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Betcha Enters New Zealand Wagering Industry

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An exciting new player has entered the New Zealand wagering industry, with the launch of betcha.

The arrival of betcha is the first time since the TAB was established back in 1950 that there’s a new betting brand based in New Zealand.

Entain Australia and New Zealand’s Managing Director – New Zealand, Cameron Rodger, said betcha was a direct response to the increasing threat to New Zealand sports and racing caused by offshore betting operators.

“In the three months to the end of June 2024, New Zealanders’ spending with offshore betting operators grew by 30%, continuing a trend over the last three or more years,” Rodger said.

“Offshore spending is now estimated to be over $180m per annum, and this is led by the growth in offshore spending doubling in the 18-29-year-old age band in the last five years.

“Their betting activity provides little to no benefit for the New Zealand racing and sports industries, and these offshore operators are under no obligation to provide the same level of harm minimisation support and account management tools that betcha will make available for Kiwis.”

While the launch of the new TAB betting platform at the end of April has shown some growth in the 18-29 demographic, it’s clear that some Kiwis are seeking a point of difference from a brand like TAB, which has a long history in New Zealand.

Entain’s Chief Marketing Officer, Mel Kenneday, said betcha – a digital-only brand – would bring a social vibe to the wagering sector. The brand is launching with the ability to create syndicates and bet with mates, making it a true social experience.

“This new brand will emphasise the social and competitive value of sports and racing and introduce New Zealanders to the next generation of betting,” Kenneday said.

“This means we’ll be focusing on some of those events and sports that the newer generation have really shown interest in, like football, basketball, and UFC, with betcha confirmed as New Zealand’s official wagering partner for UFC.”

betcha’s innovative social & generosity products create new ways for people to engage. With betcha’s Toolbox, the power is in the punters’ hands. They have the freedom to choose which race, track or sport to apply their exclusive tool.

The post Betcha Enters New Zealand Wagering Industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGaming Wise Officially Rebrands to Wise Connections

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Following two years operating as iGaming Wise, and more than three years previously as Affluck, the company is entering a new chapter under its new name: Wise Connections.

The rebrand reflects the company’s continued evolution and its commitment to delivering clear value, stronger matchmaking, and more direct, effective connections for partners across the iGaming sector.

Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, the platform focuses on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.

The core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under a stronger single identity. And the biggest focus moving forward is the B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.

Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth: “We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”

Wise Connections is not just a new name, it’s a clearer direction. A more structured approach. And a stronger commitment to building long-term partnerships that actually move businesses forward.

The post iGaming Wise Officially Rebrands to Wise Connections appeared first on European Gaming Industry News.

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BEGE Announces Dates for 2026 Edition: 25–26 November

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The Balkan Gaming and Entertainment Expo (BEGE) is excited to announce the official dates for its 2026 edition: 25–26 November 2026. Following another remarkable year, BEGE is already preparing an even bigger and more innovative event that will bring together industry leaders, innovators, and enthusiasts from across the region.

BEGE 2025 was an outstanding success,” said Nino Berezhiani, Marketing Manager of BEGE. “The energy, innovation, and connections we saw over two days were truly inspiring. From the engaging conferences to the vibrant exhibition halls and the unforgettable BEGE Awards Night, it was incredible to witness our community come together to share knowledge, celebrate achievements, and drive the industry forward. We can’t wait to welcome everyone back for BEGE 2026 – it’s going to be even bigger and bolder!”

BEGE 2026 promises two days filled with cutting-edge insights, networking opportunities, and top-tier conferences, continuing the tradition of delivering an unmatched platform for collaboration and growth in the gaming industry.

Organizers encourage participants, sponsors, and partners to save the dates and stay tuned for announcements regarding conference programs, speakers, and special highlights for the next edition.

The post BEGE Announces Dates for 2026 Edition: 25–26 November appeared first on European Gaming Industry News.

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Evoplay appoints Vasilena Mantsiou as Chief Financial Officer

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Evoplay, the award-winning game development studio, has promoted Vasilena Mantsiou to Chief Financial Officer (CFO), recognising her outstanding contribution to the company’s growth and operational excellence.

Vasilena joined Evoplay in May 2022 and was promoted to Head of Accounting Department in January 2024, where she played an instrumental role in strengthening the company’s financial processes and supporting its continued expansion across global markets.

As CFO, she will oversee Evoplay’s financial strategy, planning, and operations, ensuring the studio continues to deliver sustainable growth and stability as it scales its presence worldwide.

The appointment highlights Evoplay’s ongoing commitment to nurturing internal talent and promoting from within, ensuring a strong leadership team that reflects the company’s core values and ambition.

Ivan Kravchuk, CEO at Evoplay, said: “Vasilena has been an integral part of Evoplay’s journey, demonstrating exceptional leadership and deep financial expertise.

“Her promotion to CFO is a natural step forward, and we’re confident that her strategic vision will continue to support our long-term goals as we expand into new markets.”

Vasilena Mantsiou, CFO at Evoplay, said: “I’m incredibly proud to take on this new role and grateful for the trust placed in me by the Evoplay team.

“Over the past few years, I’ve witnessed the company’s remarkable growth and innovation, and I look forward to contributing further to its success in this new capacity.”

The post Evoplay appoints Vasilena Mantsiou as Chief Financial Officer appeared first on European Gaming Industry News.

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