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Odds on: Unlocking the potential of AI for esports betting
Jordan Peltier, Chief Data Officer at PandaScore, says that humans and machines must work together if businesses are to maximise the potential of AI when it comes to esports betting odds.
Artificial intelligence has been one of the most discussed industry topics over the past 12 months and it’s easy to see why. AI can be transformative for operators, suppliers and bettors, and while there are concerns around adversarial AI, when used in the right way, it’s a game-changer.
At PandaScore, AI plays a crucial role in the odds we deliver esports betting operators. This is because it is incredibly effective at handling complex, high-dimensional and unstructured data and finding patterns within it – these patterns are needed to predict the outcome of events.
This, of course, is the foundation needed for determining the odds for each market that we offer. But the power of AI goes beyond this.
It can adapt dynamically to new data which is just not possible with old statistical models like parametric distributions as they struggle to capture the non-linear relationship between variables so require additional manual engineering which takes time and resource.
But does this mean the AI machine is taking over from human trading teams? Absolutely not.
Leveraging the capabilities of AI and combining it with specialist human traders is the optimal approach because you have models that can capture the complexity of esports supported by human traders with a deep understanding of each discipline.
Odds should always be based on true probabilities and while there have been significant breakthroughs in AI – I’m talking about transformer-based models such as Large Language Models – it is still prone to making errors, especially when it comes to forecasting.
Let me explain by way of percentages. AI alone can get you 90% of the way to determining the true probability of an outcome but you need the human specialist trader to get you the final 10% of the way to perfection. And perfection is a must when it comes to odds.
Ultimately, this is what allows operators to offer high-value odds to their customers while ensuring a strong and stable margin from their esportsbook. What’s more, it only takes one small error for sharp, savvy bettors to exploit a mistake and that’s not what operators expect from their data partners.
It must be remembered that AI models are only as good as the data they feed from and still require training. Human traders help in this regard, providing a layer of security for core actions like settlement and odds checking when the model goes off market.
In some instances, the trader will have access to data the model doesn’t see of wasn’t trained on – things like a last-minute change to the player roster.
This is why our human traders are responsible for picking the tournament and market coverage that will most appeal to our operator partners, and our traders are on hand 24/7/365 to support operators in their efforts to offer a top esports betting experience to their players.
The training of AI models is crucial and again sees our trading and data science teams work together during the entire lifecycle of each AI model we build from designing the model to testing and interacting with models in production to ensure they are performing.
This is a virtuous cycle with our data scientists training the most optimal models that prove to be the easiest for our traders to manipulate. Traders also give a ton of deep and detailed feedback which our data scientists can use to improve the models.
The idea here is that the trading team has little input once the model is rolled out and often only make one input per match with the AI model then calculating all of the odds and markets. This ultimate is what powers our BetBuilder and PropBet products.
Having specialist traders for each esports discipline is also important. Each video game is like its own sport and while there are some similarities between some titles, the differences have an impact on the markets and odds offered and that’s exactly why specialist traders are a must.
Take shooter-round based game like CS2 and Valorant and MOBA games like Dota2 and LoL. With the former, there’s a lot of repetition in the gameplay which takes place round after round. This means betting markets are focus on rounds and kills for teams and players.
With MOBA games, there are objectives within the game that have a direct influence on who wins the match – things like kills, towers, nashors, inhibitors and dragons. This is complex – and doesn’t exist in traditional sports betting – and is why pricing teams must master in-game dynamics.
Again, this is something that AI can’t do on its own right now.
AI is a key pillar of our business, and we are incredibly proud of how we have used it in collaboration with our data scientists and traders to create models that deliver top odds for our operator partners and their players.
But working with AI is all about staying ahead of the game and our work is never done. This is why we continue to test, iterate, innovate and do all we can top perfect our models. This would not be possible without our incredible team which stands as a testament as to how machines and humans can work together in harmony.
The post Odds on: Unlocking the potential of AI for esports betting appeared first on European Gaming Industry News.
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iGaming business to deliver world class slots titles from leading global studio
LuckyStreak announces a major addition to its iGaming content aggregation offering, with a new strategic partnership with tier 1 games provider Play’n GO.
From its origins in building casino games for mobile phones prior to the invention of the smartphone, today Play’n GO is one of the leading providers of entertainment to the casino industry, with more than 400 premium game titles available with operators in more than 35 regulated jurisdictions.
Through this collaboration, Play’n GO’s vast and varied portfolio of beautifully executed and very entertaining games are instantly made available via LuckyStreak’s powerful aggregation API solution, LuckyConnect.
