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Esports & iGaming entrepreneur’s latest venture aims to ‘beat the boredom of betting for Gen Z’
An esports & iGaming entrepreneur has launched a new product that promises to offer “true engagement” for Gen Z punters.
Tom Lemke, who founded two of Germany’s biggest esports teams in Mousesports and BIG, has unveiled his latest project to solve an increasingly acute problem for the igaming industry.
SavageTech is described as the world’s first true gamification layer solution for online gambling platforms and promises to increase loyalty and boost gross gaming revenue for operators.
Lemke, who was previously European General Manager for Unikrn before its acquisition by Entain in 2021, said: “Gen Y and Z customers are proving an elusive demographic for the gambling industry to onboard and retain. Basically, they find gambling boring and research shows that 85% churn on their second deposit.
“Even the best-designed sportsbooks look like coloured spreadsheets to these generations. These players are gamers – 80% of them game for at least one hour a day. They crave instant gratification and entertainment – they want to play games.”
Plug-and-play product depth
This, Lemke says, is where SavageTech comes in. By gamifying the gambling experience, adding integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards, SavageTech is a plug-and-play solution that adds instant product depth. In short, SavageTech “puts World of Warcraft on top of a sportsbook”, Lemke says.
A light but powerful widget that seamlessly plugs into existing platform solutions, SavageTech requires just one line of code.
Users are able to create their own avatar, battle baddies and win loot and can progress through the game by wagering real-money on the integrated platform.
Lemke said: “SavageTech lets existing platforms engage players using the same techniques as mobile games and social casinos. It’s a simple solution to instantly add gamification, meaning players grow attached to platforms and become loyal customers.
“It also allows platforms to transform gambling into a multiplayer experience, where players become a part of a fun and thriving community. Not only can they compete and engage with each other, they build bonds that enable next-level product loyalty.”
The post Esports & iGaming entrepreneur’s latest venture aims to ‘beat the boredom of betting for Gen Z’ appeared first on European Gaming Industry News.
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CT Interactive Achieves A1 Certification for Greece
CT Interactive has achieved A1 Supplier Certification in Greece, awarded by the Hellenic Gaming Commission. This significant milestone underscores the company’s strategic commitment to expanding its presence in regulated European markets. The A1 certification enables CT Interactive to offer its top-tier gaming portfolio to licensed operators across Greece.
Focused on enhancing the player experience, CT Interactive delivers a meticulously curated selection of games that have proven successful in the market, including titles like Win Storm, Lucky Clover, The Big Chilli, Chilli Fruits and many others. By prioritising quality and player satisfaction, each game is designed to provide immersive, engaging experiences.
Continuously evolving to meet player preferences and utilising cutting-edge technology, CT Interactive ensures a seamless and rewarding gaming journey. This commitment not only fosters long-term player loyalty but also reinforces the company’s dedication to creating lasting value while maintaining the highest standards of performance and entertainment.
The post CT Interactive Achieves A1 Certification for Greece appeared first on European Gaming Industry News.
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Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer
Betsoft Gaming has released Coins of Slotshammer – Hold & Win, a new 3×3 video slot crafted specifically for SlotsHammer. This branded title invites players to explore the mysteries of ancient Egypt, where treasures and timeless beauty come to life with dynamic spins and rewarding gameplay.
Featuring Betsoft’s enhanced Hold & Win mechanic, players can unlock exciting features by collecting BONUS and RA BONUS symbols. The RA BONUS symbols lock in place during the Hold & Win feature, while additional symbols reset the respin counter, creating extended opportunities for rewards. WILD symbols, appearing across all three reels, help complete symbol combinations, while the Chest of Gold offers a chance to activate the Hold & Win rounds during the base game, making every spin an engaging experience.
Fernando Van Velzen, Head of Account Management at Betsoft, said: “Coins of Slotshammer – Hold & Win showcases Betsoft’s dedication to delivering high-quality, exclusive branded content. It’s been a pleasure to collaborate with SlotsHammer to create a game that captures both the excitement of exploration and the innovation our players expect. We’re confident this release will resonate deeply with their audience.”
George Merodoulakis, Group CCO of Campeόn Gaming, said: “We are thrilled to announce our latest project with Betsoft, underscoring the power of collaboration in driving innovation. Partnering with industry leaders like Betsoft enables us to deliver engaging, customized content to our players. By combining our strengths, we’re not only addressing the evolving demands of the market but also setting new standards for entertainment. We look forward to the exciting opportunities this collaboration will bring to our customers and partners.”
The post Betsoft Unveils Exclusive Adventure in Coins of Slotshammer – Hold & WinTM for SlotsHammer appeared first on European Gaming Industry News.
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Three Nigerian Tennis Players Suspended Under Tennis Anti-Corruption Programme
The International Tennis Integrity Agency (ITIA) has confirmed that three Nigerian tennis players have been sanctioned for breaches of the Tennis Anti-Corruption Programme (TACP).
The sanctions are linked to a criminal case heard in 2023 involving a match-fixing syndicate in Belgium. Collaboration between the ITIA and Belgian authorities led to a five-year custodial sentence for the leader of the syndicate, Grigor Sargsyan.
The three players’ cases were ruled on by independent Anti-Corruption Hearing Officer (AHO) Amani Khalifa.
35-year-old Henry Atseye, who reached a career-high world singles ranking of 1518 in September 2015, admitted to six breaches of the TACP across 2017 and 2018. The player admitted to collaborating with Karim Hossam (who was issued a lifetime ban in 2018) to commit corruption offenses, including facilitating wagering and contriving the outcome of three matches.
Atseye was issued a suspension of two years and six months, alongside a fine of $10,000. The suspension began on 14 October 2024, and will end on 13 April 2027.
Sylvester Emmanuel and Christian Paul did not respond to ITIA charges, effectively accepting liability and acceding to sanctions, as outlined under section G.1.e of the TACP.
26-year-old Emmanuel, who reached a career-high world singles ranking of 1097 in December 2016, and 29-year-old Paul, who reached a career-high world singles ranking of 1257 in May 2016, were found liable for six breaches of the TACP across 2017 and 2018 – including facilitating wagering, contriving the outcome of matches, receipt of money and failure to report corrupt approaches.
Emmanuel and Paul were issued suspensions of three years, alongside fines of $10,000. The suspensions began on 6 November 2024, and will end on 5 November 2027.
During their periods of ineligibility, the players are prohibited from playing in, coaching at, or attending any tennis event authorised or sanctioned by the members of the ITIA (ATP, ITF, WTA, Tennis Australia, Fédération Française de Tennis Wimbledon and USTA) or any national association.
The ITIA is an independent body established by its tennis members to promote, encourage, enhance and safeguard the integrity of professional tennis events worldwide.
The post Three Nigerian Tennis Players Suspended Under Tennis Anti-Corruption Programme appeared first on European Gaming Industry News.
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