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The Top Operators, Affiliates, and Affiliate Programs Head to the European Gaming Congress 2024

Published

1 year ago

October 3, 2024

Reading Time: 4 minutes

As the European gaming landscape continues to evolve at breakneck speed, all eyes are on the European Gaming Congress (EGC) 2024—an event that has solidified itself as one of the premier networking and knowledge-sharing platforms in the iGaming and affiliate marketing industries. Hosted in Warsaw this year, the event is set to bring together some of the most influential operators, affiliates, and affiliate program leaders to tackle the pressing challenges and opportunities the industry faces today.

With C-level executives and founders from leading gaming companies across Europe in attendance, the EGC 2024 is a must-attend for anyone looking to stay ahead of market trends, new technologies, and regulatory changes. Let’s take a closer look at some of the top CEOs and Co-Founders who will be joining the conversation, shaping the future of the industry, and driving the narrative at this year’s Congress.

Key Industry Leaders Attending EGC 2024:

Tomasz Szymanski – CEO at Betwinsoft

As the CEO of Betwinsoft, Tomasz Szymanski has positioned his company as a major player in the iGaming solutions space. Known for its advanced betting software and cutting-edge technology, Betwinsoft continues to lead innovations in sports betting and casino games.

Marina Astrautsova – CEO at BGaming

BGaming has quickly become one of the most dynamic and creative content providers in the iGaming world, and Marina Astrautsova is at the helm of this success. As CEO, Marina has overseen the company’s rapid expansion into new markets while maintaining its focus on delivering engaging, high-quality casino games.

Aneta Tylicka – CEO at Bukmacherska/Fuksiarz.pl

As the CEO of Fuksiarz.pl, Aneta Tylicka leads one of Poland’s most successful sportsbooks. Under her leadership, Fuksiarz.pl has seen impressive growth in the competitive Polish market. Aneta’s participation in the Congress is an exciting opportunity for affiliates and operators alike to gain insight into how localized strategies can capture market share and improve user engagement in regulated markets.

Piotr Rogowski – CEO at ETOTO Poland

ETOTO is a leading sports betting platform in Poland, and Piotr Rogowski has been instrumental in shaping its trajectory.

Marcin Doszczeczko – CEO at LVBet

Leading LVBet, one of Europe’s most trusted and recognized betting platforms, Marcin Doszczeczko is no stranger to navigating regulatory changes while ensuring operational excellence. At EGC 2024, Marcin will likely address the importance of adaptability in a rapidly evolving market and how LVBet continues to thrive by combining technology with a customer-first approach.

Adam Lamentowicz – CEO at Polish Gaming Chamber

Representing the broader interests of Poland’s gaming industry, Adam Lamentowicz heads the Polish Gaming Chamber and is a critical voice in regulatory affairs. With his background and influence, Adam’s contributions at the EGC will be vital in understanding how gaming companies can work collaboratively with regulators to foster growth, innovation, and responsible gaming.

Filip Sosnowski – CEO at SB Software

As the driving force behind SB Software, Filip Sosnowski has played a pivotal role in delivering innovative betting and gaming solutions. SB Software has become known for its robust technology, which helps operators streamline their operations and enhance user experiences. Filip’s insights will no doubt cover the intersection of software innovation and business scalability, topics critical for iGaming operators.

Dariusz Łęczyński – CEO at STATSCORE

STATSCORE is renowned for its cutting-edge sports data and analytics solutions, and Dariusz Łęczyński has been leading the charge. His appearance at the EGC will likely revolve around the growing importance of data-driven decision-making in sports betting and gaming.

Marcin Giera – CEO at Totalbet

Totalbet, another dominant player in the Polish betting scene, is led by Marcin Giera, whose expertise spans both operational leadership and regulatory compliance.

Lukasz Seweryniak – Country Manager at SUPERBET Poland

As the Country Manager for SUPERBET Poland, Lukasz Seweryniak plays a pivotal role in steering the company’s success in the Polish market. Superbet is well-known for its innovative customer engagement strategies, and Lukasz will bring valuable insights on balancing growth with regulatory compliance in a fast-paced environment.

Stanisław Szostak – CEO and Founder at Astral Forest

Leading Astral Forest, a data analytics and consulting agency, Stanisław Szostak has deep experience in leveraging data to optimize operations, marketing, and compliance for iGaming operators. His appearance at the EGC promises to shed light on the importance of data governance and how it can shape the future of responsible gaming.

Adam Gontarz – CEO at CrustLab

CrustLab, under Adam Gontarz’s leadership, specializes in building software solutions for iGaming platforms. Adam’s insights on optimizing digital infrastructures and developing scalable iGaming products will be a valuable contribution to discussions on tech innovation in gaming.

Bartek Borkowski – CSO / CEO and Co-Founder at createIT.pl

Bartek Borkowski heads createIT.pl, a tech solutions provider with a strong focus on iGaming. His experience in crafting tailor-made solutions for operators will provide useful insights into the role of technology in shaping customer experiences and improving operational efficiency.

Irakli Davarashvili – CEO & Co-Founder at Promofy

As the Co-Founder of Promofy, a company that specializes in influencer marketing for the gaming sector, Irakli Davarashvili will offer a fresh perspective on how gaming companies can leverage influencer partnerships to boost brand visibility and customer engagement.

Vladimir Malakchi – CEO and Managing Partner at XANADA Investments

Vladimir Malakchi brings a wealth of knowledge in investment and scaling gaming companies. As Managing Partner at XANADA Investments, he has supported various successful ventures, and his insights at the EGC will be valuable for both operators and affiliates looking to scale their businesses effectively.

Alexis Wicén – CEO and Founder at Unibo/Scatters

Alexis Wicén, Founder of Unibo/Scatters, is known for driving innovation in gamification within the iGaming space. Alexis’ thoughts on enhancing player engagement and loyalty through gamification strategies will be highly anticipated at the EGC.

Get Ready for Game-Changing Discussions

The European Gaming Congress 2024 is shaping up to be a game-changing event, where the leading minds of the industry will gather to share insights, strategies, and innovations. This lineup of top CEOs, founders, and industry leaders promises to deliver unparalleled expertise, making EGC the place to be for anyone serious about iGaming and affiliate marketing.

Don’t miss your chance to be part of the conversation—final tickets are available here: EGC 2024 Tickets.

For a full list of attendees and agenda, visit EGC Attendees and Agenda.

The post The Top Operators, Affiliates, and Affiliate Programs Head to the European Gaming Congress 2024 appeared first on European Gaming Industry News.

Latest News

From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

2 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

Latest News

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

2 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

2 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: