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EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement

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Finland’s proposed change to its online gambling legislation marks a significant milestone in European gambling regulation. Finland is the last EU country with a monopoly system for online gambling, and its shift towards a multi-licensing approach is a positive change. It finally brings it into line with the rest of the EU countries who all already have some form of licensing framework for online gambling.

Maarten Haijer, Secretary General of European Gaming and Betting Association, said: “At EGBA, we support the newly proposed legislation, which we’ve advocated for years. Experience shows that a monopoly doesn’t work in the online world, and consumers are best served and protected in a well-regulated but competitive environment, where safety tools such as deposit limits and self-exclusion are made available to players.”

While Finland’s proposal is heading in the right direction, some areas require some fine-tuning to ensure the new licensing framework achieves its goal of ensuring Finns play with locally licensed websites.

Maarten Haijer said: “For starters, the proposed marketing restrictions, especially the ban on affiliate marketing and social media advertising, might backfire. These channels play a key role in guiding consumers to licensed, regulated platforms. Without them, players will drift to black market websites that don’t follow Finnish regulations or prioritise consumer safety.

“Also, the proposed blanket ban on bonuses is concerning. While we support setting boundaries on bonusing, a complete prohibition will simply make any newly licensed operators less competitive against unlicensed ones. This risks pushing players towards unregulated sites, undermining the very consumer protections the legislation aims to establish and strengthen.”

He added: “In our response to the government’s recent consultation, EGBA suggests two key improvements: Bring affiliates into the regulatory framework and allow social media advertising under clear rules. Both are valuable tools for channelling players towards licensed operators. By implementing clear guidelines, such as mandatory safer gambling messages, Finland can harness the power of these marketing channels while maintaining high standards of consumer protection.

“Instead of banning bonuses outright, implement guidelines for their responsible use. For instance, a nuanced approach could involve prohibiting bonuses for players showing signs of problematic behaviour, or setting clear rules on when and how bonuses can be offered. This strategy would allow operators to compete more effectively with unlicensed sites who will undoubtedly use bonuses to try to entice Finnish players away from regulated websites.

“These changes would better align Finland’s approach with the successful models seen across the EU, striking a balance between market competitiveness and robust consumer protection.

“Transitioning to a licensed market is no small feat, but it’s one that ultimately benefits everyone involved. At EGBA we are ready to share our expertise and support Finland in creating a well-regulated, competitive, and safe online gambling market.

“Finland stands at a pivotal moment in the history of its gambling regulation. By crafting a successful online gambling framework, Finland, like its neighbours Denmark and Sweden, can successfully transition from its monopoly to a well-functioning licensing system. Denmark’s transition to multi−licensing in 2012 led to a significant improvement in online channelisation, reaching well over 90 per cent. Sweden has seen similar improvements.

“Addressing the concerns about marketing restrictions and bonus regulations is crucial to ensure the new legislation achieves its objectives, safeguarding Finnish consumers while fostering a healthy, well-regulated online gambling environment.”

The post EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE

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Limit time spent waiting in line this summer by pre-registering now for WSOP 2025

The World Series of Poker (WSOP®) today announced the rollout of its WSOP+ app, which is now available in time for WSOP 2025. The app will revolutionize the participant experience at the WSOP, allowing players to register for and buy into their preferred WSOP live events ahead of time, bypassing the long queues sometimes seen at the registration cage in the hours before the start of each tournament.

Additionally, WSOP+ features a virtual waiting list and paging system, allowing participants to receive push notifications when their seat becomes available. Players will no longer have to wait in physical late registration lines and instead will be placed into a virtual queue in sequential order. The WSOP+ app will also feature curated content and become a one-stop shop for key information such as the WSOP schedule of events, structure sheets, rules, chip counts, daily results, next day’s seat assignments, prizes, and much more.

Participants planning to play at the WSOP in Las Vegas this summer are encouraged to first visit wsop.com/registration to review the registration process before downloading the new WSOP+ app on iOS or Android at WSOPPlus.com. All WSOP 2025 participants should utilize an iOS or Android smartphone device to ensure an optimal playing experience with the WSOP+ app.

