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The UAE Lottery has launched the latest daily draw game, Pick 4, giving players more chances to win big every day. For just AED 5 per entry, players can select a four-digit number between 0000 and 9999 for a chance to win up to AED 25,000.

Pick 4 marks another step in The UAE Lottery’s strategy to broaden its offerings and attract a wider range of players, while supporting its long-term vision of becoming a leading provider of innovative, regulated gaming in the region.

“Pick 4 is all about offering more choice, bigger daily prizes, and a fun, easy-to-play format,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “The launch of Pick 4 complements our existing Pick 3 game by diversifying our daily draw options and delivering more opportunities to win — all while upholding our commitment to a safe, secure, and fully regulated player experience.”

Players can win across five prize categories, based on the number of matching digits and the order in which they appear:
• AED 25,000 – Match all four digits in the exact order
• AED 6,000 – Match any combination of three identical digits and one unique digit (Any 4)
• AED 4,000 – Match two pairs of identical digits in any order (Any 6)
• AED 2,000 – Match one pair and two unique digits in any order (Any 12)
• AED 1,000 – Match four unique digits in any order (Any 24)

Draws take place daily, with results posted on The UAE Lottery’s website and social media platforms. All games are fully licensed and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring a secure and transparent player experience.

The post The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins appeared first on European Gaming Industry News.

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N1 Partners once again proved its strength in the industry at the SBC Summit 2025 in Lisbon, held from September 16 to 18. With its Surf on the Wave to Success concept, the company brought a surf-inspired atmosphere to the event and returned home with a prestigious recognition.

At the Affiliate Leaders Awards 2025, N1 Partners was named Best Affiliate Program (Silver)  — the first standalone ceremony dedicated to the affiliate industry.

“This nomination is a recognition of our focus on more than just numbers – it’s about building a strong community, growing brand awareness, and creating bold campaigns that inspire. At N1 Partners, we believe that trust, transparency, and creativity are what set us apart, and being ranked among the Best Affiliate Programs proves that this approach truly delivers value for our partners and the industry as a whole,” — commented Alexa Bond, Head of Affiliates at N1 Partners.

Riding the Wave of Business Success

Over three days in Lisbon, N1 Partners achieved the following:

• 300+ meetings with current and new affiliates
• Hundreds of Surf on the Wave to Success merch packs delivered to partners
• Strategic discussions on ongoing campaigns, including the year-long N1 Puzzle Promo running until the end of 2025

“Lisbon gave us the chance to meet with our top partners, strengthen relationships, and exchange insights on offers and analytics that drive efficiency. We also focused on strategies for the N1 Puzzle Promo — a campaign that continues until the end of the year and culminates with the grand prize of a Robinson R22 Beta II helicopter. These conversations are exactly what keeps our partnerships growing stronger,” — added Alexa Bond.

Surf Trip Dreams Come True

At the booth, the company organized a raffle for an all-inclusive surf camp trip, which included flights, villa accommodation, professional coaching, and a custom surfboard. More than 100 guests of the N1 Partners booth participated, and one lucky winner received the prize.

“I love winning. And when I saw the giveaway, I knew I had to be there. The idea of ‘Surfing On the Waves to Success’ really resonates with me. I believe that success is not just luck, but alignment — the inner and outer work that underpins true achievement.” — shared the winner.

Making Waves in Media and Community

The N1 Partners booth remained vibrant throughout the summit. The company speakers  joined over 10 interviews and live media sessions with leading affiliate outlets and iGaming brands. The N1 Partners team also attended/visited the SBC Legends Charity Game, supporting the initiative that aligns with the brand’s values and sharing in the positive spirit of the event.

Next Stop: Rome — All Roads Lead to SiGMA

SBC Summit 2025 offered three days of networking, achievements, and new opportunities. The next stop for N1 Partners will be SiGMA Central Europe 2025 in Rome, embracing the concept that all roads lead to Rome. This event will also be one of the decisive stages in the ongoing race for the helicopter in the N1 Puzzle Promo.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. With a strong presence in 10+ Tier-1 GEOs, a portfolio of 12 active brands reaching Reg2Dep rates of up to 70%, and a trusted network of 10,000+ affiliates worldwide, the company delivers competitive deals for top partners — CPA up to €650 and RevShare up to 45% — to ensure partners always ride the wave of success.

Be number one with N1!

The post N1 Partners Made Waves at SBC Summit 2025 with new Award, Surf Trip Giveaway and Partner Highlights appeared first on European Gaming Industry News.

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Today, Video Games Europe is proud to launch the ‘Pixels to Policy’ campaign – a comprehensive showcase of the economy, the jobs, the games, and the vast consumer choices provided by Europe’s creative and digital trailblazing video game sector.

The campaign strives to explain the industry to people who aren’t familiar with video games – and to ensure that policymakers around Europe are well-informed about an industry that creates a pastime enjoyed by 54% of Europe’s population, employs 116,419 skilled workers and has a revenue of 26.8 bn Euros.

Video Games Europe’s CEO, Simon Little, said: “It can be difficult to explain the multi-faceted nature of video games and the sector as a whole – especially to people who may not have picked up a pad, or turned on a PC or console to experience the many joys and benefits of video game play.  We hope that this campaign will enlighten, inform and inspire.”

The campaign will explain:

1. the industry makeup and how games are made.
2. what PEGI is and how it strives to protect those who play online.
3. the many business models and why they have been created.
4. the huge consumer choice available, may it be genres of games, platforms to play them on, free or paid games, games for an older audience or for all ages, in-game activities, single or multi-player games, and much more.

The post FROM PIXELS TO POLICY – THE ULTIMATE SHOWCASE OF EUROPE’S VIDEO GAMES SECTOR appeared first on European Gaming Industry News.