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Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform

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Gamanza Engage, the Player Engagement unit of Gamanza Group AG is pleased to announce the integration of its advanced loyalty and gamification suite with Optimove’s AI-Driven CRM Marketing Platform. The integration introduces AI-Orchestrated Gamification and many new player engagement and personalization capabilities for iGaming and Sports Betting operators.

  • Use Gamification attributes when building CRM segments, such as current rank, number of XP points, missions active, reward shop purchases etc.’
  • Use Gamification events as triggers for marketing communications, such as level-up, item purchased, missions completed etc.
  • Target specific audiences with specially created and invite-only missions and tournaments (eg. VIPs)

Pini Yakuel, CEO of Optimove, remarked, “This partnership is the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”

Robert Civill, CCO of Gamanza, stated, “Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification, so we’re delighted to advance our progress with this partnership.”

He also added: “This unity of player communication and gamification is a major advancement in the overall player experience and adds a new layer of personalization. Our innovative gamification features are designed to engage the whole player base and we’ve helped some of our customers increase the active monthly base by 30%, which can be unlocked by more operators via the integration with Optimove.

Furthermore, with Gamanza Engage’s “Boosters” mechanic, we’re introducing a new marketing tool for operators that provides an alternative to traditional bonuses, without the cost and risk!”.

Gamanza Engage allows operators to customize and tailor their gamification strategies to appeal to a wide range of player profiles. The collaboration with Optimove represents a significant step forward in the iGaming industry, providing operators with the tools they need to combat the 3 biggest pain points: cost of acquisition, standing out from the crowd, and player loyalty / churn rates.

The post Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WA.Technology awarded ISO 27001:2022 certification

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Leading supplier awarded gold standard for information security management systems with new accreditation

WA.Technology, the award-winning B2B iGaming solutions provider, has reached a new milestone after being awarded the ISO 27001:2022 certification.

The globally recognised standard outlines the robust requirements that companies must meet for information security management systems (ISMS). The certification offers a comprehensive framework for developing, implementing, and maintaining robust data security practices in an online environment.

Being awarded the ISO 27001:2022 certification reflects WA.Technology’s ongoing commitment to maintaining the highest possible security controls and data integrity standards across its entire organisation.

The process involved an in-depth analysis of WA.Technology’s information security policies and analysis of the procedures and comprehensive security controls in place to protect the business against potential vulnerabilities. These threats include unauthorised data breaches, sharing of information, and other potential risks.

This is the International Organisation for Standardisation’s (ISO) latest version of the 27001 certification, which features enhanced provisions around emerging information security risks and challenges in the digital landscape, including those related to cloud security, remote working, building access, maintenance of company data, and the utilisation of new technologies. An upgrade from the 2013 certification, ISO 27001:2022 provides online-facing organisations with a clear framework for implementing and managing an effective ISMS to protect confidential information.

Francesca Grech, ISO Coordinator at WA.Technology, celebrated the new certification: “We are delighted to have received the ISO 27001:2022 certification – this is a true reflection of our commitment to upholding the highest standards in information and cyber security and improving our overall risk management and operational efficiency.”

“ISO 27001:2022 is the gold standard for security for any online business; it is no longer a ‘nice to have’ certification but an essential. At WA.Technology, we thoroughly understand the importance of deploying robust security systems across our entire business. This is imperative not only to protect our partners’ information but also to build trust and enhance credibility and confidence too.”

The post WA.Technology awarded ISO 27001:2022 certification appeared first on European Gaming Industry News.

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Spinomenal releases ‘Break the Piggy’ Bank title

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Leading iGaming content provider Spinomenal has enhanced its impressive slot portfolio with the release of Break the Piggy Bank. The game is part of the Classics Series.

A vault stacked high with gold coins sets the scene for this fun slot game that is presented within a 5×3 frame. Sacks of gold coins, pigs, wads of cash and a dazzling diamond make up the medium symbols.

Three or more Golden Piggy Bank symbols will instantly launch the Free Spins mode. Here players can win 10 Free Spins with three Piggy Banks, 15 Free Spins with four, and cool 20 Free Spins with five. Find the Golden Hammer to break into the Piggy Bank and players will benefit from its power to substitute for all other symbols except for the scattered Free Spins symbol.

Spinomenal’s Instant Cash feature is in play too and will activate every time the reel spins and the Instant Cash symbol will randomly present four possible values that are collected in Free Spins. Instant Cash symbols are possible to save up during the round before they grow the Free Spins metre at the top of the reels.

Once four Wild symbols are secured, players will earn 10 additional free spins and on all future spins until the free spins finishes. It also means that the Small Instant Cash symbol (pays x2 or x5 of the total bet) turns into a Medium Instant Cash symbol which pays out x10 or x15 of the total bet.

Eight Wild symbols discovered means players will collect six further free spins on all future spins until the free spins end. The Medium Instant Cash symbols are transformed into Large Instant Cash symbols, which pays out x20 or x25 of the total bet.

After finding 12 Wilds symbols, players collect another four additional free spins and on all future spins until the free spins end. This then takes players to the final level where the Huge Instant Cash symbol is activated and pays either x50 or x2000 the total bet.

Spinomenal CO-CEO, Omer Henya commented: “Players will be lining up to take a spin on our latest game to join the classics series, Break the Piggy Bank. We’re on the money again with this one as the free games and Instant Cash mechanic promise a wealth of fun.”

The post Spinomenal releases ‘Break the Piggy’ Bank title appeared first on European Gaming Industry News.

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Relax Gaming celebrates its eighteenth Dream Drop Jackpot winner at Sportsbet.io

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Relax Gaming, the iGaming aggregator and supplier of unique content, has seen its Dream Drop Mega Jackpot land for the eighteenth time, this time at Sportsbet.io.

The lucky player landed €2.9 million (€2,974,789.29) after placing a €4.64 bet on the popular Relax Gaming title, Midnight Marauders Dream Drop.

This monumental jackpot win comes just months after the seventeenth Mega Drop prize was awarded, meaning an impressive total of 17.1 million has now been paid out this calendar year to six lucky winners.

Released in July 2023, Midnight Marauder Dream Drop has continually entertained players with its memorable vault-robbing theme and high-quality gameplay.

Alongside the legendary Dream Drop Jackpot, players can potentially escape with bags of loot by way the game’s impressive Collect & Multiply and Free Spins features.

Martin Stålros, CEO of Relax Gaming, said: “It’s truly fantastic to see the year out in style by awarding yet another Mega Jackpot win. Whether or not this is the last Dream Drop jackpot we see in 2024, one thing is for sure, we’ve well and truly shaped the progressive jackpot landscape this year!”

Alex Haig, Director at Sportsbet.io, said: “Another day, another jackpot dropping on Sportsbet.io! We’re quickly gaining a reputation for jackpot wins, and this latest player is truly living the dream upon winning this incredible prize. With such a strong collection of jackpot titles such as Midnight Marauders Dream Drop, we hope we see another jackpot winner very soon!”

The post Relax Gaming celebrates its eighteenth Dream Drop Jackpot winner at Sportsbet.io appeared first on European Gaming Industry News.

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