“WSOP+ will further elevate the WSOP experience for all of our players,” said Ty Stewart, Chief Executive Officer of WSOP. “Not only can our community now save time and effort by registering in advance for their favorite tournaments, but the app will also showcase WSOP content and all of the important event information that participants are eager to have at their fingertips!”

“The advantages of bringing WSOP+ online in time for the next World Series of Poker in Las Vegas are endless,” said Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment. “Players should feel an immediate positive impact on their experience when they arrive this summer. Beyond WSOP+’s advanced features, there’s no question this innovation should reduce wait times, allowing participants more time to get to the felt and enjoy the events they love.”

The WSOP+ app will take center stage at WSOP 2025, which returns for a fourth year to the Horseshoe Las Vegas and Paris Las Vegas on the iconic Las Vegas Strip. The excitement begins on May 27 with Event #1 Mystery Millions, which guarantees a $1M top bounty, a first-place prize of at least $1M, and five Day 1 flights. A total of 100 gold bracelets will be available throughout the entire WSOP 2025 festival, which is headlined as always by the WSOP Main Event® (starting July 2 with Day 1A and concluding on July 16).

Participants interested in registering online for WSOP 2025 can now begin doing so. Participants who would prefer to register in person can do so at the main casino cage inside Paris Las Vegas starting May 15. In addition to creating a WSOP+ account, participants must also have a Caesars Rewards number – Caesars Rewards accounts can be created online or at any Caesars property. After completing a one-time, in-person ID verification at the WSOP cage, participants can register for events directly through the WSOP+ app and head straight to their tables – no need to wait in line.

Players are also currently able to qualify for the WSOP Main Event via live and online satellite tournaments. International players can join exclusive online satellites at GGPoker, the world’s biggest online poker room, while domestic US players can win their way in via WSOP Online.

More on Participant Verification:

Online pre-registrations require a one-time in-person verification onsite at the Online Registration area located inside the Champagne Ballroom within “Les Centre Des Conventions” at Paris Las Vegas. Participants must show their current, valid, and unexpired photo identification (passport, driver’s license, state identification card, or military identification card) acceptable to Host Properties at the WSOP Verification area.

If a Participant is not a U.S. citizen, participant must have one of the following that is current, valid, and unexpired: passport, foreign government issued Driver’s License (License must have a photograph, date of birth, and a valid expiration date), Consular ID or Matrícula Consular Card (Mexico only), or alien registration card is required. If the current, valid, and unexpired photo identification does not include a physical address, a second form of ID that indicates a physical address will be required. This second form of ID can be a driver’s license, utility bill, credit card statement, etc.

More on Available Payment Methods:

Participants utilizing WSOP+ to pay for their tournament tickets online will have several payment options this summer, including:

  • ACH (U.S. participants only)
  • Credit cards
  • PayPal
  • Luxon Pay (Non-U.S. participants only)
  • WSOP Online Qualifiers
  • Paris Tournament Accounts (funded in person at WSOP cage)

WSOP+ charges no fees for purchasing tournament tickets using ACH, PayPal, Luxon Pay, or Paris Tournament Account. A 3% fee will be applied to all Credit Card transactions only.

In-person payment options will include:

  • Cash
  • Paris Las Vegas or Horseshoe Las Vegas Casino Chips
  • Cashier’s Check (must be approved in advance by emailing a copy of the check to [email protected])

Wire Transfer will also be accepted for participants to fund their Paris Tournament Account, but requires a minimum deposit of $100,000 and must be approved in advance by emailing Director or Poker Operations, Andy Rich at [email protected].

Participants should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates.

The post THE WORLD SERIES OF POKER® BRINGS THE WSOP+ APP ONLINE IN LAS VEGAS TO ENHANCE PARTICIPANT EXPERIENCE appeared first on European Gaming Industry News.

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AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony

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AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.

Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”

Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.

With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post AC Milan Legend Andrea Pirlo will be the star of the Golden Boomerang Awards 2025 Ceremony appeared first on European Gaming Industry News.

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EGBA boosts regulatory monitoring with compliance workspace Letzz

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The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.

Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.

“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA“With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”

“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz“Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”

The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.

 

Source: egba.eu

The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.

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