This St. Patrick’s Day, MiFinity, the world’s fastest-growing eWallet, has an extra reason to celebrate – surpassing 1 million user accounts worldwide! As a proud Irish company, reaching this milestone on one of Ireland’s most globally recognised days is a happy coincidence, marking another chapter in MiFinity’s journey of rapid expansion and innovation.

Paul Kavanagh, CEO at MiFinity, commented: “There’s no better day than St. Patrick’s Day to celebrate 1 million users worldwide! Our roots are proudly Irish, and this milestone is a testament to our global ambitions, continuous innovation, and commitment to providing seamless, secure, and customer-focused payment solutions. We’re raising a glass of the black stuff to our users, partners, and team – this success is down to you!”

Recognised for Growth and Innovation

MiFinity’s rapid growth has not gone unnoticed. In addition to being named Best Cross-Border Payments Service for the second year running at last year’s Payments Awards, the company received a further 5 award wins over 2024. MiFinity was also ranked as the 8th fastest-growing Financial Services company in the UK by the UK Fast Growth Index. This recognition underscores MiFinity’s commitment to continuous innovation, operational excellence, and delivering outstanding user value.

Kavanagh continued: “These accolades are proof of our ongoing efforts to push boundaries and improve the digital payment experience. We’re growing in terms of user numbers and establishing ourselves as a trusted leader in the payments industry.”

Driving Engagement and Enhancing User Experience

In addition to its growing user base, MiFinity has experienced a surge in transaction volumes and engagement. Thousands of users are actively using the MiFinity eWallet across key sectors. MiFinity’s offering of 80+ integrated payment methods, competitive fees, multi-currency support, and innovative payment products has made it a preferred choice for consumers and merchants alike.

In 2024, MiFinity also surpassed a significant milestone by reaching over 1,000 brand integrations, meaning more online sites now offer MiFinity as a payment option in their cashier

or checkout process. This expansion allows consumers to seamlessly use their MiFinity eWallet on a growing number of popular platforms, enhancing convenience and flexibility for users across the globe. This achievement is another example of MiFinity’s ongoing commitment to building strong partnerships and providing users greater access to their favourite online services.

A Focus on Innovation and Security

MiFinity’s success stems from its ability to balance innovation with security. The eWallet offers cutting-edge features such as biometric authentication, real-time fraud monitoring, and low-cost international transfers. This combination of convenience, flexibility, and safety ensures that MiFinity remains at the forefront of the digital payments landscape.

HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is delighted to welcome Endorphina as the Awards Party Sponsor and a leading force in the iGaming sector. In this exclusive interview, we speak with Džangar Jesenov, Corporate Compliance Manager at Endorphina, to explore the company’s recent achievements, including new market entries, rigorous security certifications, and their strategic focus on the LATAM region.

Endorphina recently secured authorization as a supplier of online slot games in Peru and obtained B2B licenses in Sweden and Denmark. What were the key challenges in achieving these milestones, and how do they align with your broader market expansion strategy?

Yes, it’s true—we are now officially authorized as a supplier in Peru, Sweden, and Denmark. Expanding into these regulated markets was a carefully structured process that required thorough preparation and deep regulatory understanding.

From a compliance perspective, we dedicated nearly 11 months to analyzing each market, studying regulatory frameworks, and engaging directly with local authorities. This hands-on approach allowed us to interpret legal details correctly and streamline our applications. Once we completed our groundwork, our submissions proceeded as planned, reflecting our meticulous preparation and proactive strategy.

These expansions are part of our long-term vision to strengthen our global presence, ensuring that Endorphina remains at the forefront of regulated gaming. By entering these strategic jurisdictions, we continue to build a trusted brand that delivers premium, compliant, and innovative gaming experiences.

Endorphina completed an ISO 27001 security certification audit, a significant achievement in information security. Can you provide more details about it, and share how this certification impacts your operations in terms of data security and compliance

Security has always been a top priority for us—not just for compliance reasons but because we believe in building trust with our partners and players.

Our decision to pursue ISO 27001 certification was driven by our commitment to establishing the highest security standards across all operations.

Rather than adapting to individual country regulations piecemeal, we chose the most rigorous and internationally recognized approach: an overarching Information Security Management System (ISMS) that meets global best practices. This certification reinforces the security of our infrastructure, protecting both operator partners and players.

Achieving ISO 27001 is a reflection of years of experience and expertise within our compliance team. By implementing this standard, we future-proof our systems against evolving security threats while ensuring seamless compliance across multiple jurisdictions. Now, our partners know that when they work with Endorphina, they’re working with a provider that takes security seriously and operates at the highest level of integrity.

