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Veteran Gaming Executives Aim to “Defy the Odds” with Startup Launchpad to Fuel Innovation Across the Gaming Industry

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Kelly Kehn, Sue Schneider, and Paris Smith, three gaming industry veterans, are proud to announce the launch of Defy the Odds, a startup launchpad designed to propel a new wave of innovation in gaming. With decades of combined experience, the trio is committed to fostering the next generation of gaming entrepreneurs, empowering them with the resources, connections, and skills they need to transform the industry.

Defy the Odds is centered on the belief that fresh perspectives and bold ideas will define the future of gaming. The launchpad seeks to identify and support emerging talent, with a focus on underrepresented founding teams, who can bring unique perspectives and creativity to the table. By connecting these innovators with industry-leading mentors, investors, and partners, Defy the Odds aims to help them turn their groundbreaking concepts into market-leading products.

With their deep industry knowledge and extensive networks, Kehn, Schneider, and Smith are uniquely positioned to guide startups through the complexities of the gaming market. Their approach is rooted in building a strong, collaborative community where founders can access the best resources available, from seed funding to strategic partnerships.

“The gaming industry is at a pivotal moment, where innovation is more critical than ever,” said Kelly Kehn. “We see incredible potential in founders who bring new energy and ideas to the space, but need the social capital and support on navigating the nuances of the sector. ”

“Our goal with Defy the Odds is to uncover the next big ideas in gaming and help them thrive,” said Sue Schneider. “We believe that by supporting a diverse range of founders through our network, we will bridge innovation with opportunity and push the boundaries of what’s possible in this industry.”

“In an industry that’s constantly evolving, understanding the trajectory of where gaming is headed is crucial,” added Paris Smith. “ Defy the Odds is focused on identifying founders who not only have innovative ideas but also a deep understanding of how to create products that resonate with the market’s future needs. We’re committed to helping these entrepreneurs shape the next generation of gaming experiences.”

Defy the Odds is about creating a platform where founders can connect with industry experts and peers, sharing knowledge and experiences that will drive their ventures forward all while building their social capital. The launchpad is open to startups at any stage, offering tailored support that meets the specific needs of each founder. The company is now actively seeking to connect with founders ready to take their ideas to the next level. Whether they’re just starting out or looking to scale, Defy the Odds offers a pathway to success in the dynamic and rapidly evolving gaming industry.

The post Veteran Gaming Executives Aim to “Defy the Odds” with Startup Launchpad to Fuel Innovation Across the Gaming Industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY

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Leading French club Team Vitality and ASUS Republic Of Gamers (ROG), an iconic global brand in the gaming technology industry, are pleased to announce their partnership until the end of 2026. The partnership includes the use of ROG’s industry-leading peripherals including keyboards, mice, mice mats & headsets for Team Vitality’s elite Counter-Strike 2 and VALORANT rosters.

United by a shared ambition, the two entities aspire to reach the top of the podiums at the biggest international esports competitions, with ROG’s products providing advanced technology and unparalleled quality for the club’s FPS teams.

TEAM VITALITY ROSTERS POWERED BY PERIPHERALS LEADER

Team Vitality is delighted to welcome ROG as an official partner. During competitions, ROG logo will be included on the left sleeve of the official jerseys of the CS2 and VALORANT teams.

ROG, recognized as an essential reference in the world of esports, offers equipment that combines durability, performance, ergonomics, and precision – essential qualities to excel at the highest level. The brand has already supported prestigious esports teams.

Official Team Vitality player gear includes:

  • The ROG Delta II headset, guaranteeing clear and flawless communication.
  • ROG Keris II Ace mouse, offering unrivaled precision and comfort with a pro-approved shape and leading technology.
  • ROG Hone Ace XXL mouse pad, providing players with a wide surface for movement consistency and control.
  • The ROG Falchion ACE HFX keyboard, incorporating Rapid Trigger technology, specially designed for gamers.

These products will allow gamers to achieve optimal performance: ultra-responsive keyboards, high-precision mice adapted to different gaming strategies, and headsets ensuring impeccable communication.

Aiming to establish new standards for players and fans worldwide, the collaboration will series of exciting activations that will be carried out throughout the year during key international events, bringing together esports enthusiasts, Team Vitality supporters, and the broader gaming community

Over the course of the year, the club will integrate ROG into its communications, particularly on its X accounts dedicated to Counter-Strike and VALORANT, as well as across its other social media platforms

We are delighted to welcome such a prestigious brand as ROG to Team Vitality! This partnership mirrors our standards and ambitions: to equip our players and our staff with cutting-edge peripherals, offering precision, responsiveness, and comfort, whilst also supporting our international development strategy. 2025 is going to be an exciting year for VALORANT and CS2, and this partnership will guarantee unmissable activations for all our fans.” explains Nicolas Maurer, CEO of Team Vitality.

“We are proud to collaborate with Team Vitality, an organization that shares our values of excellence and innovation. This partnership offers us a unique opportunity to be closer to professional players, enabling us to further understand their needs and refine our products to meet the highest expectations. Together, we want to inspire the gaming community and help elevate esports to greater heights,” stated Kris Huang, General Manager of the ROG Gaming Gear and Accessory Business Unit.

