Latest News

Blask Unveils AI-Powered Customer Profile for iGaming Industry

Published

12 hours ago

September 19, 2024

Reading Time: < 1 minute

Blask, an AI-driven market analytics ecosystem, announces the launch of the Customer Profile feature. This cutting-edge tool harnesses the power of artificial intelligence to provide unprecedented insights into iGaming audiences across different countries.

Customer Profile leverages Blask’s advanced AI capabilities to create comprehensive, country-specific profiles of iGaming users. This beta release marks a significant milestone in the company’s mission to revolutionize data-driven decision-making in the online betting and gambling industry.

Key features of Customer Profile:

Detailed demographic breakdowns: age, income, employment status, and more
Behavioral insights: motivations, triggers, touchpoints and preferences
Country-specific data: individual profiles for 34 markets with the goal of covering 100 countries by the end of the year

At the heart of Customer Profile is an innovative approach to data analysis and prediction — Blask AI. The approach combines extensive surveys with advanced AI modeling. We gathered data on user behaviors, preferences, and motivations in various iGaming activities.

The AI model, trained on survey data and industry knowledge through third-party databases, generates nuanced, country-specific profiles. The Blask team validated its accuracy by comparing outputs to original survey results.

This beta release showcases AI-driven analytics in iGaming, offering detailed breakdowns of demographics, motivations, and behavioral triggers. Blask plans to continually refine the tool, with plans to integrate RAG technology for even more precise insights.

Blask is actively seeking feedback from industry professionals to further refine and enhance the Customer Profile feature. This collaborative approach ensures that the tool will continue to evolve to meet the specific needs of the iGaming sector.

“We’re excited to work closely with our partners to validate and improve our approach,” said Max Tesla, CEO of Blask. “Their input is key to helping us create a tool that truly transforms how iGaming companies understand and engage with their audiences.”

The post Blask Unveils AI-Powered Customer Profile for iGaming Industry appeared first on European Gaming Industry News.

Latest News

ZITRO CONTINUES MAKING GAMING HISTORY IN TORREMOLINOS

Published

1 hour ago

September 19, 2024

George Miller

Reading Time: 2 minutes

At the recent Andalusian Gaming Expo and Congress, Zitro unveiled its latest products, leaving a lasting impression with games tailored for the Spanish market.

Zitro continues making history, as evidenced by the huge success of its Fu Frog game in Torremolinos. The game’s popularity has spread throughout Spain, with impressive revenue and player engagement. Fu Pots, showcased in Torremolinos on the Allure Glare cabinet, shares the same incredible features as Fu Frog, but this time, magical pots take center stage, multiplying prizes, doubling bonuses, and granting extra lives.

As a new addition, Mighty Hammer Ultimate was showcased on the Altius Glare cabinet, where the power of the hammer of Zitro’s renowned game will be felt even more intensely. Epic Kingdom, also on the Altius Glare cabinet, features an innovative bonus “3-level Link”, that adds three more levels of excitement to the bonus screen. Billy the Pig has also been a standout product at the show, with its super dynamic bonus that’s unlike anything seen before in Spanish gaming halls. It’s already proving to be very popular in the venues where it’s being installed.

As for video bingo, the company’s leading market segment, Zitro has offered a wide range of captivating titles, such as The Great Wealth or Fratelli Pizza, which include free games such as Stravaganzza Da Vinci and Stravaganza Double Bonus, greatly increasing access to bonuses.

In his first event as General Director of Zitro Spain, Albert Zorrilla stated, “It’s been an absolute pleasure sharing this marvelous time with the authorities and operators. I would like to thank the many visitors to our booth for their interest in our gaming offer, which will continue to grow in the coming months with innovations that will change the gaming landscape and continue to rewrite the history of gaming in Spain.”

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Latest News

Scientific Games Fast Play Games Lead Retail Performance in U.S.

Published

1 hour ago

September 19, 2024

George Miller

Reading Time: 2 minutes

Company’s Fast Play Games Are Industry’s Highest Performers, Kansas Lottery is Latest to Launch

Scientific Games reports that the global lottery company’s games lead retail performance in the top three Fast Play lottery markets in the U.S. based on per capita retail sales.

