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Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform

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Gamanza Engage, the Player Engagement unit of Gamanza Group AG is pleased to announce the integration of its advanced loyalty and gamification suite with Optimove’s AI-Driven CRM Marketing Platform. The integration introduces AI-Orchestrated Gamification and many new player engagement and personalization capabilities for iGaming and Sports Betting operators.

  • Use Gamification attributes when building CRM segments, such as current rank, number of XP points, missions active, reward shop purchases etc.’
  • Use Gamification events as triggers for marketing communications, such as level-up, item purchased, missions completed etc.
  • Target specific audiences with specially created and invite-only missions and tournaments (eg. VIPs)

Pini Yakuel, CEO of Optimove, remarked, “This partnership is the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”

Robert Civill, CCO of Gamanza, stated, “Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification, so we’re delighted to advance our progress with this partnership.”

He also added: “This unity of player communication and gamification is a major advancement in the overall player experience and adds a new layer of personalization. Our innovative gamification features are designed to engage the whole player base and we’ve helped some of our customers increase the active monthly base by 30%, which can be unlocked by more operators via the integration with Optimove.

Furthermore, with Gamanza Engage’s “Boosters” mechanic, we’re introducing a new marketing tool for operators that provides an alternative to traditional bonuses, without the cost and risk!”.

Gamanza Engage allows operators to customize and tailor their gamification strategies to appeal to a wide range of player profiles. The collaboration with Optimove represents a significant step forward in the iGaming industry, providing operators with the tools they need to combat the 3 biggest pain points: cost of acquisition, standing out from the crowd, and player loyalty / churn rates.

The post Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Invitation to Kambi’s third quarter 2025 result presentation

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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.

The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.

Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox

Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e

 

The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.

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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA

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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.

IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.

The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.

The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:

  • access to IBIA’s Monitoring and Alert Platform;
  • the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
  • strengthened international cooperation on sports integrity.

The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.

Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.

The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.

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Ygam achieve milestone of reaching 5 million young people

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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers. 

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities. 

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons. 

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

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