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Bigly – not just another game studio. Find out how this start-up is going to help operators achieve sustainable success
European Gaming talks to Liam Mulvaney, Founder of Bigly.
Bigly is the latest studio to have launched into what is a hugely competitive space. What makes you stand out from the crowd?
You’re absolutely right when you say this is a crowded market. Today, there are more than 750 studios providing in excess of 38,000 games to operators and players. But Bigly is not just another game studio. We will be producing thrilling and entertaining content for our partners and their players, but we are positioned to be much more than just a content provider. We consider ourselves a marketing studio that happens to provide assets in the form of slots. Our unique commercial model means operators can access our games for a reliable and predictable cost, which in turn means they can ramp up marketing activity behind the titles that best meet the preferences of their players AND keep the lion’s share of the revenue each game generates. As costs rise and margins fall, Bigly is exactly what operators need to ensure sustainable success.
Tell us more about your unique commercial model.
So Bigly allows operators to access content for a capped monthly fee instead of the standard commercial model used by other studios where they work to a revenue share format. For the operator, this means if a game performs well, they hand a significant chunk of the revenues generated back to the studio. This ultimately has a knock-on effect as to the games that operators push to players and how they allocate marketing resources – this is why you often see the same slots from the same providers at the top of casino lobbies or used for promotional activity. But with our commercial model, which is sort of hybrid between a revenue share and a fixed cost system, operators have much greater flexibility over the games they give top lobby positions to, and how they market those games to players. Of course, they also know that if the game performs well, they get to keep the majority of the revenues made.
How does Bigly’s commercial model help operators beyond cost savings on content?
Our vision is to provide more opportunities for operators to push their own brand rather than Bigly. A quick example is that Bigly will not brand our games’ loader screens, but operators are free to feature their own logo if they wish. This means more brand presence from the operators. With Bigly, operators and their marketing teams can get super creative with their campaigns knowing the cost of accessing the game (or games) is fixed so the better the game performs, the more money the casino makes. In fact, the bolder the casino is in its marketing activity, the bigger the returns they will likely enjoy.
How do operators access your content?
There are a couple of ways. The first is directly through our remote game server, which is provided by our technical partner, Reelsoft. This is our preferred method of integration as it allows us to foster incredibly strong relationships with our operators while ensuring the smooth and seamless delivery of our content into markets across the world. Operators will also be able to get our games through aggregation platforms although the commercial relationship will be with Bigly – the aggregator will simply be a technical partner in the same way that Reelsoft is. This approach allows us to offer our content – and unique commercial model – to operators in the vast majority of jurisdictions from the get-go.
How does this approach to commercials and your wider business model benefit Bigly?
It gives us a major point of difference from the 100’s of other studios in the market, that’s for sure. And there’s something nice about bringing a product to the market that disrupts the status quo and genuinely revolutionises a major part of the industry. Ultimately, our approach and commercial model mean that we can provide the games and financials that operators are seeking, and, over time, this will see us become a major player in the content provision space. Of course, our approach works both ways – while our games are a predictable cost for our partners, they are a predictable income for Bigly and this really helps when it comes to establishing, growing and future-proofing the business. This can be really tough for new studios given the competitive nature of the market and the need for their games to be played at scale which of course requires top lobby positions and operator marketing activity, both of which are hard to secure for a new developer. It is important to note that the vision of this studio is for this approach to be the lifetime model for Bigly, a new way of selling and consuming content.
Your USP is your commercial model, but what about your games?
Our games are a crucial piece of the puzzle. Our commercials can be super attractive, but if our games are tosh then players just won’t play them. This is why I’ve been tapping into my extensive network to assemble an incredible team of designers, mathematicians, developers, testers and so on, as we will live or die by the quality of our content. The first games of a studio are always tough but we are confident that our slots will hit the mark in terms of quality and playability. Our first slot is Deep Sea Treasure and takes the cascading reels format, with symbols tumbling as players dive into the underwater abyss in search of big wins. I’ll be giving people a sneak peek at the SBC Summit in Lisbon, so flag me down if you want to see it in action.
The post Bigly – not just another game studio. Find out how this start-up is going to help operators achieve sustainable success appeared first on European Gaming Industry News.
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POKERSTARS GALACTIC SERIES PAYS OUT MORE THAN €8 MILLION TO FRENCH, SPANISH AND PORTUGUESE PLAYERS
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Series and Main Event both exceed their guarantees
PokerStars’ has once again smashed expectations in Southern Europe, with the Galactic Series, one of its most popular series for players in France, Spain and Portugal, generating an €8 million prize pool, over €1 million above the guarantee. The prize pool was shared out across 261 events and more than 343,000 entries. The highlight of the series was the Main Event that paid out €365,025 to players across the three weeks.
