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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GGPoker Announces The Return of Flip & Go Millionaire With $1M Guaranteed Prize Pool

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GGPoker, the World’s Biggest Poker Room, is excited to announce the return of its hugely popular Flip & Go Millionaire tournament. Running from November 1 through November 11, this thrilling event offers players the chance to win a share of $1,000,000 guaranteed—all for a low $11 buy-in!

For the third consecutive year, GGPoker’s Flip & Go Millionaire series promises to deliver fast-paced action and a unique tournament format that has captivated players around the world. The Flip & Go format, which lets players “skip the grind” and jump directly into the most exciting stages of the game, has grown in popularity with both recreational and seasoned players alike.

“Flip & Go Millionaire has quickly become a favorite event in the GGPoker calendar,” said Sarne Lightman, Managing Director of GGPoker. “The beauty of this format is that it offers the perfect mix of luck and skill, allowing everyone a shot at life-changing money in no time at all. The fact that we’re hosting it for the third year in a row speaks volumes about how much our players love it.”

The tournament format is simple but thrilling:

  • Flip Stage: After registration ends, players go all-in immediately, with each player receiving three hole cards and discarding one before the hand plays out. Win the flip, and you’re on your way!

  • Go Stage: Players who advance past the Flip Stage are immediately in the money and continue playing in a standard No-Limit Hold’em structure until a winner is crowned.

With hourly Flip Stages running every day up until November 11, and the Go Stage set for 19:00 UTC on November 11, players will have plenty of opportunities to secure their spot and chase their share of the $1,000,000 prize pool.

For those looking to satellite their way into the event, qualifiers start as low as $0.11, making Flip & Go Millionaire accessible to every player.

Don’t miss your chance to get in on the action! Register now and flip your way to a share of a million.

The post GGPoker Announces The Return of Flip & Go Millionaire With $1M Guaranteed Prize Pool appeared first on European Gaming Industry News.

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ZITRO LAUNCHES LEGENDARY SWORD

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Zitro is proud to announce the launch of its latest slot game, Legendary Sword. This captivating 3×5 multigame features a 4-level jackpot link, inviting players to step into the roles of valiant knights on a quest for glory. Within this fantastical realm, players can harness the power of “Honor,” which multiplies rewards, while “Glory” grants extra lives. The mystical “Magic Sword” doubles any Link symbol that lands on the boosted column. Players can activate —by mystery—one or a combination of these features, discovering up to seven different Bonus Links.

Legendary Sword enhances the gameplay experience with its innovative 3-level Link Evolution, introducing unique twists to the action. As players embark on their adventure, they will encounter a bonus round featuring 6×5 reels, where the top three rows gradually unlock with 8, 14, or 30 link symbols, significantly enhancing the potential for big wins. With just 15 link symbols, players can trigger a jackpot wheel and spin it to win the MEGA or, even better, the GRAND MEGA jackpots. A single symbol can also secure the Minor or Mini jackpots during the bonus link.

With its blend of engaging game mechanics and visually stunning graphics, Legendary Sword promises that every spin will be a legendary experience. Prepare to wield Excalibur and achieve Glory with Honor!

The post ZITRO LAUNCHES LEGENDARY SWORD appeared first on European Gaming Industry News.

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Unmasking Spinmatic’s latest game: 9 Masks of Voodoo

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Spinmatic, B2B developer and supplier of outstanding casino games, is excited to announce the release of its latest game, 9 Masks of Voodoo. Set deep within the Caribbean jungles, this game offers players a captivating experience filled with mystery, ancient magic, and the promise of legendary treasures. Guided by the enigmatic high priestess of a mysterious Voodoo cult, 9 Masks of Voodoo plunges players into a mystical world where powerful spirits and hidden riches await those daring enough to explore the depths of the jungle.

9 Masks of Voodoo features a straightforward 5×3 reel setup with 20 fixed paylines, making it accessible to a wide range of players. However, beneath its simplicity lies an exciting and dynamic gaming experience, driven by the collection of mystical Voodoo masks. With an innovative Scatter pay’s feature, players will get automatic rewards when obtaining three to nine masks on any reels. The more masks, the rewards get bigger and better!

Players can trigger the Mini Jackpot with seven masks, unlock the Midi Jackpot with eight, and claim the Maxi Jackpot the top prize up to 176,000 Euros by landing all nine masks.

Adding to the thrill, the game offers a Free Spins with Multiplier round, activated when players land Free Spin Scatter symbols on reels 1, 3, and 5. A double spin wheel then determines the number of Free Spins (ranging from 5 to 30) and the multiplier (ranging from x2 to x5) applied to their winnings. During Free Spins, the Voodoo masks continue to pay out without being affected by the multipliers, making every spin potentially rewarding.

Visually, 9 Masks of Voodoo immerses players in a richly detailed environment that enhances the overall gaming experience. The reels are bathed in an eerie glow, with symbols pulsing with the magic of the Voodoo theme. The backdrop blends mystery and allure, featuring a stone hut with a bubbling cauldron and a starry night sky. creating a setting where the line between reality and magic blurs.

The post Unmasking Spinmatic’s latest game: 9 Masks of Voodoo appeared first on European Gaming Industry News.

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