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Skyesports-backed AA Gaming unveils AA Play: India’s All-in-One Gaming Application

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AA Gaming, a leading esports solutions and production company, has announced the launch of AA Play, an innovative gaming and esports platform.. Designed to meet the growing needs of gamers across the country, AA Play will offer gamers with communities to participate in, esports tournaments, digital commerce, and more – all in one place.

AA Play has been designed from the ground up by a team of veterans in the Indian gaming and esports industry by analyzing the needs of hardcore and mid-core skill-based gamers. With its unique features, it promises to redefine how players interact with games, fellow gamers, and the larger ecosystem in India. At its launch, the application will support tournaments and communities with a digital marketplace set to arrive later.

The app’s key features include:

  • Tournaments: Gamers will be able to participate in exciting, skill-based competitions for free with the chance to win big. Currently, Indian gamers struggle to find tournaments to hone their skills, but AA Play will solve this problem by constantly having esports competitions for aspiring esports athletes to go pro across a plethora of titles.
  • E-commerce: The app will also include a dedicated marketplace for players to purchase gaming merchandise. With the inclusion of a secure and user-friendly digital wallet, gamers will be able to purchase in-game items for their favorite titles, ensuring a seamless gaming experience from start to finish.
  • Community Building: One of the standout features of AA Play is its ability to foster connections among players. Gamers can form or join communities, enabling them to interact with like-minded individuals, organize meetups, and enhance their gaming journey through collaboration and shared experiences.

Akash Dhangar, Founder and CEO of AA Gaming, expressed his excitement about the platform’s potential. “With AA Play, we are gearing up to revolutionize the gaming experience, bringing everything a gamer needs—competing, connecting, and shopping—into one exciting platform! As India’s gaming industry explodes, we’re thrilled to be at the forefront, offering a one-stop solution that puts the power in players’ hands. In the past, we focused on third-party and white-label B2B services, but this app marks a bold turning point. We’re making a giant leap towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that unites all things gaming in one place.”

India’s video game industry is one of the fastest-growing in the world, projected to reach a value of $1.4 billion by 2028, with a compound annual growth rate (CAGR) of 11.1%, according to Niko Partners. By that time, India is also expected to surpass China in the number of gamers, adding 277 million new players for a total of 730.7 million. With this rapid expansion, the launch of AA Play comes at a pivotal moment to engage both new and returning gamers.

The post Skyesports-backed AA Gaming unveils AA Play: India’s All-in-One Gaming Application appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Vibra Gaming to celebrate Betsul success at SBC Lisbon 2024

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Go-to LatAm provider will showcase how its technology and content is powering one of Brazil’s fastest growing betting and gaming brand

Vibra Gaming and its Vibra Solutions platform division will celebrate its success in Brazil at SBC Lisbon on 24th to 26th September by showcasing its partnership with Betsul, one of the country’s fastest-growing brands.

The LatAm region’s ‘go-to’ content and platform developer has partnered with the operator since 2022, just two years after it was founded, including developing a bespoke platform, powering its entire offering, and providing it with localized game-changing content.

The long-standing Vibra-Betsul partnership began when Betsul chose Vibra to develop an advanced platform technology to power its brand. The Vibra Solutions team worked in close partnership with Betsul to assess its needs and began work on a dedicated, flexible and customisable platform that continues to deliver outstanding results today, much of which will be on show at SBC Lisbon.

This was followed by Vibra’s design of a pioneering product for the Brazilian brand entitled ‘Scratch-a-Lot’, a unique instant-win game that was adapted to Federal Government lottery regulations where only certain game types could be offered to players.

Vibra Gaming will also celebrate its recent licensing success at the show following the news that it is set to become one of the first providers to gain certification for its casino platform and sportsbook technology in Brazil.

Vibra has already secured GLI certification needed to meet Brazil’s regulatory standards and is currently working with certifying laboratories to complete additional requirements.

Fernando Garita, CEO, Betsul, said: “Working with Vibra has been a success and we’re delighted with the progress we’ve made since we started. The team is always responsive, speaks our language in more ways than one, is highly experienced, and knows precisely what our players want. All of this combined means we have a technology partner who we can trust and we know will continue to deliver great results.”

Ramiro Atucha, CEO, Vibra Gaming, said: “Betsul has been a great to work with ever since we began two years ago and it’s a real pleasure to be able to shine a light on some of our joint efforts, particularly on the platform side where we’re proud of what we’ve achieved.

“Betsul was one of the first brands to believe in us and what we’re trying to do in designing and delivering a highly flexible and customizable platform for forward-thinking operators, and we’re very grateful for the faith they’ve shown in Vibra.”