You recently concluded successful security audits in Spain, Italy, Argentina, and Denmark. How do you navigate the diverse compliance requirements across these regions, and what best practices would you share with other iGaming businesses?

Each country has its own regulatory framework, but ultimately, they all share a common goal: ensuring player protection and responsible gaming.

One of the most valuable lessons we’ve learned is that proactivity is key. Instead of reacting to regulatory changes at the last minute, we focus on staying ahead by implementing strong security standards that align with global best practices.

Here are three key best practices we follow at Endorphina:
– Think from the player’s perspective – A safe and fair gaming environment should always be the priority. Our compliance decisions are made with player security and trust in mind.
– Establish a strong, unified security framework – Rather than adapting compliance measures market by market, we implement a universal security model (ISO 27001) that seamlessly integrates into different regulatory landscapes.
– Invest in people – Compliance isn’t just about policies; it’s about the expertise and dedication of the team. Continuous education, adaptation, and training are key to staying ahead of ever-changing regulations.

That’s why for me, and I’m sure for many people on my team as well, compliance is more of a craft than just a job.

Endorphina concluded the year with a strong focus on the LATAM region, achieving certification as one of the first suppliers of online slot games in Brazil. What opportunities does this milestone present, and how do you plan to further strengthen your presence in the region?

The LATAM region has been a long-term focus for Endorphina, and we have been expanding into these markets for several years. Argentina and Colombia were among the first jurisdictions where our games became highly popular, and Brazil was the next strategic step in our expansion.

With Brazil’s regulatory framework evolving, we saw an opportunity to leverage our experience from other regulated markets to establish a strong foothold early on. Being one of the first authorized slot suppliers in the country is a huge achievement, as it positions us as a trusted provider in a highly competitive market.

Looking ahead, we plan to actively grow our footprint in LATAM by:
– Expanding our certified game portfolio – We already have 83 games certified for Brazil, and this number will continue to grow.
– Strengthening partnerships with local operators – By offering localized content and tailored marketing support, we ensure our games resonate with Brazilian players.
– Adapting to new regulations – As Brazil tightens its iGaming laws, we expect greater regulatory enforcement, which will increase market stability and further strengthen licensed operators and suppliers like Endorphina.

Our goal is clear: to be a leading force in LATAM’s regulated iGaming market, delivering premium, compliant, and engaging gaming experiences.

At the Prague Gaming & TECH Summit 2025, you will be speaking on the panel “Navigating the Maze: iGaming Compliance Across CEE”. Can you give us a taste of the key insights you’ll be sharing with the audience?

I’m really looking forward to the Prague Gaming & TECH Summit 2025—it’s always a fantastic opportunity to reconnect with industry friends and exchange insights.

My main focus will be sharing practical, real-world compliance strategies that can help operators and suppliers navigate regulatory complexities across Central and Eastern Europe (CEE). I expect there will be a lot of discussion around market-specific compliance challenges, particularly in the Czech Republic and across the EU.

Rather than delivering a one-way presentation, I want this to be a dynamic and interactive discussion. My goal is to create a space for open dialogue, where attendees can ask direct questions, share their own experiences, and gain practical takeaways that they can apply in their own businesses.

Compliance is constantly evolving, and my mission is to make it accessible, insightful, and—dare I say—exciting for everyone attending the panel! 😊

With Endorphina at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into compliance across CEE and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!

Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!

ReferOn, a state-of-the-art affiliate management system, announces its overhaul of the payment process, which aims to streamline users’ financial operations. These tweaks include bulk updates, status changes and optimisations to invoicing.

The new Payment Module includes a suite of powerful features, such as:

• Accruals: A tab where users can view key financial data in a centralised space. Users can filter and display various metrics, such as calculated rewards, paid amounts and available balances for companies and affiliates in a consolidated table for convenience as values roll over into new months. Then, they can create payments efficiently either individually or in bulk.
• Payments: The payments section provides users with a comprehensive overview of all recorded payments. Admins can monitor all payment statuses and perform critical actions, such as approving, editing and sending payments.
• Gateway Integration: ReferOn’s gateway integration assists operators with automated payment processing. Once payments are approved on the ReferOn platform, they’re automatically sent to the gateway for processing. Then, ReferOn requests the payment status from the gateway and updates it accordingly to maintain accurate and current records—all automatically.

These features are being rolled out gradually across the client base. If you are an existing Referon client and do see these features yet, please get in touch with us for more information on the rollout.

David Harris, ReferOn’s Operations Lead, commented on the new updates, “ReferOn’s committed to the constant improvement of our platform, and that’s evident with our new Payment Module changes. These changes will help our users make the most of our platform by streamlining their financial operations and making ReferOn a powerful tool for their business.”