Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

• Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
• CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
• Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

Live poker festival hosted at Card Casino Bratislava, Slovakia from August 1 through August 12

GGPoker, the World’s Biggest Poker Room, today announces the launch of online satellite tournaments for the WSOP-C Bratislava €1M-Guaranteed Main Event. This massive tournament headlines the upcoming WSOP Circuit Bratislava poker festival, which runs from August 1 through August 12 at Card Casino Bratislava and will be the sole WSOP-C stop in Slovakia this year.

WSOP-C Gold Ring & €1,000,000 Guaranteed

The WSOP-C Bratislava Main Event features a €1,500 buy-in, and the winning player will take home a coveted WSOP Circuit gold ring in addition to the largest slice of the €1,000,000 guaranteed prize pool.

Players do not need big bankrolls to begin their journey to WSOP Circuit Bratislava. GGPoker qualifiers start at just €1, so a modest investment could win a ticket for the series’ headline event—and maybe even lead to a deep run and that prestigious ring!

Satellites From €1

GGPoker players can qualify via three stages:

• €1 Step leading to
• €15 Step leading to
• €150 Final Phase Satellite

Players can buy in directly to any stage, and each €150 Final Phase Satellite guarantees at least three tickets to the €1,500 Main Event.

“The chance to qualify for the WSOP-C Bratislava Main Event for just €1 is hard to resist,” said Paul Burke, Head of PR at GGPoker. “With GGPoker’s online satellites, you can secure your seat from home and then make the trip to Bratislava for the live stages. We’re thrilled to bring this marquee tournament to Slovakia’s capital for the first time, putting world-class poker on players’ doorstep.”

Satellites are already available in the GGPoker tournament lobby, and the poker community can follow updates from the live festival on WSOP.com and Card Casino Bratislava’s social channels.

To ensure that WSOP Circuit Bratislava players enjoy the best experience possible, the festival will use the new WSOP+ application, which makes event registration, player tracking, and content sharing easier than ever before.

GoldenRace, the leading B2B provider of award-winning Virtual Sports and betting solutions, has announced a major innovation in its Crash Games: a new in-game live chat feature designed to transform solo gaming into shared, interactive experiences.

Crash games have long been synonymous with speed, intensity and instant gratification – but they’ve traditionally lacked a social element. Now, GoldenRace is changing that with a feature that brings real-time interaction to online casinos, turning every session into a community-driven event.

“We wanted to recreate what retail betting has delivered for centuries – a truly social experience – but adapted for the online casinos,” said Martin Wachter, CEO & Founder of GoldenRace. “We’re giving operators the tools to engage more players, build stronger communities and maximise one of the industry’s fastest-growing verticals.”

Research consistently shows that social presence significantly boosts player retention, session duration and brand loyalty – especially among younger audiences who expect interactive, connected experiences.

The new functionality enables a live chat with preset messages, emoji reactions and instant cash-out sharing directly within the game interface. Every interaction is tied to a visible username, allowing players to see and respond to one another’s actions as they happen. Even with the chatbox packed, floating messages and emojis ensure no moment goes unnoticed.

From an operational perspective, the feature is seamless to integrate and manage. All settings are controlled directly from the back office, with no additional technical effort required.

The upgrade is now live across GoldenRace’s most popular Crash titles:

• Meteoroid,
• Fire Crash,
• Jet Escape,
• Boom Ball Juggle
• Danfo Crash.