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Compliance blitz to ensure venues meet new gaming harm minimisation measures
Liquor & Gaming NSW has kicked off a compliance blitz on new gaming harm minimisation measures, ahead of additional training requirements coming into force for senior staff of licensed venues.
Inspectors visited 528 hotels and clubs across NSW in July and August to ensure venues were complying with new requirements relating to Responsible Gaming Officers (RGOs), gambling incident registers, ATM signage and Gaming Plans of Management (GPOM).
The operation comes amid new requirements for senior staff to undertake training to ensure venue leaders can support a culture of gaming harm minimisation.
The new requirements are part of the NSW Government’s commitment to deliver evidence-based reform that helps prevent gambling harm and money laundering, and supports local communities and jobs.
Venues have shown a readiness to adopt the additional harm minimisation requirements, with inspections since 1 July finding 93 per cent of venues are complying with new measures required since that date. The majority of breaches found related to new ATM signage requirements.
Inspectors are continuing their work across the state to ensure industry is aware of its obligations and are complying with the new requirements as they come into effect.
Liquor & Gaming NSW Executive Director Regulatory Operations Jane Lin said the new requirements were an important next step in minimising gambling harm.
“Inspectors re focusing on Gaming Plans of Management to ensure they have the required content included, as well as testing that the policies and procedures in the plan are being adhered to.
“It’s important that venues not only have a plan prepared, but ensure their staff are aware of the contents and are checking to make sure it is being complied with.”
The new requirements are part of the government’s commitment to deliver an evidence-based reform that reduces gambling harm, stops money laundering, and supports local communities and jobs.
Under the new rules, club secretaries, club directors, hotel licensees, hotel managers and staff who are responsible for the management of gaming operations will all be required to undertake training on the practical skills to identify and proactively intervene when patrons are showing signs of gambling harm.
As part of a suite of gambling reforms, licensed venues have recently been required to:
-maintain and conduct monthly reviews of a Gambling incident register from 1 July 2024, that records instances of potential or actual gambling harm identified in the venue
-introduce RGOs into hotels and clubs with more than 20 gaming machine entitlements from 1 July 2024
-create and maintain a Gaming Plan of Management from 1 September 2024, and update at least annually.
From 1 January 2025, ATMs must be located outside of a five-metre radius of any entrance or exit of a gaming area in a hotel or club.
Venues that cannot comply with this requirement can seek an exemption from L&GNSW in some circumstances.
The post Compliance blitz to ensure venues meet new gaming harm minimisation measures appeared first on European Gaming Industry News.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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