Latest News
Oddin.gg Launches BetBuilder: The First Industry Tool for eSimulators, with Unlimited Betting Options Across Both Esports & eSims
BetBuilder allows bettors to create their own unique combo bets within the same esports or eSimulator match, breaking new ground in the esports betting sector. While other BetBuilder-type solutions have previously focused solely on esports, and with significantly limited potential, Oddin.gg is the first to offer a tool that covers both traditional esports and the rapidly growing eSimulators product line—meeting the evolving demands of a new generation of bettors. With the ability to make up to 97 selections across 10 markets in CS2 and 26 selections across 12 markets in eFootball—resulting in hundreds of thousands of possible bet combinations—BetBuilder also opens up a range of betting options that go far beyond what has previously been available.
By integrating BetBuilder, operators can provide an experience that genuinely keeps their bettors engaged throughout each match. The integration process is swift, and for existing Oddin.gg iFrame clients, the update will be seamless, without any major impact on other ongoing betting operations. The extensive combination options encourage deeper involvement from bettors, while Oddin.gg’s existing risk management tools ensure that operators can confidently expand their betting options without compromising control over margins. This adaptability means operators can tailor their offering to cater to a broader audience, whether focusing on traditional esports or eSimulators, allowing them to stand out from the competition.
Marek Suchar, Managing Director and Co-Founder at Oddin.gg, stated:
“We are yet again about to set the industry standards for the years ahead. After numerous attempts by others at creating esports betbuilders that fell short of expectations, it’s time to steer the industry back on track with a solution that makes no compromises. We’ve developed the Oddin.gg BetBuilder to provide a truly comprehensive solution for operators, allowing them to engage bettors in a way that just hasn’t been possible until now. By offering an almost unlimited number of bet combinations across select esports and eSimulators titles—and with more to follow soon—operators can enrich their offering and capture the interest of bettors in a way that sets them apart in the market. I’m delighted we’re launching a solution built based on direct industry feedback, reflecting our clients’ needs and wishes. The tech backbone we’ve created is solid and scalable, allowing BetBuilder to cover more esports titles in the upcoming months, with live options also to follow eventually.”
The post Oddin.gg Launches BetBuilder: The First Industry Tool for eSimulators, with Unlimited Betting Options Across Both Esports & eSims appeared first on European Gaming Industry News.

Latest News
Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
Latest News
Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
Latest News
Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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