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Fincore names Nemanja Maric as Chief Technology Officer

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Fincore, the company behind the industry-leading Tri Software tech stack, has strengthened its senior team by appointing Nemanja Maric as Chief Technology Officer.

Maric is a technology specialist with a proven track record over a career spanning more than 17 years that has seen him drive innovation, foster collaborative environments and lead engineering teams at esteemed organisations such as Astria and Asseco.

Over this time, he has developed a leadership style that puts an emphasis on mentorship and development to ensure each team member is empowered to excel and achieve their full potential. By uniting teams under a shared vision, they can drive innovation and succeed in the dynamic tech world.

He will bring this track record to Fincore and the role of CTO where he will be responsible for ensuring alignment between the technology and wider business goals. To do this, he will work closely with Fincore CEO Mateja Popovic and the leadership team.

Maric will also work closely with Fincoreā€™s software development teams, helping them grow by onboarding additional talent and guiding them to achieve and exceed internal KPIs in addition to driving strategic initiatives, fostering innovation and enhancing team performance.

The appointment comes shortly after Fincore launched Tri Software, its flagship technology solution for online casino and sportsbook operators. TRI allows operators to take control of their technology to deliver a superior player experience.

Mateja Popovic,Ā Chief Executive Officer of Fincore, said: ā€œThe appointment of Nemanja as Fincore Chief Technology Officer couldnā€™t come at a better time for the business following the official launch of our TRI Software solution.

ā€œFincore is a technology company at its core, and I couldnā€™t think of a more qualified person to step into the role of CTO than Nemanja. His experience and track record of success are unrivalled, and he will have a significant and immediate impact on the business.ā€

Nemanja Maric,Ā Chief Technology Officer at Fincore, added: ā€œI am hugely grateful to Mateja for giving me the opportunity to join Fincore and to work with the incredible team he has built.

ā€œI am confident that my experience and skills can be of huge benefit to Fincore as it continues to develop its suite of solutions and Iā€™m really looking forward to rolling up my sleeves and getting to work alongside some truly great people doing even greater things.ā€

The post Fincore names Nemanja Maric as Chief Technology Officer appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025

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Ā 

Atlaslive is proud to announce that it has been nominated for multiple awards at the upcoming GamingTECH CEE Awards 2025, an esteemed recognition in the gaming and technology sectors.

As part of the provisional shortlist, Ā  has demonstrated its leadership and creativity in an increasingly competitive market. Each nomination reflects their relentless pursuit of excellence and drive to innovate in the realms of sports betting and online casino experiences.

Atlaslive has been nominated in the following categories:

  • Best Sports Betting Provider in CEE. Atlasliveā€™s commitment to customer satisfaction and innovative features make it the premier choice for bettors in the region.
  • Rising Star in Sports Betting Technology in CEE. Atlaslive makes sports betting exciting with features like live betting and easy-to-read stats, showing they have what it takes to lead in the industry.
  • Best Online Casino Provider in CEE. Their commitment to quality and excellent customer service makes playing at Atlaslive a fun and safe experience for players across the region.
  • Rising Star in Online Casino Technology in CEE. Atlasliveā€™s professionals bring exciting games and smooth technology that keeps players engaged.

This acknowledgment underscores their commitment to excellence and innovation and their dedication to providing outstanding gaming solutions to their clients.

ā€œWe are incredibly honored to be recognized as a nominee in several prestigious categories at the GamingTECH CEE Awards,ā€ said Lidiia Vakulenko, COO at Atlaslive. ā€œThis recognition is a testament to our teamā€™s hard work, creativity, and commitment to pushing the boundaries of whatā€™s possible in the gaming industry. We remain dedicated to providing our users with cutting-edge technology and a seamless gaming experience.ā€

The Prague Gaming & TECH Summit will serve as a convergence point for industry leaders and innovators, offering a unique platform for networking, collaboration, and knowledge sharing. Attendees can expect insightful discussions and the opportunity to connect with industry peers.

As the awards process progresses, only attendees of the Prague Gaming & TECH Summit 2025 will have the opportunity to vote for the final winners. This collaborative approach adds an element of excitement and community engagement, allowing those within the industry to shape the outcome of these renowned awards.

Atlasliveā€™s team encourages their supporters and industry colleagues to stay tuned for updates as they approach this exciting milestone.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

Ā 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.

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GoldenRace unveils Big5: The ultimate Virtual Football innovation

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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is proud to introduce its latest innovation: Big5.

