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iGaming profiles Henrik Persson Ekdahl, Mikael Harstad, and George Westin aim to redefine the gaming landscape with their new Social Casino and Sportsbook Platform
Coming from successful betting and casino ventures such as Betsafe, Catena Media, GIG (Gaming Innovation Group), and Hero Gaming, the Swedish founders and investors Henrik Persson Ekdahl, Mikael Harstad, and George Westin are now entering the US Market with their new Social Casino and Sportsbook Platform, Legendz. com.
Launching in October, Legendz offers the ultimate free-to-play gaming experience and aims to take the lead in the Social Sweepstakes Market.
Legendz. com is a new social entertainment destination that offers a free-to-play experience with Casino and Sportsbook options. With a full offer of Social Gaming products players will be able to enjoy Social Sportsbook and Casino-style favorites such as slots, live casino, table games, and more exciting products to come soon in a safe and responsible environment. The Platform is available in both English and Spanish, to also cater to the Hispanic community.
We are super excited to launch Legendz. com and, for the first time, enter the US Consumer Social Gaming Market. We built the platform from scratch, which means we have the liberty to design and develop new and original products, like our unique games called Legendz Originals. From the start, we have sponsored partnerships, and brand ambassadors as well as radio and digital commercials that will be released across the US. Not to mention our top-notch responsible social gaming options and tools. Through the social and promotional sweepstakes set-up, Legendz. com will immediately enter at least 43 states and we expect substantial revenue from day one, says Henrik Persson Ekdahl.
Legends are joining The founding trio is not doing it all by themselves. Among the recruited staff to lead the platform are legendary industry profiles such as Josh Margolis, previously from PrizePicks, Charlie McMaw, and Adam Weiner, both previously from High 5 Games. The company has offices in Marbella, Los Angeles, Tampa and Cape Town. Further talent recruitment is ongoing. and Legendz. com is currently looking for an additional 25 team members.
The names of our recruitments clearly show itâs not just us who have faith that this will be an epic journey. We will most likely be around 50 people in the organizatĂŻon by the end of this year, and it âs full speed ahead now, concludes Henrik Persson Ekdahl.
The post iGaming profiles Henrik Persson Ekdahl, Mikael Harstad, and George Westin aim to redefine the gaming landscape with their new Social Casino and Sportsbook Platform appeared first on European Gaming Industry News.
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GGPoker Launches Online Poker Millionaires â A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker
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Online Poker Millionaires Episode 1 to premiere on GGPokerâs YouTube channel this Wednesday, November 12
GGPoker, the Worldâs Biggest Poker Room, is excited to launch Online Poker Millionaires, a new docuseries that takes viewers inside the world of high-stakes online poker. The series trailer will go live on GGPokerâs official YouTube channel on Monday, November 10, with Episode 1 featuring Alex Theologis made available on Wednesday, November 12.
Series Description
Online Poker Millionaires is produced in association with POKERfilms and reveals how the gameâs most dedicated players turn a laptop, ambition, and discipline into real financial success. Online poker isnât just a game â for some, it can be a path to financial success, where real money and real careers are built at GGPoker.
Each episode follows a different high-stakes player, uncovering the mindset, routines, and drive required to compete for life-changing prizes from behind the screen. The debut episode features Alex Theologis â a GGMillion$ and WSOP champion with over $9 million in GGPoker tournament earnings â offering an unfiltered look at the grind, preparation, and passion that define one of online pokerâs most respected professionals.
Launch Week Schedule
- Monday, November 10 at 17:00 UTC | 12:00 EST: Official Trailer Launch on GGPokerâs YouTube Channel: YouTube.com/@GGPoker
- Tuesday, November 11: GGMillion$ live broadcast â Alex Theologis joins Jeff Gross as guest commentator at 18:15 UTC
- Wednesday, November 12 at 17:00 UTC | 12:00 EST: Online Poker Millionaires Episode 1 Premiere exclusively on GGPokerâs YouTube Channel
- Thursday, November 13: Reddit AMA (Ask Me Anything) with Alex Theologis on r/poker, discussing the making of the episode and his online poker journey
âOnline poker let me build a life I never thought was possible when I started out,â said Alex Theologis, online poker professional. âItâs tough sometimes, but I wouldnât trade this job for anything. I just want people who watch Online Poker Millionaires to get a real, honest look at what it means to be a professional player.â
Mike Bailey, Director of Online Poker Millionaires, added: âWhen GGPoker approached me to create Online Poker Millionaires, I felt empowered; I wanted to show viewers the real people living real lives behind the monitors. These high-stakes pros may not care for the limelight, but I felt it was important to be able to highlight the talent and dedication that goes on behind closed doors on a daily basis.â
To be ready to catch every moment of the upcoming Online Poker Millionaires, please subscribe to GGPokerâs official YouTube channel at GGPoker.TV.
