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Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024
Soft2Bet is set to make a major impact at SiGMA Malta Europe, focusing on MEGA, turnkey solutions and key speaking engagements from senior executives from 12-14 November.
Soft2Bet, the iGaming industry’s leading turnkey solutions provider, is gearing up to unveil a new format for its MEGA Workshop during 4 closed sessions on 12 and 13 November at SiGMA Malta Europe. After a highly successful MEGA Workshop experience at the SBC Summit Lisbon for more than 250 visitors, Soft2Bet intends to showcase how its solution drives engagement, activity and revenues for Soft2Bet and its B2B partners.
Turnkey solutions and new launches driving growth
Soft2Bet will also unveil its latest turnkey solution, newly-launched gaming engines and casino solutions that are delivering impressive results for partners as they increase player engagement, retention and drive revenue growth in the most competitive iGaming markets. As Soft2Bet continues to expand into new markets, it will provide exclusive insights into its recently-launched partnerships and brands.
Product focus
The Soft2Bet MEGA workshop will also demonstrate how MEGA seamlessly integrates as a standalone solution through an API, providing the best UX to its players, ensuring quick and efficient deployment for operators looking to elevate their platforms.
The results of these efforts speak for themselves, with the group’s Scandinavian brand Betinia reporting strong growth in Q3 2024.
- Denmark: active player numbers increased 129%, deposits increased 213% and GGR climbed 200%.
- Sweden: active player numbers increased 85%, deposits increased 129% and GGR climbed 58%.
Soft2Bet SiGMA Speakers
Soft2Bet’s founder and CEO, Uri Poliavich, will deliver an exclusive Keynote on 12 November at 11:45 where he will update the market on his latest insights.
Senior executives will be joining key industry panels:
- David Yatom Hay, General Counsel, will join a panel discussing the future of player protections in light of potential advertising bans in Northern Europe.
- Yoel Zuckerberg, Chief Product Officer, will lead a discussion on using collectables to enhance loyalty programmes and increase player retention.
Expansion and growth
Soft2Bet is rapidly expanding and holds more than 13 licences across nine different jurisdictions, while launches in Romania (Don.ro) and Ontario, Canada (Tooniebet), and upcoming expansions into Mexico, Greece and Nigeria demonstrate the company’s continued focus on growing its commercial and regulatory footprint.
The post Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024 appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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