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Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check
Revenue optimization has emerged as one of the key success factors in the highly competitive online poker industry. With the growing costs of acquiring players and the challenge of retaining them, poker operators need more ways of generating revenue. In this light, the In-Store feature developed by EvenBet Gaming has brought a new change in the industry: boosting the operator’s revenue while offering engaging game perks for the players.
The mechanics of online poker rooms
Historically, online poker rooms have been able to attract a variety of players with diverse games, starting from the more common Texas Hold’em to the less known Razz. In the past, poker platforms have depended on rake, which is a small percentage of every pot, or tournament fees as their main sources of income.
However, nowadays, these models have become less dependable as poker operators face a number of challenges. They are always torn between the need to meet regulatory requirements, maintain their profit margins, and keep the players happy. This has led to the need to increase the average revenue per user (ARPU) without losing customers in this competitive environment.
Welcome cross-sell and upsell — two effective techniques successfully implemented in niches like e-commerce and are now actively used in the poker segment. These strategies have been effective in increasing the LTV and customer retention rates. For poker rooms, this could mean the difference between going bust and holding out for the long term.
Cross-selling in poker
Cross-selling is the practice of selling related products or services to existing customers. In the poker context, this could take several forms:
- Basic cross-sell: advertising casino games to sports bettors and the other way around. For example, a poker room may recommend slot games to the players who frequently play Texas Hold’em.
- Intermediate cross-sell: the use of player data to develop more specific campaigns. For instance, if data reveal that poker tournament players like to play blackjack, the room may target blackjack to tournament players.
- Advanced cross-sell: a more complex approach that employs dynamic and data-driven models to provide the player with customized suggestions. For example, when a player’s activity and their preferences are used to recommend new games or tournaments that may be interesting.
Upselling in poker
Upselling persuades the customer to choose a better version of the product they are already using. In poker rooms, this might involve:
- Providing VIP tournament seats to the ordinary cash game participants.
- Offering higher risk and reward tables to players who play at lower limits.
- Offering additional services such as higher level statistics or time bank top-up.
Through these strategies, poker operators can develop multi-players — customers who interact with several products. Multi-players have higher retention rates and an average future value of 50% higher than that of single-product players.
For poker room operators, understanding these cross-sell and up-sell strategies might be the only way to not only survive but prosper in the highly saturated online gaming market. It’s about the long-term perspective and the audience that will provide constant revenues.
Applying cross-selling and upselling to poker platforms
The poker industry is one of the most suitable for cross-sell and upsell strategies. The EvenBet Gaming In-Store feature is a game-changer for operators as it provides a range of virtual items that can improve the players’ experience.
Items available for cross-selling include:
- Play money packages: for those who wish to play or warm up with other games without staking their real money.
- Time bank extensions: allowing the players to spend more time making strategic moves over the course of the game.
- Rabbit hunting feature: enabling the players to see the cards that would have been dealt in the next round once a round is over.
- Opponent game statistics: informing the players about the actions and strategies of their opponents during the game.
Upselling opportunities in the store include:
- VIP cards with bundled perks: EvenBet store offers customisable sets of benefits that come at a lower price when bought together.
Yet another option are loyalty programme incentives that can come in different styles:
- Premium tournament entries: as players accumulate cash game points or achieve a certain hand count, they can unlock access to exclusive tournaments.
- Exclusive game access: higher-tier loyalty members might gain entry to special cash games or tables not available to the general player base.
These features are beneficial for the platform’s revenue, and they also boost the gaming experience and bring greater satisfaction to the players.
Strategies for increasing the cash flow
To optimize revenue in online poker stores, operators should implement a comprehensive strategy that encompasses several key elements:
- Strategic offer placement: display relevant promotions in the lobby and during the game, so that they do not interfere with the gameplay. This approach keeps the audience interested in your offer without being annoying.
- Personalized marketing: use player data to create specific promotions that will appeal to the players’ preferences and activities.
- Value-driven bundles: offer appealing promotional offers like “two for the price of one” and combo packages. Such offers have high perceived value for the players, as in a bundle they receive more than each separate item’s worth.
- Time-sensitive promotions: take advantage of the FOMO effect by offering time-sensitive products or services. This creates urgency, which in turn leads to faster buying decisions.
- Integrated loyalty schemes: integrate cross-selling and upselling opportunities in the loyalty programme. This helps retain the players for a long time and makes them use the platform more frequently.