The post GGPoker Launches Online Poker Millionaires â A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker appeared first on European Gaming Industry News.
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19 Nations Set to Compete in MLBB at The World Esports Championships 2025 in Malaysia
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The International Esports Federation (IESF) proudly announces the 19 nations set to compete in Mobile Legends: Bang Bang (MLBB) at the 16th World Esports Championships (WEC25), hosted in Kuala Lumpur, Malaysia.
This yearâs MLBB competitions will see teams from Egypt, South Africa, Dominican Republic, Peru, Colombia, Argentina, Bolivia, Kazakhstan, Mongolia, Nepal, Cambodia, Indonesia, Myanmar, Iran, TĂŒrkiye, Belarus, Romania, Uzbekistan, and host nation Malaysia come together in the spirit of unity, passion, and competition.
From South America to Central Asia, and from Europe to Southeast Asia, the World Esports family will once again gather under one banner, celebrating the values that define the IESF: inclusivity, integrity, and the joy of play.
âEach year, the World Esports Championships bring together athletes and fans who share the same dream, to connect, to compete, and to grow,â said Boban Totovski, IESF General Secretary. âWeâre proud to see Mobile Legends: Bang Bang continue to bridge cultures and inspire players around the world. Malaysia will be an incredible stage for this yearâs competition.â
The WEC25 MLBB tournament will shine a spotlight on both rising stars and champions, with every nation bringing its own story, its own energy, and its own pride to the world stage.
As the host country, Malaysia is ready to welcome the world with open arms, offering a unique blend of culture, passionate fans, and an esports scene that continues to grow year after year. WEC25 will once again prove that esports is more than a game, itâs a moment where nations unite, athletes rise, and communities grow stronger together.
The post 19 Nations Set to Compete in MLBB at The World Esports Championships 2025 in Malaysia appeared first on European Gaming Industry News.
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Sterling Lotteries selects Yaspa as its primary open banking payments partner
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Yaspa, the award-winning Pay by Bank fintech, today announced a new partnership with Sterling Lotteries, the UKâs market-leading External Lottery Manager (ELM). Sterling has selected Yaspa as its primary open banking payments provider for prize-led fundraising, enabling faster, safer, and more efficient supporter payments across its charity lottery programmes.
Sterling powers weekly lotteries and raffles for 800+ UK charities, from local organisations to national causes. By integrating Yaspa, Sterling can offer a streamlined Pay by Bank experience that confirms entries in real-time, reduces processing costs, and strengthens fraud protection, thereby freeing up more funds for impact.
Yaspaâs Head of Commercial, Amie Kadhim, said: âSterling sets a high bar for reliability, security, and supporter experience. Weâre proud to power their next chapter with instant bank payments that help charities move faster, enhance engagement, and achieve more with every donation.â
The partnership aligns with Sterlingâs ongoing modernisation of the charity lottery model, bringing the convenience supporters expect, while improving cashflow and operational efficiency for fundraising teams. Entry confirmation is immediate and funds settle instantly, helping charities plan with confidence and reduce admin overheads.
Richard Dixon, Managing Director at Sterling, said: âWeâre thrilled to be partnering with Yaspa to deliver an open banking solution that represents a true sector-first innovation. From the outset, it was clear that Yaspa shares Sterlingâs vision for using technology to drive meaningful change in the charity lottery space. Open banking has transformed retail and financial services and now weâre bringing that same innovation to fundraising. Itâs faster, more secure, and significantly more cost-effective for charities. By harnessing open banking, we offer charities a bold, efficient, and future-proof way to engage supporters, especially digital-first donors who expect a seamless experience.â
Key benefits for Sterling and its charity partners include:
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Instant payment settlement and immediate entry confirmation
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Lower processing costs compared with traditional methods i.e. debit and credit cards
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Reduced fraud and chargeback risk, utilising bank-grade security
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A smoother, mobile-first, user journey for supporters
The post Sterling Lotteries selects Yaspa as its primary open banking payments partner appeared first on European Gaming Industry News.
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