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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wazdan’s Mighty Wild™: Jaguar nominated for Online Slot of the Year at Global Gaming Awards EMEA

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Wazdan, the leading gain-focused developer, has been nominated in the Online Slot of the Year category at the Global Gaming Awards EMEA 2026 for its standout release, Mighty Wild: Jaguar.

The prestigious nomination recognises Wazdan’s ongoing commitment to innovation and player engagement, with the jungle-inspired title balancing modern mechanics and smooth, dynamic gameplay to deliver a captivating gameplay experience.

The title brings together several of Wazdan’s most distinctive features, including Wild Rampage, the signature mechanic of the Mighty Wild series, which fills bonus rounds with symbols and multipliers for fast-paced action.

It also incorporates Hold the Jackpot, one of Wazdan’s flagship features, where players trigger bonus rounds to pursue grand jackpot win by filling the entire grid, alongside Cash Infinity, which boosts engagement and retention by keeping symbols on the reels between spins. Lastly, Sticky to Infinity also makes up the title’s impressive mechanic line-up, which locks bonus symbols in place during respins to heighten the sense of progression and maximise win potential.

The game’s success underlines the growing strength of the Mighty Wild series, one of Wazdan’s most popular lines. Following the outstanding performance of Mighty Wild: Jaguar, the company is preparing to expand the collection with the upcoming Mighty Wild: Gorilla, further cementing its reputation for creating high-performing, feature-rich titles.

Delivering exceptional results since launch, Mighty Wild: Jaguar has become one of Wazdan’s strongest releases of the year, resonating with both players and operators across regulated markets.

At the same time, Wazdan’s nomination takes on even greater significance in light of the upcoming Global Gaming Awards EMEA ceremony, which will take place in Barcelona in January 2026 as part of the opening day of ICE 2026.

With the release now shortlisted among the industry’s best in class, Wazdan continues to strengthen its position as one of the leading developers shaping the future of online slot entertainment.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Being nominated for Online Slot of the Year at the Global Gaming Awards is a fantastic recognition of the creativity and engineering that drive every Wazdan release.

Mighty Wild: Jaguar reflects our ongoing mission to design games that not only entertain but deliver measurable results for our partners. We’re incredibly proud of how the Mighty Wild series has evolved and look forward to building on its success with new titles that continue to push the boundaries of player engagement.”

The post Wazdan’s Mighty Wild™: Jaguar nominated for Online Slot of the Year at Global Gaming Awards EMEA appeared first on European Gaming Industry News.

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Wazdan wraps up successful showcase at SiGMA Central Europe

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Wazdan, the leading gain-focused developer, has concluded a successful trip to Rome for SiGMA Central Europe, where the company’s team connected with key partners, unveiled its latest titles and reinforced its growing presence across the region.

Located at booth 4040, Wazdan’s cohort enjoyed intensive meetings with partners and operators, receiving overwhelmingly positive feedback on its latest releases and engagement-boosting features. The event provided an excellent platform to strengthen regional relationships and accelerate the company’s local growth strategy.

Attendees had the opportunity to exclusively explore some of the developer’s highly anticipated and top-performing titles, including Mighty Wild: Gorilla, Cash Grotto, 16 Coins x5000 and Mighty Crown: Legacy of Mars. Each game captivated operators with its distinctive mechanics and player-driven experiences, underlining Wazdan’s commitment to innovation and entertainment.

Adding to the excitement, Wazdan also presented its festive €6,000,000 Network Promotion, with its Halloween chapter having successfully concluded on the 2nd November and its Christmas stage set to run from 28th November to 31st December, once again offering its partners fresh ways of engaging their player bases.

Wazdan’s appearance at SiGMA Central Europe marks another milestone in its global event calendar, as the company continues to showcase its cutting-edge content and strengthen partnerships across key markets.

Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Central Europe was an incredible opportunity to connect with both new and existing partners.

“The positive response to our portfolio and features reaffirms our focus on creating value-driven, immersive gaming experiences. We’re delighted with the momentum we’ve built in this region and look forward to achieving even greater success together.”

The post Wazdan wraps up successful showcase at SiGMA Central Europe appeared first on European Gaming Industry News.

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The ELA Games Fiesta: Piñatas Festival Outperforms Studio Benchmarks With Instant Success

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Vibrant visuals and engaging mechanics are key growth drivers for the studio’s new release

Piñatas Festival, a recent ELA Games release, has outperformed studio averages across all key performance metrics. The game’s strong results reinforce ELA Games’ sustainable growth trajectory and its ability to produce titles that captivate players and drive record performance for operators.

Inside Piñatas Festival Breakout Success

In the first month following its release, Piñatas Festival recorded the following results:

  • Actives: +13%
  • Turnover: +280%
  • GGR Total: +465%
  • Round Count: +276%

These results highlight the game’s instant mass appeal, player retention, and strong value for partners. The game’s visually rich design sets the player in a vibrant world of music, colour, and energy, combined with its engaging mechanics, such as Hold & Win, Collector Symbol, and generous bonuses, which keep players returning and operators growing.

Consistent Growth Through Creativity

Piñatas Festival builds on ELA Games’ signature development approach of data-backed creativity and visually rich design. The game’s success mirrors the studio’s track record of building positive momentum on each release. Buffalo Force, another recent title, also experienced significant results, including +62% GGR total growth, and much more. Both games have been strong additions to the studio’s portfolio, with Piñatas Festival’s continuation of its predecessor’s success delivering increased value to operators.

Marharyta Yerina, ELA Games’ Managing Director, commented, “Piñatas Festival is another strong addition to our portfolio, with its success proving that our titles can deliver consistent business value. The game’s strong GGR growth is a direct result of how our signature visually rich design, engaging mechanics, and creative approach support our partners’ growth. Maintaining this high-quality output will ensure our trajectory positions ELA Games as a top content developer with a diverse portfolio for all types of players to enjoy.”

ELA Games remains committed to a steady content release schedule, consisting of diverse titles that blend innovation and engaging mechanics that keep players engaged. Piñatas Festival is a key milestone for the studio’s portfolio as it aims to achieve its goals.

The post The ELA Games Fiesta: Piñatas Festival Outperforms Studio Benchmarks With Instant Success appeared first on European Gaming Industry News.

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