Big5 is a dynamic online platform that allows operators to select and combine the top five football leagues or tournaments of their choice into a single, exciting offering. This unique product consolidates playersā€™ favorite football competitions into one seamless, mobile-optimised interface, providing a diverse range of betting options that are easier and faster to access. As a result, Big5 enhances player engagement and boosts business revenues for operators.

With over 40 betting markets to choose from, Big5 offers a comprehensive array of wagering opportunities, including match outcomes, over/under goals, exact scores, and more. The platform also integrates live video feeds and real-time scores, delivering an immersive and fast-paced betting experience that stands apart from the competition.

In addition, the Easy Wins Tracker keeps players informed about their betting performance, while Predefined Combi Bets streamline the betting process, making it quicker and more convenient for users.

ā€œBig5 offers operators a powerful multileague platform that keeps players engaged and encourages them to return, driving increased revenue,ā€ said Martin Wachter, CEO and Founder of GoldenRace. ā€œWith a wide selection of betting options and an intuitive, user-friendly interface, Big5 is designed to captivate players and enhance betting volume.ā€

True to GoldenRaceā€™s commitment to excellence, Big5 features the companyā€™s award-winning technology, ensuring a hyper-realistic experience with lifelike player movements and match events. Itā€™s the most immersive Virtual Football experience available today.

The post GoldenRace unveils Big5: The ultimate Virtual Football innovation appeared first on European Gaming Industry News.

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Mastering Digital PR in iGaming: Insights from Digital Web Solutions

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HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Digital Web Solutions (DWS) as the Selfie Mirror Sponsor and valuable contributor in this yearā€™s event. In this exclusive interview, we speak with Vaibhav Kakkar, CEO and Founder of DWS, to explore how digital PR can help iGaming businesses stand out, the challenges of managing multi-country websites, and the strategies that drive effective link-building in this highly competitive industry.

Ā 

Digital Web Solutions (DWS) is known for its expertise in securing high-authority backlinks and delivering data-driven digital PR. What sets DWS apart in the competitive digital marketing landscape, particularly when working with iGaming clients?

When I started building my first SEO company, SEO Next, in 2008, I saw firsthand how challenging it was to secure quality backlinks, especially in competitive industries like iGaming.

We had to build a system from the ground up, ensuring every link was high-authority, safe, relevant, and impactful. That experience shaped how we operate at Digital Web Solutions today.

For iGaming, link building isnā€™t just about getting placements. Itā€™s about keeping up with regulations, avoiding risky footprints, and securing real, ranking-driven links.

Thatā€™s why we built Boogle, our proprietary tool that scans over 500 million sites each month to uncover the exact links helping competitors win.

With access to 250,000+ publishers and a 30-point quality check, we ensure our clients get links that truly move the needleā€”without the guesswork.

At our core, we donā€™t just sell backlinks. We solve SEO problems which is why we love what we do.

Ā 

Managing multiple country websites is a challenge for many iGaming businesses. What advice would you give to operators looking to run multi-location websites effectively while maintaining consistency and compliance?

Thatā€™s a great question. When we scaled my previous company, we managed operations across the UK, Australia, and the US, and I quickly learned tha t running multi-location websites is more than just duplicating contentā€”it requires a well-structured strategy.

For iGaming businesses, the biggest challenge is balancing localization with compliance. Regulations vary by country, and what works in one market could lead to penalties in another.

My advice? Invest in a strong technical SEO foundation. Use hreflang tags properly to signal language and regional variations to Google. Maintain separate URLs for each region (e.g., country-specific subdomains or subdirectories) and ensure your content isnā€™t just translatedā€”itā€™s localized to reflect cultural and legal differences.

After years of working on this problem like any other agency, we decided to acquireĀ  Hreflang Builderā€”a tool designed to eliminate traffic cannibalization and ensure search engines understand which page to rank in each market.

Many enterprise CMS platforms struggle with implementing hreflang tags, and for large-scale websites, manually managing them is nearly impossible.Ā  Hreflang Builder automates the entire process, generating XML sitemaps that keep multi-location websites properly indexed and recovering lost revenue.

So, to answer your question, hreflang tags was one part of the solution but the other one is local backlink building.

From a backlink perspective, local authority matters. A .co.uk site ranking in the UK wonā€™t benefit much from links on US-based domains. Thatā€™s why, at DWS, we focus on securing geo-relevant backlinks to help brands rank where it matters.

With multiple locations, tracking performance manually can be a nightmare. Tools like Boogle simplify this by helping businesses analyze competitors, track backlink health, and discover high-authority opportunities across different regions.

Since my team and I had been through multi-country issues countless times, I was keen on building tools and automations around it so we can solve our own problems but also serve other companies with the same solution!