By implementing these strategies, poker room operators can create a more engaging and profitable store environment. This holistic approach not only drives revenue but also enhances the overall player experience, fostering loyalty and sustained growth in the competitive online poker market.
Seizing the opportunity
Well-adopted cross-sell and upsell strategies can greatly improve both the cash flow and the players’ experience. This way, operators can increase their user lifetime value while enhancing the quality of the game. If you want to transform your poker platform’s monetisation model, learn more about EvenBet Gaming’s advanced store options and find out how these enhancements can help you increase player worth and involvement. The operators able to balance the revenue targets and player satisfaction will be in good standing to succeed in this competitive market.
The post Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check appeared first on European Gaming Industry News.

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ThrillTech powers Paf with bespoke, player-funded jackpot solution
New partnership will drive revenue and monetisation across Paf’s gaming ecosystem through bespoke side-bet mechanic
Nordic-based gaming operator Paf has partnered with ThrillTech, the specialist B2B provider of licensed, player-funded jackpot mechanics, to launch its innovative side-bet jackpot products across Paf’s gaming portfolio.
The integration will see ThrillPots™ deployed across key verticals, enabling Paf to deliver engaging, compliance-led jackpot experiences designed to increase session value, drive incremental GGR and boost monetisation—without disrupting existing revenue streams.
Unlike traditional jackpots, ThrillTech’s products are fully licensed and funded directly by players via opt-in side bets, giving operators access to new revenue opportunities while maintaining regulatory standards. The rollout was achieved through a seamless technical integration and will be made available across multiple markets, including Finland, Sweden and Estonia.
“This partnership with Paf is a milestone moment for ThrillTech,” said Faye Williams, Head of Business Development at ThrillTech. “Paf is one of the most respected operators in the Nordics and their focus on social responsibility makes them an ideal partner for our licensed jackpot ecosystem. We’re thrilled to bring our customisable side-bet jackpots to their players.”
ThrillTech’s flagship jackpot products serve complementary purposes: For example, ThrillPots™ drives incremental monetisation through pooled side-bet mechanics, while ThrillDrops™ delivers real-time, rule-based rewards that enhance engagement.
Kim Johansson, Chief Gaming Officer of Paf, added: “ThrillTech’s jackpot mechanics offer a fresh and modern take on how to create value for both players and operators. We’re excited to be able to offer this concept to our players and to further explore the possibilities of bespoke jackpot campaigns.”
Founded in 1966, Paf is a licensed operator known for its commitment to responsible gaming, community reinvestment, and innovation in regulated markets.
The addition of ThrillTech’s jackpots further enhances Paf’s platform with tools that support sustainable growth and player-friendly features.
The post ThrillTech powers Paf with bespoke, player-funded jackpot solution appeared first on European Gaming Industry News.
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Open banking fintech Yaspa names Chris Lowe as CFO to accelerate growth trajectory
Award-winning open banking fintech Yaspa has named Chris Lowe as its new Chief Financial Officer.
Lowe brings more than a decade of experience to the position, with a proven record of helping growth-stage companies scale at speed via a blend of core finance leadership and strategic roles.
Yaspa is an award-winning fintech providing instant payments and identity services, using open banking and AI to help iGaming platforms build trust through smarter payments. Headquartered in London, Yaspa works with partners in the UK and Ireland and across Europe.
Lowe, a qualified chartered accountant, has been working as fractional CFO for Yaspa since October 2024 through his position as Chief Strategy Officer at Irish finance consultancy Fitzgerald Power. He is now joining Yaspa full-time to help accelerate the company’s growth trajectory, with imminent plans to expand into new geographic regions and industry sectors.
Lowe’s expertise in financial modelling and fund raising has helped previous clients grow from start up, to scale up and beyond; his appointment comes as Yaspa enters a critical stage in its evolution.
Lowe said: “It’s a hugely exciting time to join Yaspa on its growth journey. I’m energised by companies at this stage, where things are moving fast and the market opportunity is clear with strong tailwinds. I thrive on bringing clarity to complexity through the numbers, helping to chart a confident course through dynamic conditions, and I’m looking forward to building closer relationships with the talented growing team.”
Yaspa CEO James Neville said: “Chris has already made a significant impact during his time as fractional CFO, helping us sharpen our financial strategy as we prepare for our next phase of growth.
