Connect with us
Atlaslive - robust, scalable, and reliable igaming platform

Latest News

The online casino game has changed

Published

on

Reading Time: 3 minutes

 

Keith Goddard, CEO at Blaze Gaming, says non-traditional content is now a must if operators are to meet the expectations of new and existing players, many of whom are turning away from restricted slots in search of bigger thrills.

 

Take a look at any online casino lobby and you’ll notice things have changed over the past 12 months. Where once you would find only slots and table games, with the odd instant win and a cluster of live dealer titles also in the mix, now you find a vast array of game types.

From Crash to Plinko, Mines to HiLo, Hotline, Dice and Keno, player preferences have changed and in a big way. Sure, slots still dominate, but the demand for non-traditional content is high and, in my opinion at least, only getting higher.

There are plenty of reasons for this. Players are seeking deeper experiences that go beyond those offered by slots and table games. They no longer want to just spin and win – instead, they want to feel there’s an element of skill to the game and that they have some control over the outcome.

This is why crash games have been such a hit. Players love that thrill of watching the win multiplier climb and the control they have over when to cash out.

This makes them really popular with the next generation of players. I’m talking about younger tech-forward audiences who enjoy strategy, decision-making and skill-driven entertainment options such as mobile games.

That evolving technologies are allowing providers to create games that go beyond the limitations of slots to deliver the action and big win potential these players are seeking has also been a catalyst for the meteoric rise of non-traditional content.

Operators have been quick to add these games to their lobbies and to maximise the acquisition and retention opportunities doing so provides. Non-traditional content is great for tapping into new player audiences as well as those that have been deterred by restrictions to slots in some markets.

By that, I mean regulatory updates that have slowed spin speeds, forced studios to remove things like Buy the Bonus features and, of course, the introduction of stake limits. This has all impacted the player experience, with many looking for other game formats for their thrills.

But this type of content is also a powerful driver of retention among existing players, providing them with new experiences that are easy to understand. This is key to driving engagement, with players reluctant to spend time and money getting to know complex game mechanics.

This was a consideration when developing the concept of our Bull Casino Trading Games which combine the excitement of casino gaming with the strategy of trading, offering a unique, entertaining but still easy-to-grasp game format. These games are all about risk and reward.

The idea stemmed from the convergence of finance and gaming. We saw an opportunity to merge market dynamics with casino play with this fusion creating a dynamic environment that would appeal to those looking for something beyond the standard slot format.

Of course, this is an increasingly competitive space, but our Bull Casino Trading Games stand out by offering a unique combination of trading mechanics, entertainment and the ability to win money.

The gameplay includes real-time strategy elements to challenge players in a way that traditional casino games don’t, making them compelling and re-playable.

Operators know they need to diversify their proposition to cater to evolving player preferences and changing regulatory requirements.

Failing to offer non-traditional content not only risks losing existing players seeking excitement beyond slots but also missing out on the opportunity to reach new player audiences such as Millennials and Gen Z.

The game really has changed, and operators need to keep pace if they are to ensure the long-term success and sustainability of their businesses.

The post The online casino game has changed appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

S8UL strikes big at MOBIES 2024; first Indian esports organisation to bag nominations in four categories

Published

on

Reading Time: 2 minutes

 

S8UL Esports, India’s leading esports and gaming content organisation, continues to make waves on the global stage with multiple nominations at the prestigious MOBIES 2024 (Mobile Gaming Awards), set to take place on November 12th in Los Angeles.

The organisation, a three-time winner at the global Esports Awards, is now nominated in four key categories, highlighting its influence and growth within the esports and creator economy ecosystem.

S8UL’s Gaming Festival 2023, a two-day gaming spectacle that drew over 13,000 attendees from the Indian gaming community, has been recognized in the highly competitive “Live Event of the Year” category. This nomination alongside globally renowned events like the Esports World Cup, PMGC, Mobile Legends Bang Bang World Championship and more underscores the festival’s success in uniting the gaming community with engaging experiences and immersive content.

Adding to this remarkable achievement, Naman ‘Mortal’ Mathur, Co-Founder of S8UL and widely known as the ‘Face of Indian Gaming and Esports,’ has secured a nomination in the “Mobile Content Creator of the Year” category. Mortal’s continued dedication to the mobile gaming scene has earned him global recognition as a leader in the community at multiple international stages.

S8UL Esports also stands strong in the “Mobile Organisation of the Year” category, reinforcing its status as a trailblazer in the mobile gaming industry. The organization’s commitment to creating impactful, entertaining, engaging content and fostering a vibrant esports community has once again been acknowledged on the global stage.

Top S8UL content creators, Parv Singh aka Soul Regaltos and Payal Dhare aka Payal Gaming, have been honoured with nominations for “Streamer of the Year” at MOBIES 2024. Their outstanding talent and passion have been instrumental in growing India’s esports culture, and this recognition is a testament to their influence and fan engagement in the gaming creator economy.