All LuckyConnect content customers can now access Play’n GO’s stunning games in one place, including the phenomenally popular titles like the Book of Dead series, Reactoonz and Rise of Olympus, without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.
This partnership acknowledges and strengthens the reputation of LuckyConnect, an aggregation solution with over 6000 games from leading providers, a proven and secure API integration, and an extensive network of casino operator customers and players hungry for world class entertaining content.
Rory Kimber, Commercial Director at LuckyStreak, said: “Going live with Play’n GO is a fantastic moment for LuckyStreak and our LuckyConnect aggregation solution, proving we can attract world class suppliers in the industry who will benefit from our access to top operators in a range of worldwide markets.
Play’n GO’s offering is renowned for a reason and has tremendous appeal across a wide range of territories, which makes them the perfect addition to our portfolio.
Adding Tier 1 content is a focus for us, which balances perfectly with the innovative start-ups we brought in over the summer period, and I’m delighted that Play’n GO is now live, as are our casino customers.”
Michele Steffaneli, Head of Account Management at Play’n GO, said: “I strongly believe that Play’n GO’s portfolio of content is one of the most compelling in the industry. And with players all over the world looking for entertainment, excitement and the quality assurance that Play’n GO’s titles bring, no operator’s offering can be complete without Play’n GO.
“LuckyStreak’s reach is the perfect way to bring Play’n GO games to more players in more places, and we can’t wait to get started working with their high-energy team.
“Play’n GO doesn’t just make deals; we form deep and enduring partnerships. I’m sure this is the just the first step of a long journey together.”
The post LuckyStreak adds Tier 1 Provider Play’n GO to Content Aggregation Offering appeared first on European Gaming Industry News.
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Get ready for a spine-tingling splash with Fish Tales: Halloween from Booming Games! This spooky twist on the beloved Fish Tales: Monster Bass takes you to a haunted underwater world where ghoulish fish and creepy cash prizes await.
The beloved spook-tacular mechanics remain intact, but with an eerie makeover—fog-drenched waters, zombified fish, and a fang-tastic new design.
All your favourite features are back: Fishnet Modifier, Cash Add and the iconic Monster Bass now appears as a terrifying full-reel stack during Free Spins. Collect undead fish for cash prizes or trigger the haunted Free Spins round by landing three or more eye-popping Scatter symbols. With the same thrilling gameplay you love, and a frightfully fun theme update, Fish Tales: Halloween delivers the perfect mix of familiar mechanics and Halloween horror.
Play Fish Tales: Halloween now!
“Fish Tales has always been one of our most beloved series, and with Fish Tales: Halloween, we wanted to give players a fresh, seasonal twist without losing the mechanics they know and love,” said Craig Asling, Director of Games at Booming Games. “The eerie new design, complete with fog-drenched waters and spooky characters, perfectly complements the fan-favourite features like the Fishnet Modifier and Monster Bass. It’s a frightfully fun addition to the series that keeps the excitement alive while celebrating the Halloween spirit.”
The post Fish Tales Are Back with a Haunted Twist in Booming Games’ Fish Tales: Halloween appeared first on European Gaming Industry News.
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Unlock wickedly big rewards in Gaming Corps’ latest spellbinding slot
Gaming Corps – a publicly-listed game development company based in Sweden, is preparing to enchant players this October with the launch of its latest slot, 3 Pots of Potions. Arriving just ahead of Halloween, the high-volatility release combines imaginative design with feature-rich gameplay and the potential to conjure wins of up to 10,000x the stake.
Played across six reels with 4,096 ways to win, 3 Pots of Potions immerses players in a bubbling world of stacked high-pays, Potion-collecting mechanics and Instant Prize opportunities. Potion symbols may land at any time, automatically filling their corresponding-coloured pot and offering a chance to trigger Free Spins. Each pot unlocks a different enhancement: extra Free Spins from the green potion, a 3x Multiplier from the purple potion, or Synced Reels from the yellow potion.
During Free Spins, every Instant Prize symbol is gathered into a Bonus Pot, which takes centre stage in a final Bonus Spin. If a Collect symbol lands on reels 1 and/or 6, the entire Bonus Pot is awarded, and potentially more than once. With Mega Instant Prize symbols reaching up to 5,000x, the feature adds dramatic anticipation to every round.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “3 Pots of Potions combines striking design with mechanics that encourage sustained engagement. The Potion collections introduce variety to the base game, and the Bonus Pot mechanic creates a clear crescendo during Free Spins. It’s a slot that adds both depth and replay value, and we look forward to seeing how it performs this spooky season.”
The post Gaming Corps brews up 3 Pots of Potions ahead of Halloween appeared first on European Gaming Industry News.
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