Amelco announces strategic partnership with Flows to accelerate innovation across its platform solution

Amelco integrates Flows’ powerful technology, driving innovative product launches and streamlining operations with coding.

Amelco, a global leader in platform and sportsbook solutions, looks to scale innovation and enhance its tech stack using Flow’s cutting-edge automation platform. Operators on the Amelco platform will gain access to Flows’ advanced no-code technology, empowering them to build and deliver new applications and products to market at speed. By integrating Flows technology, Amelco can streamline developmental resources and costs, all while boosting efficiency and enabling continuous innovation.

With a strong global foothold reflected in its expanding portfolio of clients such as Hard Rock, Fanatics, Bet99, BetSaracen and the Tote UK, Amelco is renowned for its robust platform solutions that power leading operators worldwide.

Specialising in scalable, omnichannel technologies, Amelco is a trusted partner for gaming and betting operators seeking flexibility and innovation. This strategic collaboration allows Amelco to rapidly build new engagement tools that enhance the gaming and betting experience for users while benefiting from Flows’ exceptional flexibility and ease of use.

Brandon Walker, Head of Business Development at Amelco, commented: “At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions. Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customizable experiences to engage players and drive success.”

Daniel De Souza, VP of Commercial at Flows, added: “As AI technologies continue to advance, Flows enables operators to bring their concepts to life. Businesses often have numerous ideas, but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”