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Astralis and GoWish announce strategic partnership to make fans’ wishes come true

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In a move to enhance fan experiences and introduce new dynamics in how the Danish esports leader engages with its global community, Astralis has entered into a strategic partnership with GoWish, the world’s no. 1 app for wishlists and Social Shopping, and now official sponsor of Astralis, to bring gamers closer to their favorite Counter-Strike team players and make one lucky fan’s wishes come true each month.

To mark the start of Blast Premier today, Astralis, the Danish leader in global esports, is excited to announce a major strategic partnership and sponsorship agreement with GoWish; the world’s no. 1 app for wishlists and Social Shopping. The collaboration is designed to enhance Astralis’ fan engagement by utilizing GoWish’s innovative wishlist technology trusted by millions of users worldwide, allowing fans to publish their gift wishes and connect more closely with their favorite team players by e.g. co-creating and sharing wishlists featuring personal picks from the world of Counter-Strike, official Astralis merchandise, exclusive experiences and much more.

“Since day one, Astralis has been about pushing boundaries, and with our new strategic partnership with GoWish, we’re thrilled to introduce alternative ways to inspire and reward our fans, making it also easier than ever to engage with the Astralis Main team on more personal levels. By incorporating GoWish’s wishlist technology, we can offer more interactive experiences, making it easier for fans to stay connected with the Astralis family as well the wider esports community whom we hope will follow us into GoWish’s wonderful world dedicated to ‘fixing gifting’ – a challenge we back 100%”, says Mads Rasmussen, Commercial Director of Astralis.

Bridging generational gaps with the ‘Creator Universe’

The strategic partnership aims to introduce gamers of all ages to a new and innovative solution to create wishlists, share inspiration and buy gifts & goods at the best prices online: Wish. Share. Compare – to make dreams come true and double gifting, unspent gift cards and returns a thing of the past. And to celebrate this, Astralis and GoWish will each month fulfill a wish from a selected fan’s wishlist, provided it is merchandise from the official Astralis webshop, giving fans a unique opportunity to win their most desired Astralis gear, says GoWish’s COO Morten Bjørn Mortensen:

“We are excited to partner with Astralis at a time when esports and gaming have become global phenomena, captivating the imagination of millions of people daily – just like GoWish. This collaboration enables us to engage directly with new generations of digitally-native fans while also helping parents connect with their teenagers’ passions and wishes. Thus, we believe the Astralis partnership can bridge the generational gap in today’s digital age and with our new Creator Universe we open up exciting opportunities to stage Astralis in a way that feels both natural and authentic to their global audience”, ends Morten Bjørn Mortensen.

The post Astralis and GoWish announce strategic partnership to make fans’ wishes come true appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant

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Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.

Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.

Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”

Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”

Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.

The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.

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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content

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Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools

Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.

Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.

Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.

Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.

This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.

Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”

Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”

The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.

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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions

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The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.

Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.

Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar

Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.

The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.

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