Reading Time: 2 minutes

Clarion Gaming has confirmed a partnership with the tech giant Microsoft aimed at accelerating innovation in safer gambling. 

Taking place at ICE Barcelona, the world’s biggest gaming technology event, the ICE Innovators Challenge is an invitation to operators and their partners to submit AI-driven ideas that enhance responsible play. Five finalists will be selected to develop MVPs with expert support from Microsoft and its partners, including tech consultancy and coaching. The competition will launch online, with finalists going head-to-head on the main stage at ICE 2026. The winning team will receive £15,000 worth of consultancy, visibility, and ongoing support to help bring their ideas to market.

Explaining the objectives underpinning the ICE Innovators Challenge, William Harding, Head of Emerging Technology and Esports at Clarion Gaming, said: “At-risk bettors are now navigating a world of hyper-personalised experiences—both in gameplay and in targeted marketing. This evolution places an even greater responsibility on the industry to harness these same technologies in innovative ways that actively protect vulnerable players. By providing participants with exclusive access to its technology, Microsoft is empowering them to push creative boundaries and develop practical solutions that can make a meaningful difference.”

Outlining the structure of the Challenge he explained: “We wanted to make the process fun, engaging, and rooted in AI. To achieve this, we’ve trained an interactive AI model designed to guide and inspire participants as they shape their ideas. This challenge is about embracing AI to help build a safer future for gaming. Operators and their partners will submit their projects via challenge.icegaming.com/. Judges will select a final shortlist with the leading five teams pitching their AI-driven safer gambling solutions live at ICE 2026. A distinguished jury, comprising Microsoft executives, investors, and safer gambling experts, will judge the pitches with the winning team announced on the ICE Barcelona main stage in front of thought leaders, regulators and influencers from the international industry. Competitors will have the chance to gain hands-on experience with Microsoft’s latest technologies, receive mentorship, and win exclusive prizes that could help propel their careers.”

Iulia-Andreea Bolea; UK I-gaming Territory lead at Microsoft responded: “We are delighted to be partnering with ICE Barcelona, the world’s largest B2B gambling event, where the global gaming ecosystem, including operators, creators, regulators, and legislators, comes together to shape the future of gaming.

“Our ambition for the industry is to empower the next generation of frontier firms by harnessing the transformative capabilities of AI and improving online safety for all. Through intelligent automation, skill development, and ethical innovation, we aim to help organisations reimagine their business processes and unlock new opportunities for growth and resilience with player safety at the forefront.

“As a coach and ideation partner, we are committed to a people-first approach, growing AI futureproof skills, fostering creativity and collaboration, and driving responsible AI adoption. We look forward to seeing the winning hackathon solutions evolve into scalable applications that make a meaningful contribution to the industry’s commitment to player protection.”

For more information and to enter: challenge.icegaming.com/

The post Clarion Gaming announce ground-breaking safer gambling AI partnership with Microsoft appeared first on European Gaming Industry News.

Reading Time: 2 minutes

Leading igaming software supplier Tom Horn Gaming has strengthened its foothold in European regulated markets with Mr Bit, bringing its award-winning content to players in Bosnia and Herzegovina. The move builds on a long-standing cooperation between the two companies, with Tom Horn’s games having been live with Mr Bit in Romania since 2021.

Through the deal, players of Mr Bit’s local brand, mrbit.ba, can now enjoy a wide range of Tom Horn’s hit titles, including 243 Crystal Fruits, 81 Frutas Grandes, and The Secret of Ba, alongside the supplier’s ever-growing portfolio of engaging slot games.

The link-up underlines Tom Horn Gaming’s commitment to expanding its global reach and delivering high-quality gaming entertainment to regulated markets worldwide.

“We are delighted to have extended our cooperation with Mr Bit through their brand mrbit.ba, making our content available to even more players across Europe. Our portfolio is designed to appeal to diverse player preferences, and together with Mr Bit’s modern, dynamic platform, we are confident this partnership will drive strong engagement and growth in Bosnia and Herzegovina,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Mr Bit brings a fresh, localised offering tailored for a younger audience, with fully licensed online casino brands in Bosnia and Herzegovina, Romania, and Bulgaria.

The operator provides a sleek, user-friendly experience across devices, while ensuring players enjoy themselves in a fair and secure environment. Responsible gaming sits at the heart of this approach – a value strongly shared with Tom Horn Gaming, where player protection is always a top priority in game development.

