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E-Sports Betting Global Market Report 2024, Featuring Profiles of Key Players Including Flutter Entertainment, Entain, Bet365, DraftKings and Pinnacle Group

Published

1 year ago

September 5, 2024

Reading Time: 4 minutes

The “E-Sports Betting Global Market Report 2024” has been added to ResearchAndMarkets.com’s offering.

The E-sports betting market size has grown rapidly in recent years, from $9.96 billion in 2023 to $11.22 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth observed in recent years can be credited to the rising popularity of esports, increased acceptance of online gambling, higher prize pools, heightened youth engagement, and increased sponsorship and investment.

The E-sports betting market size is expected to see rapid growth in the next few years. It will grow to $18.12 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period is driven by the expansion of esports titles, broader global market reach, regulatory developments, strategic partnerships, and expanding infrastructure. Key trends expected during this period include cross-platform integration, adoption of blockchain technology, improved user experience, advancements in technology, and the integration of AI and machine learning.

The growing popularity of online games is expected to drive the growth of the E-sports betting market. This growing popularity is fueled by technological advancements, widespread internet access, engaging and immersive gameplay experiences, social connectivity, and a diverse range of game genres catering to various interests and age groups. E-sports betting enhances the appeal of online gaming by increasing viewer engagement, attracting a broader audience, and generating revenue for the e-sports industry. For example, in 2022, the Department of Foreign Affairs and Trade, an Australia-based federal government body, reported that the digital gaming industry was valued at $240 billion worldwide in 2020 and is projected to grow to $294 billion by 2024. In 2021, the industry generated $226.5 million in revenue, marking a 22% increase from 2020, with 83% of this revenue coming from international markets. Therefore, the rising popularity of online games is driving the growth of the E-sports betting market.

Major companies in the E-sports betting market are focusing on developing innovative technology, such as odds and modeling feed technology, to enhance betting accuracy, improve user experience, and offer more competitive and dynamic betting options. Odds and modeling feed technology involves using statistical models and algorithms to predict outcomes and optimize decision-making in various applications. For instance, in April 2022, Esports Technologies Inc., a US-based provider of esports products, platforms, and marketing solutions, launched its innovative Odds and Modeling Feed Technology. This cutting-edge technology allows the company to deliver real-time odds and modeling data to its clients, enhancing their ability to make informed betting decisions. The technology leverages advanced algorithms and machine learning techniques to analyze vast amounts of data, providing accurate and up-to-date insights on esports events.

In July 2021, Esports Entertainment Group Inc., a US-based esports entertainment and online gambling company, acquired Bethard Group Limited for an undisclosed amount. This acquisition aims to significantly enhance Esports Entertainment Group’s market presence and revenue by adding new gaming licenses in Sweden and Spain, thereby expanding their operational footprint and increasing their available markets. Bethard Group Limited is a Malta-based company that provides sports betting services.

This report focuses on e-sports betting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

Markets Covered:

By Betting Types: Pre-Match Betting; Live Or In-Play Betting
By Platform Types: Online Betting Platforms; Offline Betting Locations
By Application: Ages 18-25; Ages 26-30; Ages 31 And Above

Key Companies Mentioned: Flutter Entertainment Plc; Entain Plc; Bet365; DraftKings Inc.; Pinnacle Group Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.

Key Topics Covered:

1. Executive Summary

2. E-Sports Betting Market Characteristics

3. E-Sports Betting Market Trends And Strategies

4. E-Sports Betting Market – Macro Economic Scenario

5. Global E-Sports Betting Market Size and Growth
5.1. Global E-Sports Betting Market Drivers and Restraints
5.2. Global E-Sports Betting Historic Market Size and Growth, 2018 – 2023, Value ($ Billion)
5.3. Global E-Sports Betting Forecast Market Size and Growth, 2023 – 2028, 2033F, Value ($ Billion)

6. E-Sports Betting Market Segmentation
6.1. Global E-Sports Betting Market, Segmentation By Betting Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Pre-Match Betting
Live Or In-Play Betting

6.2. Global E-Sports Betting Market, Segmentation By Platform Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Online Betting Platforms
Offline Betting Locations

6.3. Global E-Sports Betting Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

7. E-Sports Betting Market Regional And Country Analysis
7.1. Global E-Sports Betting Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global E-Sports Betting Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific E-Sports Betting Market

9. China E-Sports Betting Market

10. India E-Sports Betting Market

11. Japan E-Sports Betting Market

12. Australia E-Sports Betting Market

13. Indonesia E-Sports Betting Market

14. South Korea E-Sports Betting Market

15. Western Europe E-Sports Betting Market

16. UK E-Sports Betting Market

17. Germany E-Sports Betting Market

18. France E-Sports Betting Market

19. Italy E-Sports Betting Market

20. Spain E-Sports Betting Market

21. Eastern Europe E-Sports Betting Market

22. Russia E-Sports Betting Market

23. North America E-Sports Betting Market

24. USA E-Sports Betting Market

25. Canada E-Sports Betting Market

26. South America E-Sports Betting Market

27. Brazil E-Sports Betting Market

28. Middle East E-Sports Betting Market

29. Africa E-Sports Betting Market

30. E-Sports Betting Market Competitive Landscape And Company Profiles
30.1. E-Sports Betting Market Competitive Landscape
30.2. E-Sports Betting Market Company Profiles

Flutter Entertainment
Entain Plc
Bet365
DraftKings Inc.
Pinnacle Group Inc.

31. E-Sports Betting Market Other Major And Innovative Companies

Super Group Ltd.
William Hill Plc
Kindred Group Plc
Paddy Power Betfair Plc
Betsson AB
Betfred
SBOBET
Parimatch
888 Holdings Plc
Bet-at-home.com AG
Betvictor Ltd.
Esports Entertainment Group
BetWinner
Intertops
Betcris

32. Global E-Sports Betting Market Competitive Benchmarking

33. Global E-Sports Betting Market Competitive Dashboard

34. Key Mergers And Acquisitions In The E-Sports Betting Market

35. E-Sports Betting Market Future Outlook and Potential Analysis
35.1 E-Sports Betting Market In 2028 – Countries Offering Most New Opportunities
35.2 E-Sports Betting Market In 2028 – Segments Offering Most New Opportunities
35.3 E-Sports Betting Market In 2028 – Growth Strategies

For more information about this report visit researchandmarkets.com/r/wz8lwc

The post E-Sports Betting Global Market Report 2024, Featuring Profiles of Key Players Including Flutter Entertainment, Entain, Bet365, DraftKings and Pinnacle Group appeared first on European Gaming Industry News.

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

24 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

Latest News

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

24 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

24 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: