Latest News
ProgressPlay Enhances B2B Offerings with Expanded Game Portfolio
ProgressPlay, recognised as one of Europe’s Top 10 Casino Tech Solutions Providers in 2024 and a finalist in the EGR B2B Awards, has broadened its game portfolio by adding a diverse range of new titles from its extensive network of game studios. This strategic expansion is a significant milestone for ProgressPlay as a B2B provider, underscoring its commitment to equipping operators with diverse, high-quality gaming content that enhances player engagement and satisfaction.
Since early 2024, ProgressPlay has collaborated closely with top game developers to introduce a variety of new games designed to cater to different player preferences and trends in the online gambling market. These additions include immersive video slots, innovative table games, and more, all crafted with state-of-the-art graphics, compelling narratives, and unique gameplay mechanics to deliver exceptional entertainment value. By expanding its game offerings, ProgressPlay aims to help operators retain players longer and increase their lifetime value.
Some of ProgressPlay’s content portfolio includes absolutely world-class producers such as Bally Wulff, Merkur Gaming, Evolution Gaming, Microgaming, NetEnt, Play’nGo, Yggdrasil, Habanero, TVBet and Evoplay Entertainment, amongst a core community of almost 50 top games studios with Synot, Greentube and BF Games added this year, amongst others.
“Our expanded game portfolio reflects our dedication to meeting the evolving needs of our operators and their players,” said Marina Nahhas, Sales and Marketing Manager at ProgressPlay. “We carefully select each title to ensure it aligns with our high standards for entertainment and quality. This portfolio expansion not only broadens our market reach but also reinforces our position as a content platform in the online gambling industry.”
The newly added games are a result of a strategic partnership with game developers who share ProgressPlay’s vision for innovation and excellence in gambling entertainment. Each new title is designed to be highly engaging, providing operators with the tools they need to offer an unparalleled gambling experience. The games are accessible across all platforms; desktop, tablet, and mobile; ensuring that players can enjoy them anywhere, anytime.
This portfolio expansion is expected to enhance ProgressPlay’s market position by deepening its relationships with operators and providing them with a more comprehensive and diverse game selection. As a result, operators can better cater to a wider audience, offering a richer variety of games that appeal to different player demographics and preferences.
ProgressPlay’s CEO, Itai Loewenstein, emphasised the importance of this expansion: “By continually adding new and innovative games, we are helping our operator partners differentiate themselves in a competitive market. Our focus on quality and variety ensures that players receive the best gambling experience, which ultimately drives operator success.”
Over 150 online casino and sportsbook brands currently leverage ProgressPlay’s robust platform, benefiting from a unique combination of casino games and sports betting services. The platform features a sophisticated AI-driven user interface and user experience (UI/UX), extensive value-added services, and a vast library of casino games including slots, online casino games, live casino options, poker, table games, and a sportsbook offering over 30,000 live betting markets across 20 languages.
Looking forward, ProgressPlay is committed to further expanding its game portfolio by bringing new releases to the market from their game studio partners as well as partnering with more innovative developers and introducing even more exciting titles. This ongoing dedication to growth and excellence ensures that ProgressPlay remains a leading B2B provider in the online gambling industry, offering unmatched entertainment experiences to players worldwide.
The post ProgressPlay Enhances B2B Offerings with Expanded Game Portfolio appeared first on European Gaming Industry News.

Latest News
Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
Latest News
Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
Latest News
Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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