Vermont Leads the Nation: The Vermont Lottery holds the No. 1 spot for Fast Play retail weekly per capita sales in the U.S. The Lottery achieved significant growth in its Fast Play product category after moving to Scientific Games as its new lottery system provider in 2022. In the first 52 weeks after conversion, sales increased by 93% and grew an additional 33% in fiscal year 2024 versus fiscal year 2023.
Growing Popularity: Fast Play games are currently offered by 27 state lotteries. In fiscal year 2024, Fast Play games generated a total of more than$1.5 billion in sales. Scientific Games’ Fast Play lottery customers – Arizona, Iowa, Maine, Maryland, Oklahoma, Pennsylvania and Vermont – each achieved year-over-year sales increases. In the next 24 months, two more U.S. lotteries are expected to launch Scientific Games Fast Play games. One of the company’s current Fast Play lotteries plans to launch a $50 product.
Kansas Joins the Trend: The Kansas Lottery is the most recent to launch Scientific Games’ Fast Play products. The company’s high-performance Fast Play games debuted this summer, giving players in Kansas the opportunity to win instantly from a terminal-generated game. Scientific Games has provided the Kansas Lottery’s systems technology since 2018. The company’s advanced data analytics guided the strategy for the Kansas Lottery’s Fast Play portfolio planning and launch.

Stephen Durrell, Executive Director of the Kansas Lottery, said, “Our vision is to continue working with Scientific Games to modernize the Kansas Lottery with new technologies and new games like Fast Play so that we remain exciting and relevant to our players and retailers, and continually improve our contributions to the state of Kansas.”

Scientific Games’ combination of consumer research insights with advanced data analytics guided the strategy for the Kansas Lottery’s Fast Play portfolio planning and launch. A total of 10 Fast Play games at the $1, $2, $5, $10 and $20 price points have launched across the Kansas Lottery’s retailer network at both self-service and clerk-operated terminals. At launch, the most popular game was at the $1 price point. To date, a $20 game is generating the most sales.

Leslie Badger, VP of Lottery Content for Scientific Games, who brings 25 years of industry expertise to the product, said, “We worked with the Kansas Lottery’s team to implement a strategic, targeted approach to launch its new Fast Play games, employing a managed portfolio strategy similar to our proven method for scratch-off games. This requires advanced data analysis to do correctly, and we are very pleased with the results in Kansas.”

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including most every lottery in North America.

The post Scientific Games Fast Play Games Lead Retail Performance in U.S. appeared first on European Gaming Industry News.

Latest News

Clarion provide a new home for industry leaders and policy makers with launch of the ICE World Gaming Forum.

Published

1 hour ago

September 19, 2024

George Miller

Reading Time: 2 minutes

ICE organisers have taken full-advantage of the additional space and enhanced facilities its new home, the Fira Gran Via Barcelona, offers to launch the World Gaming Forum (WGF), an immersive three-day learning, networking and knowledge sharing exchange which replaces ICE VOX.

Expanding on the creation of the WGF, Clarion Gaming’s Managing Director Stuart Hunter, who is leading the project to migrate ICE and iGB Affiliate, the industry’s two leading event brands from London to Barcelona explained: “The move to Barcelona was all about the opportunity our new home provided to elevate absolutely everything that we do and in the process build on our status at the intersection for all sectors of the global gaming business and drawn from all areas of the globe.

“The World Gaming Forum has been adopted to more accurately reflect the credentials of our industry-leading brands comprising the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference (formerly the Esports Betting Conference)”

“In 2024 we succeeded in bringing together over 1,210 senior decision makers from 79 countries, including 621 operator C-Level, 87 global CEOs, 72 national and regional regulatory bodies, and 7 government ministers, and the enhanced ICE World Gaming Forum will deliver exclusive connections and content across our three conferences, in-depth workshops, high-level roundtable discussions, and tailored networking events, providing a home for the industry’s thought-leaders, innovators, challengers and policy makers.”

He added: “The outstanding facilities at the Fira Gran Via Barcelona, which is one of the largest and most modern venues in Europe, reflects the World Gaming Forum’s status as the premier platform for discussion, knowledge sharing and collaboration between the global gambling industry and the law makers who regulate them – a dynamic which is essential for the development of a progressive, responsible and sustainable industry.”

Situated in the heart of the venue space and featuring an exclusive club-style VIP lounge for delegates and speakers, dedicated networking garden, and a range of concierge services, the ICE World Gaming Forum will run Monday 20th – Wednesday 22nd January alongside the ICE and iGB Affiliate exhibitions.

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