AIMING FOR NEW HEIGHTS IN THE ESPORTS SCENE

Following a successful 2024, Team Vitality aspires to reach even greater heights in 2025. The partnership with ROG unlocks a range of opportunities to enhance the club’s global visibility and further its ambitious goals on the world stage.

This year’s international esports calendar features unmissable events for fans, including the two CS2 Majors and the VALORANT Champions, which will be held in Paris next September. With star-studded roasters boasting talents such as Derke, Sayf, zywOo, and apEX, Team Vitality is ready to shine and offer ROG unprecedented visibility among its global community of 13 million fans.

By joining forces, Team Vitality and ROG are sending a strong message: esports is a dynamic, innovative, and increasingly attractive sector for brands. This strategic partnership will engage millions of fans worldwide while creating unique opportunities for impactful activations, engaging content, and memorable experiences.

The post ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY appeared first on European Gaming Industry News.

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High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer

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High Roller Technologies, Inc. (“High Roller” and the “Company”) (NYSE American: ROLR), operator of www.HighRoller.com and www.Fruta.com, each a premium brand in online gaming and a destination for high rollers, is pleased to announce the appointment of Kristofer Muscat as its new Chief Operating Officer, effective January 5th, 2025. In this role, Mr. Muscat will oversee operational strategy, drive growth initiatives, and enhance High Roller’s commitment to delivering premium experiences in the online gambling and iCasino gaming industry.

“Kristofer’s operational expertise in the gambling industry and his proven track record of driving growth through innovation will be instrumental as we continue development of our technologies focused on machine learning to automate key functionality to enhance the player experience and reduce operational overhead,” said Ben Clemes, CEO of High Roller Technologies. “His leadership will play a vital role in optimizing our operations and enhancing our mission to provide engaging, seamless, and world-class experiences for our users.”

Mr. Muscat brings a wealth of industry experience to High Roller. As the former Chief Operating Officer of Eastrock Group, he was pivotal in streamlining operations across offices in Sweden, Malta, and Hong Kong. He successfully enhanced efficiency, built customer-centric cultures, and supported Eastrock’s expansion in the competitive iGaming sector. His leadership at Eastrock reinforced his reputation as a forward-thinking executive with a deep understanding of operational excellence in the gambling industry. Prior to Eastrock, Mr. Muscat held a management position at Bally’s.

“I am so excited to be joining High Roller at such a pivotal time in the company’s evolution. The team’s vision for innovation and their unwavering focus on creating exceptional experiences for players perfectly align with my values and expertise. I am eager to leverage my background in operations and strategy to help drive growth, strengthen High Roller’s position as an industry leader, and elevate the brand’s appeal to high-stakes players around the globe.” commented Kristofer Muscat, new COO of High Roller Technologies.

The post High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer appeared first on European Gaming Industry News.

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Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster

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Team Vitality is thrilled to announce the signing of global esports star and former FaZe Clan player Robin ‘ropz’ Kool to their CS2 roster.

Ropz is one of the most decorated Counter-Strike players on the circuit, having secured numerous victories, a plethora of MVP honours, and building a strong reputation for precision, consistency, and success. His experience, coupled with his superb understanding of CS2, will bolster Team Vitality in the club’s hunt for success in 2025.

  • Robin ‘ropz’ Kool, the 25-year-old Estonian, has officially joined Team Vitality’s CS2 roster.
  • With Ropz’s addition to the team, the rosters current rifler Lotan ‘Spinx’ Giladi will be moved to the inactive roster.
  • The move further positions the French club as one of the most formidable teams in the space, following on from the Intel Extreme Masters Cologne win in 2024, underscoring the organisation’s commitment to success in CS2.
  • Ropz is widely regarded as one of the most skilled CS2 players worldwide, with a career highlighted by numerous tournament wins, MVP accolades, and a legacy of consistent and high-level performance. Known for his tactical expertise, adaptability and sharpshooting, he brings a wealth of experience to Team Vitality.
  • The French club’s roster now boasts an elite combination of in-game expertise, strategic minds, and sheer firepower, positioning them as one of the most forbidding rosters globally. The roster now consists of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool. The team will be coached by Rémy “XTQZZZ” Quoniam and assistant coach Mathieu “MaT” Leber, and led by new Team Manager, Amy May ‘Aphiren’ Snowdon.
  • The roster will first be seen in action during the BLAST Bounty Spring 2025: Closed Qualifier later in January.

“Signing ropz is the culmination of several years of discussions and mutual respect. We have followed his journey with great admiration, and this year, the stars aligned for him to join us. We understand that he’s leaving more than just a team behind – he’s leaving a family. We’re determined to show him that he made the right choice. He fits perfectly into our vision, with the ambition to make history and build a legacy for the club on CS,” explains Fabien “Neo” Devide, President of Team Vitality. “His experience, versatility, and game intelligence are invaluable assets. He is a player with a heart of gold, one of the most inspiring figures in the history of Counter-Strike, and someone who truly embodies the values we stand for. With him, we are solidifying our place among the global elite of CS, and this is an incredible opportunity for Team Vitality.”

The post Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster appeared first on European Gaming Industry News.

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