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SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine

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9 months ago

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SGG Media, the leading sports social media marketing agency, has today announced a new partnership with PlayAIO, which will deliver an innovative product of the Social Media Insights Engine, which will help SGG Media to fully captialize on the value generated by social media data.

Through this collaboration, SGG will leverage PlayAIO’s ability to streamline social media data processing, enabling them to gather real-time insights, identify trends, and unlock additional value across multiple platforms. By centralizing this data, SGG Media will gain a more comprehensive understanding of audience behavior, allowing for enhanced decision-making and more efficient use of resources.

SGG uses its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers to promote some of the industry’s most exciting operator brands and this latest partnership will give SGG the opportunity to optimize its overall service offering.

Troy Paul, Co-Founder of SGG Media, said: “PlayAIO is a data expert, and we want to enhance our reporting to our 30 plus social media advertising customers.”

“PlayAIO’s Social Media Insights Engine is designed to minimize manual work and increase efficiency by automating data collection and analysis from various social channels, which will be hugely valuable as we continue to build on our reputation for offering the most cost-effective way to reach the next generation of sports fans.”

Joshua Gibbs, CEO of PlayAIO, said: “We’re excited to partner with Troy and his team on this innovative project. Our Social Media Insights Engine empowers businesses like SGG to make faster, data-driven decisions.”

“This partnership also reflects PlayAIO’s commitment to providing solutions that drive true business value for businesses by simplifying complex data and delivering actionable insights in real-time.”

The post SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine appeared first on European Gaming Industry News.

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Golden Matrix Group Reports Record Q2 2025 Results, Expands in Brazil, and Strengthens Balance Sheet

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4 minutes ago

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August 6, 2025

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Golden Matrix Group Inc. (NASDAQ: GMGI), a developer and operator of global online gaming platforms, today reported record second quarter revenue, continued international expansion, and major progress in strengthening its capital structure.

Q2 2025 Highlights

  • Revenue: $43.2 million, up 9.6% year-over-year, including a 4.5% lift from FX trends
  • Gross Profit: $24.4 million (+12.4% YoY), with gross margin expanding to 56.4%
  • Adjusted EBITDA: $3.4 million, reflecting ongoing investment in product and market growth

“We achieved our strongest Q2 to date, both in top-line performance and in strategic execution across key markets,” said Brian Goodman, CEO of Golden Matrix. “Despite some short-term fluctuations, we remain focused on long-term value creation through technology, product, and global reach.”

Balance Sheet Momentum

  • Cash on hand at quarter-end was $22.1 million, even after paying down $9.6 million in convertible debt
  • Net debt leverage improved to 1.5x, marking a 24% reduction vs Q1
  • Shareholder equity increased 36% quarter-over-quarter, supported by a strategic debt-to-equity conversion.

Meridianbet Drives International Growth

Zoran Milosevic, CEO of Meridianbet, added: “Q2 confirmed the strength of our online-first strategy and emerging market expertise. From Brazil to the Balkans, we’re building momentum.”

  • Meridianbet Q2 Revenue: $29.2M (+16% YoY)
  • Online revenue: +20% YoY
  • Brazil: Fully operational with license secured through 2029
  • Casino turnover: $434M (+30% YoY), with GGR up 29%
  • Turnover per player: +50% quarter-over-quarter
  • User growth – Active users: +15%; Registrations: +124%; First deposits: +165% QoQ; Sports revenue per player: +28%

Expanse Studios

  • Launched hit title Gates of Olympia
  • Secured 13 new U.S. social casino partnerships
  • Passed the 1,000 B2B client milestone
  • Obtained new certifications in Brazil, Peru, Romania, and Croatia

Full-Year 2025 Outlook

Golden Matrix reaffirmed its full-year 2025 revenue guidance of $185M–$188M, reflecting 22–24% YoY growth.

“We’ve built a scalable engine,” said CFO Rich Christensen. “With a leaner balance sheet, solid cash reserves, and rising engagement across all platforms, we’re ready for the next stage.”

 

The post Golden Matrix Group Reports Record Q2 2025 Results, Expands in Brazil, and Strengthens Balance Sheet appeared first on European Gaming Industry News.

