Connect with us
Atlaslive - robust, scalable, and reliable igaming platform

Latest News

Google Updates Gambling Ad Policy for Germany

Published

on

Reading Time: 3 minutes

 

Google has announced significant changes to its Gambling and games policy specifically for the German market. The update, set to take effect on September 25, 2024, introduces stricter requirements for gambling operators and brokers seeking to advertise on Google’s platforms in Germany. This policy revision aims to align Google’s advertising practices with German regulations and ensure compliance with local gambling laws.

According to the announcement, which came exactly one month before the implementation date, only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for gambling products outlined in Google’s Gambling and games policy. The GGL, which translates to the Joint Gambling Authority of the German Federal States, is the central regulatory body overseeing gambling activities in Germany.

This policy update represents a significant shift in Google’s approach to gambling advertisements in the German market. Previously, a broader range of gambling-related services could potentially advertise on Google’s platforms. However, with the new policy, applications from advertisers of online gambling services who do not meet the GGL licensing criteria will no longer be accepted. This change extends to services offering gambling aggregation, such as websites that link to multiple offers from different operators on their landing pages.

The implications of this policy update are far-reaching for the online gambling industry in Germany. Existing certifications for services that do not meet the new criteria will be revoked on the policy’s effective date, September 25, 2024. This revocation will prevent these services from running gambling ads targeted at the German market through Google’s advertising platforms.

To understand the full impact of this policy change, it’s essential to delve into the technical aspects of Google’s advertising ecosystem. Google Ads, the primary platform for advertisers to reach Google’s vast user base, operates on a complex system of policies and certifications. The Gambling and games policy is a crucial component of this system, designed to ensure that gambling-related advertisements comply with local laws and regulations.

The certification process for gambling advertisers on Google involves several steps. Advertisers must first ensure they meet the eligibility requirements for their specific country or region. With the new policy update, this eligibility in Germany will be directly tied to GGL licensing. Once eligibility is confirmed, advertisers must complete an application process, which includes providing detailed information about their gambling operations and licenses.

Google’s policy update reflects the evolving regulatory landscape of online gambling in Germany. The country has implemented stricter controls on online gambling in recent years, culminating in the establishment of the GGL as a centralised regulatory authority. This move towards centralised regulation aims to create a more consistent and controlled environment for online gambling across all German states.

The policy change also highlights the challenges faced by multinational technology companies in navigating diverse regulatory environments across different countries. Google, as a global platform, must balance its business interests with compliance with local laws and regulations. This often results in country-specific policy updates, as seen in this case for Germany.

For gambling operators and advertisers, the policy update necessitates a reevaluation of their digital marketing strategies in the German market. Those without GGL licensing will need to explore alternative advertising channels or pursue licensing if they wish to continue advertising on Google’s platforms. This could potentially lead to a shift in the competitive landscape of online gambling advertising in Germany.

It’s worth noting that Google’s policy update aligns with broader trends in digital advertising regulation, particularly in sensitive sectors like gambling. Regulatory bodies and technology platforms are increasingly focused on ensuring that online advertisements for gambling services are responsible and comply with local laws.

The timing of this announcement, coming exactly 30 days before the implementation date, provides a window for affected advertisers to adjust their strategies. However, given the complexity of obtaining gambling licenses, this timeline may pose challenges for operators not already in the process of securing GGL licensing.

Google’s policy update also raises questions about the future of gambling advertising on other digital platforms. As major tech companies often follow similar regulatory trends, it’s possible that other advertising platforms may implement comparable policies in the German market or other jurisdictions with strict gambling regulations.

From a technical standpoint, the implementation of this policy will likely involve updates to Google’s ad review systems.

The post Google Updates Gambling Ad Policy for Germany appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Week 40/2024 slot games releases

Published

on

Reading Time: 4 minutes

 

Here are this weeks latest slots releases compiled by European Gaming

Amusnet has released 40 Bulky Dice – a classic video slot full of lucky dice symbols with a modern twist, which tempts with lots of entertainment and fantastic prizes. This 5-reel, 40 fixed paylines slot game offers vivid gameplay, epic sound effects and an easy-to-use interface. Watch out for the colourful Joker, which is the Wild symbol and appears on the second, third and fourth reels.

 

BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars. The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.

 

Relax Gaming has delivered a knockout blow with its latest release, Feather Fury. Fists are flying in this 3×2 boxing-themed slot, where players can win up to 5,000x their stake thanks to a truly unique mechanic that awards respins following dead spins. Every dead spin that is registered automatically adds a notch to the bar, with 10 dead spins being enough to trigger Feather Fury’s respin feature.

 

Reel Rabbit” from Hölle Games is already live, a new entry in the Reel franchise. This 5×3, 25 payline slot continues in the footsteps of furry friends Fox, Tiger and Wolf, and while it might be the most mild-mannered mammal of the bunch, Reel Rabbit still packs a hefty punch!

 

Step into the vibrant world of Muertos Fortuna, an exciting slot game from Zillion Games, featuring 3D animation and engaging features. Muertos Fortuna, inspired by Día de los Muertos and Halloween, brings vibrant animations and the unique presence of Catrina Muerte, who may appear during gameplay to interact and cheer you on with fun phrases, adding an engaging element to the experience.

