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Kaizen Gaming to participate at SBC Summit

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Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit in Lisbon between September 24th – 26th, to discuss business developments and foster new partnerships.

Attendance at the SBC Summit forms part of a historic year for Kaizen Gaming and Betano. Over the last nine months, Kaizen Gaming has expanded into new territories as part of its 2626 vision, which will see the business operate in 26 regions by 2026.

Football fans worldwide also enjoyed the ‘Orange Summer’ this year as Betano became the first ever gaming brand to simultaneously sponsor top international football tournaments CONMEBOL Copa America™️ 2024 and the UEFA EURO 2024™. The GameTech leader also recently signed a new multi-year sponsorship programme that sees the Betano brand visible at both UEFA Europa and Conference Leagues games starting this season. In addition, the Betano brand has enjoyed an increased presence in the Champions League and Premier League committing to a multi-year deal as a major shirt sponsor with Aston Villa Football Club. This follows on from its sponsorship deals with the “Big Three” in Portugal, Porto FC, SL Benfica & Sporting CP.

The company goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. Since its inception in January 2021, the affiliate team at Kaizen Gaming has rapidly evolved, focusing on key markets including Brazil, Germany, Portugal, Romania and Greece. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program serves as a crucial driver of acquisitions and revenue for the Stoiximan and Betano brands, with a network of over +1.3k individual affiliates across 17 markets. By consistently delivering tailored, market-specific affiliate campaigns in key verticals like SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. Leveraging a people-centric approach, data-driven decisions, and innovative tools like Income Access, Kaizen continues to set new standards in affiliate partnerships and market engagement.

To learn more about Kaizen Gaming and its affiliate programs, you can visit Stand F330, which will be at the Affiliate Zone on the 25th and 26th September. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

The post Kaizen Gaming to participate at SBC Summit appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation

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Multi-year agreement will see the home of premium sports betting solutions deliver its market-leading online sportsbook to Betnation in the regulated Netherlands market

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year partnership with Dutch online operator Betnation to deliver its comprehensive Turnkey Sportsbook solution in the regulated Netherlands market.

Under the terms of the partnership, Kambi will power Betnation’s online sportsbook offering with its award-winning end-to-end sportsbook technology and services, including robust betting engine, advanced trading and risk management capabilities and regulatory compliance expertise.

Having successfully operated an online casino in the Netherlands since October 2022, Betnation will leverage Kambi’s proven turnkey capabilities to expand its presence in the online sports betting vertical.

With more than 50 partners globally, Kambi’s Turnkey Sportsbook has become the sportsbook of choice for operators in regulated markets — combining global scale, cutting-edge technology and flexibility to drive growth, ensure stability and deliver market-leading performance. Kambi’s Turnkey Sportsbook also offers an extensive range of operator empowerment tools, including price differentiation and player engagement solutions, which enable partners to stand out in competitive markets and deliver a unique sportsbook experience for their players.

Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”

Robert Schouten, CEO of Betnation, added: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”

The post Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation appeared first on European Gaming Industry News.

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CT Interactive Launches Diamond Tree Jackpot on Palms Bet

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CT Interactive has strengthened its presence in the Bulgarian market with the exclusive launch of Diamond Tree Jackpot on Palms Bet. This multi-currency, multi-game jackpot offers dynamic mechanics and big win potential, and is now available exclusively on Palms Bet offering premium gaming experience.and enhancing the operator’s competitive advantage in Bulgaria’s rapidly growing iGaming sector.

The Diamond Tree Jackpot system brings together ten of CT Interactive’s top-performing titles, each proven to deliver strong KPIs in player engagement and retention across multiple markets — now tailored to meet the unique preferences of Bulgarian players. The featured games include fan favourites such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.

“Diamond Tree Jackpot represents an important achievement for CT Interactive in Bulgaria. Diamond Tree upgrade the progressive jackpot mechanics with multi game and multi-currency support creating a new flexible and engaging jackpot system that is perfectly aligned with the demands of the Bulgarian customers. We are confident this product will empower Palms Bet to significantly increase player engagement, extend session durations, and foster sustainable growth within the Bulgarian market through its seamless integration and player-focused features, said Martin Ivanov, Chief Operating Officer at CT Interactive.

The post CT Interactive Launches Diamond Tree Jackpot on Palms Bet appeared first on European Gaming Industry News.

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CreedRoomz Announces Partnership with Betano

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CreedRoomz has announced a new partnership with Betano, a global leader in sports betting and gaming. This collaboration will see CreedRoomz’s premium live casino content integrating onto Betano’s platform.

CreedRoomz says: “By joining forces, we aim to reinforce our commitment to delivering top-tier, localized experiences. This strategy helps us significantly drive customer engagement and overall growth in highly competitive global regions.

“Together with Betano, we help our operators unlock access to a massive, global audience, ensuring players receive a game-changing experience built on reliability and market-leading content.”

The post CreedRoomz Announces Partnership with Betano appeared first on European Gaming Industry News.

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