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The Top Operators, Affiliates, and Affiliate Programs Head to the European Gaming Congress 2024

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As the European gaming landscape continues to evolve at breakneck speed, all eyes are on the European Gaming Congress (EGC) 2024—an event that has solidified itself as one of the premier networking and knowledge-sharing platforms in the iGaming and affiliate marketing industries. Hosted in Warsaw this year, the event is set to bring together some of the most influential operators, affiliates, and affiliate program leaders to tackle the pressing challenges and opportunities the industry faces today.

With C-level executives and founders from leading gaming companies across Europe in attendance, the EGC 2024 is a must-attend for anyone looking to stay ahead of market trends, new technologies, and regulatory changes. Let’s take a closer look at some of the top CEOs and Co-Founders who will be joining the conversation, shaping the future of the industry, and driving the narrative at this year’s Congress.

Key Industry Leaders Attending EGC 2024:

Tomasz Szymanski – CEO at Betwinsoft

As the CEO of Betwinsoft, Tomasz Szymanski has positioned his company as a major player in the iGaming solutions space. Known for its advanced betting software and cutting-edge technology, Betwinsoft continues to lead innovations in sports betting and casino games.

Marina Astrautsova – CEO at BGaming

BGaming has quickly become one of the most dynamic and creative content providers in the iGaming world, and Marina Astrautsova is at the helm of this success. As CEO, Marina has overseen the company’s rapid expansion into new markets while maintaining its focus on delivering engaging, high-quality casino games.

Aneta Tylicka – CEO at Bukmacherska/Fuksiarz.pl

As the CEO of Fuksiarz.pl, Aneta Tylicka leads one of Poland’s most successful sportsbooks. Under her leadership, Fuksiarz.pl has seen impressive growth in the competitive Polish market. Aneta’s participation in the Congress is an exciting opportunity for affiliates and operators alike to gain insight into how localized strategies can capture market share and improve user engagement in regulated markets.

Piotr Rogowski – CEO at ETOTO Poland

ETOTO is a leading sports betting platform in Poland, and Piotr Rogowski has been instrumental in shaping its trajectory.

Marcin Doszczeczko – CEO at LVBet

Leading LVBet, one of Europe’s most trusted and recognized betting platforms, Marcin Doszczeczko is no stranger to navigating regulatory changes while ensuring operational excellence. At EGC 2024, Marcin will likely address the importance of adaptability in a rapidly evolving market and how LVBet continues to thrive by combining technology with a customer-first approach.

Adam Lamentowicz – CEO at Polish Gaming Chamber

Representing the broader interests of Poland’s gaming industry, Adam Lamentowicz heads the Polish Gaming Chamber and is a critical voice in regulatory affairs. With his background and influence, Adam’s contributions at the EGC will be vital in understanding how gaming companies can work collaboratively with regulators to foster growth, innovation, and responsible gaming.

Filip Sosnowski – CEO at SB Software

As the driving force behind SB Software, Filip Sosnowski has played a pivotal role in delivering innovative betting and gaming solutions. SB Software has become known for its robust technology, which helps operators streamline their operations and enhance user experiences. Filip’s insights will no doubt cover the intersection of software innovation and business scalability, topics critical for iGaming operators.

Dariusz Łęczyński – CEO at STATSCORE

STATSCORE is renowned for its cutting-edge sports data and analytics solutions, and Dariusz Łęczyński has been leading the charge. His appearance at the EGC will likely revolve around the growing importance of data-driven decision-making in sports betting and gaming.

Marcin Giera – CEO at Totalbet

Totalbet, another dominant player in the Polish betting scene, is led by Marcin Giera, whose expertise spans both operational leadership and regulatory compliance.

Lukasz Seweryniak – Country Manager at SUPERBET Poland

As the Country Manager for SUPERBET Poland, Lukasz Seweryniak plays a pivotal role in steering the company’s success in the Polish market. Superbet is well-known for its innovative customer engagement strategies, and Lukasz will bring valuable insights on balancing growth with regulatory compliance in a fast-paced environment.

Stanisław Szostak – CEO and Founder at Astral Forest

Leading Astral Forest, a data analytics and consulting agency, Stanisław Szostak has deep experience in leveraging data to optimize operations, marketing, and compliance for iGaming operators. His appearance at the EGC promises to shed light on the importance of data governance and how it can shape the future of responsible gaming.

Adam Gontarz – CEO at CrustLab

CrustLab, under Adam Gontarz’s leadership, specializes in building software solutions for iGaming platforms. Adam’s insights on optimizing digital infrastructures and developing scalable iGaming products will be a valuable contribution to discussions on tech innovation in gaming.

Bartek Borkowski – CSO / CEO and Co-Founder at createIT.pl

Bartek Borkowski heads createIT.pl, a tech solutions provider with a strong focus on iGaming. His experience in crafting tailor-made solutions for operators will provide useful insights into the role of technology in shaping customer experiences and improving operational efficiency.

