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VIRGIN BET RETURNS TO MUSSELBURGH TO SPONSOR NEW YEAR’S DAY AND EASTER SATURDAY RACEDAYS 2025
Musselburgh Racecourse is excited to announce that Virgin Bet will return as the title sponsor for two major events in 2025 – New Year’s Day and Easter Saturday Racedays.
These celebrated racedays are central to Musselburgh’s “Sensational 6” – the racecourse’s biggest and best racedays across the year.
In addition to Virgin Bet, the partnership also extends to fellow LiveScore Group brand, LiveScore Bet.
The 1 January New Year’s Day Raceday is an annual sell-out that draws over 6,000 racing fans across Scotland. The event promises spectacular Jump racing action, including the £40,000 Auld Reekie Handicap Chase and the £30,000 Hogmaneigh Hurdle, as part of a programme worth over £100,000.
Virgin Bet will also headline the Easter Saturday Raceday, held on 19 April. This event will feature the prestigious £100,000 Queen’s Cup and Scotland’s fastest race, the Scottish Sprint Cup, attracting top horses, trainers, and jockeys to the East Lothian course.
As part of the sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated into the racedays.
Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.
Racegoers at Musselburgh will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.
Dominic Vye, Marketing Director, Virgin Bet, said: “We are thrilled to continue our longstanding partnership with Musselburgh Racecourse as the headline sponsor for both the Easter Saturday Raceday and New Year’s Day Raceday. Supporting these key events in the Scottish racing calendar aligns perfectly with our commitment to delivering an unparalleled sports betting experience. We are excited to contribute to the excitement and tradition that both the Easter Saturday and New Year’s Day Racedays bring. This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”
Sarah Montgomery, Commercial and Operations Director at Musselburgh Racecourse, added: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Musselburgh Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Easter Saturday, as well as New Year’s Day Raceday in partnership with Virgin Bet, two highlights of our ‘Sensational 6’ racedays.
“We’re also thrilled to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”
To purchase tickets, please visit: musselburgh-racecourse.co.uk/view-fixture/new-years-day-1-1-25. Book your tickets before midnight 31st October and save £10.00
The post VIRGIN BET RETURNS TO MUSSELBURGH TO SPONSOR NEW YEAR’S DAY AND EASTER SATURDAY RACEDAYS 2025 appeared first on European Gaming Industry News.
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Million Games Set to Make Waves at ICE 2025 with Game Launches and Industry-Shaping Partnerships
Million Games Set to Make Waves at ICE 2025 with Game Launches and Industry-Shaping Partnerships
Million Games, a rising star in the iGaming industry, is thrilled to announce its participation at ICE 2025, the world’s largest iGaming showcase, held this year in Barcelona. With an ambitious roadmap and innovative offerings, the company is poised to capture attention and forge impactful connections with operators, studios, and industry professionals.
Exciting Game Pipeline for 2025
As part of its roadmap for the first half of 2025, Million Games will unveil more than 18 new titles, including a diverse mix of slots, classic table games, and multiplayer experiences. The January lineup includes:
- Perfect Catch – A thrilling slot featuring fish symbols that boost spins and unlock free spins for enhanced rewards.
- Million Wheel – A high-energy multiplayer game where players build a prize pool, and one lucky player takes the entire pot.
- Million Baccarat – A sleek RNG adaptation of the timeless baccarat classic.
- Million Blackjack – A table game offering players the thrill of beating the dealer by reaching 21.
- Thorfinn’s Journey – A captivating slot adventure through icy landscapes, featuring free spins, expanding special symbols, and a respin mechanic.
- Captain’s Curse – A gripping slot game where a fisherman’s eerie discovery unleashes free spins, prize collection mechanics, and a thrilling storyline of transformation.
These releases set the stage for Million Games’ bold vision for the year, with each title designed to captivate modern players and deliver high entertainment value.
Million Stars Program: A Gateway for Game Studios
Million Games is also inviting creative studios to join its Million Stars Partner Program, an initiative that empowers partner studios to develop and launch exceptional games while leveraging Million Games’ robust Remote Gaming Server (RGS), knowledge, global distribution network, and marketing support.
What makes the Million Stars Program unique is its commitment to studio independence. Partners retain the freedom to move their games to a platform of their choice when ready, ensuring they’re never locked into a single framework. This flexibility positions Million Stars as a standout program in the iGaming space, fostering long-term growth and success for partner studios.