“Adding Tom Horn Gaming’s content is an exciting step for us. Their diverse selection of high-quality games fits perfectly with our mission to provide players with the best possible entertainment. We believe Tom Horn’s titles will quickly become player favourites and add significant value to our casino offering in Bosnia and Herzegovina,” said Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino.

The partnership further cements Tom Horn Gaming’s strategy of delivering engaging casino content to players in regulated markets, while offering operators proven, high-performing titles that resonate with local audiences.

The post Tom Horn Gaming expands European footprint with Mr Bit appeared first on European Gaming Industry News.

Reading Time: 5 minutes

In an industry where promises boom but delivery busts, “honesty” has too often morphed from a working principle into a marketing prop. Payouts drag. Support ghosts you. Stats raise eyebrows. KPIs are inflated and out of touch with reality.
For a webmaster, that means instability and zero control. Your revenue hinges less on your craft and more on someone else’s inconsistency.

And yet those weak spots create a clear demand: firm terms, transparent analytics, on-schedule payouts. Managers who actually help unblock issues instead of pantomiming progress. Above all, a partnership with status—where professionalism and integrity still mean something.

PlayamoPartners say they’ve cracked it. They call it a “Code of Honor.” The only question: is it a real operating standard—or just pretty words?

iGaming from the Inside

The industry loves its “gentlemen’s club” image: handshakes, mutual respect, rules of the game. In practice? Plenty of noise and not enough signal.

PlayamoPartners offer a different lane. The Code of Honor isn’t a slogan; it’s a manifesto—rules of engagement for the team and for partners alike.

Let’s unpack what sits behind this code—and check whether the principles hold up in practice.

What Is the PlayamoPartners “Code of Honor”?

At its core, it’s an answer to the industry’s chronic pain. Where partners ran into delayed payouts, murky stats, and no real support, PlayamoPartners put forward another approach.

It’s an internal rule: no chaos, no empty promises. Built on discipline, mutual respect, and strategic planning. The Code lays out the principles of a successful long-term partnership: predictable, systematic, anchored in real processes.

Each point is backed by practice: MGA and Curaçao licenses, a portfolio of 17 in-house brands, coverage across 20+ GEOs, and 5M acquired players. 10,000+ partners, transparent models (RevShare up to 50%, custom CPA, hybrid deals), steady payouts, and competent affiliate managers who’ve seen every kind of task. These aren’t showpieces for marketing—they’re infrastructure for long-term, predictable results.

Breaking down the PlayamoPartners Code

It’s a ten-point rule set. Each one shows how PlayamoPartners treat partnership: strategy over chaos, systems over luck, action over promises. None of it lives in a vacuum—every point maps to real processes and lived experience.

1. We don’t hoard. We hand-pick.

We don’t chase headcount. Every collaboration gets a bespoke review. Managers dig into traffic sources, a webmaster’s approach, experience, and strategy. Decisions are made on analysis and facts—not on vibes.

Quality channels take the front seat—PPC, SEO, and media. Schemes and fraud are out, full stop. That’s not a checkbox; it’s a principle: partnership only works where everyone meets the standard. PlayamoPartners is building a community not by counting partners, but by elevating each one. The program admits those who hit the bar and share the same values.

2. Every partnership is personal

No cookie-cutters, no one-size-fits-all. Partners deserve tailored terms.

The portfolio includes 17 proprietary brands with global reach and dozens of GEOs. Nearly every traffic source is welcome, so the offer fits the partner—not the other way around.

Add flexible models—CPA, RevShare, Hybrid, custom rates, and unique links—and you get a system where each partner lands terms aligned with their strategy and operating style.

In short: the pouring conditions don’t box you in—they unlock real freedom and deliver a genuine sense of individual treatment.

3. Reputation is the prime asset

Trust is earned by deeds, not declarations.

10+ years, 10,000+ partners, and not a single headline-level scandal we could find. The team protects what it’s built over the years and clearly keeps honour above hype.

For PlayamoPartners, reputation isn’t a promo tool—it’s compounding capital, maintained through consistency and keeping their word.

4. Responsibility & maturity

Promises kept are the bedrock of trust. We take on commitments—and see them through.