Vibra Gaming will exhibit at SBC Lisbon 2024 at stand no. B550. Book a meeting with the team today! Contact: [email protected]

 

The post Vibra Gaming to celebrate Betsul success at SBC Lisbon 2024 appeared first on European Gaming Industry News.

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ZITROS’ MEGA LOUNGE IS NOW FEATURED AT TRILENIUM CASINO IN ARGENTINA

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Zitro, a leading global gaming provider, in partnership with the prestigious Boldt Group, announces the launch of Mega Lounge at the Trilenium Casino, located in the province of Buenos Aires, Argentina. This innovative concept, which has generated great anticipation in the market, offers players a unique communal experience.

In a dedicated area of the casino, Mega Lounge features a variety of Zitro games and cabinets, all interconnected to the MEGA jackpot, which is celebrated by all players participating in the Lounge’s Zitro machines.

Thanks to the number of machines contributing to the jackpot, Mega Lounge ensures a high frequency of jackpot hits, while providing a highly rewarding communal gaming experience for players. Additionally, the diversity of available games, which includes classics like Link King, Link Me, 88 Link, Mighty Hammer, and Energy Link among others, allows the Trilenium Casino to offer its customers—through Zitro’s 30 GLARE cabinets—a wide range of options to suit each player’s preferences.

Jose Pallota, General Manager of Trilenium Casino, Boldt Group, commented: “We are more than satisfied with the excellent performance that Mega Lounge has had at the Trilenium Casino and with the great reception from our customers. We are confident in continuing to work with Zitro to make Trilenium a reference casino for players in Buenos Aires.”

For her part, Alejandra Burato, Regional Director for Latin America at Zitro, commented: “We are very grateful for the trust that the Boldt Group has placed in Zitro once again. From now on, their customers will be able to enjoy the unique experience of the Mega Lounge and our proven performance games. We are confident that this new addition will contribute to the success of the casino, as it has in other markets.”

 

The post ZITROS’ MEGA LOUNGE IS NOW FEATURED AT TRILENIUM CASINO IN ARGENTINA appeared first on European Gaming Industry News.

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Nazara Technologies raises INR 900 Crores and increases stake in Absolute Sports (Sportskeeda) to 91%

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Nazara Technologies Limited (BSE: 543280 NSE: NAZARA), India’s leading diversified gaming and sports media company, today announced its largest fund raise to boost its growth trajectory. The company’s board has approved a preferential equity issue to raise INR 900 crores, subject to shareholder and regulatory approvals. This capital infusion will fuel strategic acquisitions, fund business expansion, and enhance the company’s ability to seize new growth opportunities.

The preferential equity issue amounting to INR 900 crores will be placed with marquee investors such as SBI Mutual Fund, Junomoneta Finsol (an associate of Plutus Wealth), Think Investments, Discovery Investments, Mithun and Siddharth Sacheti, Cohesion Investments, Chartered Finance and Leasing, Ratnabali Investments and Aamara Capital, further strengthening Nazara’s financial foundation for long-term expansion. These shares will be subject to SEBI regulations and lock-in requirements as per Chapter V of the SEBI (Issue of Capital and Disclosure Requirements) Regulations 2018.

In a parallel development, Nazara also acquired an additional 19.35% stake in Absolute Sports Pvt. Ltd., the parent company of Sportskeeda, for INR 145.5 crores, with 50% of the consideration paid in cash and the remaining amount in stock. With this, Nazara now holds a 91% ownership stake in Absolute Sports, solidifying its leadership position in the sports media domain.

Sportskeeda, Absolute Sports’ flagship brand, reaches millions of sports fans globally each month, with significant traction in India and the U.S., where it ranks among the top sports platforms. In addition, Absolute Sports has recently expanded by acquiring  Pro Football Network (PFN), SoapCentral, and Deltia’s Gaming, further diversifying its sports and entertainment portfolio.

Nitish Mittersain, CEO & Jt MD of Nazara Technologies Limited remarked “Nazara has demonstrated its ability to attract top-tier investors who believe in our long-term vision of establishing India’s first globally respected gaming powerhouse. This INR 900 crores fundraise will be instrumental in accelerating our growth across key segments. Additionally, increasing our stake to 91% in Absolute Sports (Sportskeeda) reinforces our leadership in the sports media landscape. The growth of Absolute Sports, from its early days as a startup to becoming a global media player, underscores our commitment to supporting innovative teams that consistently deliver transformational growth.

The post Nazara Technologies raises INR 900 Crores and increases stake in Absolute Sports (Sportskeeda) to 91% appeared first on European Gaming Industry News.

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