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Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check
Revenue optimization has emerged as one of the key success factors in the highly competitive online poker industry. With the growing costs of acquiring players and the challenge of retaining them, poker operators need more ways of generating revenue. In this light, the In-Store feature developed by EvenBet Gaming has brought a new change in the industry: boosting the operator’s revenue while offering engaging game perks for the players.
The mechanics of online poker rooms
Historically, online poker rooms have been able to attract a variety of players with diverse games, starting from the more common Texas Hold’em to the less known Razz. In the past, poker platforms have depended on rake, which is a small percentage of every pot, or tournament fees as their main sources of income.
However, nowadays, these models have become less dependable as poker operators face a number of challenges. They are always torn between the need to meet regulatory requirements, maintain their profit margins, and keep the players happy. This has led to the need to increase the average revenue per user (ARPU) without losing customers in this competitive environment.
Welcome cross-sell and upsell — two effective techniques successfully implemented in niches like e-commerce and are now actively used in the poker segment. These strategies have been effective in increasing the LTV and customer retention rates. For poker rooms, this could mean the difference between going bust and holding out for the long term.
Cross-selling in poker
Cross-selling is the practice of selling related products or services to existing customers. In the poker context, this could take several forms:
- Basic cross-sell: advertising casino games to sports bettors and the other way around. For example, a poker room may recommend slot games to the players who frequently play Texas Hold’em.
- Intermediate cross-sell: the use of player data to develop more specific campaigns. For instance, if data reveal that poker tournament players like to play blackjack, the room may target blackjack to tournament players.
- Advanced cross-sell: a more complex approach that employs dynamic and data-driven models to provide the player with customized suggestions. For example, when a player’s activity and their preferences are used to recommend new games or tournaments that may be interesting.
Upselling in poker
Upselling persuades the customer to choose a better version of the product they are already using. In poker rooms, this might involve:
- Providing VIP tournament seats to the ordinary cash game participants.
- Offering higher risk and reward tables to players who play at lower limits.
- Offering additional services such as higher level statistics or time bank top-up.
Through these strategies, poker operators can develop multi-players — customers who interact with several products. Multi-players have higher retention rates and an average future value of 50% higher than that of single-product players.
For poker room operators, understanding these cross-sell and up-sell strategies might be the only way to not only survive but prosper in the highly saturated online gaming market. It’s about the long-term perspective and the audience that will provide constant revenues.
Applying cross-selling and upselling to poker platforms
The poker industry is one of the most suitable for cross-sell and upsell strategies. The EvenBet Gaming In-Store feature is a game-changer for operators as it provides a range of virtual items that can improve the players’ experience.
Items available for cross-selling include:
- Play money packages: for those who wish to play or warm up with other games without staking their real money.
- Time bank extensions: allowing the players to spend more time making strategic moves over the course of the game.
- Rabbit hunting feature: enabling the players to see the cards that would have been dealt in the next round once a round is over.
- Opponent game statistics: informing the players about the actions and strategies of their opponents during the game.
Upselling opportunities in the store include:
- VIP cards with bundled perks: EvenBet store offers customisable sets of benefits that come at a lower price when bought together.
Yet another option are loyalty programme incentives that can come in different styles:
- Premium tournament entries: as players accumulate cash game points or achieve a certain hand count, they can unlock access to exclusive tournaments.
- Exclusive game access: higher-tier loyalty members might gain entry to special cash games or tables not available to the general player base.
These features are beneficial for the platform’s revenue, and they also boost the gaming experience and bring greater satisfaction to the players.
Strategies for increasing the cash flow
To optimize revenue in online poker stores, operators should implement a comprehensive strategy that encompasses several key elements:
- Strategic offer placement: display relevant promotions in the lobby and during the game, so that they do not interfere with the gameplay. This approach keeps the audience interested in your offer without being annoying.
- Personalized marketing: use player data to create specific promotions that will appeal to the players’ preferences and activities.
- Value-driven bundles: offer appealing promotional offers like “two for the price of one” and combo packages. Such offers have high perceived value for the players, as in a bundle they receive more than each separate item’s worth.
- Time-sensitive promotions: take advantage of the FOMO effect by offering time-sensitive products or services. This creates urgency, which in turn leads to faster buying decisions.
- Integrated loyalty schemes: integrate cross-selling and upselling opportunities in the loyalty programme. This helps retain the players for a long time and makes them use the platform more frequently.
By implementing these strategies, poker room operators can create a more engaging and profitable store environment. This holistic approach not only drives revenue but also enhances the overall player experience, fostering loyalty and sustained growth in the competitive online poker market.
Seizing the opportunity
Well-adopted cross-sell and upsell strategies can greatly improve both the cash flow and the players’ experience. This way, operators can increase their user lifetime value while enhancing the quality of the game. If you want to transform your poker platform’s monetisation model, learn more about EvenBet Gaming’s advanced store options and find out how these enhancements can help you increase player worth and involvement. The operators able to balance the revenue targets and player satisfaction will be in good standing to succeed in this competitive market.
The post Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check appeared first on European Gaming Industry News.
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Wazdan’s Mighty Wild™: Jaguar nominated for Online Slot of the Year at Global Gaming Awards EMEA
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Wazdan, the leading gain-focused developer, has been nominated in the Online Slot of the Year category at the Global Gaming Awards EMEA 2026 for its standout release, Mighty Wild: Jaguar.
The prestigious nomination recognises Wazdan’s ongoing commitment to innovation and player engagement, with the jungle-inspired title balancing modern mechanics and smooth, dynamic gameplay to deliver a captivating gameplay experience.