We spoke with several partners; the feedback aligned: payouts land on time, terms are clear, and operations are fully in-house—so they control the pipeline end-to-end.

That steadiness breeds confidence: partners can focus on targets, knowing product quality and payment stability aren’t question marks.

5. No drama. No empty talk.

We respect our partners—and expect the same in return. Communication is businesslike and calm. Dialogue is built on mutual respect. Without respect, a successful business partnership is impossible.

Managers are available 24/7, they don’t promise the moon—they help solve tasks and overcome real obstacles.

Mutual respect truly pushes emotion to the sidelines. The dialogue stays constructive and productive. Partners can move toward their goals with confidence, knowing there’s a team of professionals behind them, ready to step in at any moment.

Our conversations with PlayamoPartners managers confirm the impression: no overpromising, no endless debates. Instead—clear answers and specific actions, regardless of the situation’s complexity. That working style breeds calm and confidence in the partnership.

6. Confidentiality as a foundation

In an industry where information = capital, data protection is a necessity.

We checked how PlayamoPartners handles this: NDAs are the default, internal security protocols are implemented, and all traffic flows and financial data are encrypted.

For partners, this means scaling without fear of leaks or compromised intel. Everything points to confidentiality being not an option, but a mandatory standard for everyone. In short: you get room to grow without worrying your playbook will walk out the door.

7. Confidence, built on terms

The strength of a partnership lies in scale and flexibility. A broad portfolio and flexible models create a resilient ecosystem focused on growth and results.

We analyzed the PlayamoPartners product stack and the stated scale: 16 in-house brands, 20+ GEOs, and 5M+ players. The terms are flexible—RevShare up to 40%, CPA up to €600, plus hybrid models.

This toolkit creates an ecosystem where partners don’t get abstract promises—they get range, choice, and predictable outcomes. It all adds up to confidence built not on slogans, but on solid, negotiated terms.

8. Built for growth

Growth isn’t a fluke—it’s a tuned system.

We looked at how PlayamoPartners works with webmasters and saw a clear pattern: 10,000+ active partners suggest growth here isn’t left to chance. Managers step in when a partner nears their current ceiling, help optimize the funnel, and pinpoint new scaling vectors.

In many cases, this leads to multiplicative FTD growth: a thousand first-time deposits stops being a limit and becomes just another milestone. Any force majeure is examined in detail, and the lessons learned are fed back into an ever-evolving system.

The message is consistent: growth is a managed process here—embedded in the model, not a happy accident.

9. We’re not for everyone—and that’s the point

PlayamoPartners is a closed club, and that’s its edge.

There’s no simple “sign-up form.” Every cooperation passes a manager’s approval; terms are shaped individually; access to exclusive offers and no-deps is reserved for vetted, reliable partners.

This isn’t exclusivity for status’ sake—it’s quality control. The result is a team composed of those who truly meet the standard, which lets the group tackle complex tasks together and deliver steady, sustainable outcomes.

10. We don’t shout. We act.

Strength lies in timely, precise decisions. Partnerships aren’t built on slogans.

Payouts are steady, with a hold of up to 2 weeks (for FB, ASO, UAC, In-App, PWA). For most sources—no delays. With that approach, predictability and stability replace flashy promises of fast, unrealistic results—and that directly boosts partner loyalty and efficiency.

The Bottom Line

We stacked the talk against the walk—and the walk holds up. The PlayamoPartners Code of Honor isn’t stage dressing; it’s operational muscle. Payouts land when they should. Terms read clean and stay that way. Data stays buttoned up. Affiliate managers roll up their sleeves and solve, not stall.

That backbone is reinforced by a well-earned reputation and the trust of 10,000+ partners. Proof that words like honesty and responsibility don’t have to live on landing pages—they can sit at the core of a long-term business relationship.

So no, the Code of Honor isn’t a clever gimmick. It’s a working standard aimed squarely at real webmaster pain points. If this industry wants to grow up, this is the kind of rulebook that should set the tone.

In a space where hype is cheap and attention is expensive, PlayamoPartners keeps the receipts: honesty, mutual respect, accountability—the tools that turn principles into infrastructure and growth into the expected outcome.

Tired of asterisks and asterisks about the asterisks? Then you might belong at  PlayamoPartners —provided you make the cut.

The post Honesty in iGaming: Myth or the New Standard? appeared first on European Gaming Industry News.