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BETER reports on significant demand for its eFootball content during major football events

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BETER, the in-demand provider of betting content and data, has published a report showing a major change in player preferences towards round-the-clock, fast betting content.

The report, Betting on eFootball during Euro and Copa America 2024, shows a surge in demand for, and engagement with, the provider’s ESportsBattle eFootball product during both tournaments.

During Euro 2024 and Copa America, bettors displayed a heightened interest in its eFootball offering with the number of unique bettors up 11.4%, the number of bets up 12.8% and turnover up 13.4% across all operator partners` platforms, which offer ESportsBattle content.

Demand for eFootball peaked at the conclusion of Euro 2024 and Copa America which took place on 14 July in a “Super Sunday” of football.

In the days following (15 July and 16 July) when no matches were played, BETER recorded the highest levels of engagement with, and turnover from, eFootball.

This followed a similar trend throughout Euro 2024 where engagement with eFootball would spike on the days when no matches took place.

On days when matches did take place, the number of bets and the average turnover on eFootball increased across all timeslots, with the greatest growth seen during the evening right after matches concluded.

For example, from 10pm to 11pm, average turnover increased by a massive 23% and remained at an elevated level for several hours after.

In terms of the bet types placed, the most popular bet types were Totals (55% of betting volume), Result Three Way (23%) and Next Goal (9%) which was up by more than 20%.

BETER’s eFootball product includes three formats, the fast-paced and spectacular Volta (which lasts six minutes in total) plus the more traditional 2×4 and 2×6 minute formats.

During the period analysed in the report, the 2×4 format remained the most in-demand format with an average turnover up 14.7%, followed by 2×6 which enjoyed 15.2% growth – Volta also enjoyed a 9.4% increase in the number of bets and turnover.

The report supports the shift towards fast betting content that operators are seeing. In addition, players also want to access sports and betting opportunities round the clock, especially when there’s no on-the-pitch action taking place, which products such as BETER’s eFootball provide.

ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month across popular disciplines such as eFootball, eBasketball, eHockey, and CS2, with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.

George Arabatlian, Head of Account Management at BETER, said:

“This report underscores a significant shift in player behavior: bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.

“The data also highlights a growing trend toward fast, dynamic betting experiences, which resolve quickly and keep players engaged.

BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”

The post BETER reports on significant demand for its eFootball content during major football events appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ComeOn Group’s Sportsbook hub in Austria relocates to new office space to facilitate further growth

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ComeOn Group announced the relocation of its sportsbook, tech and risk management hub in Graz, Austria, to a new and central office space. The new office marks yet another milestone in ComeOn’s investment to accelerate its proprietary sportsbook platform and deliver a differentiated product proposition to its sportsbook players.

ComeOn’s proprietary sportsbook platform and in-house trading team is a key part of its strategy to grow the sportsbook business according to the company’s growth strategy. The office in Austria marks the central gravity of the platform development and opens up room for the teams to grow further as ComeOn levels up its investment into their sportsbook part of the business.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about our new sportsbook engineering and trading hub in Graz. Sportsbook is a key driver of our growth plans ahead and we are well on track with the strategic goal we have set to double our sportsbook business in the next three years. By investing in technology and our proprietary sportsbook platform we are not only providing our customers with top-notch entertainment experiences but also ensuring that our employees have the tools and environment they need to innovate and excel. Our new office is not just a place to work; it’s a hub for collaboration and growth, allowing us to better serve our customers.”

The new office opened its doors officially at the beginning of October and ComeOn Group remains dedicated to providing creative and modern office spaces across all their locations for its employees to keep on innovating to deliver the most exciting entertainment experiences for their customers.

For more information about ComeOn Group and ongoing initiatives, visit the website comeon-group.com.

The post ComeOn Group’s Sportsbook hub in Austria relocates to new office space to facilitate further growth appeared first on European Gaming Industry News.