Irakli Davarashvili – CEO & Co-Founder at Promofy

As the Co-Founder of Promofy, a company that specializes in influencer marketing for the gaming sector, Irakli Davarashvili will offer a fresh perspective on how gaming companies can leverage influencer partnerships to boost brand visibility and customer engagement.

Vladimir Malakchi – CEO and Managing Partner at XANADA Investments

Vladimir Malakchi brings a wealth of knowledge in investment and scaling gaming companies. As Managing Partner at XANADA Investments, he has supported various successful ventures, and his insights at the EGC will be valuable for both operators and affiliates looking to scale their businesses effectively.

Alexis Wicén – CEO and Founder at Unibo/Scatters

Alexis Wicén, Founder of Unibo/Scatters, is known for driving innovation in gamification within the iGaming space. Alexis’ thoughts on enhancing player engagement and loyalty through gamification strategies will be highly anticipated at the EGC.


Get Ready for Game-Changing Discussions

The European Gaming Congress 2024 is shaping up to be a game-changing event, where the leading minds of the industry will gather to share insights, strategies, and innovations. This lineup of top CEOs, founders, and industry leaders promises to deliver unparalleled expertise, making EGC the place to be for anyone serious about iGaming and affiliate marketing.

Don’t miss your chance to be part of the conversation—final tickets are available here: EGC 2024 Tickets.

For a full list of attendees and agenda, visit EGC Attendees and Agenda.

The post The Top Operators, Affiliates, and Affiliate Programs Head to the European Gaming Congress 2024 appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Controllers over Concerts: Gaming Festivals Beat Likes of Glastonbury for Gen’s Z and Alpha first festival experience of choice

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Gaming festivals are officially overtaking music as the first big cultural milestone outing for Britain’s youth. According to a new study by ESL FACEIT Group, 90% of UK teens say they are more likely to attend a gaming festival, such as DreamHack, before ever setting foot at a traditional music festival like Glastonbury, with 92% of 13-19 year olds actively preferring the prospect of going to a gaming festival experience over a musical one with their friends.

With 94% of Gen Alpha regularly playing video games, up 4% from Gen Z, gaming has become a central social and cultural outlet for young people worldwide*. This new research reveals that it now even surpasses music, with 91% of respondents saying gaming plays a bigger part in their young lives. The survey of 2,000 UK teens aged 13-19 was commissioned to celebrate the announcement of DreamHack Birmingham 2026, taking place in March next year at the prestigious NEC Birmingham venue.

With 43% of young people not allowed to attend their first music festival until the age of 18, more teenagers are experiencing their first ‘festival moment’ at a gaming event than ever before. On average, the study highlighted that teens are allowed to go to a gaming festival at just 14, with nearly half (49%) permitted before their 16th birthday. It’s no surprise then that 94% see attending a gaming festival with friends as a modern rite of passage, and 96% say they want to take part.

The phenomenal rise in interest in these gaming events is linked to the perception of safety: 97% of teens say they feel safer at a gaming festival, and their parents agree – 92% say they’d be more comfortable, and even prefer taking their children to a gaming festival over a music one.

Gaming stars are the new pop icons: 88% of teenagers say that famous gaming creators and professional esports players are just as important – if not more so – than top music artists. Half (50%) believe they hold equal status among their peers, while 38% place them above pop stars entirely. Their devotion runs deep too, with teens willing to travel up to 152 miles – the distance from Cardiff Castle to Kensington Palace – just to meet or watch their favourite pro gamer or streamer.

 

Top 10 ‘festival’ experiences young people look forward to:

  1. Hands-on gaming and participating in community tournaments – 53%

  2. Seeing celebrities and creators up close and meet & greets – 43%

  3. Watching favourite esports pros compete on stage – 32%

  4. Meeting / making new friends with people from across the country / world – 32%

  5. Sense of community / Finding communities – 23%

  6. Playtesting new and upcoming indie games – 22%

  7. Spending quality time with friends / creating memories with friends – 18%

  8. Being away from home – 11%

  9. Meeting online friends for the first time – 9%

  10. Discovering new talent – 8%

For female UK teenagers, gaming is also now taking centre stage. 84% of girls said gaming plays a bigger role in their daily lives than music, and while 55% have yet to attend a gaming festival, the appetite is clear – 93% would go given the chance. Safety and accessibility are key drivers: 84% believe their parents are more likely to let them attend a gaming festival over a music one, and 93% think their parents would feel more comfortable with that choice. Reflecting this, 95% of female teens say they would personally feel safer at a gaming festival, with 87% even preferring it outright to a music festival.

