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Betfair Casino introduces ‘Brett & the New Slots’ in new campaign with Pablo to celebrate being the ‘home of new games’

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Betfair Casino, part of the world’s biggest entertainment company, Flutter, has today launched with their creative agency, Pablo, a new campaign seeing the return of their ‘Brett Flair’ character, but this time with some new companions.

The new campaign, created by Pablo, builds on the success of the original Brett Flair campaign which launched in 2022, evolving this creative platform to new heights. It celebrates Betfair Casino as the ultimate ‘home of new games’, reminding players that exciting new slot games are released every week.

The campaign is born out of the insight that 70% of UK online casino revenue is driven by slot games, more than table games or live casino. Betfair found that almost a third of their overall player volume was driven by games launched in the same year, and given their Casino launches new games every week, this gave the brand a point of difference to demonstrate their credibility in a noisy marketplace lacking differentiation.

In true Casino fashion, the brand is back with a bang for the next instalment of their larger than life character ‘Brett Flair’, everyone’s favourite market stall holder, taking him to the next level of fame. But this time, Brett Flair is not coming back alone. He’s bringing an entire band with him, each member representing Betfair’s latest and best games dropping every week. Introducing ‘Brett & The New Slots’. Brett is joined by a Greek God, Fisherman, Cowboy and Miner, reminding players that with such a wide range of new games available weekly at Betfair Casino there’s something for everybody to enjoy.

Continuing the theme of catchy 90’s band nostalgia, the campaign sticks with parodying classic boy band hits, but moves on from the Backstreet Boys, ‘I Want It That Way’ to ‘Everybody’ to create a new jingle worthy of earworm status.

Staying true to his origins, Brett remains front and centre to the action with him and his band filming their latest music video in a market stall setting. ‘Brett & The New Slots’ play on the very best of 90’s music video style tropes, delighting us with synchronised choreography, home-made fan signs and elevated production, music and lyrics.

Brett Flair’s debut appearance was in 2022 following a new set of regulations from the Committee for Advertising Practice (CAP)coming into force. These changes led to Brett’s creation to ensure compliance in the new world of gaming. This latest campaign continues to build on Pablo and Betfair’s four year relationship, which is well versed in balancing compliance and driving stand-out in what is a very cluttered and noisy competitor landscape. In this campaign, ‘Brett & The New Slots’ bring a sense of nostalgia and fun, frivolous, entertainment into the world of gaming.

The two 30” TVC spots cover Brand and Safer Gambling messages. They were directed by Louis Bhose through Agile Films, creating the yellow market stall inspired music video with sound specialists Birdbrain bringing Brett’s version of ‘Everybody’ to life.

The TTL campaign goes live 24 October 2024, premiering ‘Brett & The New Slots’ across TV, VOD, OOH, social and digital.

The TVCs can be found here for download, with the Brand here on YouTube.

Lisa Marquis, Head of Gaming Brand & Propositions, Betfair said “The first Brett Flair campaign and its nostalgic theme was a hit with our casino audience, offering the standout and memorability we needed in a highly competitive market. Pablo has delivered in spades with this second campaign, which builds on the strengths of the original while delivering our core message about new games. The campaign is highly entertaining and aligns with our customers’ desire for fun, whilst also landing a message about responsible play through the introduction of our Gaming Time Check tool, ensuring players can enjoy themselves in a safe and balanced way.”

Tim Snape, ECD at Pablo said: “This campaign supports our long-standing relationship with Betfair, having recently launched a one shot trick ad for the Sportsbook and Exchange side of the business earlier this year. This execution is our second outing with the incredibly effective ‘Brett Flair’ character. It was time to turn the knob up to max in every way, so we’ve gone slicker, bigger, louder and prouder than ever before. We managed to secure another Backstreet Boys banger as the base of our new musical outing too so it’s 90’s fun from start to finish.”

Credits

Client: Betfair Casino

Head of Brand & Propositions: Lisa Marquis

Senior Brand Manager: Venetia Tabor

Brand Manager: Jennifer O’Kelly

Marketing Executive: Megan Hayes

Producer: Mikaela Benson

Creative Lead: Daniel Flynn

Agency: Pablo

Executive Creative Director: Tim Snape

Creative: Bex Conyngham-Hynes

Creative: Dan Scott

Planning Director: Chris Turner

Planner: Oliver Edridge

Managing Director: Harriet Knight

Senior Account Director: Charlotte Johnson

Senior Account Manager: Phoebe Snelson-Chiffers

Head of TV Production: Tom Moxham

TV Producer: Rebecca Forrester

Head of Project Management: Ben Mascari

Project Director: Kelly Watts

Project Executive: Emily Rutledge

Production:

Production Company: Agile Films

Director: Louis Bhose

Producer: Sarah Kirkby

Executive Producer: Fliss Hutcheson

Director Of Photography: Murren Tullett

Editor: Jack Williams @ The Assembly Rooms

Exec Producer: Emma Bewley

Post-Production: Agile Studios

Post Producer: Angie Broomfield

Creative Director (Post-Production): David Horsburgh

VFX Lead: Kevin Merien

VFX Artist: Thomas Dunleavy & Andrew Loughnane

Grade: Matthieu Toullet @ Company 3

Grade Assistant: Karl Pasamonte, Santino Napolitano & Jack Kennedy

Sound: Mike Bovill @ 750mph

Music Company: Birdbrain

Track: Backstreet Boys – ‘Everybody’

The post Betfair Casino introduces ‘Brett & the New Slots’ in new campaign with Pablo to celebrate being the ‘home of new games’ appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MiFinity to Showcase Innovative iFrame at SiGMA 2024

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MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.

Paul Kavanagh, CEO of MiFinity, commented: “SiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.”

MiFinity’s Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinity’s innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank — a powerful tool that enables operators to send payouts directly to players’ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.

The MiFinity Affiliates team will also be available to explain the benefits of MiFinity’s affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.

Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the company’s solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.

Book a meeting here > outlook.office365.com/book/[email protected]/

 

The post MiFinity to Showcase Innovative iFrame at SiGMA 2024 appeared first on European Gaming Industry News.

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.

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Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

The post Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards appeared first on European Gaming Industry News.

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