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Soft2Bet CEO and Founder Uri Poliavich recognised Leader of the Year Award by SBC Awards
Uri Poliavich Recognized Among Industry Leaders for Exceptional Leadership, Obsession with Innovation, and Dedication to Philanthropy
Soft2Bet, the leading iGaming turnkey solutions provider, announced that during the SBC Summit in Lisbon, Portugal, on Sept. 26, founder and CEO, Uri Poliavich, won the Leader of the Year award from SBC Awards, a leading event organizer and publisher in the iGaming industry. Regarded as one of the most prestigious awards in the gaming industry, Poliavich was selected for this honor based on his exceptional leadership, passion for innovation, and dedication to philanthropy.
Uri Poliavich’s exceptional leadership has been at the core of Soft2Bet’s innovative spirit since he founded the company in 2016. With his clear strategic vision and a commitment to fostering a cohesive team culture focused on growth and innovation, Soft2Bet has evolved from a small team into a leading global B2B and B2C iGaming company, developing revolutionary industry solutions. Over the past year, Soft2Bet has made significant investments and experienced massive growth with its innovative Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement.
Poliavich’s commitment to innovation extends beyond Soft2Bet. The company recently launched Soft2Bet Invest, a fund aimed at supporting growth-stage and mature companies harnessing pioneering technologies in casual gaming, AI, and high-margin gaming software solutions. With an initial fund of over $55 million, Soft2Bet is looking to collaborate with companies and educate participants at G2E about its vision for revolutionizing the iGaming industry.
In 2020, Poliavich established The Yael Foundation — named after his wife — to support and build Jewish schools in the diaspora. The foundation, which fuels his commitment to business growth and success, currently supports nearly 13,500 children across 83 schools in 35 countries.
“It is a great honor to be named Leader of the Year and for Soft2Bet to be recognized for their Innovation in Mobile and Casino Entertainment by SBC,” said Poliavich. “This recognition highlights Soft2Bet’s significant achievements in product development and global expansion over the past year, as well as our team’s commitment to raising the bar as a forward-thinking iGaming platform provider.”
“Through our SBC Leaders initiative and events, leadership is something we like to highlight with our audience,” commented Rasmus Sojmark, CEO & founder of SBC. “It’s clear how much the Soft2bet employees have been inspired by Uri over the past 12 months, so he was an extremely worthy recipient of one of our Leaders of the Year Awards. Here’s to another successful 12 months for the company.”
Now in its eleventh year, the SBC Awards recognize the achievements of operators, affiliates, and suppliers across all major disciplines, including payments, marketing, platform providers, and data.
The post Soft2Bet CEO and Founder Uri Poliavich recognised Leader of the Year Award by SBC Awards appeared first on European Gaming Industry News.

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GLI Reaffirms Sponsorship of Gala Dinner at Regulating the Game 2026
As Regulating the Game prepares for its sixth edition in Sydney, GLI’s continued sponsorship of the Gala Dinner reinforces the conference’s vital role in shaping future gaming policy, fostering innovation, and cultivating ethical leadership worldwide.
Regulating the Game announced that Gaming Laboratories International (GLI) will return as the Gala Dinner sponsor for the 2026 conference, reaffirming its status as a foundation sponsor and valued partner in promoting regulatory excellence, sector integrity, and global collaboration.
Now in its sixth edition, Regulating the Game has established itself as a leading international conference for gambling law, policy, and compliance as well as showcasing industry innovation and leadership. The event returns to Sydney in March 2026 with a bold and dynamic program designed to advance capability, challenge conventional thinking, and cultivate ethical and innovative leadership across the sector.
GLI’s renewed sponsorship highlights its enduring commitment to industry integrity and its strong alignment with the conference’s mission to promote evidence-led policy, ethical governance, and safer gambling outcomes.
Paul Newson, principal at Vanguard Overwatch and founder of Regulating the Game, welcomed the continued partnership: “GLI has been an unwavering supporter since the inception of Regulating the Game. Their ongoing sponsorship of the Gala Dinner not only enhances the event’s prestige but reflects a shared dedication to strengthening regulatory frameworks and industry resilience through global engagement, thought leadership, and rigorous standards.”