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SAW partners with Esports Charts to optimize social media and livestreaming analytics

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SAW, a prominent name in the esports industry, has officially joined forces with Esports Charts, a leading analytical service, to gain in-depth insights into the performance of its social media platforms & livestreaming endeavors.

Both companies are excited about the collaboration, with Esports Charts delivering top-tier analytics tools to help SAW optimize their social media strategies and better engage with the audience.

“We’re thrilled to collaborate with SAW and provide them with the analytical tools they need to gather, analyze, and optimize their social media performance. Our services will empower SAW to achieve their goals by providing actionable insights into the success and reach of their content and activations. Ultimately, this will help them enhance overall social media strategy and increase engagement.” said Denis Matusovskiy, Sales and Partnerships Manager at Esports Charts

As part of the partnership, Esports Charts will provide SAW with comprehensive reports on social media performance, including detailed analytics on post engagement, reach, and overall growth metrics. The data will enable SAW to track its performance over time and make strategic decisions to improve fan engagement and expand its digital presence.

“One of our main goals is to fully explore all markets in order to not only empower our teams, both nationally and internationally, but also strengthen the relationship with our partners and sponsors. We want to understand the real impact that SAW has on the ecosystem and identify our strengths, as well as the areas that need more attention. We know that the partnership with Esports Charts will be a valuable asset in tracking the growth of our channels.” said Patrícia Oliveira, Marketing Director at SAW

In addition, SAW will be leveraging Streams Charts tech including Sponsor Banner Tool to conveniently track the media value of personal streams from its content creators, as well as media value during the co-streaming of esports events. Moreover, Esports Charts and Streams Charts will support SAW with extended sponsor exposure reports during events in which the team participates, further increasing brand visibility across platforms.

 

The post SAW partners with Esports Charts to optimize social media and livestreaming analytics appeared first on European Gaming Industry News.

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Atlaslive Set to Showcase Its Fully Customizable iGaming Platform at SiGMA Europe in Malta

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Atlaslive, a leading B2B software provider known for its innovative iGaming platform and customizable solutions, is excited to announce its participation in SiGMA Europe 2024, taking place from November 11-14 in Malta. Attendees can visit the Atlaslive team at booth 2080 to explore its dynamic platform and learn how it is revolutionizing the iGaming space with customizable, scalable, and secure solutions tailored to meet the needs of both emerging and established markets.

At SiGMA, Atlaslive will present its highly customizable Sportsbook, designed to provide unparalleled user experiences. Packed with advanced features like Bet Builder, real-time betting, and flexible configuration options for any sport, league, or event, the Sportsbook is set to captivate operators looking to engage their audience. Built with adaptability in mind, the platform also includes advanced bonus engines aimed at boosting user engagement and retention.

At Atlaslive, we’re not just offering a platform – we’re empowering operators with a solution that adapts to any market, delivering over 10,000 casino games from 100+ leading providers and globally recognized Sportsbook. Our goal is to provide a customizable, secure, and scalable iGaming experience that meets the unique demands of local markets, while ensuring compliance and delivering seamless player engagement,” said Lidiia Vakulenko, COO at Atlaslive.

In addition to the Sportsbook, Atlaslive will highlight its casino gaming offerings, which now boast an impressive collection of over 10,000 casino games from more than 100 top-tier providers. The platform’s rich library includes a diverse range of games – such as live dealer games, virtual sports, lotteries, jackpots, tournaments, and free spins – all accessible through a single, seamless integration.

As Atlaslive continues to expand into global markets, the company remains focused on localizing its solutions to meet specific regulatory and cultural needs. To learn more about Atlaslive’s innovative platform, meet the team at booth 2080 at SiGMA Europe, or book a meeting in advance via https://atlaslive.tech/events. This is an opportunity to get firsthand insights into how Atlaslive is helping operators deliver fun, engaging, and compliant iGaming experiences across the globe. Atlaslive, the tech behind the game.

The post Atlaslive Set to Showcase Its Fully Customizable iGaming Platform at SiGMA Europe in Malta appeared first on European Gaming Industry News.

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