“His experience scaling fast-moving businesses and navigating complex financial environments makes him the ideal person to lead Yaspa’s finance function full-time. We’re delighted to have him on board as we expand into new markets and continue building a category-defining business.”
The post Open banking fintech Yaspa names Chris Lowe as CFO to accelerate growth trajectory appeared first on European Gaming Industry News.
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Playzia Turns Up the Heat with the Launch of Love Island – Love in a Spin Online Slot
Playzia is set for a summer of love with the highly anticipated release of its latest online slot, Love Island – Love in a Spin. Developed under an exclusive three-year licensing deal with Zoo 55, part of ITV Studios, creator, producer and distributor of world-leading programmes, this brand-new online slot game combines iconic reality TV with cutting-edge slot mechanics.
Timed to align with the 2025 summer season of the Love Island TV show – co-produced by Lifted Entertainment, part of ITV Studios, and Motion Entertainment, a WPP Media Company – and set within a sleek Mediterranean villa that perfectly mirrors the glamour and excitement of the Love Island world, Love in a Spin is a five-reel igaming slot with 243 ways to win and a maximum win potential of 10,250x the player’s stake.
Built for high engagement and rewarding gameplay, Love Island – Love in a Spin offers multiple return-to-player (RTP) configurations at 96%, 94%, 92%, and 85%, high volatility and a maximum win potential of 10,250 x the player’s stake.
Be the star of the show: Create your Islander
For the first time in an online slot game, the player takes centre stage. In Love Island – Love in a Spin, each player creates and customises their very own Islander, selecting body type, hairstyle, and the ultimate Love Island look. This personalised avatar doesn’t just appear in the background: it takes the spotlight.
The player’s custom Islander enters the reels as a towering Giant Symbol that also functions as a powerful Wild, covering entire reels and significantly boosting win potential. If the custom Islander lands on reel one and is matched with a potential partner on reel five, sparks fly and the Free Spins feature is activated, intensifying the drama.
Once the feature begins, the player’s Islander becomes a sticky Wild, locking into position for the duration of the bonus round. With every spin, the Islander can gain an additional multiplier of 2x, 3x, or even 5x.
Better still, the free spins feature can be re-triggered an unlimited number of times. Additional giant symbols landing on the middle reels also become sticky, creating ongoing excitement and reward throughout the feature. For players eager to jump straight into the action, the Bonus Buy (territory dependent) feature allows them to purchase instant access to the free spins round.
Step into the villa world: A truly immersive experience
The visual and audio design of Love in a Spin is unmistakably Love Island. Familiar icons like champagne bottles, neon hearts, flip-flops, sunglasses, and the signature white suitcases are all present, along with the “I’ve got a text!” smartphone symbol that resonates deeply with fans of the series. The game also incorporates Love Island vibe elements, including music and sound effects.
Steve Watling, SVP Gaming, Zoo 55, said: “Both Playzia and ITV Studios teams are so excited to be launching these games at iGB L!VE. We have been ‘grafting’ to get the games ready for launch and Love in a Spin marks the beginning of a broader rollout of Love Island-themed games from Playzia. This summer will also see the release of two other titles: Love Island – Instant Match, a Plinko-style instant win game, and Love Island – Love Bus, a high-stakes crash game where timing is everything. Watch this space…”
iGB L!VE 2025 – Visit the Villa at Stand S74
Playzia is bringing the island energy to iGB L!VE 2025 with a full Love Island-themed stand at Stand S74.
Visitors can meet the Playzia team to discuss partnerships, explore the product roadmap, and get hands-on with new releases including Love in a Spin, Instant Match, and Love Bus. Attendees will also be able to demo upcoming unreleased titles such as Lucky Aces, Fortune Dragon Riches, and Playzia Wheel.
To enhance the booth experience, Playzia is hosting a prize spinner with exclusive branded merchandise, Islander-signed goodies, and an Apple Watch prize draw. A full-service bar will provide complimentary cocktails, coffee, wine, and more, while a custom photo zone gives attendees the chance to snap photos with villa-style props and surprise appearances from Islanders.
The game launches worldwide today, June 26, 2025. Attendees of iGB L!VE 2025 can experience it live and up close at Stand S74.
The post Playzia Turns Up the Heat with the Launch of Love Island – Love in a Spin Online Slot appeared first on European Gaming Industry News.
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