S8UL Esports continues to elevate Indian esports and the creator ecosystem on the world stage, driving innovation and community engagement in gaming and these nominations at the The MOBIES 2024 nominations further highlights the organization’s leadership and the individual contributions of its creators to the global gaming landscape.

Individuals can vote for team S8UL for MOBIES 2024 here: mobileawards.com/vote/

 

The post S8UL strikes big at MOBIES 2024; first Indian esports organisation to bag nominations in four categories appeared first on European Gaming Industry News.

Continue Reading

Latest News

ICE Barcelona is co-sponsoring 12th Expo and Congress in Torremolinos

Published

on

Reading Time: 2 minutes

 

Clarion Gaming will be providing operators and suppliers active in the Spanish industry with an insight to its objectives and vision for ICE Barcelona as part of its co-sponsorship of the 12th Expo and Congress which runs across 18th and 19th September at the Torremolinos Congress and Exhibition Centre.

Based in the capital of the Costa del Sol and organised by ANDESA, ACODISA and ANMARE, the event will host the Secretary General of the Treasury of the Junta de Andalucía, Mr Manuel Vázquez Martín, who will be accompanied by eight regional regulators with responsibilities in gaming.

Stuart Hunter, Managing Director of Clarion Gaming is delighted at the opportunity for members of the ICE leadership team to network with members of the Spanish industry and outline the plans which are in place to make the 2025 edition of ICE Barcelona one of the most significant in the history of the show.

He stated: “We are committed to partnering with all members of the Spanish industry to ensure that ICE meets the demands of the sector and is sensitive to the needs and requirements of operators, suppliers, trade bodies and regulators.

“The ability to network, to outline our vision for ICE Barcelona and to listen to the market in such an environment is invaluable. Senior members of the Clarion team will be present at the 12th Expo and Congress and all of the feedback that we receive will be fed back into the show development process.

He added: “The ICE success story has been built on a steadfast commitment to work with our stakeholders and we very much look forward to engaging with delegates of the Expo Congress.”

Clarion Gaming will be showing a specially commissioned ICE Barcelona video prior to the Regulators’ Roundtable in order to share some of the exciting initiatives that are in development to mark the historic first edition of ICE to take place in Barcelona.

The post ICE Barcelona is co-sponsoring 12th Expo and Congress in Torremolinos appeared first on European Gaming Industry News.

Continue Reading

Latest News

Skyesports-backed AA Gaming unveils AA Play: India’s All-in-One Gaming Application

Published

on

Reading Time: 2 minutes

AA Gaming, a leading esports solutions and production company, has announced the launch of AA Play, an innovative gaming and esports platform.. Designed to meet the growing needs of gamers across the country, AA Play will offer gamers with communities to participate in, esports tournaments, digital commerce, and more – all in one place.

AA Play has been designed from the ground up by a team of veterans in the Indian gaming and esports industry by analyzing the needs of hardcore and mid-core skill-based gamers. With its unique features, it promises to redefine how players interact with games, fellow gamers, and the larger ecosystem in India. At its launch, the application will support tournaments and communities with a digital marketplace set to arrive later.

The app’s key features include:

  • Tournaments: Gamers will be able to participate in exciting, skill-based competitions for free with the chance to win big. Currently, Indian gamers struggle to find tournaments to hone their skills, but AA Play will solve this problem by constantly having esports competitions for aspiring esports athletes to go pro across a plethora of titles.
  • E-commerce: The app will also include a dedicated marketplace for players to purchase gaming merchandise. With the inclusion of a secure and user-friendly digital wallet, gamers will be able to purchase in-game items for their favorite titles, ensuring a seamless gaming experience from start to finish.
  • Community Building: One of the standout features of AA Play is its ability to foster connections among players. Gamers can form or join communities, enabling them to interact with like-minded individuals, organize meetups, and enhance their gaming journey through collaboration and shared experiences.

Akash Dhangar, Founder and CEO of AA Gaming, expressed his excitement about the platform’s potential. “With AA Play, we are gearing up to revolutionize the gaming experience, bringing everything a gamer needs—competing, connecting, and shopping—into one exciting platform! As India’s gaming industry explodes, we’re thrilled to be at the forefront, offering a one-stop solution that puts the power in players’ hands. In the past, we focused on third-party and white-label B2B services, but this app marks a bold turning point. We’re making a giant leap towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that unites all things gaming in one place.”

India’s video game industry is one of the fastest-growing in the world, projected to reach a value of $1.4 billion by 2028, with a compound annual growth rate (CAGR) of 11.1%, according to Niko Partners. By that time, India is also expected to surpass China in the number of gamers, adding 277 million new players for a total of 730.7 million. With this rapid expansion, the launch of AA Play comes at a pivotal moment to engage both new and returning gamers.

The post Skyesports-backed AA Gaming unveils AA Play: India’s All-in-One Gaming Application appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.