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SOFTSWISS Joins Pink October Movement

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SOFTSWISS Joins Pink October Movement

SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, supports the global Pink October initiative to attract attention to preventing breast cancer.

This year’s Pink October campaign at SOFTSWISS is themed “A Minute Today, a Future Ahead” and emphasises the importance of early detection and preventative care. Breast cancer is the most common cancer affecting women, and early diagnosis is key in the fight against the disease. When it is noticed early, the 5-year relative survival rate is 99%.

Early detection involves doing monthly breast self-exams and planning regular clinical breast exams and mammograms. Half of the 2,000 SOFTSWISS employees are women, and the company will refund each of them for ultrasounds and mammograms in October and November.

Pink October at SOFTSWISS offers a wide range of activities throughout the month. In addition to reimbursing for medical examinations, an online webinar on mental health will provide valuable insights for those who face the disease. To support the international charity movement “Butterfly Support Mission”, women from SOFTSWISS will take part in a themed race.

The company’s employees also personally support the initiative. To further raise awareness, prominent female influencers from the SOFTSWISS community share information about the campaign across social media, amplifying the message of self-care and vigilance.

“Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees’ well-being and health every day. By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the iGaming industry and beyond,” shares Chief Marketing Officer at SOFTSWISS, Valentina Bagniya.

Notably, the iGaming industry recognised SOFTSWISS’ strong dedication to ensuring the best working conditions for its employees. A few weeks ago, SOFTSWISS received the esteemed accolade “Employer of the Year” at the SBC Awards.

Supporting the Pink October initiative for the second year in a row, SOFTSWISS continues to lead by example, emphasising the importance of preventive health measures and community support. Through this initiative, the company hopes to inspire its employees and society to take action today for a healthier tomorrow. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio

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Fennica Gaming is set to challenge the gaming industry with its latest strategic business transfer. The company has integrated a renowned Finnish game studio, bringing onboard +200 game IP’s and 50 creative game development professionals. This move intensifies Fennica’s position as a strong Games as a Service content provider within regulated markets.

The integration of Veikkaus Game Studio to Fennica Gaming significantly enhances Fennica Gaming’s existing game development network, Game Family, renowned for its exceptional combination of mobile gaming and money gaming expertise. With this new addition of decades-long experience in money gaming, Fennica Gaming is specialising stronger in localising international gaming experiences to international customers. This strategic expansion supports customer-centric game development, boosts competitiveness in both Finnish and international markets, and promotes efficient scaling.

“This integration of a renowned Game Studio is a strategic move to meet the increasing demand for localized content. We are now merging a fantastic heritage of creating localized content across different gaming verticals, which has dominated the market share in Finland. This positions us for international success and strengthens our ability to deliver tailored gaming experiences to diverse markets. This move is also a continuum of the work initiated with our new advisor to the board of directors, Mr. Simon Hammon, further solidifying our commitment to excellence and innovation,” said Jonas Reuter, Chairman of the Fennica Gaming Board of Directors.

“This opens up even better opportunities for Fennica’s organic growth and long-term development. With this change, we incorporate over 200 game IP’s and we grow from 20 to 70 Fennicans, maximizing the value for all customers across all markets on three continents where our games are currently live. This expansion is a genuine possibility to create great games in our Gaming Universe and to meet the diverse needs of different players in various markets better than ever before. This also enables us to meet various regulatory requirements and become an even better business partner internationally,” said Timo Kiiskinen, Managing Director of Fennica Gaming.

The post Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio appeared first on European Gaming Industry News.

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Ladbrokes Announces Support for LFC Foundation’s Fundraising Drive

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LFC Foundation plans to further increase its fundraising efforts and support 500,000 people a season by 2030. Now, Liverpool FC’s official betting partner Ladbrokes has announced its support for the foundation’s fundraising drive.

Ladbrokes, owned by Entain, will place a £100 accumulator charity bet for every remaining Premier League round of fixtures in 2024-25 – with a view to continue next season – starting with the Merseyside derby at Anfield on April 2.

All winnings from Ladbrokes’ charity bets will be donated to LFC Foundation at the end of the season, helping fund important programmes across several areas of impact, including health, learning and employability. On the occasions that the accumulator bets are unsuccessful, LFC Foundation will receive the value of the £100 stake as a donation.

In 2023-24, the Reds’ official charity supported more than 127,000 people and generated £92 million of social value to the Liverpool City Region, taking the total over the last four years to an impressive £284.48 million, including just under £30 million directly into the local economy. Last season for every £1 invested, LFC Foundation was able to generate a return of £13.70 back into the community.

Earlier this year, LFC Foundation launched its new long-term strategy, with the target of doubling funding and supporting more than half a million people across the Liverpool City Region and beyond by 2030.

Matt Parish, chief executive of LFC Foundation, said: “We are grateful to Ladbrokes for their support. These proceeds will go towards supporting vital programmes that help hundreds of thousands across the Liverpool City Region.

“The foundation recently launched an ambitious new strategy with the aim of supporting 500,000 people by 2030. The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference.

“With Ladbrokes’ support, we can continue to tackle social inequalities facing our communities and deliver measurable, life-changing programmes in our local communities and beyond.”

Gemma Bell, head of sponsorship at Ladbrokes, said: “We’re really happy to support LFC Foundation’s drive to double their donations. By placing these charity bets on our own behalf, we’re combining our passion for football with a meaningful commitment to give back and contributing to the foundation’s efforts to increase its impact and support more people.”

The post Ladbrokes Announces Support for LFC Foundation’s Fundraising Drive appeared first on European Gaming Industry News.

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Gordon Moody Partners with No Trace to Produce the Short Film “Terminal”

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Gordon Moody, a leading charity providing support for individuals affected by gambling addiction, has partnered with No Trace to produce the upcoming short film “Terminal,” which tells the story of a young British South-Asian man grappling with addiction to fixed odds betting terminals (FOBTs). This collaboration aims to raise awareness of the devastating impact of gambling addiction and provide support to those in need.

Terminal follows the journey of a young man called Rav, played by Jaz Singh Deol as he becomes increasingly consumed by his addiction to FOBTs. The film explores the psychological and emotional toll it takes on his relationships, his mental health and his future whilst highlighting the often-overlooked experiences of individuals from minority communities with its raw, empathetic portrayal of the struggles faced by those battling gambling addiction.

Gordon Moody CEO Monica Shafaq said: “We are thrilled to partner with Terminal to help shine a light on the challenges faced by individuals living with gambling harm, particularly within the British South-Asian community. This powerful film provides a much-needed narrative that speaks to the heart of the issue, allowing us to reach new audiences and foster a deeper understanding of the realities of gambling related harm and the stigma faced by many which prevents them from reaching out for help. At Gordon Moody, we are dedicated to offering life-changing support, and we hope this film will spark meaningful conversations for those that the film resonates with.”

Writer/Director of Terminal, Sunny Bahia, said: “Terminal is not just a film, it’s a conversation starter. Gambling addiction is a hidden struggle that often goes undiscussed, especially in communities where stigma and silence prevail. My goal with this film was to create a piece that is both artistically compelling and also socially relevant whilst remaining true to my own experiences with gambling harm. Having the support of Gordon Moody on this project has been an incredibly rewarding experience, and I hope the film opens doors for more awareness, more support, and ultimately, more lives saved.”

Lead Actor, Jaz Singh Deol who plays Rav, said: “Portraying a character who develops and struggles with gambling addiction was both challenging and deeply meaningful. Preparing for the role has opened my eyes to an issue that affects millions, yet remains largely invisible. I hope this film helps break the stigma around addiction and encourages more people to seek help. It’s been an honour to bring this important story to life and to collaborate with Gordon Moody.”

Gordon Moody is hosting an exclusive private media screening and panel discussion on Thursday 10 April. The screening will take place at the Birmingham Odeon Cinema from 2 pm.

The post Gordon Moody Partners with No Trace to Produce the Short Film “Terminal” appeared first on European Gaming Industry News.

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