The title brings together several of Wazdan’s most distinctive features, including Wild Rampage, the signature mechanic of the Mighty Wild series, which fills bonus rounds with symbols and multipliers for fast-paced action.
It also incorporates Hold the Jackpot, one of Wazdan’s flagship features, where players trigger bonus rounds to pursue grand jackpot win by filling the entire grid, alongside Cash Infinity, which boosts engagement and retention by keeping symbols on the reels between spins. Lastly, Sticky to Infinity also makes up the title’s impressive mechanic line-up, which locks bonus symbols in place during respins to heighten the sense of progression and maximise win potential.
The game’s success underlines the growing strength of the Mighty Wild series, one of Wazdan’s most popular lines. Following the outstanding performance of Mighty Wild: Jaguar, the company is preparing to expand the collection with the upcoming Mighty Wild: Gorilla, further cementing its reputation for creating high-performing, feature-rich titles.
Delivering exceptional results since launch, Mighty Wild: Jaguar has become one of Wazdan’s strongest releases of the year, resonating with both players and operators across regulated markets.
At the same time, Wazdan’s nomination takes on even greater significance in light of the upcoming Global Gaming Awards EMEA ceremony, which will take place in Barcelona in January 2026 as part of the opening day of ICE 2026.
With the release now shortlisted among the industry’s best in class, Wazdan continues to strengthen its position as one of the leading developers shaping the future of online slot entertainment.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Being nominated for Online Slot of the Year at the Global Gaming Awards is a fantastic recognition of the creativity and engineering that drive every Wazdan release.
“Mighty Wild: Jaguar reflects our ongoing mission to design games that not only entertain but deliver measurable results for our partners. We’re incredibly proud of how the Mighty Wild series has evolved and look forward to building on its success with new titles that continue to push the boundaries of player engagement.”
The post Wazdan’s Mighty Wild™: Jaguar nominated for Online Slot of the Year at Global Gaming Awards EMEA appeared first on European Gaming Industry News.
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Wazdan, the leading gain-focused developer, has concluded a successful trip to Rome for SiGMA Central Europe, where the company’s team connected with key partners, unveiled its latest titles and reinforced its growing presence across the region.
Located at booth 4040, Wazdan’s cohort enjoyed intensive meetings with partners and operators, receiving overwhelmingly positive feedback on its latest releases and engagement-boosting features. The event provided an excellent platform to strengthen regional relationships and accelerate the company’s local growth strategy.
Attendees had the opportunity to exclusively explore some of the developer’s highly anticipated and top-performing titles, including Mighty Wild: Gorilla, Cash Grotto, 16 Coins x5000 and Mighty Crown: Legacy of Mars. Each game captivated operators with its distinctive mechanics and player-driven experiences, underlining Wazdan’s commitment to innovation and entertainment.
Adding to the excitement, Wazdan also presented its festive €6,000,000 Network Promotion, with its Halloween chapter having successfully concluded on the 2nd November and its Christmas stage set to run from 28th November to 31st December, once again offering its partners fresh ways of engaging their player bases.
Wazdan’s appearance at SiGMA Central Europe marks another milestone in its global event calendar, as the company continues to showcase its cutting-edge content and strengthen partnerships across key markets.
Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Central Europe was an incredible opportunity to connect with both new and existing partners.
“The positive response to our portfolio and features reaffirms our focus on creating value-driven, immersive gaming experiences. We’re delighted with the momentum we’ve built in this region and look forward to achieving even greater success together.”
The post Wazdan wraps up successful showcase at SiGMA Central Europe appeared first on European Gaming Industry News.
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The ELA Games Fiesta: Piñatas Festival Outperforms Studio Benchmarks With Instant Success
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Vibrant visuals and engaging mechanics are key growth drivers for the studio’s new release
Piñatas Festival, a recent ELA Games release, has outperformed studio averages across all key performance metrics. The game’s strong results reinforce ELA Games’ sustainable growth trajectory and its ability to produce titles that captivate players and drive record performance for operators.
Inside Piñatas Festival Breakout Success
In the first month following its release, Piñatas Festival recorded the following results:
- Actives: +13%
- Turnover: +280%
- GGR Total: +465%
- Round Count: +276%
These results highlight the game’s instant mass appeal, player retention, and strong value for partners. The game’s visually rich design sets the player in a vibrant world of music, colour, and energy, combined with its engaging mechanics, such as Hold & Win, Collector Symbol, and generous bonuses, which keep players returning and operators growing.
Consistent Growth Through Creativity
Piñatas Festival builds on ELA Games’ signature development approach of data-backed creativity and visually rich design. The game’s success mirrors the studio’s track record of building positive momentum on each release. Buffalo Force, another recent title, also experienced significant results, including +62% GGR total growth, and much more. Both games have been strong additions to the studio’s portfolio, with Piñatas Festival’s continuation of its predecessor’s success delivering increased value to operators.
Marharyta Yerina, ELA Games’ Managing Director, commented, “Piñatas Festival is another strong addition to our portfolio, with its success proving that our titles can deliver consistent business value. The game’s strong GGR growth is a direct result of how our signature visually rich design, engaging mechanics, and creative approach support our partners’ growth. Maintaining this high-quality output will ensure our trajectory positions ELA Games as a top content developer with a diverse portfolio for all types of players to enjoy.”
ELA Games remains committed to a steady content release schedule, consisting of diverse titles that blend innovation and engaging mechanics that keep players engaged. Piñatas Festival is a key milestone for the studio’s portfolio as it aims to achieve its goals.
The post The ELA Games Fiesta: Piñatas Festival Outperforms Studio Benchmarks With Instant Success appeared first on European Gaming Industry News.
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