GALACTIC STAR BATTLES FOR SILVER AND GOLD PRIZES
Throughout the series, players had the chance to get their hands on additional Silver and Gold Passes by opting-in to the Galactic Stars Battle. Players opted in for a PokerStars Ambassador, and all those who chose to support the leading Ambassador each week being entered into a freeroll to win a Silver Power Pass.
In Spain, captains ‘WilloelPillo’ and ‘and1ero’ saw a similar pattern. Willo was victorious in weeks one and three with 327,805 and 250,763 points respectively while Álex ‘and1ero’ Romero took the advantage in week two with 318,631 points and Esteban ‘estiwinho’ Pascual couldn’t reach the top spot in any week.
Silver and Gold Passes can be redeemed as entries to a range of PokerStars Live events throughout the year, including marquee stops at the European Poker Tour (EPT) and the PokerStars Open, which debuted this year and have provided players across Europe with world class poker at accessible price points with lively, grassroots-style atmosphere and entertainment. Closing out the season, EPT Prague starts December 3 and runs until December 14, and will be followed by PokerStars Open Cannes on December 16. Players with Gold or Silver Passes can redeem them for entries at both of these events.
“Once again, we’ve seen players from all over France, Spain and Portugal come together to enjoy the Galactic Series”, said Sandro Forleo, Head of Poker Operations for Southern Europe and Italy at PokerStars. “Our Mega Mystery events, where bounties can be won as soon as late reg closes, proved especially popular and continued to offer something new and enjoyable to players at all experience levels.”
The post POKERSTARS GALACTIC SERIES PAYS OUT MORE THAN €8 MILLION TO FRENCH, SPANISH AND PORTUGUESE PLAYERS appeared first on European Gaming Industry News.
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The eSports World Tournament FIFAe World Cup 2025™ Kicks-Off in Riyadh, Saudi Arabia on December 10!
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Commemorating the start of the tournament, a new in-game update arrives and fans can take part in a campaign launching today in eFootball
Konami Digital Entertainment B.V. (Konami) announces the FIFAe World Cup 2025 featuring eFootball. Kicking off on December 10th in Riyadh, Saudi Arabia, the official eSports tournament is hosted by FIFA® for a live audience and live streamed worldwide. This year marks the second edition of the tournament where a record of 90 countries and regions participated in the preliminaries totalling 16.51 million participants.
eFootball official website: konami.com/efootball…
FIFAe World Cup 2025 is an official eSports world championship co-hosted by Konami Digital Entertainment Co., Ltd. and the Fédération Internationale de Football Association (FIFA®). This year 12 national representatives emerged victorious from regional qualifiers and will now compete in the console and mobile divisions for the tournament’s highest honours and be crowned champions.
For the console division, it will be held in a 2v2 format with players participating in teams of three whereas the mobile division will be a 1v1 format. Both divisions will feature players from 12 different countries where they compete through a group stage and knockout stage before battling it out in the finals.
To celebrate the start of the tournament, users can participate in an eFootball campaign and can obtain free special items. Logging in during the campaign period rewards users with different items.
Additionally, users also receive one player item each day from a curated special player list. Users can also take on a Squad Challenge Event where clearing challenges with specific rules will reward them with various items. The campaign period is from December 4th – December 18th.
Coinciding with this campaign, a new game update has been implemented to adjust game balance and adds various features and gameplay elements to enhance the experience. A new particular feature analyses in-game player tendencies and adds an “Advice” feature where players and coaches provide feedback in real-time that could serve as a catalyst for improvements in tactics.
Another feature is the “Analysis” which aggregates and analyses the results of each user’s last 10 PvP matches and visualises their playstyle via comparison graphs and data against opposition from Division 1 – Division 4 users.
Also being introduced to this update is Ronald Koeman receiving the “Link-up Play” feature. Ronald Koeman possesses the “Aggressive Centring A” Link-Up where the “Centrepiece” is in possession of the ball, the “Key Man” will actively make runs towards goal from crosses. Activating this Link-Up increases the accuracy for high and low crosses as well as direct shots from those passes from the “Centrepiece” to the “Key Man”. Legendary player items such as “Epic: David Beckham” and “Epic: Jan Koller” meet the activation conditions and are now available in-game from December 4th – December 11th.
Other features and improvements include:
- “Auto Control” which allows the AI to take control when the user is not actively playing. • Adjustments in speed and acceleration for defenders by reducing the extreme disparities against speedy players.