Ā 

Digital PR has become a buzzword in recent years. Could you share your approach to leveraging digital PR to help iGaming brands differentiate themselves in a crowded market?

Digital PR has become a buzzword because, frankly, traditional link-building isnā€™t enough anymore. Googleā€™s algorithm updates have made it clearā€”authority, trust, and relevance matter more than ever.

Everyone in SEO is talking about Digital PR now, but many are just repackaging outdated strategies with a new name or fail to deliver to their clients. This game isnā€™t easy to play.

At Digital Web Solutions, we focus on what actually works: securing high-impact, niche-relevant placements that drive both rankings and brand authority.

I saw firsthand that random guest posts and directory links werenā€™t enough to stand out. You need to earn coverage from the right sourcesā€”where your audience actually pays attention.

Hereā€™s how we do it differently:

  1. We go beyond vanity mentions. Many PR campaigns focus on getting brand names out there, but without proper SEO value. We secure editorial links on high-ranking pages, ensuring real authority transfer.
  2. We create stories that get picked up. Instead of generic press releases, we craft exclusive insights, data-driven reports, and unique industry trends that journalists actually want to write about.
  3. We leverage automation to scale where others fail. The reality is, not every agency can secure these placementsā€”outreach alone isnā€™t enough. Thatā€™s why we built Boogle, our AI-powered tool that scans 500M+ sites monthly to identify and secure competitor-grade backlinks at scale.
  4. We understand compliance, especially in iGaming. Many agencies donā€™t realize how strict this industry is. A single misstep can lead to fines or de-indexing. Our team ensures every campaign meets regulatory standards while still making an impact.

Digital PR isnā€™t just about getting your name in the pressā€”itā€™s about building credibility, earning trust, and improving rankings in a way that Google rewards.

Ā 

DWS prides itself on using an AI-powered approach to link-building. Can you walk us through how this technology works and how it benefits your iGaming clients?

Absolutely. At Digital Web Solutions, weā€™ve spent years refining our approach to link-building, and AI has been a game-changer. Traditional link-building is slow, manual, and often hit-or-miss.

With Boogle, our AI-powered tool, weā€™ve automated the process of finding, analyzing, and securing high-value backlinks at scaleā€”something no other solution offers.

Hereā€™s how it works:

  1. Massive Data Processing ā€“ Boogle scans 500 million+ websites every month, identifying link opportunities that align with our clientsā€™ SEO strategy. Instead of relying on outdated lists or guesswork, we get real-time data on whatā€™s working now.
  2. Competitor Link Acquisition ā€“ iGaming is a fiercely competitive industry, and ranking well often comes down to who has the best links. Boogle analyzes competitorsā€™ backlinks to pinpoint where theyā€™re getting their SEO power, then finds a way to help our clients secure those same placements or even better ones.
  3. Advanced Filtering & Quality Control ā€“ Not all links are created equal. Our 30-point quality checklist ensures that every link meets strict SEO standards, covering factors like traffic manipulation, relevancy, and target country traffic. This is critical in iGaming, where compliance and authority matter just as much as rankings.
  4. Scaling What Others Canā€™t ā€“ Many agencies struggle to secure placements on top-ranking pages because itā€™s a slow, manual process. Boogle eliminates that bottleneck by using AI to automate outreach, track responses, and optimize success ratesā€”allowing us to deliver high-quality backlinks faster and more efficiently.

If you book a call with us, we can also just guide you through the process and help your website get better links!

Ā 

At the Prague Gaming & TECH Summit 2025, you will be making a Keynote Presentation titled ā€œGame-Changing AI & SEO Strategies to Skyrocket Your Traffic.ā€ Can you give us a sneak peek into the key insights and strategies youā€™ll be sharing with the audience?

Sure, let me share a little sneak peak!

Iā€™ll be sharing real, battle-tested AI & SEO strategies from my decade of experience in SEO that help iGaming brands rank higher, attract more players, and drive real revenue.

You will walk away with tips to build better backlinks at scale, fix multi-market SEO and how to stay ahead on the SERP.

If you have any questions, there will be a Q&A session as well, and we will be having a booth at the conference too. I am excited to meet every attendee, speaker, and sponsors!

Ā 

With Digital Web Solutions at the Prague Gaming & TECH Summit 2025, this yearā€™s event promises invaluable insights into digital PR, SEO, and the evolving iGaming market. Donā€™t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!

Join us on 25-26 March 2025 in Prague ā€“ Register now and explore the full agenda!

Ā 

The post Mastering Digital PR in iGaming: Insights from Digital Web Solutions appeared first on European Gaming Industry News.

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