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Boomerang Partners launches Golden Boomerang League, a new seasonal tournament for affiliate teams

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5 hours ago

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August 6, 2025

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Reading Time: 2 minutes

Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, announces the launch of a new seasonal league for affiliate teams from around the world, the Golden Boomerang League. Set to kick off in September 2025, this unique event offers an unparalleled platform for both current and new Boomerang’s affiliate partners to showcase their expertise and rise to the top.

What is the Golden Boomerang League

The Golden Boomerang League is a unique seasonal tournament, open to all registered Boomerang’s affiliate partners, regardless of experience. Participants will be assigned special tasks and will have the opportunity to increase their traffic, revenue, and expertise through tournament support and increased visibility. Successful completion of tasks will bring affiliates closer to the prizes, the main of which will be automatic access to the third season of the Golden Boomerang Awards (GBA) in 2026. The Golden Boomerang League, therefore, is where legends are made.

The Golden Boomerang Awards: The pinnacle of motivation

The Golden Boomerang Awards is a prestigious annual tournament for affiliate teams from Boomerang Partners. Not everyone is allowed to participate. If you win the Golden Boomerang League, you will be among the favorites without a nomination or without making it into the top 30.

The best participants of GBA 2026 will be recognized at the industry level and will be invited to attend the exclusive awards ceremony, held at a top location. This is your chance to join the circle of legends, engage in elite networking, and be part of the most vibrant show in the industry. Recall that the Golden Boomerang Awards 2025 ceremony was held at the legendary San Siro Stadium in Milan with the participation of AC Milan Legend Andrea Pirlo.

Stay tuned

The Golden Boomerang League is your opportunity to prove yourself, gain recognition, and join the ranks of affiliate legends. More details will be coming soon — keep an eye on the Boomerang website and social media channels: LinkedIn, Instagram, Telegram.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners launches Golden Boomerang League, a new seasonal tournament for affiliate teams appeared first on European Gaming Industry News.

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SuperGaming Raises $15 Million in Series B Funding