Meet Million Games at ICE 2025
ICE 2025 presents the perfect opportunity to connect with Million Games. The team will be available to discuss:
- Integrating Million Games’ diverse and engaging portfolio with operators’ platforms.
- Partnerships through the Million Stars Program, offering unparalleled support and freedom for studios.
- Exclusive insights into the company’s roadmap and upcoming innovations.
To book a meeting with Million Games at ICE 2025, contact the team at [email protected] or visit their website at www.milliongames.com.
Stay updated on Million Games’ journey by following their LinkedIn page, and don’t miss this chance to engage with one of the industry’s most innovative and forward-thinking companies.
The post Million Games Set to Make Waves at ICE 2025 with Game Launches and Industry-Shaping Partnerships appeared first on European Gaming Industry News.
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SOFTSWISS Launches the First Sportsbook Network Jackpot
SOFTSWISS, a global technology company and expert in iGaming software development, unveils the first Sportsbook Network Jackpot. It is a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool.
The Sportsbook Network Jackpot debuted with an initial prize pool of 35,000 euro, which will continue to grow as more brands join. All clients working with the SOFTSWISS Sportsbook, including those on third-party platforms, are eligible to join the Network.
This progressive approach allows operators to offer greater rewards to players without incurring additional individual costs, while improving key metrics such as player engagement, retention, and overall satisfaction. The SOFTSWISS research on Network Jackpots, based on data from casino projects, reveals that the Network Jackpot boosts Average Turnover per User (ATPU) by 27.91%.
For players, there are no additional costs or efforts required to participate in the Network Jackpot – it offers fair competition and equal chances for everyone to win the grand prize compared to branded jackpots by a single sportsbook.
This concept has already proven successful in the casino segment, where the most recent Prime Network Jackpot campaign launched with a €1,000,000 prize pool. The Sportsbook Network Jackpot aims to replicate this success, bringing the same innovative mechanics to the sports betting sector.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook comments: “SOFTSWISS has always been about innovation, which is why we are the first to introduce the Network Jackpot for sportsbooks – a groundbreaking solution for the sportsbook market. We’ve launched this Network Jackpot with a relatively modest starting amount, but we’re confident the prize pool will grow as more clients join. Jackpots are not widely represented in the sportsbook industry, and a solution like the Network Jackpot will surely attract significant attention from clients and players alike.”
“The SOFTSWISS Jackpot Aggregator is a versatile tool that offers multi-level prizes, drops, and the Prime Network Jackpot. The Prime Network Jackpot has been our driving force throughout 2024, experiencing significant growth due to increased interest in this mechanic. We’ve seen remarkable adoption among casino clients in just one year, and I’m eagerly anticipating similar growth within the sportsbook segment,” shares Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
As the Sportsbook Network Jackpot evolves, SOFTSWISS anticipates rapid growth in participation and prize pools. With this new solution, SOFTSWISS continues to lead the way in creating effective and scalable engagement tools for the iGaming industry.
The SOFTSWISS team will be available to discuss partnerships at the first major iGaming event of 2025, ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Launches the First Sportsbook Network Jackpot appeared first on European Gaming Industry News.
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7777 gaming secures certification for first set of games in Peru
7777 gaming has successfully certified 20 of its most popular games for the Peruvian market, aligning with recent legislative updates to enhance and regulate the local gaming environment. The recent developments are a logical step forward in the Peruvian market after securing a supplier license from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR) earlier last year.
“Peru is a dynamic and fast-growing market, and we’re thrilled to bring our unique games to players across the region. This is an exciting opportunity to establish long-lasting partnerships with local operators and elevate the Peruvian gaming experience.”, said Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming.
Operating fully in compliance with Peruvian regulations under the entity Gaming Innovation OOD, and registered under license number PSV0208, 7777 gaming is set to introduce its portfolio of engaging and diverse online casino games to the Peruvian market. These include fan-favorite titles such as Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, Club Mr. Luck, and many more. Known for their captivating visuals, immersive gameplay, and unique features, these games have already resonated with players in various international markets.
The 20 newly certified games on the market allow 7777 gaming to be live on the leading online operators in Peru and further strengthen its position as one of the most prominent online casino providers in Latin America.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
The post 7777 gaming secures certification for first set of games in Peru appeared first on European Gaming Industry News.
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