Latest News
Betway becomes ‘European Betting Partner’ of Chelsea FC
Leading global online sports betting and gaming brand Betway has secured a multi-year deal to become the ‘European Betting Partner’ of five-time Premier League champions Chelsea FC.
Chelsea joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League exposure.
This agreement will see Betway, owned by global digital gaming company Super Group, benefit from extensive IP rights, including the use of Chelsea’s legendary players and current stars to create exclusive content. Fans can look forward to VIP experiences such as meet-and-greets with players, pitch-side tours, match hospitality and unique opportunities – such as the chance to play on the iconic Stamford Bridge pitch.
Betway’s branding will be prominently featured on the LED advertising boards around the pitch during all home league and domestic cup matches, ensuring visibility to millions of fans globally. The deal also covers digital and social media rights, enabling Betway to connect with Chelsea’s extensive and passionate global fanbase.
Neal Menashe, CEO of Super Group, stated: “We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”
Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, added: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.
“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”
Betway will also work closely with the club to deliver best-in-class training and initiatives as part of a joint, and ongoing, commitment to safer gambling.
The post Betway becomes ‘European Betting Partner’ of Chelsea FC appeared first on European Gaming Industry News.

Latest News
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.
The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.
Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.
“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Smartico
Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.
The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.
Latest News
1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest
Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.
On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.
As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.
Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.
Latest News
Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck
Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.
In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at Slotsjudge, Pantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.
Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.
The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.
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