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Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity

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Esports is no longer just a trend; it’s a booming phenomenon that’s reshaping the iGaming landscape. As tech continues to weave itself into every part of our lives, the rise of esports has become impossible to ignore. It’s competitive gaming at its finest, with fans cheering for their favorite teams, watching matches with the same passion they have for traditional sports, and, of course, placing bets on the outcomes.

What started as a niche has exploded into a multi-billion-dollar industry, with live broadcasts of esports competitions attracting global audiences. Platforms like YouTube and Twitch have made it simple for anyone with an internet connection to jump in, watch top players and teams go head-to-head, and be part of the action. Like their traditional sports counterparts, successful esports players can pull in impressive earnings, and with major tournaments offering millions in prize money, the stakes are high.

The esports ecosystem is vast, encompassing everything from tournament organization and league development to event broadcasting. As the esports scene expands, so does the betting market, offering fans new ways to engage by placing wagers on their favorite teams, players, or outcomes. This evolution has transformed casual gamers into professional esports athletes, capturing the attention of millions worldwide.

Thanks to platforms like Atlaslive’s Sportsbook, esports betting is gaining serious traction. We understand the importance of offering a comprehensive iGaming platform that meets the needs of both operators and their audiences. The Atlaslive Sportsbook Platform is your all-in-one solution, featuring real-time transactions, customer relationship management, bonus systems, and a wide range of payment options. With Atlaslive, operators have everything they need to run a seamless and successful betting operation, ensuring an enhanced user experience.

Esports Betting Booms Across the Globe

Esports betting is on the rise across different continents, with North and Latin America emerging as key markets in this exciting sector. Just as traditional sports betting has evolved, esports betting is also seeing rapid innovation. At Atlaslive, we’re particularly excited about the opportunities in Latin America—a region with growing economies and a strong passion for both traditional sports and esports. Games like Counter-Strike and League of Legends are massive here, especially in Brazil, where the esports scene is thriving.

Brazil is a standout market, with a population of around 220 million, many of whom are young and passionate about sports. The country’s love for soccer is now spilling over into esports, with soccer stars like Neymar joining the fun, playing Counter-Strike with pros, and streaming to huge audiences. This crossover has fostered a robust fan culture, not just for traditional esports titles but also for games like Rainbow 6 and the rebranded EA Sports FC, formerly FIFA. Once esports betting is fully regulated here, we’re expecting a surge in popularity.

North America is another major player, with the U.S. leading the global market. In 2023 alone, the esports market in the U.S. was valued at nearly $0.93 billion, and we anticipate steady growth to about $1.46 billion by 2027, driven by a consistent annual growth rate of 9.4%.

Europe isn’t far behind, generating $1.1 billion in revenue in 2023. With a growth rate of 9.7%, the European market could see revenues surpass $1.76 billion by 2027. Europe’s cultural diversity and deep-seated esports enthusiasm make it a hotbed for games like Dota 2 and CS, with major tournaments regularly held across the continent.

Asia, the largest market, continues to drive the global esports industry, generating over a billion dollars annually across various segments and showing no signs of slowing down.

The Atlaslive Platform is built to be highly customizable, offering a variety of games to meet the specific needs of any market. Our platform is designed with maximum flexibility in mind, allowing operators to target specific markets effectively. Esports is a priority for our Sportsbook, and we’re actively expanding our offerings globally. In partnership with Oddin, we provide a wide selection of cyber events, including Dota 2, Counter-Strike, Valorant, League of Legends, and more, with a range of markets to suit every preference.

Top Esports Games in 2024: Where the Action Is

As millions of fans tune in and the prize money keeps climbing, knowing which games are leading the charge is key—whether you’re a player, a fan, or looking to place a bet. At Atlaslive, we’ve seen a notable increase in betting on games like DOTA 2, CSGO, FIFA, Overwatch, and other top esports titles.

According to Esports Charts, a unique analytical service, leading games like League of Legends, Dota 2, and Counter-Strike dominate the prize pool rankings. League of Legends sits at the top, with over $75 million in prizes, showcasing just how competitive and high-stakes the scene is. Dota 2 also holds strong, with its prize pool hitting the $12 million mark. These significant sums not only highlight the games’ value but also their appeal in the global esports market.

Source: Esports Charts 2024

Looking at peak viewership, it’s clear which games keep fans hooked. League of Legends leads the pack with nearly 3 million peak viewers, proving its massive appeal. Counter-Strike and Valorant also draw big crowds, with millions tuning in to watch the major matchups.