For over 35 years, GLI has provided world-class testing, certification, and professional services to regulators, suppliers, and operators across 710+ jurisdictions. GLI’s unwavering focus on independence and integrity has made it a trusted partner in supporting secure and compliant gaming markets.
Ian Hughes, chief commercial officer / CEO, APAC said: “At GLI, our mission is to help ensure the integrity of the global gaming industry through independent and trusted services. We are honoured to continue supporting Regulating the Game, a conference that champions innovation, fosters policy and industry dialogue, and helps shape the future of gaming through thought leadership, education and collaboration.”
The Regulating the Game 2026 Gala Dinner – one of the conference’s premier networking and celebration events – will again provide delegates with a memorable evening of exceptional hospitality, engagement, and recognition of sector leadership.
With Pitch! at the Sydney Opera House, an expanded Exhibition footprint and growing international program of regulatory and industry stewards, expert led masterclasses and panels, Regulating the Game 2026 is set to elevate regulatory discourse and strengthen cross-sector alliances.
The post GLI Reaffirms Sponsorship of Gala Dinner at Regulating the Game 2026 appeared first on European Gaming Industry News.
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Mastercard Extends Partnership with Esports World Cup 2025
The collaboration will introduce a range of immersive on-ground activations, Priceless Experiences and seamless payment solutions to enhance the fan journey
The Esports World Cup Foundation (EWCF) announced the return of Mastercard as an official event supplier for the 2025 Esports World Cup, the world’s largest esports event, set to take place in Riyadh, Saudi Arabia, from July 7 to August 24. The renewed partnership underscores Mastercard’s continued commitment to elevating digital experiences, championing youth engagement, and supporting the Kingdom’s rapidly growing gaming ecosystem.
Through the collaboration with the Esports World Cup, Mastercard will introduce a range of immersive on-ground activations and seamless payment solutions designed to enhance the overall fan journey. This will include creating a bespoke version of the Mastercard Gamer Academy, where Mastercard, in collaboration with G2 Esports and Esports World Cup, designed a one-of-a-kind experience that will provide 10 successful applicants with the opportunity to be mentored by professionals on how they could pursue a career in esports. Further, fans can collect Priceless Points by interacting with the games and activities available at the Mastercard booth for the chance to win ultimate gaming gear that will be rewarded to the top scoring players. Further, there will be live appearances by G2 Esports players to be hosted as fireside chats to talk about areas like pro esports. The brand’s presence will emphasize the intersection of technology, gaming, and culture, anchored by initiatives that highlight and support local Saudi talent.
“Mastercard’s return as a partner reflects the Esports World Cup’s evolution from a tournament into a global cultural platform,” said Mohammed Al Nimer, Chief Commercial Officer, Esports World Cup Foundation. “Together, we’re creating impactful experiences that go beyond gameplay, uniting youth empowerment, digital inclusion, and immersive fan engagement. Mastercard’s focus on Priceless experiences and innovation makes them an ideal partner to help us inspire the next generation of gamers and connect with fans in meaningful and memorable ways.”
Saud Swar, Country Manager, Saudi Arabia, Bahrain, Jordan and other Levant, Mastercard added, “We are proud to deepen our partnership with the Esports World Cup Foundation as we continue to unlock the potential of gaming in the Kingdom. In line with Saudi Vision 2030, Mastercard is committed to connecting people to their passions, driving innovation, and inspiring the next generation. Our priceless experiences help empower youth, promote digital inclusion, and celebrate Saudi Arabia’s vibrant esports culture.”
This partnership builds on Mastercard’s long-standing global support for the gaming and esports industry, including its strategic sponsorship of Riot Games’ League of Legends and VALORANT. It reinforces Mastercard’s leadership in digital payments and its role in shaping future-facing experiences through youth engagement and innovation.
