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MyAffiliates, a leading affiliate tracking software platform in the iGaming market, announces a new partnership with MozzartBet, one of the most prominent and influential operators in Serbia and the Balkan region.
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007. In April 2024 it was publicly named as the ‘most used affiliate marketing software’ within the gaming industry following StatsDrone research.
MozzartBet is a licensed online gaming platform that offers sports betting and live scores. It has been operating in the gaming market since 2001 and over the past 20 years, has established itself as a leader in gaming and sports betting across South-Eastern Europe.
This new collaboration will enhance MyAffiliates’ presence in the Balkans and provide MozzartBet with a reliable and robust platform to strengthen its affiliate relationships.
Mihail Criclevit, Head of Affiliates at MozzartBet, shares the key reasons why they chose to move their affiliate program to MyAffiliates: “After carefully evaluating available options, we selected MyAffiliates for its advanced features, robust performance and exceptional support. We were particularly impressed by MyAffiliates’ user-friendly interface. This platform empowers us to enhance affiliate relationships through a seamless and intuitive experience. What’s more the migration process was incredibly smooth and everyone from MyAffiliates was super helpful and professional.”
Milan Vucicevic, Head of Sales at MyAffiliates, explains, “After our initial meeting with MozzartBet, we identified the pain points in their current platform and demonstrated how MyAffiliates can address them. From transparency in the commercial model, enabling affiliates to manage data for all brands under a single account, to a user-friendly interface as well as the overall strength of the platform, MozzartBet soon realised how MyAffiliates software could help manage their resources more efficiently.”
Underlining the successful migration, he added, “We have once again proven that iGaming operators should not be scared of the migration process. Our expertise and experience ensured a smooth transition for MozzartBet from Netrefer to MyAffiliates, without disrupting their operations. This success story should inspire more organisations to follow suit and trust the efficiency of our teams and of our platform.”
Clemence Dujardin, MyAffiliates Group CEO, shared, “Another renowned operator decided to entrust us with their affiliate program. It demonstrates the quality of our work and why MyAffiliates is the leading and most widely used affiliate tracking software on the market. We are looking forward to having MozzartBet on board and helping them increase effectiveness and revenue by using our platform.”
The post MyAffiliates Announces MozzartBet As New Client appeared first on European Gaming Industry News.