 

Play’n GO invites players to revisit the mystical world of the beyond in Lady of Fortune Remastered, where the future holds untold riches and mysterious revelations. Venture where the veil between our world and the unknown is thin, and fortunes await those who dare to look. This 5×3 video slot revisits the popular title, Lady of Fortune, now with enhanced visuals and enriched gameplay.

 

 

Belatra Games has released its latest hot shot, Lucky Bandits. This exhilarating escapade launches players into the lawless lands of the Wild West that are brought to life with stunning visuals, immersive soundscapes, and thrilling gameplay. The game is bursting with engaging features such as Free Games, Hot Mode, and the intense Shot and Dynamite Bonuses.

Intrepid players are being given the chance to venture back in time to a land ruled by the great Pharaohs where they can uncover relics, treasures and big wins in Gold of Egypt, the latest slot from Silverback Gaming. In Gold of Egypt, players find themselves in a hot and arid desert at the entrance to a secret tomb. As the reels spin, ancient symbols land on the reels including a Cat, Snake, Scorpion and Scarab, as well as different hieroglyphics.

 

They say Rome wasn’t built in a day, but in Swintt’s all-new slot sensation, Hidden Treasures of Rome, players’ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.

 

On October 2nd Endorphina, released its newest slot game, Panda Strike, now available for play in most online casinos. Panda Strike is a 5-reel, 4-row oriental slot with 40 fixed paylines. Set in a small Chinese town, the slot encourages players to master concentration and self-discipline, leading them to face the legendary panda, a master of the martial arts.

 

Amusnet has released its new online slot game, 10 Vampire Bites. The game has 11 symbols scattered across 5 reels and 10 paylines. The video slot game also showcases a hauntingly beautiful gothic design that immerses players in a world of mystery, while the atmospheric soundtrack further enhances the eerie experience, drawing players deeper into the chilling narrative.

 

 

The post Week 40/2024 slot games releases appeared first on European Gaming Industry News.

Continue Reading

Latest News

Blask expands coverage with new European and Asian markets

Published

on

Reading Time: < 1 minute

Blask, the AI-driven market analytics ecosystem, continues its rapid expansion towards the goal of providing high-quality iGaming data for the entire world, with the addition of 10 major new markets.

All Blask users now have access to real-time data, including estimates of GGR, FTDs, Blask Index, and Relative market share by brand, for the new markets, which include the Philippines, the Netherlands, Poland, Serbia, Bulgaria, Malaysia, and North Macedonia.

“As we onboard more users to Blask, we are listening to them closely and adding new markets based on demand,” said Blask CEO and co-founder Max Tesla. “This latest Europe and Asia-focused update provides the most accurate, real-time data available for some of the most important iGaming jurisdictions in the world. Blask is already providing a data-driven edge to users, and we’ll continue to deliver on our roadmap to make it a must-have for anyone seeking a deeper understanding of our industry.”

Blask now offers data from a total of 34 global iGaming jurisdictions. In August, the team rolled out several new Latin American and African markets to meet the demand for accurate data in emerging regions.

As well as new markets, additional functionality is also being added to Blask. This includes a recent update that brings comprehensive customer profiling to the platform.

The company recently announced the appointment of Greg Penkov as Chief Revenue Officer to help bring Blask to new customers.

The post Blask expands coverage with new European and Asian markets appeared first on European Gaming Industry News.

Continue Reading

Latest News

Record Number of Host City Applications for IESF’s Events

Published

on

Reading Time: 2 minutes

The International Esports Federation (IESF) is pleased to announce the conclusion of the bidding process for hosting the 2025 and 2026 IESF Events – the World Esports Championship and Regional Qualifiers. For the first time in our history, we have received a record number of applications, with over 30 cities from across all continents submitting their bids to host our signature Esports events.

The increased interest in hosting IESF events reflects the expansion of the Esports community and the impact these tournaments have had on the intern ational esports scene. From Europe to Asia & Oceania, Africa to the Americas, cities are making significant efforts to develop their local Esports ecosystems while also presenting their capability to host nations from around the world. The opportunity to serve as the home of Esports for a year is seen as a meaningful step forward, with long-lasting benefits in both the local and international growth of Esports.

“Over the last five years, IESF events have grown rapidly, and so has the excitement around hosting one of the world’s biggest esports events. IESF events are truly one-of-a-kind and bring huge value to our host nations – or as we like to call them, the “Esports capital of the world.’ It’s amazing to see this growing interest, and we can’t wait to continue bringing the global Esports community together through these incredible events.”- stated Boban Totovski, the General Secretary of IESF.

We are now thoroughly reviewing the applications to determine which cities meet our criteria and requirements and align with IESF’s core mission of developing Esports in a sustainable and inclusive manner.

IESF is dedicated to ensuring that every event we host leaves a meaningful and lasting impact. The upcoming selection of our host cities will shape the future of many Esports communities across the globe and redefine the Esports landscape by supporting new emerging regions and strengthening the existing ones.

The post Record Number of Host City Applications for IESF’s Events appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.