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BETER to Exhibit at SBC Summit
BETER, the award-winning provider of fast-betting content, data, and live streaming for esports and sports, will be exhibiting at this month’s SBC Summit.
The exhibition will take place in Lisbon from 24–26 September and is expected to attract over 25,000 delegates to the Feira Internacional de Lisboa & MEO Arena over the three days. BETER will be showcasing its portfolio of fast-betting products to attendees at stand D220.
The provider’s Esports division includes proprietary ESportsBattle tournaments, offering to operators more than 35,000 events each month across highly popular disciplines such as eFootball, eBasketball, eHockey, and CS2.
BETER will also demonstrate its esports odds solutions, powered by official data for more than 450 international tournaments. This includes over 40,000 pre-match and live events per year for CS2, Dota 2, League of Legends, Valorant, and more.
From its Sports division, delegates can explore the in-house Setka Cup table tennis tournaments and the BSKT Cup basketball league. In total, it provides more than 11,000 sports betting events monthly.
Both esports and sports events are provided with 24/7 live streaming, real-time data, and highly accurate odds.
Attendees will also be among the first to see BETER’s latest product updates, including the addition of virtual reality tournaments to its sports offering, providing players with a richer, more immersive experience, as well as a range of new esports and sports disciplines aimed at diversifying sportsbooks’ offerings. Moreover, operator representatives will have the opportunity to discuss tailored solutions designed to offer their bettors exclusive, customizable tournaments.
Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services. The latter helps streamline the management of sportsbooks across esports content, enhancing operational efficiency and driving performance margins.
Constant product development and enhancement have led to BETER being shortlisted in two categories: Esports Supplier of the Year and Virtual Sports Supplier at the SBC Awards.
Gal Ehrlich, CEO of BETER, said: “The SBC Summit in Lisbon is set to be one of the top exhibitions this year, and we are thrilled to not only attend but to showcase our suite of fast-betting products and solutions to delegates.
“More than 8,000 operator representatives are expected to attend, with many coming from Latin America, a strategic growth market for BETER, where we are already seeing strong demand for our products and solutions. We can’t wait to demo them to delegates.”
Chuck Robinson, CRO at BETER, added: “Our award-winning products will be on display for delegates throughout the three days, and we are excited for operators to experience just how engaging products like Setka Cup and ESportsBattle can be for their players.
“We also have several exciting upgrades and company updates to share, so be sure to stop by stand D220 to learn more about how to enhance your sportsbook’s offerings.”
The post BETER to Exhibit at SBC Summit appeared first on European Gaming Industry News.

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Cubeia expands Originals Studio with Turbo Crash launch
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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.
Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.
Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.
Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.
A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.
Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”
The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.
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INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS
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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.
Werewolf It Up featuring Cash Bank is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.
As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.
Zeus Legends of Olympus featuring Triple Hit Combo is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.
Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”
The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.
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Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer
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Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.
The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.
Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.
His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.
This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.
As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.
Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.
“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.
“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.
“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”
Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.
“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.
“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”
The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.
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