players registered with MSSA may qualify for National Team Trials (NTT) in MSSA events that have been held for one Calendar Year before the National Team Trials are held.

Events still to be held are:

22 February 2025 – 6th WESTERN CAPE Online Championships
8 March 2025 – 6th GAUTENG Online Championships
15 March 2025 – National Team Trials for 17th IESF World Championships

The post Official Game Titles for 2025 IESF WEC25 appeared first on European Gaming Industry News.

Latest News

Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals

Published

15 hours ago

February 21, 2025

George Miller

Reading Time: < 1 minute

Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.

“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.

20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.

Features

Expanding Wild

During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.

Tumbling Reels with Increasing Multiplier

Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.

Jackpot Cards

The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.

The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.