- Acceleration during latter periods of a match with decreased stamina has also been fine tuned to allow players with decreased stamina to maintain their reaction speed even with a reduced stamina.
- Alterations to the “Defensive Awareness” parameter where defenders with high “Defensive Awareness” can now keep up with opponents more effectively even if their acceleration stat is lower.
Access the viewing page from ‘eFootball’ and watch the broadcasts for the Console Division and Mobile Division to earn up to 2,500eFootball points.
Day 1-3
- Console / Mobile
- Viewing Reward: 500 eFootball Points
Day 4 Final
- Console:
- Viewing Reward: 1,000 eFootball Points
- Mobile:
- Viewing Reward: 1,000 eFootball Points
The post The eSports World Tournament FIFAe World Cup 2025™ Kicks-Off in Riyadh, Saudi Arabia on December 10! appeared first on European Gaming Industry News.
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S8UL launches India’s first-ever FGC Talent Hunt Program to discover the next stars in Tekken 8 and Street Fighter 6
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A total of six players will be selected for the six-month program, running from January to June 2026, following the finals of the talent hunt
Selected athletes will receive professional coaching, fully funded participation in Tier-1 international tournaments, complete travel support, a monthly stipend, and integration into S8UL’s content ecosystem
Mumbai, December 4, 2025: S8UL, a global powerhouse in esports and gaming content, has announced a landmark initiative for India’s fighting game community (FGC) with the launch of a first-of-its-kind Talent Hunt Program for Tekken 8 and Street Fighter 6. Running from January to June 2026, the six-month program aims to identify and develop India’s next breakthrough fighting-game athletes through a structured, high-performance ecosystem and position the country prominently on the global FGC map.
Unlike traditional talent hunts, S8UL’s initiative is designed as a development pipeline, focusing on long-term athlete growth rather than one-off competition. From a wide pool of participants across the nation, a total of six players, including two for Tekken 8 and four for Street Fighter 6, will be scouted and selected solely based on their performance in the nationwide qualifiers and finals.
Selected players will receive one of the most comprehensive support structures ever provided in India’s competitive FGC space, including:
- A dedicated professional coach for each game throughout the six-month program
- Fully-funded participation in a minimum of three international Tier-1 tournaments
- Comprehensive travel support covering flights, accommodation, meals, local transport, and tournament registration
- A monthly stipend to ensure athletes can focus entirely on training and performance
- Integration into S8UL’s industry-leading content ecosystem, offering visibility, narrative-building, and community reach to both the players and the fighting game titles
Speaking about the program, Animesh Agarwal, Co-founder and CEO, S8UL Esports, said, “India’s fighting game community has shown tremendous potential but players have rarely had access to a structured environment that supports long-term growth. Through this Talent Hunt Program, we want to change that by giving selected athletes professional coaching, international tournament experience, and the day-to-day support they need to improve. This is not just a short-term project for us—it’s the beginning of a sustained effort to help build a strong foundation for fighting games in India and give our players a fair chance to compete on the world stage”
S8UL today stands as the only Indian esports organization competing across nine leading titles, and it has begun establishing a strong foothold in fighting games as well. After becoming the first Indian team selected for the Esports World Cup’s Club Partner Program, S8UL competed in qualifiers for titles such as Fatal Fury and Tekken 8, underscoring its long-term commitment to the FGC ecosystem.
S8UL’s state-of-the-art gaming house is one of India’s most advanced training and content facilities built to global esports standards. The setup includes structured training schedules, dedicated practice zones, content studios, analytics support, and a high-performance environment that drives discipline and growth. For the FGC Talent Hunt athletes, this access will be transformative. They will train like professional competitors while also learning to build their personal brands through content, storytelling, and community engagement, preparing them to become both top-tier players and future esports personalities.
With fighting games gaining momentum worldwide through major events such as EVO, the Esports World Cup, and the Asian Games, S8UL’s initiative arrives at a crucial moment for the Indian esports ecosystem. The Talent Hunt Program is poised to play an important role in positioning India as a rising force in the global FGC landscape.
Players interested in participating can register here – start.gg/tournament/s8ul-gauntlet/details?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAOeRm5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAacpQXYhiJrLqlKmzwd17yHb8kmDHaXK8HAYTh5ltYtSyZqF5OSnaP6oHxgrtw_aem_ps-_uz-8aMSR5Nqa3IgPjA
The post S8UL launches India’s first-ever FGC Talent Hunt Program to discover the next stars in Tekken 8 and Street Fighter 6 appeared first on European Gaming Industry News.
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