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Odds on: Unlocking the potential of AI for esports betting
Jordan Peltier, Chief Data Officer at PandaScore, says that humans and machines must work together if businesses are to maximise the potential of AI when it comes to esports betting odds.
Artificial intelligence has been one of the most discussed industry topics over the past 12 months and it’s easy to see why. AI can be transformative for operators, suppliers and bettors, and while there are concerns around adversarial AI, when used in the right way, it’s a game-changer.
At PandaScore, AI plays a crucial role in the odds we deliver esports betting operators. This is because it is incredibly effective at handling complex, high-dimensional and unstructured data and finding patterns within it – these patterns are needed to predict the outcome of events.
This, of course, is the foundation needed for determining the odds for each market that we offer. But the power of AI goes beyond this.
It can adapt dynamically to new data which is just not possible with old statistical models like parametric distributions as they struggle to capture the non-linear relationship between variables so require additional manual engineering which takes time and resource.
But does this mean the AI machine is taking over from human trading teams? Absolutely not.
Leveraging the capabilities of AI and combining it with specialist human traders is the optimal approach because you have models that can capture the complexity of esports supported by human traders with a deep understanding of each discipline.
Odds should always be based on true probabilities and while there have been significant breakthroughs in AI – I’m talking about transformer-based models such as Large Language Models – it is still prone to making errors, especially when it comes to forecasting.
Let me explain by way of percentages. AI alone can get you 90% of the way to determining the true probability of an outcome but you need the human specialist trader to get you the final 10% of the way to perfection. And perfection is a must when it comes to odds.
Ultimately, this is what allows operators to offer high-value odds to their customers while ensuring a strong and stable margin from their esportsbook. What’s more, it only takes one small error for sharp, savvy bettors to exploit a mistake and that’s not what operators expect from their data partners.
It must be remembered that AI models are only as good as the data they feed from and still require training. Human traders help in this regard, providing a layer of security for core actions like settlement and odds checking when the model goes off market.
In some instances, the trader will have access to data the model doesn’t see of wasn’t trained on – things like a last-minute change to the player roster.
This is why our human traders are responsible for picking the tournament and market coverage that will most appeal to our operator partners, and our traders are on hand 24/7/365 to support operators in their efforts to offer a top esports betting experience to their players.
The training of AI models is crucial and again sees our trading and data science teams work together during the entire lifecycle of each AI model we build from designing the model to testing and interacting with models in production to ensure they are performing.
This is a virtuous cycle with our data scientists training the most optimal models that prove to be the easiest for our traders to manipulate. Traders also give a ton of deep and detailed feedback which our data scientists can use to improve the models.
The idea here is that the trading team has little input once the model is rolled out and often only make one input per match with the AI model then calculating all of the odds and markets. This ultimate is what powers our BetBuilder and PropBet products.
Having specialist traders for each esports discipline is also important. Each video game is like its own sport and while there are some similarities between some titles, the differences have an impact on the markets and odds offered and that’s exactly why specialist traders are a must.
Take shooter-round based game like CS2 and Valorant and MOBA games like Dota2 and LoL. With the former, there’s a lot of repetition in the gameplay which takes place round after round. This means betting markets are focus on rounds and kills for teams and players.
With MOBA games, there are objectives within the game that have a direct influence on who wins the match – things like kills, towers, nashors, inhibitors and dragons. This is complex – and doesn’t exist in traditional sports betting – and is why pricing teams must master in-game dynamics.
Again, this is something that AI can’t do on its own right now.
AI is a key pillar of our business, and we are incredibly proud of how we have used it in collaboration with our data scientists and traders to create models that deliver top odds for our operator partners and their players.
But working with AI is all about staying ahead of the game and our work is never done. This is why we continue to test, iterate, innovate and do all we can top perfect our models. This would not be possible without our incredible team which stands as a testament as to how machines and humans can work together in harmony.
The post Odds on: Unlocking the potential of AI for esports betting appeared first on European Gaming Industry News.
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Parimatch, the global entertainment and betting company, and official partner of Manchester United, UFC, and Leeds United, is joining SIGMA Rome 2025, as its ramps up global expansion and hiring plans.
Guests will step into the iconic vibe of NYC Times Square that Parimatch will bring to Rome. A specially designed space with giant screens, live action, and music will fully immerse guests in non-stop live broadcasts and engaging activities.
For partners and guests, the event offers vibrant networking and a real chance to discuss business and explore partnerships on the spot with top experts from Parimatch
The presence of Parimatch’s Talents Team is also about effective hiring and giving candidates a unique chance to face the brand and step into its culture.
