2024 was a defining year for Groove, cementing its position as an emerging powerhouse in the iGaming industry. With groundbreaking advancements in technology, strategic global partnerships, and high-profile event appearances, Groove has set the stage for continued success and innovation.

Groove proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards and introduced several eye-watering state-of-the-art solutions in 2024 that redefined the iGaming landscape for their operator cluster.

Known for its cutting-edge solutions, Groove will showcase its advanced data-driven back-office at ICE Barcelona 2025 this month, designed to heighten both operator and player engagement. Packed with features like free spins, interactive functionalities, and powerful analytics, Groove’s platform offers operators invaluable tools to thrive in today’s competitive market.

As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Groove’s ability to seamlessly onboard over 2,000 new games last year demonstrated its commitment to variety and quality. Groove’s new player engagement modules, featuring dynamic gamification and loyalty features, added a competitive edge for operators looking to enhance user retention and satisfaction.

Groove’s progressive tech ecosystem with over 15,000 games from over 100 top providers, continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and an immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.

Groove forged transformative partnerships in 2024, including collaborations with several emerging game studios. By onboarding studios like Speedy Tomatoes, known for its innovative video poker games, Groove expanded its content portfolio to appeal to diverse player demographics. Partnerships with legacy brands and new developers reinforced Groove’s reputation as a one-stop solution for operators.

By joining the likes of 3 Oaks Gaming, EGT, Golden Race, Gamomat, Slotopia, Play’n GO, Superlotto, Peter & Son, Gaming Art, Amusenet, Beter Live, Mascot Gaming, Religa, Playtech, Platipus, Fresh Decks Studios, and others who have integrated their content with Groove this year, Speedy Tomatoes gains access to a robust network of operators and players worldwide.

These collaborations were further enhanced by Groove’s support for operators in entering new regulated markets. The platform’s modular design allowed seamless scalability, ensuring Groove’s partners could expand globally without friction.

Groove’s attendance at marquee events like ICE London, SiGMA Europe, SBC Summit and G2E Las Vegas further solidified its industry presence. The company unveiled new features, held live demonstrations, and facilitated impactful networking sessions.

Groove’s efforts were acknowledged with multiple industry shortlistings and awards in 2024. The company was recognised for innovation in aggregation technology and its outstanding contributions to diversity.

Groove is poised for even greater achievements in the coming year. With plans to launch new gaming tools, expand into additional markets, and further enhance its aggregation platform, the company remains committed to empowering its partners and driving its operator cluster forward.

For Groove, 2024 was not just a year of milestones; it was a testament to the company’s vision, resilience, and unwavering focus on delivering value to its partners and players.

Yahale Meltzer, COO and co-founder at Groove, said: “We’re delighted to boost our repertory of content with many new studio partners who have consistently showcased their dedication to innovation through outstanding games which feature on our new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets. As Groove steps into 2025, it continues to be a beacon of innovation and excellence in the dynamic world of iGaming.”

First Look Games, the platform that directly connects studios and online casino affiliates for the purpose of game promotion, has rolled out a major upgrade to its powerful Accuracy Management Tool.

The tool, which allows publishers to manage and maintain the accuracy of their game reviews, has been significantly enhanced, building on the platform’s existing accuracy-checking capabilities through advanced AI technology and an improved messaging system.

Key improvements and upgrades include: 

Advanced AI-Powered Accuracy Checking: The tool now employs a unique triple check-system involving multiple Large Language Models (LLMs) to provide highly reliable accuracy assessments.

Improved Direct Messaging System: Publishers are promptly alerted to any accuracy issues through First Look Games’ enhanced internal messaging system, facilitating quicker and more efficient communication.

User-Friendly Interface: Publishers can easily view, manage and respond to accuracy reports through the dedicated “Accuracy Management” page within their First Look Games account.

Automated Scanning: As new reviews are published and indexed, the upgraded system automatically scans for potential inaccuracies with improved precision.

The Accuracy Management Tool was first developed by First Look Games due to the importance of maintaining accurate game specifications in affiliate reviews. If players come across discrepancies between review information and actual gameplay, it can negatively impact conversion rates.

The upgrades First Look Games has implemented to the tool further mitigate the risk of this happening, allowing online casino and slot review affiliates to be confident in the accuracy of the information they are providing to their readers and players.

Publishers can access the upgraded Accuracy Management Tool simply by logging in to their First Look Games account. The tool is entirely free to use, further evidence of First Look Games’ commitment to improving industry standards.

Tom Galanis, CEO of First Look Games, said: “The upgrades we have brought to our Accuracy Management Tool revolutionise how publishers ensure accuracy in their game reviews which in turn improves the user experience and boosts conversion rates.

“This is a significant upgrade and one that showcases our commitment to supporting both affiliates and studios in promoting games to players, and to also raising standards across the industry. 

“Affiliates are a powerful marketing channel for game studios and tools such as Accuracy Management ensure that both parties maximise the opportunities that come through collaborating.” 

SimplePlay has launched a new Table Game: “Roulette”!

“Roulette” undoubtedly a classic game in casinos, is now available at SimplePlay. The dealer spins the wheel and a ball in the opposite direction. Then, players can place bets and guess the number of the pocket the ball is going to land on.

SimplePlay uses a European roulette that has 37 numbered pockets, from 0 to 36. Other than placing bets on individual numbers, players can also make group bets on rows, sets, other combinations like Red/Black, Odd/Even, and Big/Small, as well as certain groups of adjacent numbers on the roulette wheel. Players can bet on these groups to improve their chances of winning.