The research also uncovered why teens are turning to gaming festivals as their go-to social experiences, with music festivals increasingly out of reach. A striking 96% of UK teens believe music festivals are unaffordable for the average teen, who typically has just £197 of their own money, or £200 from their parents, to spend on tickets. As a result, teenagers report attending fewer than two music festivals on average. Teenagers in Wales and Scotland face significant differences in festival affordability. Welsh teens can contribute £142 on average towards tickets, with parents adding £130 – both well below the national average – while Scottish teens can put in £206 and receive £212 from parents. Cost remains a major barrier, with 100% of Welsh and 95% of Scottish teenagers saying music festival tickets are too expensive.

DreamHack Birmingham tickets start at £39.00 for a 3-day ticket during the first two weeks (will be priced from £59.00 thereafter) compared to over £373 for a single Glastonbury ticket.

Shahin Zarrabi, VP Festivals at ESL FACEIT Group said: “Gaming isn’t part of the culture; it is the culture. DreamHack Birmingham 2026 will be where the UK gaming community comes alive: safe, authentic, unforgettable. No mud-fields, no chasing influencers, no £300 wristbands. Just pure gaming.”

DreamHack Birmingham (March 27 – 29, 2026) will mark the festival’s first time in Birmingham, uniting gaming communities for three days of hands-on gaming, creator meet-ups, esports, cosplay, live entertainment, and playable moments. DreamHack is the world’s leading gaming lifestyle festival, bringing together all gaming communities to celebrate games and internet pop culture.

The post Controllers over Concerts: Gaming Festivals Beat Likes of Glastonbury for Gen’s Z and Alpha first festival experience of choice appeared first on European Gaming Industry News.

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TaDa Gaming and RankRadar enter a new partnership

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RankRadar, the innovative game tracking and analytics platform for game providers, is excited to announce a new partnership with TaDa Gaming, a leading multi-licensed iGaming provider known for its innovative and diverse portfolio of casino games.

With certifications from key regulators such as the MGA, UKGC, Sweden, Greece, and Romania, TaDa Gaming has rapidly expanded its global presence, offering over 200 titles across slots, fish-shooting, crash, bingo, and table games. Their unique features, including GiftCode, WIN CARD, and TriLuck, have positioned them as one of the industry’s most creative developers.

Through this collaboration, TaDa Gaming will gain access to RankRadar’s advanced analytics platform, enabling them to track game performance across operators, identify new opportunities, and strengthen their expansion strategy in both established and emerging markets.

This partnership marks an important step in combining data-driven insights with innovative game design, ensuring players around the world enjoy engaging, localised, and highly optimised content.

RankRadar Co-Founder & CEO Gjorgje Ristikj commented: “Partnering with TaDa Gaming reinforces our mission to empower leading providers with smarter data, sharper insights, and sustainable growth.”

The post TaDa Gaming and RankRadar enter a new partnership appeared first on European Gaming Industry News.

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William Hill and Checkd Dev launch UK markets’ first fully automated pre-canned stats-powered Bet Builders

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Checkd Dev, part of the award-winning Checkd Group, has worked alongside William Hill to launch the UK betting industry’s first fully automated and pre-canned Bet Builders, delivering stats-backed, one-tap selections at both global and fixture level across all football fixtures.

Building on the initial launch in March this year of pre-canned accumulators for both football and horse racing, Checkd Dev is delighted to announce the evolution of that technical solution into the Bet Builder category.

Working closely with William Hill, the Automated ‘Trending Bets’ solution has evolved into a specific Bet Builder proposition utilising proprietary pricing from William Hill’s trading team to create football bets for their recreational customer base in the UK market.

The bets are easy to evaluate, backed by relevant contextual statistics, and can be generated at scale across all football fixtures, providing a simple one-click to bet slip step, which creates a significant time saving from manual Bet Builder creation.

Although pre-canned bets have been around for years, this new automated version delivers time-saving and cost-effective bet generation for bookmakers along with attractive betting opportunities for customers.

William Hill customers are presented with unique bets designed specifically for their recreational base, strengthening brand differentiation and protecting operator margin.

Once the operator sets up ‘parameters’ the automated back end engine continuously generates and refreshes curated Bet Builder options at scale. This removes the need for repetitive manual build and settlement hours, allowing William Hill’s traders to focus more time on price strategy and risk management.

Andrew Grimshaw, Commercial Director at Checkd Dev, said: “As the new football season really gets going, we’re proud to take our automation a step further, delivering a UK first in Bet Builder content with the William Hill team. The efficiency for trading and the ability to create global and fixture-level bets at true scale are second to none, and the result on the front end is a faster, more engaging journey for recreational customers.”

Tom Hargreaves, Head of Commercial – Football at William Hill, added: “This is yet another new product that William Hill has launched in a matter of months. We believe this demonstrates our commitment to putting the right products in front of our customers, making betting journeys easier and more fun.

“Together, William Hill and Checkd Dev are industrialising personalised Bet Builder content, combining operator-owned pricing with stats-led automation to improve customer experience and trading efficiency in one move.”

The post William Hill and Checkd Dev launch UK markets’ first fully automated pre-canned stats-powered Bet Builders appeared first on European Gaming Industry News.

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