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Iggy Azalea Announces New Online Casino, Motherland

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Mother provides: former Grammy-nominated artist and entrepreneur Iggy Azalea is set to disrupt the online gaming industry with the launch of Motherland, a new online casino powered by the $MOTHER token. Announced during her highly anticipated “Motherland Rodeo” event at Breakpoint in Singapore, Azalea unveiled the project alongside business partner Joe McCann, founder of crypto investment firm Asymmetric, and manager Reece Pearson.
Motherland is set to revolutionize the online gaming space by merging entertainment, crypto, and advanced gaming technology. Partnering with web3 gaming leader Kasino Labs and backed by investment from strategic partner Karatage, Motherland will integrate seamlessly with the $MOTHER token ecosystem, going beyond the hype of memecoins to position Azalea as a leader in the space.
In addition to offering a wide variety of casino games—slots, blackjack, roulette, and poker—players will enjoy live dealer games, tournaments, sports betting and a unique community-driven social experience that fosters real-time interaction and engagement among players, creating a social gaming environment with blockchain-based features.
“Motherland is a digital homeland for the crypto community unlike any other,” said Iggy Azalea. “This is all about merging culture and entertainment beyond hype cycles to create long-term value.”
“Memecoins are built on internet culture and the attention economy. No one does that better than Iggy — $MOTHER provides sustainable value creation by offering real utility,” said Joe McCann, Motherland advisor and founder of Asymmetric. “Motherland is a perfect example of how Iggy is taking the token beyond speculation and into real-world applications. By integrating $MOTHER into a unique social casino experience, players can not only engage with web3 gaming, but also use the token as currency within the platform. This is Iggy’s way of merging culture with tangible, lasting value, giving fans and the crypto community a practical and exciting way to participate.”
Set to launch in November, Motherland will provide players with a best-in-class gaming experience, powered by $MOTHER. The casino integrates advanced blockchain security, ensuring transparency and fairness for all users.
Launched May 31, 2024, $MOTHER has rapidly expanded its utility, securing listings on top-tier exchanges such as Bybit and Gate.io. In just 100 days, it has partnered with DWF Labs and Wintermute Trading, and has been integrated into Breakaway Fest as its official token. The utility continues to grow, as $MOTHER can now be used to pay for any purchase on Unreal Mobile’s checkout. With its integration into Motherland, $MOTHER continues to push the boundaries of crypto and entertainment.

The post Iggy Azalea Announces New Online Casino, Motherland appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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William Hill and Checkd Dev launch UK markets’ first fully automated pre-canned stats-powered Bet Builders

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Checkd Dev, part of the award-winning Checkd Group, has worked alongside William Hill to launch the UK betting industry’s first fully automated and pre-canned Bet Builders, delivering stats-backed, one-tap selections at both global and fixture level across all football fixtures.

Building on the initial launch in March this year of pre-canned accumulators for both football and horse racing, Checkd Dev is delighted to announce the evolution of that technical solution into the Bet Builder category.

Working closely with William Hill, the Automated ‘Trending Bets’ solution has evolved into a specific Bet Builder proposition utilising proprietary pricing from William Hill’s trading team to create football bets for their recreational customer base in the UK market.

The bets are easy to evaluate, backed by relevant contextual statistics, and can be generated at scale across all football fixtures, providing a simple one-click to bet slip step, which creates a significant time saving from manual Bet Builder creation.

Although pre-canned bets have been around for years, this new automated version delivers time-saving and cost-effective bet generation for bookmakers along with attractive betting opportunities for customers.

William Hill customers are presented with unique bets designed specifically for their recreational base, strengthening brand differentiation and protecting operator margin.

Once the operator sets up ‘parameters’ the automated back end engine continuously generates and refreshes curated Bet Builder options at scale. This removes the need for repetitive manual build and settlement hours, allowing William Hill’s traders to focus more time on price strategy and risk management.

Andrew Grimshaw, Commercial Director at Checkd Dev, said: “As the new football season really gets going, we’re proud to take our automation a step further, delivering a UK first in Bet Builder content with the William Hill team. The efficiency for trading and the ability to create global and fixture-level bets at true scale are second to none, and the result on the front end is a faster, more engaging journey for recreational customers.”

Tom Hargreaves, Head of Commercial – Football at William Hill, added: “This is yet another new product that William Hill has launched in a matter of months. We believe this demonstrates our commitment to putting the right products in front of our customers, making betting journeys easier and more fun.

“Together, William Hill and Checkd Dev are industrialising personalised Bet Builder content, combining operator-owned pricing with stats-led automation to improve customer experience and trading efficiency in one move.”