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6 hours ago

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August 6, 2025

By

Reading Time: 4 minutes

SuperGaming, one of India’s leading game development studios, today announced the successful completion of its $15 million (approx INR 131 Crore) Series B funding round.
The round attracted a powerful mix of top-tier strategic investors, including a16z Speedrun, Bandai Namco 021 Fund, GFR Fund, IVC Japan, Neowiz (Korea),  LOUD.GG (Brazil), Barings and Steadview Capital. The round also saw strong participation from Web3 ecosystem pioneers like Polygon Ventures, Sandeep Nailwal, Decentralised.co, 4th Revolution Capital, 32-Bit Ventures, King River Capital, Ryze Labs, Ed3n Ventures, Gabby Dizon, Santiago R Santos, Emfarsis, Cristian Manea and Visceral Capital. Returning backers, including lead investor SkyCatcher,  AET Japan, and BACE Capital reaffirm their long-term belief in SuperGaming’s vision and execution.
This $15 million Series B funding follows SuperGaming’s $5.5 million Series A round in October 2021 and includes both the latest funding commitments and prior investments from returning backers, reflecting their long-term belief in SuperGaming’s vision and execution.
Investor Confidence Drives Strategic Expansion
The Series B round’s oversubscription and strong participation from existing investors underscore market confidence in SuperGaming’s technology-first approach and vision across evolving gaming paradigms,  including Web3.
These investments reflect the growing confidence in SuperGaming’s vision and execution, particularly as India emerges as a vital hub for cost effective game development, creative IP, and gaming infrastructure. SuperGaming has gained international recognition for Indus Battle Royale – winner of Google Play’s “Best Made in India” award for 2024, alongside its other highly successful titles.
“Our investment in SuperGaming pairs Bandai Namco’s global IP expertise with the team’s deep understanding of India’s gaming ecosystem, opening the door to growth in India and beyond. We also view SuperPlatform, an infrastructure that accelerates the creation of large scale, community-driven multiplayer games, as an additional strength that enriches the experiences SuperGaming already brings to players.” said Natsuhiro Maruyama, Investor at Bandai Namco 021 Fund.
“In a market crowded with demos and pitch decks, SuperGaming has done what few others can, they have shipped. Launching a game, especially one as ambitious as Indus, is no small feat. It shows execution, resilience, and deep player understanding in a hyperlocal market like India. We’re backing SuperGaming not just for what they’re building, but because they’re already delivering and that’s what makes all the difference.” said Ed Fries, General Partner at 1UpFund, Co-Creator Microsoft Game Studios and Co-Founder Xbox.
Global Expansion and Market Leadership Through SuperPlatform
The new capital will channel Indus Battle Royale’s expansion into international markets, beginning with Latin America in partnership with LOUD.GG. Home for its highly engaged mobile gaming community and vibrant esports scene, LATAM marks the first step in SuperGaming’s broader international rollout strategy. The fund will also be used to scale the company’s game development capabilities and invest in top-tier talent, while continuing to create new original IPs and deepen its publisher partnerships.
“We led SuperGaming’s Series A round in 2021 and are now leaning into our original thesis with a recent financing round. Our thesis is straight forward, India is the fastest growing gaming market globally and from that will emerge the next global giants in gaming. Our first round was about scaling development capabilities and this round is now about scaling global and unique hyper local publishing approaches. I’m excited about the multiple product launches the team has planned for Latin America and Middle East this year.” said Sia
Kamalie, Founder & Fund Manager, Skycatcher.
The Series B funding will primarily fuel SuperPlatform’s global expansion, targeting game developers and publishers in emerging markets who lack resources to build comparable proprietary backend technology. With comprehensive features including AI assisted game development and monetization tools, advanced analytics, social systems, SuperPlatform addresses the lifecycle of modern live service games.
SuperPlatform, developed in partnership with Google Cloud, represents SuperGaming’s most strategic asset and the primary focus for the Series B capital deployment. The sophisticated, cloud-based SaaS solution is meticulously designed for building and managing global, hyperscale, real-time multiplayer games for lower end devices in emerging markets.
“I’ve always dreamed of seeing a world-class gaming studio emerge from India, and if anyone can make that a reality, I believe it’s SuperGaming. Their momentum speaks volumes about the team’s passion and drive. But what excites me is how they understand the stakes: in gaming, the experience is the product, and the global bar for quality is incredibly high. I’m thrilled to be part of this journey and can’t wait to see them take their Battle Royale game Indus to the world.” said Sandeep Nailwal, Co-Founder, Polygon Ventures.
SuperGaming also plans to accelerate the development of its proprietary technology platforms— Indus Engine and SuperPlatform, which power its games and tools for live operations, telemetry, and community engagement.
Roby John, CEO and Co-Founder of SuperGaming, said “We are at an inflection point where India’s role in gaming evolves from a consumer market to a driving force in innovation, and this investment fuels that transition. ‘Indus Battle Royale’ is just our beginning. It is a showcase of quality and scale that we can achieve. But our deeper mission is to empower the gaming ecosystem through SuperPlatform. We’re providing developers worldwide with the tech backbone to bring their most ambitious visions to life, including seamless integration of Web3.”
Array into Web3 & Player Experience:
SuperGaming has been at the forefront of gaming innovation, consistently evaluating new technologies to enhance player experiences. Our journey into Web3 began with early explorations and insights gained from titles like Tower Conquest: Metaverse Edition (TC:ME), a free-to-earn game launched on Polygon, which enabled true digital asset ownership.
SuperGaming is now strategically leading India’s foray into Web3 gaming through its partnership with B3 GameChain, a gaming-optimized Layer-3 blockchain built on Base, the Ethereum Layer-2 network incubated by Coinbase.
This integration allows the company to serve both Web2 and Web3 players simultaneously across our portfolio, including our hit title Silly Royale, which is now live on our own Layer 3 Superchain powered by B3. This commitment offers asset continuity, interoperable progression, and deeper digital ownership, all while preserving the core play experience for our millions-strong user base.

The post SuperGaming Raises $15 Million in Series B Funding appeared first on European Gaming Industry News.

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