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TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode

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Leading casino entertainment content provider, TaDa Gaming, has ramped up player engagement across its diverse portfolio with its new gamification tool, GiftCode.

One click will add GiftCode to any of the 150+ diverse TaDa Gaming releases. Currently the reward is Free Spins but GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference.

Designed for issue by operators and streamers, invitations are sent to a designated segment or audience, whether new or churned players, VIPs or as part of a promotion, and through any channel. No additional integration is required. With nearly 100% redemption to date, the new product launch has exceeded every KPI.

An initial test run across Brazil saw impressive results. Collaborating with 100 Streamers and Key Influencers over four months resulted in 500,000 GiftCode links issued, with a redemption rate of 95+% and new player sign up increasing by more than 30,000 per month. Furthermore, the Next Day Retention rate was consistently 85-90%.

Since launching GiftCode in European markets in April 2024, 70K+ TaDa GiftCode links were issued across 150+ releases. This generated a 100% redemption rate leading to 13.9% increase in new player sign up, 10% increase in player engagement and a 10% uplift in bet volume.

TaDa’s GiftCode serves as a powerful tool to deliver rewards directly to players. With a straightforward process for accessing the promotion, single use application, and recorded usage and wager level, the rewards are instant, meaning players can trust GiftCode completely and operators can easily measure its success.

Andy Huang, CEO of TaDa Gaming, said: “Enhancing the gaming experience is a key way to attract and retain players. GiftCode appeals to new and existing customers and positively impacts acquisition costs for operators and streamers, so we have seen a very strong response from all stakeholders.

“Furthermore, the simplicity of the integration process is a significant driver of take up for operators, whilst the enhanced reward potential from just one click is very popular with players globally.

“We look forward to further personalising and customising GiftCode with our players and clients to create even more immersive play.”

The post TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay’s premium titles hit SkillOnNet platform in multiple markets

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Global entertainment brand SkillOnNet has bolstered its already diverse platform by rolling out Evoplay’s cutting-edge games across multiple regulated markets worldwide.

Players at SkillOnNet’s flagship gaming sites like PlayOJO, PlayUZU, and BacanaPlay can now sink their teeth into Evoplay’s award-winning portfolio, including fan-favourite slots such as The Greatest Catch Bonus Buy and Hot Triple Sevens, as well as engaging instant games such as Penalty Shoot-out.

Instant games are especially popular in Brazil – a key market for both companies. SkillOnNet recently entered the newly regulated jurisdiction with its BacanaPlay and PlayUZU brands and sees the Evoplay deal as an opportunity to offer high quality content to the burgeoning Brazilian market.

Jani Kontturi Head of Games at SkillOnNet said: “Evoplay has redefined online gaming with its next-generation instant games and visually stunning slots. Their content is a perfect addition to our platform as we continue expanding into new regulated markets. With Brazil now a big focus, we’re confident that Evoplay’s innovative titles will resonate strongly with players there.”

Ihor Zarechnyi, CCO at Evoplay said: “SkillOnNet is a powerhouse in the industry and shares our passion for innovation and quality. We look forward to a successful partnership that will bring exceptional gaming experiences to players around the globe.”

The post Evoplay’s premium titles hit SkillOnNet platform in multiple markets appeared first on European Gaming Industry News.

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Former Entain exec Jez White joins BetComply

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BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.

White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.

In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.

Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”

Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”

While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.

BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.

The post Former Entain exec Jez White joins BetComply appeared first on European Gaming Industry News.

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Darts Player Prakash Jiwa Gets Eight-year Ban for Match Fixing

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Darts player Prakash Jiwa has been banned from all Darts Regulation Authority (DRA) events for eight years after being found guilty of match-fixing and betting on darts.

The UK Gambling Commission’s Sports Betting Intelligence Unit (SBIU) supported the investigation by facilitating information gathered in the course of its enquiries.

Following a hearing before the DRA Disciplinary Committee on 21 January 2025, Jiwa was found guilty of fixing four matches and betting on darts. He was found not guilty of obstructing the enquiry.

The Committee has suspended him from playing in or being involved in any DRA-regulated events until 6 November 2031, provided he pays costs of £17,741.46 in full.

There is no suggestion that the other players in these matches were involved.

John Pierce, Commission Director of Enforcement, said: “All betting customers in Britain should have confidence that bets placed with licensed gambling businesses are on markets that are fair and free from betting-related corruption.

“Our Sports Betting Intelligence Unit works closely with partners such as the Darts Regulation Authority to support sporting integrity investigations and combat match-fixing. This decision sends a clear message that betting-related corruption in sport will not be tolerated.”

The post Darts Player Prakash Jiwa Gets Eight-year Ban for Match Fixing appeared first on European Gaming Industry News.

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