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ComeOn Group and Ada extends their partnership: A next level industry AI innovation
ComeOn Group and Ada extends their partnership: A next level industry AI innovation
ComeOn Group is excited to announce the expansion of its partnership with AI-native customer service leader Ada. Back in 2022, ComeOn partnered with Ada to scale up their customer support capabilities with an initial scripted chatbot solution. Now, the Group is taking a bold step forward by adopting Ada’s AI Agent, which delivers dynamic, intelligent, and contextually aware interactions—far surpassing the capabilities of traditional chatbots.
ComeOn Group is thrilled to announce the extended partnership with automated brand interaction specialists Ada. Back in 2022, ComeOn implemented Ada’s AI powered chatbot solution, to scale up their customer support as well as deliver a personalised, and world-class service to their customer base.
The continuing collaboration with Ada marks yet another cornerstone of the Group’s cutting-edge AI strategy and focuses on blending automation with the personal touch that the Group’s brands are known for. By harnessing personalised data from their back office, ComeOn is committed to making every interaction unique and tailored to meet the individual needs of their customers.
Daniela Vella, Chief Operating Officer at ComeOn Group said: “Our partnership with Ada is not just about technology; it’s about enhancing the customer experience. We are excited to move beyond traditional scripted bots and embrace the potential of generative AI. This will allow us to create even more engaging and personalised experiences for our players. This shift represents a major leap forward in our AI strategy, allowing us to offer even more personalised and dynamic customer interactions, ensuring we remain at the cutting edge of AI advancements. Our commitment is to provide the best possible customer experience, while also enhancing our employees’ experience by equipping them with innovative tools that make their work more efficient and fulfilling.”
Ada is recognised globally as a leader in AI customer service automation, enabling businesses to automatically resolve customer service inquiries at scale—across multiple channels and languages—with minimal effort. Unlike traditional chatbots limited by scripted responses, Ada’s AI Agent effortlessly handles complex issues, delivering intelligent and highly personalised interactions.
“ComeOn’s evolution from using a chatbot to adopting our AI Agent showcases the transformative potential of AI in customer service,” said Anuj Arora, Vice President, Solutions & Strategy at Ada. “By integrating our AI Agent, ComeOn is setting a new standard for intelligent, seamless customer engagement. We are thrilled to continue our partnership and support their vision of innovative customer service.”
As always, ComeOn remains dedicated to scale up their customer experience as well as deliver a personalised, and world-class service to their customer base while delivering entertainment experiences in a safe environment. The company is known to adopt new technology early on into their proprietary platforms, to keep levelling up its industry leading customer experience.
The post ComeOn Group and Ada extends their partnership: A next level industry AI innovation appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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