The 2025 Esports World Cup will host 25 tournaments across 24 game titles, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event will offer fans a comprehensive entertainment experience, from high-stakes competition and live music to anime cafés, retro arcades, cosplay showcases, and more, cementing Riyadh’s position as a global esports and entertainment hub.
The post Mastercard Extends Partnership with Esports World Cup 2025 appeared first on European Gaming Industry News.
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Velocity Gaming Clinches VCT Ascension Pacific Slot After Dominant LAN Finale Victory at OMEN VCSA 2025
- Velocity Gaming Clinches VCT Ascension Pacific Slot After Dominant LAN Finale Victory at OMEN VCSA 2025
- Velocity Gaming bests S8UL 3-1 in the Grand Finale of the OMEN VCSA 2025 Ascension Qualifiers LAN
- Multi-Million Viewership Milestone Marks New High for South Asian VALORANT
Velocity Gaming has secured its place at VCT Ascension Pacific 2025 after beating S8UL 3-1 in the Grand Final of the OMEN VCSA 2025 Ascension Qualifiers LAN, held at Ardee Mall in Gurugram. The team takes home ₹24.3 lakhs in prize money and will now represent India on the international VALORANT stage this October in Bangkok. S8UL, who made it to the finals through the lower bracket, finishes as runner-up and wins ₹12.15 lakhs.
“Been practicing and getting better as a team to achieve this one goal. It’s a really special one for us. This is step one, however, and it’s time to represent South Asia at VCT Ascension Pacific and make all of us proud!” said Adarsh Singh, Organization Manager, Velocity Gaming.
Road to the Finals
Before the final, S8UL faced DOT EXE Esports in the Lower Bracket Final and won 3-1, setting up the last match against Velocity Gaming. Velocity, who had stayed undefeated through the upper bracket, closed out the final in four maps to win the series.
Showmatch Brings Creators to the Fore
Fans at the venue also got to enjoy a creator showmatch on Day 2, featuring popular names like Sikhwarrior, Mackletv, Chhabra Saab, and Pooja Bisht. The match added a fun break between the competitions and gave the audience a chance to see their favorite creators play live.
“Big congratulations to Velocity Gaming for an outstanding performance against the best in the region. With OMEN VCSA, NODWIN Gaming, and Riot Games have worked to build a long-term, sustainable ecosystem for VALORANT in South Asia that gives top talent the stage they deserve. This event wouldn’t have been possible without the incredible support from our partners and the passion of the fans who showed up in full force. We’re proud to have played a part in pushing the VALORANT esports scene forward, and we’re excited to see Velocity Gaming carry that momentum onto the global stage.” said Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming.
“This tournament was a reflection of how far the VALORANT community in South Asia has come. The passion from fans, the level of competition, and the support behind these teams show that this region is ready for the global stage. At Riot, we’ve always believed in building player-first experiences, and it’s incredible to see that vision come to life through events like OMEN VCSA. We’re proud of every team that competed and excited to see Velocity Gaming carry the community’s hopes to Ascension.” added Sukamal Pegu, Esports Lead, South Asia, Riot Games.
OMEN VCSA 2025 Draws Record-Breaking Viewership
The OMEN VCSA 2025 Ascension Qualifiers witnessed an overwhelming response from fans across South Asia and beyond. With over 12 million views and more than 50,000 peak concurrent viewers across creator and official pages, the tournament emerged as one of the most-watched VALORANT events in the region this year.
With broadcasts in both Hindi and English, the event reached a diverse and passionate audience, underscoring the growing popularity of competitive VALORANT in South Asia.
What’s Next?
Velocity Gaming will now represent South Asia at the VCT Ascension Pacific 2025, scheduled to take place from October 13 to 26, 2025, in Bangkok, Thailand. The tournament will feature 10 elite teams from across the Asia-Pacific region, all competing for promotion to the VCT Pacific League 2026.
The post Velocity Gaming Clinches VCT Ascension Pacific Slot After Dominant LAN Finale Victory at OMEN VCSA 2025 appeared first on European Gaming Industry News.
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