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Française des Jeux Achieves Significant Efficiency Gains with UiPath’s AI-Powered Automation
UiPath, a leading agentic automation and AI software company, today announced that La Française des Jeux (FDJ), France’s top gaming operator, has successfully implemented the UiPath Platform to revolutionize key business processes through three innovative projects. This transformative initiative has also earned FDJ recognition as a winner of the UiPath AI25 Awards, celebrating the most innovative uses of AI and automation.
FDJ is the leading French gambling and lottery operator, serving over 25 million players through nearly 30,000 points of sale across 11,000 municipalities. With annual stakes of €20.6 billion, including €2.5 billion in digital stakes, FDJ generates €2.5 billion in revenue and contributes €4.1 billion in public levies on gambling. The company employs nearly 2,700 people and sustains over 55,300 jobs throughout France.
Key highlights of FDJ’s AI and automation implementation with UiPath:
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ACPR (Autorité de Contrôle Prudentiel et de Résolution) Project: Automated retailer registration process using UiPath Document Understanding saves 250 working days annually, accelerating revenue generation across FDJ’s extensive retail network
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NIV (Nouvelle Identité Visuelle or New Visual Identity) Project: AI-powered image analysis will ensure 100% verification of new visual identity across 30,000 retail locations, maintaining brand consistency once implemented
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Mails Fournisseurs Project: AI-driven email management system, leveraging UiPath AI Center, which processes 10,000 supplier emails annually, will significantly reduce manual workload for FDJ’s finance team
Nicolas Bouttier, Head of Process Automation at FDJ, said: “These projects showcase the transformative power of UiPath’s AI and automation solutions across our operations. We’ve not only achieved significant time and cost savings but also improved accuracy and enabled our team to focus on higher-value tasks, which is crucial for maintaining our position as a leader in the industry. The recognition as a UiPath AI25 Award winner further validates our innovative approach to leveraging technology for business transformation.”
The ACPR project, a partnership with the Directorate General of Public Finances (DGFiP), automated the registration process for 30,000 retailers offering a new payment service. UiPath Document Understanding extracts and verifies retailer information, saving 20 minutes per retailer and processing 6,000 retailers annually. This streamlined process allows retailers to offer FDJ new products sooner, directly impacting revenue.
In the NIV project, AI-powered image analysis shifted quality control from sample-based to 100% verification of FDJ’s new visual identity installation across its retail network. This comprehensive approach ensures accuracy and completeness in brand representation, critical for a company with FDJ’s extensive retail presence.
The Mails Fournisseurs project employs multiple AI models, including UiPath AI Center for natural language processing, to manage supplier emails. The system automates classification, data extraction, and response generation for invoices and payment status queries. While responses are currently validated by the accounting team, the goal is full automation, promising significant time and resource savings for FDJ’s finance operations.
Mark Gibbs, President of EMEA and APJ at UiPath, said: “FDJ’s success demonstrates how UiPath’s comprehensive AI and automation technologies are driving innovation and operational excellence across all industries. Its strategic use of the UiPath Platform showcases the potential for enhancing employee experiences, optimizing resources, and achieving key business goals, even for organizations operating at a national scale. We’re proud to recognize FDJ as a UiPath AI25 Award winner, highlighting its position as a leader in leveraging AI and automation to drive transformative outcomes.”
The post Française des Jeux Achieves Significant Efficiency Gains with UiPath’s AI-Powered Automation appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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