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ComeOn Group and Ada extends their partnership: A next level industry AI innovation
ComeOn Group and Ada extends their partnership: A next level industry AI innovation
ComeOn Group is excited to announce the expansion of its partnership with AI-native customer service leader Ada. Back in 2022, ComeOn partnered with Ada to scale up their customer support capabilities with an initial scripted chatbot solution. Now, the Group is taking a bold step forward by adopting Ada’s AI Agent, which delivers dynamic, intelligent, and contextually aware interactions—far surpassing the capabilities of traditional chatbots.
ComeOn Group is thrilled to announce the extended partnership with automated brand interaction specialists Ada. Back in 2022, ComeOn implemented Ada’s AI powered chatbot solution, to scale up their customer support as well as deliver a personalised, and world-class service to their customer base.
The continuing collaboration with Ada marks yet another cornerstone of the Group’s cutting-edge AI strategy and focuses on blending automation with the personal touch that the Group’s brands are known for. By harnessing personalised data from their back office, ComeOn is committed to making every interaction unique and tailored to meet the individual needs of their customers.
Daniela Vella, Chief Operating Officer at ComeOn Group said: “Our partnership with Ada is not just about technology; it’s about enhancing the customer experience. We are excited to move beyond traditional scripted bots and embrace the potential of generative AI. This will allow us to create even more engaging and personalised experiences for our players. This shift represents a major leap forward in our AI strategy, allowing us to offer even more personalised and dynamic customer interactions, ensuring we remain at the cutting edge of AI advancements. Our commitment is to provide the best possible customer experience, while also enhancing our employees’ experience by equipping them with innovative tools that make their work more efficient and fulfilling.”
Ada is recognised globally as a leader in AI customer service automation, enabling businesses to automatically resolve customer service inquiries at scale—across multiple channels and languages—with minimal effort. Unlike traditional chatbots limited by scripted responses, Ada’s AI Agent effortlessly handles complex issues, delivering intelligent and highly personalised interactions.
“ComeOn’s evolution from using a chatbot to adopting our AI Agent showcases the transformative potential of AI in customer service,” said Anuj Arora, Vice President, Solutions & Strategy at Ada. “By integrating our AI Agent, ComeOn is setting a new standard for intelligent, seamless customer engagement. We are thrilled to continue our partnership and support their vision of innovative customer service.”
As always, ComeOn remains dedicated to scale up their customer experience as well as deliver a personalised, and world-class service to their customer base while delivering entertainment experiences in a safe environment. The company is known to adopt new technology early on into their proprietary platforms, to keep levelling up its industry leading customer experience.
The post ComeOn Group and Ada extends their partnership: A next level industry AI innovation appeared first on European Gaming Industry News.
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Swintt joins the winning legion in Hidden Treasures of Rome
They say Rome wasn’t built in a day, but in Swintt’s all-new slot sensation, Hidden Treasures of Rome, players’ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.
Played out across an expanded 6×5 reel set that features jewels, crowns and Roman insignia among its unique symbols, Hidden Treasures of Rome differs from other cluster pay slots in that players only need to land eight or more matching icons in any position to start a winning cascade.
When they do, new symbols will descend from above to fill the vacated spaces, with random multipliers also possibly dropping into view to further boost their prizes. Indeed, whenever one or more multipliers appear, all regular wins will be boosted by their combined values – with the maximum multiplier of 500x potentially creating top prizes of up to 5,000x players’ selected stake.
This rewarding bonus mechanic is then kicked up a notch in the game’s Free Spins feature, which can be activated either by landing four or more scatter symbols or by using the “Buy Feature” button to access it directly. In either case, players will be awarded 15 Free Spins, with multipliers now being stored to the right of the reels to boost any future wins that arrive throughout the spins.
In practice, this means that whenever a multiplier win occurs during Free Spins, the combined value of all visible multipliers will be saved and the total amount will then be re-applied when the next multiplier win occurs. This way, any multipliers that are gathered early on can quickly add up to colossal wins in the feature; and landing four more scatters will also add an extra five Free Spins.
David Mann, Chief Executive Officer at Swintt, said: “Get ready to experience the full glory of the Roman Empire in Hidden Treasures of Rome – the new, action-packed tumbling reels slot from Swintt where the maximum payout can shoot up to 5,000x.
“Also boasting an exciting Free Spins feature where all collected bonuses are stored and added to subsequent multiplier wins time and time again, the game has all the makings of an historic classic and we’d really encourage players to give it a spin and join Swintt’s winning legion today!”
The post Swintt joins the winning legion in Hidden Treasures of Rome appeared first on European Gaming Industry News.
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GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth
To support the growth of our clients in different GEOs, GR8 Tech is happy to release the Visibility Rules – Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. This innovative release underscores GR8 Tech’s commitment to providing tailored solutions that enhance the user experience and Increase payment conversion rates in specific geos to directly enhance overall GGR for Operators.
This strategic upgrade includes the following powerful new filters:
Registration Country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.
Client Original Currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.
User Verification Status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customized experience.
Session Device Agent: Clients can target payment groups specifically set to individual devices, optimizing user interface interactions.
Payment methods appearance can be based on the user parameters, such as: Days past player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Registration country, Verification status, Specific device agent used and Player currencies.
Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and registration country, all within moments. In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Tech’s new features allow for enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agents—simply by creating or extending rules. With the launch of the Visibility Rules – Geo-Specific Filters Extension, GR8 Tech provides a powerful tool to take over the control over the payments UX according to the clients needs.
The post GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth appeared first on European Gaming Industry News.
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OLBG bolsters in-house content suite with new slots interview series
OLBG has ramped up its in-house content production this year with the launch of a new interview series focused on casino, and specifically online slot game development.
Industry legend Chris Taylor, who has 20 years’ experience in the field, has spearheaded a fun new series which is sure to attract plenty of attention as it delves into some of the most fascinating creative talent and technical feats of recent years, from a wide range of studios.
Taylor, who joined OLBG just six months ago in April, has been a stalwart of the iGaming industry ever since he started his own slots site back in 2011.
In his new remit as Head of Slots at OLBG, Taylor is not only overseeing all things slots, he’s also bringing the best and brightest names in the industry together for a new series.
OLBG Slots Series, which began in July 2024, has so far featured the creators of some of the world’s most popular slots games, including Pragmatic Play, Nolimit City, Push Gaming and 4ThePlayer.
High-profile guests to date include Nolimit City head of product Per Lindheimer and Push Gaming studio head Amit Samji, while the super relevant series has gained hundreds of pageviews for flagship OLBG website, OLBG. com.
Shared best practice
“One of the best things about the gaming industry is the willingness to share best practice, because iGaming isn’t just a job for so many of us – it’s a passion,” said Taylor.
“The stories told so far have also put paid to the outdated view that there is a lack of innovation in online slots, with every company striving to make their mark in a unique way.
“Our slots series aims to bring players one step closer to studios with a chance to understand the process behind what goes into creating some of their favourite games.
“It even gives casino fans an exclusive sneak peek over what to expect in future,” he added.
Technology, regulation and game mechanics are all brought to the forefront in this new long-form content, with industry heavyweights Relax Gaming and Print Studios set to appear on the series soon.
Established in 2002, OLBG began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online with UK-licensed operators.
Later, Online Betting Guide became more affectionately known as OLBG, and now provides guides and information covering casino and slots, as well as sports betting.
The Q&A series is a natural progression of OLBG’s internal content strategy in the slots vertical, allowing the business to delve deeper into the latest industry trends and brand insights.
The post OLBG bolsters in-house content suite with new slots interview series appeared first on European Gaming Industry News.
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