The post William Hill and Checkd Dev launch UK markets’ first fully automated pre-canned stats-powered Bet Builders appeared first on European Gaming Industry News.

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OpenSlots to power new dawn of content creation with AI development platform

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OpenSlots, a new AI creative platform for game development, has made its market debut, designed to empower operators, studios, and developers to build bespoke, high-quality titles faster and more efficiently than ever before.

The first iteration of OpenSlots has been launched for internal use by the team of experienced executives behind content aggregator and slot studio ESA Gaming, with it leveraging artificial intelligence to remove barriers to creativity and game delivery.

Expected for commercial release in mid-2026 the platform will enable non-technical professionals to design, test, and publish fully compliant slot games with intuitive, modular tools, without compromising on graphic quality or gameplay innovation.

Its simple interface will allow for aspiring game creators to input key specifications, such as theme, game type, mechanics, reel matrix, RTP and much more, before generating a game design document, concept art and publishing a game in a game editor for on-the-fly changes.

Customers are then able to gain access to ESA Gaming’s distribution network of more than 160 operators across regulated markets, to ensure rapid deployment to the end user.

With a leadership team bringing a wealth of experience in the sector and a product roadmap set to include more than 20 game types, multilingual support, and 100+ currencies, OpenSlots is poised for rapid global growth.

Thomas Smallwood, CCO at OpenSlots said: “We see OpenSlots as a game changer in the game development space. Our mission is straightforward in that we want to unlock creativity for non-technical professionals and empower operators and studios to create their own content quickly and easily.

“Our platform makes slot creation faster, more efficient, and conducted in an environment where success can be replicated at will. With the addition of the distribution network via ESA Gaming’s Game Aggregation System (GAS), we’re confident that OpenSlots can signal the next phase of game production.”

The post OpenSlots to power new dawn of content creation with AI development platform appeared first on European Gaming Industry News.

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GR8 Tech Champions Every Round at SBC Summit

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GR8 Tech landed heavyweight wins on all fronts at SBC Summit 2025, taking home the prestigious Platform Provider of the Year award and drawing record-breaking crowds with its Heavyweight Club activation with Ready to Fight, which brought undisputed world champion Oleksandr Usyk to the summit floor.

Heavyweight Presence: Super Stage Panel and iGaming Influencers at GR8 Tech Booth

On the Super Stage, GR8 Tech and Ready to Fight held “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most” panel discussion. Oleksandr Usyk opened up about discipline and trust in his team, while Kyrylo Korobka, Executive Director at Ready to Fight, emphasized the importance of data-driven preparation. Yevhen Krazhan, CSO at GR8 Tech, showed how the same principles apply to iGaming, where platforms must perform flawlessly under pressure.

“Whether it’s preparing for a championship fight or building an iGaming platform, excellence comes from systematic discipline, not just talent,” Yevhen Krazhan, CSO at GR8 Tech, said during the discussion.

Following the panel discussion, the punch machine challenge at GR8 Tech’s stand brought together influential industry leaders, creating one of the most talked-about activations of the entire Summit.

GR8 Tech’s CEO Oleksandr Feshchenko claimed the top score and Usyk’s signed gloves. However, given GR8 Tech’s partnership with Ready to Fight, the prize was never meant to stay in-house—instead going to the next highest scorer, Rasmus Sojmark, CEO and Founder of SBC Gaming, capturing the core of the Heavyweight Club philosophy: champions create champions.

Usyk’s appearance drew massive attention, driving a fivefold increase in traffic to the GR8 Tech stand—igniting new sales opportunities and sparking a surge of meaningful engagement with prospects and partners.

Platform for Champions: GR8 Tech Named Platform Provider of the Year

GR8 Tech capped off its heavyweight presence at SBC Summit 2025 by being named “Platform Provider of the Year” at the SBC Awards ceremony.

This prestigious recognition confirms what GR8 Tech has built: a true Platform for Champions that provides the unmatched performance, flexibility, and global infrastructure required for operators who refuse to settle for second place. The validation was echoed by exceptional demand and operator interest witnessed throughout the summit, with 200+ meetings demonstrating the industry’s appetite for champion-level solutions.

“The Heavyweight Club is built on performance, not promises. At SBC Summit, we showed that operators with the ambition to lead will find in GR8 Tech a partner that pushes them further, faster, and stronger—and winning Platform Provider of the Year proves it,” Sergey Ghazaryan, CRO at GR8 Tech, summed up.

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook, Infinite Casino Aggregation, and a proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post GR8 Tech Champions Every Round at SBC Summit appeared first on European Gaming Industry News.

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