“Events like SIGMA prove that the best connections aren’t made in meeting rooms, but on the ground, with people who share our drive. We are not just chasing new deals — we are hunting for new talent. Our hiring team is raising the bar, going all in on expansion and targeting key strategic roles like Business Development Manager (Payments & Market Entry) — and other A-level players ready to shape the next chapter of Parimatch.” – Alina Lambe, Chief People and Operations Officer, Parimatch.
“We’re attending SiGMA to connect directly with affiliates, partners, and the full Parimatch team. It’s a great opportunity to turn online relationships into real conversations, discuss scaling partnerships, explore custom growth opportunities, and share strategic insights. Visitors will have a chance to meet our key players in 1-on-1 sessions and gain valuable market insights that I’ll be presenting on the main stage. Every moment at SiGMA is designed to engage, inspire, and highlight the scale and vision of our brand.” – MaximMakovetskyi, Head of Affiliates, Parimatch Affiliates.
What is more:
- Parimatch Affiliates – Let’s talk partnership
- Talents – Join the team. We Hire You Win.
- Marketing – Collaborations, promo campaigns, and interviews
- Payments – Solutions and partnership opportunities
- Brand/PR – Co-create media activations and stories
Join the power of Parimatch. Come and experience our bold vision at SIGMA Rome 2025, November 4–6, Booth 5028-1.
The post Parimatch drives global expansion at SIGMA Rome 2025 appeared first on European Gaming Industry News.
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BC.GAME CIS announced that Evgeniy Savin—widely known as KRASAVA—has joined the company as Brand Ambassador for the CIS region. A former professional forward turned creator, club founder, and storyteller, KRASAVA will help BC.GAME CIS connect football culture with fans through creator-led content and community-first engagement.
“KRASAVA brings a rare mix of credibility on the pitch and authenticity behind the camera,” said a BC.GAME CIS spokesperson. “His voice resonates with fans because it’s real—direct, human, and driven by the game itself. That aligns with our ethos of transparent, community-led entertainment. Stay Untamed.”
After his playing career, KRASAVA built one of the most recognized football creator platforms in the Russian-speaking world, transforming match moments and player journeys into stories that travel far beyond any single league. As the founder of KRASAVA FC and a champion of youth development through academy projects, he uses football as both a language and a bridge—connecting players, fans, and communities.
In his new role with BC.GAME CIS, KRASAVA will lead creator-driven initiatives that bring supporters closer to the action—ranging from matchday perspectives and post-game reflections to live activations and community features that move naturally between online and in-person experiences. The focus is simple: make every touchpoint more vivid, more personal, and more memorable.
“This partnership is about telling football the way fans actually experience it,” said KRASAVA. “We’ll build projects that feel honest and close to the game—stories, access, and conversations that put the community first.”
BC.GAME CIS and KRASAVA will coordinate a shared content calendar around key fixtures and football storylines, delivering multilingual formats designed for shareability across platforms. The collaboration prioritizes substance over slogans, with an emphasis on fair, transparent, and genuinely enjoyable entertainment.
The post BC.GAME CIS Appoints KRASAVA as Brand Ambassador appeared first on European Gaming Industry News.
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Million Games has been officially approved by the Swedish Gaming Authority (Spelinspektionen) for a licence to provide commercial online games in Sweden. The milestone marks a major step in the company’s strategic expansion into regulated markets — perfectly timed ahead of Million Games’ appearance at ICE Barcelona 2026.
“This achievement represents more than compliance — it’s a milestone that defines our direction as a company,” said Thomas Nimstad, CEO of Million Games. “Sweden is our home market, and obtaining this licence reinforces our commitment to quality, responsibility and innovation. The timing couldn’t be better as we prepare to showcase our growing portfolio at ICE in Barcelona.”
A licence that opens doors
With the Swedish licence now secured, Million Games is ready to begin the next phase — certifying individual game titles and forming partnerships with Swedish operators and aggregators. The company’s expanding portfolio includes feature-rich video slots, table games, multiplayer formats and instant-win experiences developed in-house and through its Million Stars partner programme.
Million Games will continue aligning its products and internal processes with the highest regulatory standards, ensuring full compliance with Spelinspektionen’s technical requirements and player protection framework.
ICE Barcelona 2026 – a showcase of innovation
As one of the industry’s largest global exhibitions, ICE Barcelona 2026 offers the perfect platform for Million Games to present its vision for regulated market growth. Visitors will find the team at Stand 2C72, where upcoming game releases, partner collaborations and future roadmap highlights will be unveiled.
“Gaining the Swedish licence before ICE is the ideal timing,” Nimstad adds. “It allows us to meet potential partners face-to-face, demonstrate our compliance-ready portfolio, and strengthen Million Games’ position as a trusted, creative studio in regulated markets.”
The post Million Games Secures Swedish Licence Ahead of ICE Barcelona 2026 appeared first on European Gaming Industry News.
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