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Optimove Unveils 2024-2025 NFL Wagering Intentions Report: Significant 39% Surge in Live Betting Anticipated

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Report Delivers a Dozen Recommendations for Sportsbook Operators to Enhance Engagement and Optimize the NFL Season

Optimove Insights, the analytical and research arm of Optimove, has released its 2024-2025 Consumer Report on NFL Wagering Intentions. The report offers valuable insights into NFL bettors’ motivations, preferences, and behaviors.

A key finding is that a significant 85% of respondents plan to engage in live betting during games, a 39% increase from 2023, underscoring the growing complexity and appeal of in-play betting. A recommendation for sportsbook operators based on the finding is to enhance in-play betting options to keep bettors engaged and increase opportunities for additional wagers. (See Image 1)

Optimove is the leading Customer-Led Marketing Platform and the #1 CRM Marketing Solution for iGaming and Sports Betting operators.

Other Key Findings: 

  • Increased Betting Frequency: 71% of bettors placed wagers on one or more NFL games per week in the previous season, up from 63% in 2023. Additionally, 43% wagered several times per week, reflecting a marked rise from 37% last year.
  • Betting Preferences: Point spread remains the top choice for 68% of bettors, followed closely by over/under and moneyline bets at 62%.
  • Sources and Influences: Sportsbooks or web apps are the primary sources for determining bets (76%), with social media and betting tipsters also playing critical roles.
  • Responsible Gambling: 97% of bettors are aware of responsible gambling resources, and 67% actively use them. However, 66% admitted to wagering more than they could afford or wanted to lose, up from 45% in 2023.

Strategic Recommendations for Sportsbook Operators: Based on the findings, Optimove provides actionable recommendations for sportsbook operators to enhance engagement, build brand loyalty, and optimize player lifetime value:

  1. Leverage Live Betting Opportunities: With the majority of bettors engaging in live betting, enhancing in-play options and providing real-time data can significantly boost engagement.
  2. Optimize Generosity Programs: Operators should focus on developing comprehensive generosity programs that attract and retain valuable players while effectively managing bonus abusers.
  3. Focus on Personalization: Utilizing player data to offer personalized experiences and relevant promotions can drive higher engagement and conversion rates.

Said Jonathan Collins, Strategic Consultant and Team Lead at Optimove, “As we approach the 2024 NFL season, live betting is expected to be major, with over 80% of bettors planning to place wagers during games. It means that the kickoff of any game is primetime for operators to drive incremental bets.”

Collins added that a key challenge for operators will be to also engage casual bettors who are more active during high profile games like the Super Bowl and playoffs. By delivering personalized offers and enhancing the user experience, especially during prime-time games, operators can tap into this growing market and drive significant growth.

The report’s findings indicate a maturing market with more engaged and informed bettors. The rise in live betting and multi-platform usage presents opportunities and challenges for sportsbook operators.

The post Optimove Unveils 2024-2025 NFL Wagering Intentions Report: Significant 39% Surge in Live Betting Anticipated appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Invitation to Kambi’s third quarter 2025 result presentation

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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.

The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.

Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox

Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e

 

The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.

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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA

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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.

IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.

The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.

The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:

  • access to IBIA’s Monitoring and Alert Platform;
  • the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
  • strengthened international cooperation on sports integrity.

The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.

Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.

The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.

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Ygam achieve milestone of reaching 5 million young people

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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers. 

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities. 

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons. 

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

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