Source: Esports Charts 2024

 

Picking the Right Esports to Bet On

When it comes to betting on esports, the best advice is to stick with what you know. Having a solid grasp of the game, teams, and players is crucial. Think of it like traditional sports betting: if you’ve never bet on football before, you wouldn’t just randomly choose a league, team, or player without knowing anything about them, right? The same logic applies to esports. Jumping in without any background knowledge is risky.

Just like the countless football leagues around the world, esports features a wide variety of games, each with its own set of teams and skill levels. Betting blindly on any of them can be a gamble in itself.

Esports betting might seem a bit daunting at first, but it’s pretty straightforward once you get the hang of it. While placing bets before a match is the norm, live betting has become increasingly popular, letting you make wagers as the action unfolds. This adds an extra layer of excitement, allowing you to react in real time as the game progresses.

From Predicting Outcomes to Betting Skins: The Many Faces of Esports Wagering

Esports offers several ways to bet, catering to different preferences. The most common method is real-money betting with fixed odds through online platforms, where you predict the match outcome based on provided odds. Social betting is another popular option, where friends or acquaintances make informal wagers with each other, offering a more relaxed and flexible betting experience.

Another unique aspect of esports betting involves skins and loot boxes, virtual items that players can earn or purchase within games. These can be used as stakes in bets, and some platforms even allow the exchange of skins for real money, making it somewhat akin to traditional cash betting.

Bets can vary widely, from predicting the winner of a match or tournament to more specific outcomes, like the final score or the results of individual games. Odd/Even bets are particularly interesting—you guess whether something like the number of games won, players killed, or rounds played will end up as an odd or even number. Over/Under bets involve wagering on whether a team will score more or less than a figure set by the betting site.

At Atlaslive, we take the user experience to the next level by offering extensive coverage of popular esports games with competitive odds. Our platform accommodates flexible betting limits suitable for different types of players, along with attractive welcome bonuses that can be tailored through our CRM component.

What sets the Atlaslive Platform apart is our commitment to convenience and seamless operation for our partners. We offer advanced live features, seamless automation, and real-time adjustments to deliver an unmatched betting experience. We prioritize your target market and requirements, ensuring that our team and technology provide perfect customization to meet your needs.

The Power of Gamification in Esports Betting

Esports is a different beast from traditional sports, and it’s essential to develop a strategy that resonates with esports fans. This means understanding their preferences and using the right channels to engage them. At Atlaslive, we focus on creating a betting experience that’s not just engaging but also perfectly aligned with the interests and habits of esports enthusiasts. These fans are typically younger, tech-savvy, and expect a fast, smooth, and thrilling user experience. To stand out in the esports betting market, sportsbooks need to meet these high expectations.

Atlaslive’s advanced CRM system, equipped with personalized marketing and gamification tools, helps keep audiences captivated and loyal. Gamifying esports betting offers numerous advantages for both operators and players. By incorporating rewards, leaderboards, achievements, and points systems, operators can foster a sense of competition that boosts player engagement. This approach not only attracts new customers but also keeps existing ones loyal by offering extra incentives for betting on games or tournaments.

Gamification enhances the betting experience by allowing players to customize their profiles and compete against friends or other players for prizes. Loyalty programs with exclusive rewards and bonuses for long-term players further increase customer retention. Additionally, operators gain valuable insights into customer behavior through analytics tools that track interactions with the Atlaslive Platform. This data helps us continuously refine our services and spot new growth opportunities.

Gamified esports betting platforms also create a strong sense of community among players. Features like leaderboards and chat rooms enable players to compete and share experiences, strengthening the connection between the operator and the audience. All these elements contribute to higher revenue while ensuring an enjoyable experience for everyone involved.

The post Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024

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  • Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
  • The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
  • For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.

Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.

With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.

ALL EYES ON THE TROPHY

Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.

Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.

We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!

GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY

Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.

Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.

Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.

TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”

Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.

As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.

In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.

Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!

 

The post TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024 appeared first on European Gaming Industry News.

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Saroca Unveils the Transformational Leadership Program for 2025

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Saroca Reimagines Leadership Development for the Gaming Industry

Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.

The Legacy of LeadHERship

The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.

Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.

Leadership Development: A Game-Changer for Gaming

In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.

“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”

Transformational Leadership Program Highlights

The program builds on the proven curriculum of its predecessor, featuring:

  • Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
  • Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
  • Community and Growth Tracking: Strengthening connections and measuring individual progress.

Registration Now Open

The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].

About Saroca

Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.

The post Saroca Unveils the Transformational Leadership Program for 2025 appeared first on European Gaming Industry News.

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Play’n GO announces partnership with Austrian state lottery operator Win2Day

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.  

This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.  

As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.  

Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.” 

Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.” 

The post Play’n GO announces partnership with Austrian state lottery operator Win2Day appeared first on European Gaming Industry News.

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